Mediaboss Marketing

popchips And The Art Of Social Marketing
How popchips founder Keith Belling leverages social media and celebrities to expand his brand. Music: "Comic" by Jahzzar (betterwithmusic.com)

By: forbes

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popchips And The Art Of Social Marketing - Video

Wysp Social Marketing PSA
Some statistics regarding Social Media that both established businesses or budding entrepreneurs may find interesting... Video by Wysp Social Marketing Inc. http://www.wysp.ca Music: Amon Tobin - Journeyman

By: WyspSocialMarketing

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Wysp Social Marketing PSA - Video

Bill Masterson

Social marketing vendor SocialCode has hired Facebook sales director Bill Masterson as its chief revenue officer.

Masterson will focus on attracting advertisers to SocialCodes ad-buying platform. Marketers use the platform to develop marketing campaigns across such social networks as Facebook, Twitter and LinkedIn.

Masterson had been Facebooks sales director since 2010. In that job he worked several large companies to integrate Facebook into their sites. Prior to joining Facebook, he was vice president of sales at online advertising firm Clickable. He has also worked at Google Inc., Advertising.com and web measurement firm comScore Inc.

We know that brands who take a sophisticated approach to social media have a huge advantage over their competitors, SocialCode CEO Laura OShaughnessy says. Bills deep experience with marketing technology will help us do even more to help brands use social media to move the marketing needle.

Masterson says the vendors strong growthSocialCode says its revenue last year increased 88% compared with 2011 and the company last year opened offices in San Francisco, Seattle, Toronto and Detroit (it already had offices in New York and Washington, D.C.)encouraged him to accept the job.

It is exciting to join a fast-growing company that is behind much of the most innovative and effective social media marketing in the industry, he says. The last two years at Facebook have put me in a unique position to fully understand the social needs of advertisers and the custom social strategies necessary to achieve exceptional results.

SocialCodes hiring of Masterson comes as retailers are getting increasingly serious about social media marketing. 64.1% of retailers in a recent Internet Retailer survey featured in the Social Media 300 said they planned to increase spending on social media marketing this year. Another 31.8% planned to keep their spending flat. Behind the increased spending is the fact that many retailers47.4% in the surveysay that social media marketing is generating sales.

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Social marketing firm SocialCode hires Facebook’s sales director

LOS ANGELES--(BUSINESS WIRE)--

PromoJam, a leading enterprise Social Marketing Platform, announces PromoJam 2.0, a customizable, easy-to-use, low cost Social Promotions Management Platform for small, medium and enterprise businesses.

PromoJam 2.0 simplifies social campaign creation, a process that has been difficult to-date, and produces top quality, design driven campaigns at a low-cost. The platform will be the workhorse for marketing teams as it includes a flexible project management toolset, complete with team collaboration tools and controls on administrative user roles and access. By emulating the best in social network UI, like Facebook and WordPress, PromoJam has created a platform that is familiar, easy-to-use, and beautiful.

Complete with a no-risk 15-day free trial, PromoJam can help any business to market, acquire and discover insights on their most valuable customers. The platform is highly-advanced, developed hand-in-hand with existing enterprise customers including NBC Universal, The North Face, Virgin America, RedBull, WetSeal, and Warner Bros Studios.

Powered by a real-time data serving technology, PromoJams real time Analytics Suite enables marketers to track success metrics down to the minute. The platforms dashboard displays information about campaign traffic, social engagement and conversion rates. And, through a groundbreaking partnership with Esri, the leading worldwide supplier ofGeographic Information System(GIS) software andgeodatabasemanagement applications, PromoJam 2.0 enables marketers to create detailed demographic and geographic reports on campaign participants.

PromoJam 2.0 is designed to meet the needs of modern marketing teams -- complete with Dropbox integration -- enabling teams to manage content and assets day-to-day from the PromoJam dashboard. The platform also offers Emoji support -- just for fun!

With PromoJam 2.0, we are delivering a customizable, advanced and affordable social marketing platform that meets the needs of small and big businesses alike. Weve combined the most sophisticated of marketing technologies with a visual drag-and-crop editor so that any organization can produce extraordinary social campaign results, said Matt MacNaughton, CEO and Co-Founder of PromoJam.

"We are excited to be partnering with PromoJam in announcing their groundbreaking data integration with Esri's "Tapestry" geo-demographic market segmentation API, said Myles Sutherland, Manager Emerging Business, Esri. The PromoJam 2.0 platform unlocks powerful customer intelligence that matches social analytics with Esri-powered demographic insights on the users and markets that are participating in PromoJam social campaigns."

PromoJam 2.0 Product Features

The PromoJam 2.0 product suite includes:

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PromoJam Introduces Platform That Radically Simplifies Social Marketing Campaigns

Adds 7,000 Paying Customers, including Major Brands like Coca-Cola, Amazon, and Microsoft

New York, NY (PRWEB) January 22, 2013

Customers

Offerpop customers are now running 5,000 social marketing campaigns per week, and brands collect an average of 14,000 consumer email addresses per campaign. 30% of Offerpops business comes from outside the US, and the company now has customers in more than 100 countries.

In Q4, key customers included Etsy, Coca-Cola, Microsoft, LOreal, Conde Nast, Sam Adams, Amazon, Viacom, Unilever, Warner Bros., Pepsi, Alitalia, and American Eagle.

We chose Offerpop as our social marketing vendor to provide image-rich highlights of the unique, creative items for sale on Etsy to our Facebook audience, said Laura Chin, Social Marketing Specialist at Etsy. Offerpop has empowered us to grow an active social fan base and ultimately drive shoppers to the marketplace.

Organization

Offerpop doubled its staff to 55 employees in 2012. Key hires included VP of Sales Josh McBride and Director of Account Management Manisha Shah, both formerly of Experian CheetahMail; Director of Business Development Venu Konda, formerly of Adobe; and Director of Content Marketing Jesse Noyes, from Eloqua.

Platform

In early 2012, Offerpop rolled out mobile support for all 20 of its Facebook and Twitter campaign apps. In Q4, more than 2.4 million consumers participated in Offerpop campaigns from their mobile devices.

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Offerpop, the Largest Independent Social Marketing Software Company, Reports 440% Sales Growth in 2012