Mediaboss Marketing

In today's digital society, when news breaks, it often hits the social media sites before the mainstream news picks it up. Unfortunately, many midsize companies find themselves at the mercy of customers when it comes to a positive portrayal of their brand online. An article from Fast Company discusses how researchers from the Indraprastha Institute of Information Technology are on the verge of releasing a Chrome plugin that would allow users to verify the authenticity of tweets on Twitter. The plugin currently is able to detect approximately 97 percent of misinformation on Twitter.

For midsize companies, proper management of social networking sites is vital to ensuring that employees and customers are able to distinguish fact from fiction. Having a social media strategy requires much more than simply posting content on various social sites. Interaction with customers and prospective clients is an excellent way for businesses to stay on top of noteworthy events. Customers need to feel that their opinions are valued and that vendors have the customers' best interests in mind.

Although social networking is a vast field, social tools make it possible for IT teams in midsize businesses to stay afloat. When dealing with external parties, midsize businesses should actively monitor social chatter and respond directly to comments made online. Tools such as Hootsuite allow IT teams in midsize businesses to have multiple employees manage social media accounts without having to share the passwords of corporate accounts. By providing a simple platform by which employees can monitor social buzz, companies can swiftly take action against malicious posts before they get out of hand.

The curation of a midsize business's presence in social networking media can be an unwieldy and often daunting task for IT professionals; by breaking down their strategy into fundamental points, however, even the smallest IT teams can operate efficiently and make certain that customers are kept informed with factual information. As a rule of thumb, when using social media accounts, midsize businesses should add value to their relationships with customers instead of posting random content. Common content ideas include daily tips, deals and specials, news and commentary on relevant trends and information on product updates. Additionally, many companies now provide customer service through social channels.

Overall, social media sites should be embraced by all midsize businesses; but it is worth noting that, without a solid strategy, it is impossible to have a solid return on investment.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.

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Protect Your Social Media Brand with These Tips

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These days there's something extra revitalizing about cracking open a book. I don't just mean in a strictly geektastic, hooray-for-reading kind of way. I mean, it's actually mentally refreshing. For those of us who live online, there's no better way to wrap up a hyper-connected day of status updates, tweets, and pageview-thirsty headlines than by diving into a single, focused, long-form story or work of nonfiction. Well, it'll be nice as long as it lasts, anyway.

If it wasn't already obvious, the era of social books is right on the horizon. One of the companies leading us there is Readmill, the purveyor of a social reading app that takes Amazon's crowdsourced highlighting concept to the next level and makes e-books more interactive than ever. Not to be outdone by some scrappy startup, Amazon will integrate the next version of its Kindle Paperwhite e-reader with Goodreads, the book-centric social network Amazon acquired in late March. Neither of these new social reading environments amounts to a full-blown, Facebook-inside-your-book type of experience. But the line between social networks and books is only now beginning to blur. Prepare to get even more distracted.

As my colleague Michael Grothaus--himself a paper-loving e-reader holdout--wrote recently, "e-books are going to explode beyond just containing stories, becoming niche social networks where we discuss our favorite passages with other readers and even authors and publishers buy our data to make more informed decisions."

Sounds awesome! Damien Walter, writing for the Guardian, fleshes out the picture in enticingly forward-looking detail:

Imagine reading a book published in 2013 in the year 2063. In the 50 years between now and then, dozens of critical texts, hundreds of articles, thousands of reviews and hundreds of thousands of comments will have been made on the text. In a fully networked reading experience, all of those will be available to the reader of the book from within the text Authors are able to shape the discussion on their books, moderating comments in a system similar to a blogpost And perhaps most interesting of all, readers can find each other through the books they read.

Normally, the prospect of a more networked, collaborative form of mass media is something I find very exciting. And indeed, the potential here is enormous, especially for academic and nonfiction works. Yet I can't help but cringe a little at the thought of classic novels morphing into mini-Facebooks.

My attention span is already stretched thin. The deluge of new things to read is relentless, kicking off mere minutes after I wake up in the morning. It starts with the day's tech news headlines (required reading in my line of work) and stories in Flipboard, Feedly, and Reddit. After a hefty round of work-related reading and mining for story ideas, Twitter incessantly projectile-vomits headlines my way. I don't dare check Facebook during peak hours, lest I get roped into another nostalgic BuzzFeed listicle. The stories and blog posts that do pique my attention (but aren't germane to me doing my job) get corralled into Instapaper using the "Read Later" button. Of course, every saved article is another item in the bedtime reading queue, which has a way of piling up faster than I can keep up with. When I do finish an Instapaper reading session, I close my iPad's cover and place it down atop a stack of print magazines, through which I'll eventually plow. Hopefully.

This massive, permanent backlog of must-read material has made it more and more difficult to carve out time to read anything longer than a few thousand words. In the last few years, I've found myself reading fewer books and those that I start take longer to get through. There's just too much other stuff to read.

I am, of course, not the only one to feel somewhat overwhelmed by the Internet's firehose of insights, imagery, and information. Taking some sort of "digital detox" as Baratunde Thurston recounted in a recent Fast Company cover story is now a common practice among the uber-connected. Indeed, the very phrase "digital detox"--which was added to the Oxford dictionary in May--effectively compares our reliance on the Internet to a junkie's desperate need for a fix. Meanwhile, a growing stack of journal articles, magazine cover stories, and books have weighed in on the subject of whether or not the Internet is literally driving us all insane. At least, I'm pretty sure that's what those books are about. I got a few press copies in the mail, but I haven't had a chance to page through any of them yet. Maybe someday.

Lately, I've started reading more books. That's because I've been more deliberate about shutting off the Internet and setting aside time solely dedicated to reading. Much of the time, I'm paging through good, old-fashioned paper books. When you've conditioned your brain to expect to switch tasks at any moment (even as I write this, there's a nagging feeling that an editor or source sent me a really important email), going back to reading things on paper feels that much more focused and relaxing.

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Social networking site Twitter has submitted documents ahead of a planned flotation on the stock market.

The announcement was made on the site itself and explained that a form had been submitted to the US Securities and Exchange Commission (SEC) ahead of a planned initial public offering (IPO).

The tweet read: " We've confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale."

The firm followed up the tweet with a picture of the Twitter offices and a message reading: "Now, back to work."

Twitter was founded in 2006 and is based in San Francisco. There are some 200 million users worldwide, including 10 million active users in the UK, and 400m tweets are sent a day.

It is one of the largest and most powerful social media platforms in the world and disseminates a huge volume of information throughout the world.

As it has grown, it has been used as a tool by celebrities, journalists and millions around the globe.

The announcement to float on the stock market has been long-expected for a while and is expected to be valued at up to 10 billion dollars.

The company, which recently installed a "report" button following a number of complaints of abuse on the site, has been using adverts to boost income ahead of the announcement.

The move comes after Facebook floated on the US stock market in May 2012 for 104 billion dollar (66.2 billion) and, despite seeing an initial slump in shares, has since had a resurgence.

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Twitter tweets its flotation plans