Mediaboss Marketing

Indian apparel brands are finally getting up close and personal with consumers through social media.

Its Fashion Week all year round for some apparel brands, with social networking sites turning out to be the new age marketing tools that designers are now delving into to advertise and retail their collections.

Apparel majors have realised that no other medium provides room for such an up close and personal relationship with consumers on a mass scale. Though consumers need to like what they are going to buy and wear, and design and style is ever important in this category, brand is all important when it comes to establishing a real emotional connect with the customer.

Brand importance has increased tenfold for fashion consumers. And apparel manufacturers, who were once relegated to only receiving feedback from retailers, now have the power to engage directly with customers.

With social networking sites such as Twitter, Facebook and YouTube and even Instagram, Tumblr and Pinterest, apparel brands are hosting a Fashion Week round the clock, 365 days a year.

Adapting to the medium has helped prospective clients become aware about the latest happenings and launches regarding the designers brand, said Mahesh Solanki, social media artist, who consults at leading apparel houses in Mumbai.

He went on to add that creating a successful apparel line is very difficult as it is. Keeping it consistent and evolving with the audience over the long haul is more challenging.

Brands are not individual products. It is all about the products and marketing and multi channel experience and service and corporate identity, all sewn up together that bring on a greater deliverable to the consumer. Getting the right elements in place is not an easy task for many, said Solanki.

Fashion, he added, is discretionary. The promise of a brand must tug at a consumer's emotions to make a sale, for consumers express who they are or want to be by the brands they choose.

Tracking real-time social activity, which caters to audience growth, engagement, advocacy, and message propagation, is a tough task. However, with massive competition among fashion apparel brands, brands are in dire need of understanding what is in the minds of their consumers and which factors have influenced their shopping behaviour.

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Fashion Week, all year through

PALO ALTO, Calif.--(BUSINESS WIRE)--

Mobile computing, the cloud, APIs and social networking are opening doors to new business models and connections across employees, customers and partners. However, they are also spurring a proliferation of disparate resources that are difficult to access and often disconnected from enterprises strategic initiatives, core operational systems, and corporate policies. WSO2 is addressing this challenge with todays debut of WSO2 Enterprise Store, the first complete platform for managing and provisioning any type of digital assetapplications, APIs, gadgets, e-books and other resourcesacross the entire enterprise asset life cycle.

By 2017, 25% of enterprises will have an enterprise app store for managing corporate-sanctioned apps on PCs and mobile devices, Gartner predicts in the report, Enterprise App Stores Can Increase the ROI of the App Portfolio1. The report continues, Enterprise app stores can make end users aware of low-cost in-house, open-source and commercial alternatives, creating more diverse and competitive automated software requiring less procurement intervention.

The 100% open source WSO2 Enterprise Store expands on the concept of the enterprise application store. It enables IT organizations to set up their own Apple or Google Marketplace-like store where business users and developers alike can easily discover and subscribe to not only applications, but also APIs, e-books, gadgets, websites and any other asset types the enterprise chooses to offer. Only WSO2 provides a socially enabled enterprise store, so users can rate and review assets. Meanwhile, back-office life cycle management and governance ensure compliance with corporate and IT policies and procedures.

Todays connected businesses are capitalizing on technologies, such as the cloud, mobile, APIs and social networking, to gain a competitive edge through new models of agility, business collaboration, monetization and efficiency. However, accessing the many diverse assets supporting these initiatives is often like searching for the proverbial needle in a haystack, said Dr. Sanjiva Weerawarana, WSO2 founder and CEO. With the launch of our WSO2 Enterprise Store, organizations for the first time have a cohesive and comprehensive platform for effectively managing and accessing all of their digital assets while providing an intuitive, social consumer-like experience that fosters adoption.

WSO2 Enterprise Store for Access to Any Digital Asset

WSO2 Enterprise Store enables users to manage and provision the entire enterprise asset life cycle, for any type of asset in one store. It provides both an Enterprise Store Front and Enterprise Back-Office.

Enterprise Store Front

TheEnterprise Store Front is a central multi-tenant store that helps to increase the visibility of enterprise assets, and it can be viewed by a range of devices, including tablets. The customizable Store Front displays all asset types, as well as providing a navigation menu for them, and it can search based on asset attributes, tags or other categories. Each asset is given an individual page with comments, rating, tags and other details of the asset for easy reference, and users are provided a personalized My Items corner to display subscribed assets.

The Enterprise Store Front facilitates social interaction by allowing users to add asset reviews, rate assets, and like or dislike the asset reviews. The asset reviews are automatically filtered based on their popularity and date added, enabling users to gauge the quality of the available assets based on the user feedback. Users also can take advantage of filtering to sort by name and category.

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WSO2 Launches 100% Open Source WSO2 Enterprise Store, First Platform for Managing and Provisioning All Digital Asset ...

30 October 2013 Last updated at 17:23 ET

Social networking giant Facebook reported a 60% surge in revenue, to $2.02bn (1.26bn), in the third quarter, generating profits of $425m.

Revenue from advertising grew by 66% to $1.8bn, with nearly half of that coming from mobile ads.

"The strong results we achieved this quarter show that we're prepared for the next phase of our company," said Mark Zuckerberg in a statement.

Facebook's shares surged 15% in after hours trading.

Shares in the company have nearly doubled in value since July, when it first announced a big jump in its mobile advertising revenue.

The company has made a concerted push to boost its mobile offering, and now says that 874 million of the site's more than one billion users access Facebook on their phone.

Speaking during a conference call, Mr Zuckerburg called Facebook a "mobile company" and noted more than half of people are only using Facebook from their phones.

"It's a pretty incredible sign of how Facebook has evolved as a company," he said.

By growing its mobile users, the company has also been able to sell more mobile ads, a crucial metric that is widely watched by analysts.

Continued here:
Facebook revenue surges 60%

Celebrity chef Jamie Oliver has banned his children from owning a cell phone to protect them from cyber-bullies.

The Tv cook worries his children might be subjected to online bullying due to their famous father and does all he can to ensure they are not using social networking websites.

Oliver is a close friend of Instagram.com founder Kevin Systrom, and regularly updates his own social networking accounts with posts about his family and businesses, but he was furious when he discovered daughters Poppy, 11, and Daisy, 10, had secretly set up accounts on the photo sharing site.

He tells British magazine Closer, "I found out my two eldest girls had set up Instagram accounts in secret, which I was not happy about and soon put a stop to it. Poppy's the only girl in her class still not allowed a mobile. It may sound harsh, but I do worry about the bullying that can go on with these sites.

"I know the girls have had a hard time in the past at school because their dad's on Tv. I just don't want to risk it happening online too. It's impossible to keep an eye on."

Excerpt from:
Jamie Oliver Bans Children From Social Networking

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