Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/zld5v3/enterprise_social) has announced the addition of the "2013 Report on the Enterprise Social Software/Networking Market - with Forecasts to 2018" report to their offering.

The rising need for enterprise internet working amongst employees, partners, distributors, suppliers and others in the business value chain has given way to growing employment of ESS across desktops, laptops and mobile personal devices. While enterprises across the globe are looking forward to incubate ESS into their current work scenarios, ESS providers look forward to gain better competitive advantage in the emerging market by creating new technological features that facilitate the quicker adoption of these.

The need for increasing enterprise productivity, along with cost control measures is playing a pivotal role in shaping the future of enterprise social software. Even though the adoption of these tools is relatively slow due to closed mindsets of the top management ; these solutions are expected to grow steadily and have a pervasive existence across all major verticals, owing to the growing demand of social connectedness', on a real-time basis.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Overview

4 Enterprise Social Software: Market Size And Forecast By Deployment

5 Enterprise Social Software: Market Size And Forecast By Type Of Service Consumer

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Research and Markets: 2013 Report on the Enterprise Social Software/Networking Market - with Forecasts to 2018

Is social media part of your job? Many employees, not just those in marketing, are being asked to use their personal social networking accounts on behalf of their companies.

Social media works best when companies target a social network -- such as Facebook, Twitter, Tumblr, Instagram and Pinterest -- with their marketing message in hopes of reaching and piquing the interest of social media influencers, which, in turn, can lead to a viral buzz with massive exposure. Nearly every employee needs to participate in order to pull it off.

Echoing this sentiment, Xerox's social media policy succinctly states the following: "Individual interactions represent a new model, not mass communications, but masses of communicators."

Social Media Can Be Risky Business

For companies, there's an element of danger in asking employees to spout off on social networks. After all, the public corporate image is at risk. Employees also risk offending the company and losing their jobs. Social media in the enterprise is littered with tales of employees getting sacked.

There needs to be clear communication between employer and employee on how employees should behave on social networks, in the form of a written policy, not just for their safety but also to be more effective. We're still in the heady days of the social revolution where missteps happen all the time.

Xerox, for instance, has a social media policy for employees with social media as part of their formal job description, but it apparently didn't save a call center employee who says she was fired for an Instagram posting. DeMetra "Meech" Christopher claims she never saw the social media policy because social media wasn't officially part of her job.

Nevertheless, Xerox's social media policy, which supplements a general Code of Business Conduct policy, provides a starting point for better communication between employer and employee in the social revolution. It's also worth a closer look, because it helps employees become better social networkers.

The 10-page social media policy opens with general ethical guidelines and goes on to cover best practices in blogging, microblogging (e.g, Twitter), message boards, social networking and video-audio sharing.

Among the general guidelines, Xerox employees are urged to get training in search optimization principles from a local Web expert. When discussing Xerox-related matters that might encourage someone to buy Xerox products or services, employees are required by the Federal Trade Commission to clearly identify themselves.

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Social Media Policy Offers Dos and Don'ts for Employees

Irans government should legalize access to social-networking websites including Twitter and Facebook, Culture and Islamic Guidance Minister Ali Jannati said.

Not only Facebook, but other social networks should be accessible and the illegal qualification should be removed, Jannati said, according to the official Islamic Republic News Agency.

Iran currently blocks access to websites it considers politically sensitive and to social-networking sites, which activists used in 2009 to organize street protests after a disputed presidential vote. President Hassan Rouhani, who was elected in June and has a Twitter account with more than 122,000 followers, has pledged to allow more social and press freedom and reduce state policing of Iranians private lives.

Several Iranian officials including Foreign Minister Mohammad Javad Zarif and Foreign Ministry spokeswoman Marzieh Afkham have Facebook (FB) or Twitter accounts, or both.

The existing ban has spurred some Iranians to use virtual private networks to circumvent the controls through computers located abroad. About 2 million Iranians have Facebook accounts, half of them in the capital, Tehran, deputy parliamentary speaker Mohammad Hassan Aboutorabi-Fard said in January.

Jannati said he doesnt control Internet bans, which are overseen by a screening committee thats not under his ministrys direct supervision. The Culture Ministry has one representative on that committee, he added, without elaborating.

The presidents conservative rivals say young people can be corrupted by Western-style TV shows, which Iranians also access illegally through satellite channels, or Western websites such as Facebook.

Facebook is a calamity in the life of married couples and may result in their divorce, Irans Khabaronline news website said in an Oct. 21 editorial. Time spent on social networks, where one can interact with people outside the family, can weaken relations and lead to alienation, it said.

Since Rouhanis term began in August, journalists have taken advantage of new freedoms he has backed. Articles appearing in local media in recent weeks have debated subjects once taboo, ranging from the impact of sanctions to the usefulness of the decades-old revolutionary slogan, Death to America.

Newspapers have also published a string of prominent stories about opinion makers from the U.S., long dubbed the Great Satan in Irans official discourse. Interviewees have included Brookings Institute analyst Suzanne Maloney, former White House adviser Gary Sick and Alan Eyre, the Persian-speaking spokesman at the State Department.

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After 12 years on the job, DeMetra "Meech" Christopher says she was fired from Xerox's call center in Lexington, Ky., for posting a picture of herself at work on Instagram and hashtagging the company name.

Christopher says that other employees have posted pictures on Instagram, but management decided to fire her for identifying Xerox. Christopher says she has enlisted a privacy lawyer.

Xerox declined to comment specifically about the case or even confirm Christopher ever worked for the company., but it did provide CIO.com with a copy of its social networking policy for employees who have social media responsibilities as part of their jobs. Xerox does have a strict policy concerning tech devices in the call center. Given the sensitive nature of data, including credit card numbers, the company says it does not allow personal phones, tablets (even paper ones) and cameras in the workplace.

The conflict between Christopher and Xerox underscores a much wider problem. An employee's personal use of social networks and a company's desire to protect its public image have created a dangerous new intersection that threatens to derail any goodwill built up over the years between employee and management. Employees tend to take the brunt of collisions, as Christopher recently found out.

The number of those crashes is growing. CNN put together a list of 10 people who learned social media can get you fired. Among them are these four examples:

Barista Matt Watson anonymously blogged about dealing with difficult customers, was outed by sprudge.com and fired for writing about his place of employment during work hours.

Tenth-grade math teacher Carly McKinney posted racy photos and tweets about marijuana. She was ultimately fired.

California Pizza Kitchen server Timothy DeLaGhetto claims he was fired for tweeting about the company's "lamest ever" new uniforms.

Perhaps most pertinent to CIO.com readers, two male software developers at a PyCon conference joked about "big dongles" and "forking" -- sexual innuendos with a tech twist -- overheard by SendGrid tech developer Adria Richards. She was offended, took a picture of them and tweeted it. One of the men was fired. Hackers exposed Richards' private information before she was fired for "publicly shaming the offenders," SendGrid CEO Jim Franklin wrote in a blog post.

It's not just the working-class portion of the organizational chart, either. CTO Pax Dickinson at Business Insider was fired in September for making racial slurs and rape jokes on Twitter. Also, CFO Gene Morphis at publicly traded fashion retailer Francesca's Holdings Corp. lost his job last year for casually tweeting about company information.

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