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Somewhere along the way, Facebook apparently became your father's social network.
That's the problem Facebook executives face today. During the company's quarterly earnings call on Wednesday, David Ebersman, Facebook's chief financial officer, reported that the social network is struggling to keep teenagers' attention.
"We did see a decrease in [teenage] daily users [during the quarter], especially younger teens," said Ebersman, who went on to call the network's teen user base "stable."
This isn't a new problem, but it does appear to be getting worse for Facebook, which originally was launched to serve college students.
With 1.2 billion monthly active users and 874 million mobile monthly active users, Facebook has been doing well with users who have more grey hair and wrinkle cream than Justin Bieber hair and Clearasil.
As far back as 2009, a study released by iStrategyLabs showed that U.S. high school and college-age users were on the decline even as its popularity among the 55-and-older crowd was booming. In fact, the number of older Facebook users showed staggering growth in the first half of 2009 -- up 513.7%.
Another report in 2009 -- this one from Hitwise Pty. -- showed that people who got their own Facebook page were likely closer to getting their first copy of AARP than to hitting the legal drinking age.
Now, even Facebook says there's a loss of younger users.
To cater to a younger demographic, Facebook this month loosened its privacy rules for teenager users. Before the change, Facebook users between the ages of 13 and 17 were only able to share status updates, pictures and videos with their online friends or friends of friends. With the new policy, teenage users now may opt to open up their accounts and make their posts public.
"As a standalone situation, this could be bad for Facebook," said Brian Blau, an analyst with Gartner Inc. "If nothing else changes and a whole generation of teens grow up and use Facebook less, then clearly that will be an engagement problem."
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Facebook loses the cool factor with bored teens
An estimated 14.3 crore accounts on the popular social networking site Facebook may be false or duplicate, with a major chunk of them coming from developing markets like India and Turkey.
Facebook, which boasts of 119 crore accounts globally, in a US Securities and Exchange Commission (SEC) filing said it estimates up to 7.9 per cent accounts being duplicate, and up to 2.1 per cent and up to 1.2 per cent accounts being user-misclassified and un-desirable, respectively.
"We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the US or the UK and higher in developing markets such asIndia and Turkey," Facebook today said in a SEC filing.
The social networking giant said its monthly active users (MAUs) stood at 1.19 billion by September 30, 2013.MAUs are registered Facebook users who log in and visit the site through the website or a mobile device or take an action to share content or activity with Facebook friends orconnections via a third-party website that is integrated with Facebook in the last 30 days as of the date of measurement.
The filing further said: "We estimate, for example, that duplicate accounts may have represented between approximately 4.3-7.9 per cent of our worldwide MAUs during the nine months ended September 30, 2013."
Duplicate account is the one, which a user maintains in addition to his or her principal account, it added."We also seek to identify false accounts, which we divide into two categories -- user-misclassified accounts and undesirable accounts.
"During the nine months ended September 30, 2013, for example, we estimate user-misclassified accounts may have represented between approximately 0.8-2.1 per cent of our worldwide MAUs and undesirable accounts may have represented between approximately 0.4-1.2 per cent of our worldwide MAUs," the filing said.
User-misclassified accounts is where users create personal profiles for a business, organisation or non-human entity such as a pet (such entities are permitted on Facebookusing a Page rather than a personal profile under its terms of service, it added.
Undesirable accounts, which represent user profiles that Facebook determines are intended to be used for purposes that violate its terms of service like spamming, the filing added.
However, the social networking major's user base swelled by 18 per cent to 1.19 billion for the third quarter ended September 30, 2013 aided by growth in emerging markets likeIndia and Brazil.
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India, Turkey leads in 143.3 million false Facebook accounts
Allison Sutton, right, an ambassador for ConnectedLiving, shows Jane Gibbs, back, and Betty Seignious, center, how to use the ConnectedLiving program on Thursday at Summit Hills Retirement Community.
Betty Seignious, an 82-year-old who lives in the Summit Hills Retirement Community in Spartanburg, often feels left out of the conversation.
She said her four daughters, who all live in various parts of the state, always communicate with each other via text and social networking sites.
"I don't know how to do any of that stuff," she said. "I feel left out. I say, 'Girls, I'm just going to call you. It's easier.'"
Seignious recently attended a session in the library at Summit Hills, where she learned more about that intricate piece of technology called the computer. She learned how to use a secure web-based social network to connect with friends and family, email her daughters, share and view photographs, listen to her favorite songs from the 1940s, search the web and much more from her own personal homepage.
No, it's not Facebook.
ConnectedLiving, a social network site formed in 2007 and catering to senior adults, was recently introduced at Summit Hills and is offered throughout every neighborhood of the retirement community. Allison Sutton, a ConnectedLiving Ambassador, offers classes about the site twice a week to residents on the campus.
"It's like Facebook," she said. "But it's more of a closed network ---it doesn't allow residents to get spammed by outside people they don't know. It's a one-stop shop for everything."
Kathryn Wiley, media relations coordinator with Summit Hills, said many of their residents own computers and some even carry around iPads, Kindles and other tablets.
These residents will ask Sutton specific questions such as: "How do I download a book to a tablet?" or "How do I use Skype?" or "My daughter gave me this, what do I do with it?"
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Retirement community introduces seniors to social networking