Mediaboss Marketing

SANTA MONICA, Calif.--(BUSINESS WIRE)-- GraphEffect, a social marketing software company, announced today that Paul Ollinger, J.B. Kropp and Hari Menon have joined the company’s advisory board. In this capacity, they will provide counsel on business development, technology and advances into new markets.

“GraphEffect is playing a leading role in changing the social marketing landscape by providing Fortune 500 companies and global agencies the tools they need to discover new, influential audiences and to transform their best owned and earned content into paid media,” said James Borow, CEO of GraphEffect. “The wealth of knowledge, professional experience and strategic insights Paul, Hari and J.B. bring to the advisory board will be key in our continued profitable growth and development.”

Paul Ollinger, one of the original 250 employees at Facebook, helped lead business and sales growth for the company as West Region VP of Sales, working with some of the world’s most prominent marketers and Facebook’s top clients. Prior to joining Facebook, Mr. Ollinger held positions at LAUNCH.com and Yahoo, where he worked in sales, business development and content partnerships.

J.B. Kropp is a leader in interactive marketing and consumer generated media. Prior to joining Twitter in Strategic Partnerships, Mr. Kropp was an executive with Vitrue, a social media management company. Mr. Kropp launched a consumer marketing accelerator, The Brandery, and also led the product strategy and distribution efforts at ShareThis, developer of the social sharing tool that now reaches more than 400 million users across more than 500,000 websites. Mr. Kropp was a co-founder of one of the first online video sharing communities, Sharkle.com, which was acquired by Vitrue.

Hari Menon is a serial entrepreneur who advises and invests in companies around the world. Mr. Menon was most recently Senior Vice President of Strategy and Business Development for Ensemble at Collective Media, Inc. Mr. Menon joined Collective Media upon its acquisition of Tumri, Inc. where he was Founder and CEO. Prior to Tumri, Mr. Menon was the founder of Accordia and SixthDimension, and served as director of strategy and product marketing at Aspect Development, which was acquired by i2 Technologies.

They join current advisory members Brandon Berger, Bob Dees, Peter Hershberg and Dave Knox. Mr. Berger, Chief Digital Officer, Worldwide at Ogilvy, is a global digital leader responsible for digital resources in over 120 countries. Mr. Dees, recognized media expert and founder of DeesMadia, has led media buying strategy for Proctor and Gamble. Mr. Hershberg, active entrepreneur and angel investor, was Co-founder of Reprise Media, which was sold to IPG. He is currently Co-founder and Co-CEO of Social Plow. Mr. Knox, Chief Marketing Officer at Rockfish Interactive, is an experienced strategic marketer and brand builder. He is also Partner at Rockfish Brand Ventures.

GraphEffect is the foundation upon which the most successful social marketing initiatives are built. GraphEffect’s social marketing software helps brands and agencies simply and effectively manage, measure and optimize paid, owned and earned media, delivering performance at scale.

About GraphEffect

GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's platform is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.

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Ollinger, Kropp and Menon Join GraphEffect Advisory Board

Angie of Angie’s Cake: Cake Balls and Cake Pops in Houston woke up to a startling discovery one morning when she learned that Itty Bitty Cake Pops of Calabasas, Calif., had stolen her cake ball images and displayed them as their own on Facebook. Angie, who has had much success through social media, boasting nearly 3,000 Likes on Angie’s Cake’s Facebook Page, raised awareness of the infraction with her fans on her Facebook wall. Fans rallied to support Angie’s claims, visiting Itty Bitty Cake Pops’ Facebook page and leaving comments. Later, Sally Rahban, CEO/President of Itty Bitty Cake Pops, apologized publicly to Angie’s Cake, citing that she was unaware and doesn’t run the Facebook page. For a fledgling business, like Itty Bitty Cake Pops, this is a public relations nightmare.

In this age of internet and social media, intellectual property is shared with the click of a button and it is just as easily stolen. The recent attention to this matter of stealing intellectual property by the PIPA and SOPA bills demonstrates that this issue is far reaching, yet an adequate solution has not yet been found.

Social media marketing services is an emerging field. Services from consulting to coaching to full management are available. Social media marketing includes strategic posting of status updates, photos, videos, and links, bringing branding to social media platforms, providing feedback on response with company postings, and engaging in direct conversation with followers and fans. A quality social media marketer offers expertise and experience using tested and proven methods that comply with all guidelines and regulations.

Dana Williams of {PRO}motion Social Media, LLC explains “Trust is at the foundation of any relationship, business or personal, and it certainly factors into online relationships in social media. Social media marketing is no exception, in fact, the relationship aspect of using Facebook, Twitter, Google+, and the others makes it that much more critical to use your manners and play nicely in the sandbox. PRO}motion Social’s values of trust, individuals, partnerships, and technology help businesses to navigate the always changing and often complicated world of marketing in Web 2.0.”

{PRO}motion Social Media, LLC is a social media marketing company dedicated to offering professionalism and expertise in social media relationship marketing. It provides world class collaborative social media management and training services to a limited clientele in order to deliver superior, personalized attention to each unique business.

For more information, call 832-408-0999 or visit http://www.PROmotionSocial.net, facebook.com/PROmotionSocial, or twitter.com/PROmotionSocial.

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Social media marketing starts preventable food fight

29-01-2012 12:13 Learn how to reconnect with alumni on Facebook using social marketing.

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Alumni Reconnect Social Marketing Program - Video

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Andrew Cherwenka: Social Media Marketing: Chasing Likes and Other Ad Agency Mistakes

CHICAGO, Jan. 30, 2012 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced webinars and appearances at industry events that enable PR and marketing professionals to do their jobs better and faster by sharing, discussing and adopting new best practices in social media communications.

The events and free Cision webinars examine the latest social media trends and tips -- optimizing social media marketing, taking advantage of mobile apps for PR pros, marketing branded content through tools like Cision Social Publish, and mobilizing communities over the social web.

Cision Webinars

"Ten Top Free Mobile Apps for PR Pros" -- Thursday, February 9, 1 p.m. CST (2 p.m. EST)

Heidi Sullivan, Cision's Vice President, Global Media Research, will examine the leading mobile applications for iPhone, iPad, Android and Blackberry users that help PR pros stay connected and do their jobs better and faster anywhere, anytime. Sullivan will discuss how these tools help: find journalists and influencers "on the go"; manage business contacts; record interviews; connect using mobile conferencing; share files; review and post on social media sites; coordinate business trips with colleagues, clients and influencers; and more. Register for "Ten Top Free Mobile Apps for PR Pros. https://www3.gotomeeting.com/register/362507198

"Social Publish: More Than a Press Release" -- Thursday, February 16, 1 p.m. CST (2 p.m. EST)

Marketing has become a conversation among companies, customers and influencers. Communicators can't simply issue a search-optimized press release and hope for the best: they need to tell their whole story in their own words to all their audiences across multiple social media platforms. In this webinar, Laurie Mahoney and Brandon Andersen will show how Cision Social Publish harnesses the power of PitchEngine to let you post and optimize all of your stories, news, videos, photos and more on Facebook, Twitter, LinkedIn and other sites. Using actual case studies, they'll discuss social content optimization (SCO) and how to tell stories in the most compelling way, to more audiences, using more types of content. Register for "Social Publish: More Than a Press Release." https://www3.gotomeeting.com/register/389078766

"Energizing Communities for a Cause" -- Thursday, February 23, 1 p.m. CST (2 p.m. EST)

Social media and the power of story telling can change the world. How can nonprofits and "cause marketers" use story-telling and social media conversations to build communities that further their cause? Heidi Sullivan and guest Shonali Burke, blogger (waxingunlyrical.com) and communications expert, will discuss the three fundamentals for smart community building and how to measure the impact of campaigns. They'll also provide a case study of a recent successful effort. Register for "Energizing Communities for a Cause." https://www3.gotomeeting.com/register/138098158

Cision Speaking Appearances

Social Media Week, Toronto, Thursday, February 16, 2012

Cision Canada's Terry Foster, President, and Julie Geller, Director of Social Media, will host "The Social Media Ref" at Social Media Week Toronto from 2:45 to 4:00 p.m. EST. The Social Media Ref will moderate in-depth discussions of different social media perspectives from key Canadian influencers -- bloggers, journalists and PR pros. Two competition-style panels will take on hot social media topics, with the Social Media Ref determining one collaborative solution for each panel. Topics will be revealed two weeks prior to the event. Learn more about and register for "The Social Media Ref." http://socialmediaweek.org/event/?event_id=1285

Social Media Explorer, Dallas, Friday, February 17, 2012

Heidi Sullivan will discuss Digital Marketing Strategy at "Explore: Dallas-Fort Worth," the first in a series of intensive, day-long seminars designed to help marketing professionals, PR practitioners, business owners and other professionals take a deeper and more strategic approach to digital and social media marketing. Learn more about and register for "Explore: Dallas-Fort Worth." http://www.socialmediaexplorer.com/social-media-speaker/explore-dallas-fort-worth-tickets-on-sale/

Inbound Marketing Summit, New York, Tuesday, February 28, 2012

Jay Krall, Cision Business Development Director, will participate on the expert panel "Finding the Right Role for CRM". Learn more about and register for the February 2012 Inbound Marketing Summit. http://inboundmarketingsummit.com/event/new-york/

About Cision

Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands -- from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit http://www.cision.com.

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Cision Webinars and Speaking Appearances Examine Mobile PR, Social Publishing and Digital and Social Media Marketing