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Facebook evolves away from core social networking positioning
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By: NapeanLLC

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Facebook evolves away from core social networking positioning - Video

Enterprises are taking initiatives to make internal communication effective. And they are making a paradigm shift from the conventional approaches to ensure high productivity and innovation among employees.

EMPLOYEES' CHANGING BEHAVIORAL PATTERNS

There is a huge pressure on organizations to adapt to change driven by behavior of new-age employees' and shift in technology. The visible shift in behavioral patterns, enabled by major trends including IT consumerization, growth of social networking, and proliferation of mobile technologies all combined together is giving rise to the modern age communication that is faster, clearer, and action oriented.

Enterprises are realizing the importance of introducing innovative platforms enabling their workforce to communicate effectively, share ideas and best practices, exhibit their work to others, and more importantly discovering experts easily who can provide an easy solution to a difficult task that is stuck for long time!

A social platform within an enterprise which is interactive and secured can be easily be cultivated for the employees. It has evolved the way consumers interact, and enterprises want to harness that proclivity towards better communication and collaboration.

However, many enterprises view social collaboration from a different perspective. Consumers widely use public social media tools, but providing these tools to employees do not solve the communication problems. Social networking at corporate level can never be same as the consumer social media applications that are publically available as they are not equipped with features at corporate level. At work, people are motivated to get their job done as quickly and effectively as possible.

HOW ESN WORKS FOR THE ENTERPRISES

The traditional and widely used existing enterprise communication and collaboration tools are just not up to the job of supporting a collaborative and knowledge sharing culture in an organization. Email-the primary communication tool of business is overtaxed and used for many purposes were simply not designed to do work effectively. Content management systems are excellent at placing and managing content but do not facilitate the use of the content within the necessary business workflow context. Other tools such as instant messengers are single channel oriented and do not bring people together with data, content, and supporting systems. All of these tools in fact are mostly standalone and don't help build a knowledge sharing and collaborative business culture.

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How Enterprise Social Networks are Becoming Business Critical Applications

Published: Thursday, 5 Dec 2013 | 10:28 AM ET

By: Apu Gupta, Special to CNBC.com

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Pinterest

Social networking already reaches nearly 1 in 4 people around the world, or 1.73 billion people. And, according to a new eMarketer reporter, that number is expected to rise to 2.5 billion by 2017. Clearly, the industry is in constant transition, and next year it will evolve again, with a focus squarely on images.

With a camera in everyone's pocket and the web itself becoming high-definition (think bigger images and less text), it's become easier than ever to communicate visually. In fact, between Facebook, Instagram and Tumblr alone, more than 400,000,000 images will be shared daily. Add in Snapchat, Google, and Pinterest, and these numbers skyrocket, further emphasizing that consumers really do want to show, not tell. Here are four ways that social will change in 2014:

Pinterest will become universal.Pinterest's recent $225 million venture capital fundraising brings its market valuation to $3.8 billion. It's clear, this network is on fire. It's driving traffic and revenue to brands, and it's going to be an even bigger deal in 2014. Retailers, of course, continue to be a big beneficiary of Pinterest, but brands of all stripes will start to recognize that they have to go where their audience is. A significant number of brands will jump into the Pinterest waters in 2014, recognizing that playing catch-up later will be far more expensive than getting smart now. We'll also finally see forward-looking brands from underrepresented industriesi.e. financial service, health care, and industrialsmake a bigger push at humanizing their brands using imagery and visual storytelling on Pinterest.

(Read more: Apple predictions for 2014)

New ad products will spring up. Pinterest and Instagram have both announced that they are experimenting with ads. Brands are lining up, eager to buy reach on these networks, causing ad spending on social to rise. The most successful brands on these networks will be those who are investing now in growing their Pinterest and Instagram presences to better understand how the platforms work and how consumers engage. These brands will use this knowledge to develop ads that look and feel native to the network they're advertising on.

"In 2014 you'll see more product recommendations from brands and retailers that are influenced by how those products are performing on social networks."

Link:
Social Media in 2014: It’s about show, not tell

Instagram Followers - Instagram Followers For Free - 2013
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Pyrotechnic Thanksgiving Pie!
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