Mediaboss Marketing

Shannon Ritchie | October 14, 2013

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RT. @. #Hashtag. DM .... If you have no idea what any of that stands for, you're not alone. The social media learning curve is steep and daunting - jumping in requires learning a new language! But with almost three-quarters of adults in the U.S. now using social networking sites, the desire of nonprofit organizations to be more connected to an online audience and community is stronger than ever.

In the last 2 years, the percentage of Internet users who are on Twitter has more than doubled, currently standing at 18 percent. Facebook is still the most widely used social networking site, and Instagram and Vine are signing up new amateur photographers and videographers at record speed.

You might be ready to jump on board, but when strapped for time and resources, you want proof that using these sites will lead to results.

But ... not so fast. Don't rush out of the gate focusing on growing your base, analyzing the click rates of your content and designing innovative online campaigns. Take a step back and recognize what these sites are mainly used for - conversations.

I often hear from other foundations that they're "not sure what to say" or "don't have enough unique content to produce" because they're not direct service organizations. But these same folks are asked to attend important events and conferences and readily jump into exciting conversations offline, so they definitely have a unique and valuable perspective to add, online or offline.

Start by listening. Use hashtags and a trusty search bar to find groups and individuals who you're already connected to offline. On Twitter, create lists and save searches to organize those you're following by topic or geographic area so you're not overwhelmed by the feed. Following people on social networking sites is no different than showing up at a networking event with a "Hi, my name is ..." tag stuck to your lapel. You're in front of them now, and you're listening to what they have to say. Being online just makes networking easier and more efficient.

#Hashtags? What are Hashtags?

Read more:
Social media jargon confusing? It’s all about starting a conversation

BALTIMORE--(BUSINESS WIRE)--

Riskive, the Social Risk Management company, today unveiled FriendGuard, a free app that leverages advanced math and science to protect individuals and families against social identity theft and malware attacking their social accounts.

According to Riskive data, cybersecurity attacks have increased by 700% in the past year with more than 90% of hacks leveraging social media platforms.

FriendGuard is the first consumer-facing product developed by Riskive, which earlier this year secured funding to protect users and organizations against social-based cyber threats. Riskive is backed by Genacast Ventures (a fund in partnership with Comcast Ventures), Core Capital and multiple prominent angel investors.

"We are proud to announce the immediate availability of FriendGuard to protect families and everyone at risk from social network cyber threats," said James C. Foster, CEO of Riskive. "The data our team compiled throughout this year demonstrates the severity of a silent, yet very dangerous threat assaulting the safety of our personal information online.

A single compromised social account can also lead to the compromise of other social accounts and real-life accounts - like bank accounts. Compromises occur at an alarming rate - one new social media account is compromised every three seconds. Until now, there was no functional product on the market that can protect any consumer, on any device, at any time, from anywhere, on any network, on social networking platform from hackers and viruses - anti-virus is not for social networks and cannot provide real-time support.

We are in the early stages of a new era of cyber attacks, said Richard Stiennon, Chief Research Analyst at IT-Harvest. Social platforms have opened up a window for cyber thieves to steal and harvest personal information of individuals and businesses for profit.

FriendGuard leverages advanced algorithms to detect if individuals are connected to hackers. Individuals who activate FriendGuard are provided with a FriendGuard Score, like a credit score but for security. This score is derived from our expansive database of malware and other compromising networks and real-time analysis of evolving threats in an individuals network. Users receive alerts when someone posts malware or a click-jacking scam on their wall or a friends wall, suspicious connections, and other malicious content.

FriendGuard is free for individuals and can be activated at http://friendguard.com for immediate protection against social cyber threats. Subscription pricing applies for families ($3.99 per month) that allows parents to protect their kids from cyber attacks as well as other suspicious connections.

While its human nature to give our friends and closest contacts the benefit of the doubt, the reality is that most cyber attacks put us at risk because the people in our social networks have been compromised, said Foster. FriendGuard provides proactive threat detection to ensure your social network information remains safe.

Read more:
Riskive Unveils FriendGuard for Social Identity Theft Protection

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