Mediaboss Marketing

REDWOOD CITY, Calif., March 21, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world's top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences across the mobile and social web.

2011 was a year of explosive growth for the company. Last year, Wildfire grew its revenue by 300 percent, while maintaining strong margins, and expanded the team to over 300 employees worldwide by March of 2012. With new offices in London, Paris, Munich, and Singapore, the company also grew its international business by 500 percent, with more than 24 percent of the company's revenue now coming from outside the U.S. Last year, Wildfire was named one of the Top 50 Best Startups by TiE and was also ranked as one of the top 250 global private companies by AlwaysOn.

The company's growth has been fueled in large part by the exceptional results brands achieve with Wildfire, which has led to significant repeat business and strong organic customer growth. On average, Wildfire customers gain a 3x increase in fan growth rate while working with Wildfire. With 300 new subscription clients in the last 6 months of 2011, Wildfire is adding mid- and enterprise-level customers at a faster rate than any direct competitor.

Employee satisfaction and retention rates have also contributed to the company's growth in today's competitive tech hiring climate: in 2011 and 2012, Wildfire was named one of the top 10 best places to work by the San Francisco Business Times, and is currently ranked in the top 1% of best places to work in the U.S. by Glassdoor.com.

New technology innovations have also played a substantial role in the company's growth over the past year. In July of 2011, the company introduced its Social Marketing Suite, integrating best-of-breed social promotion software, robust page management, messaging and sophisticated real-time analytics into one complete platform. In early 2012, the company expanded its offerings to include mobile Facebook marketing, and most recently, through partnership with Adaptly, Wildfire integrated ad buying and ad optimization capabilities into its Social Marketing Suite, enabling organizations to drive greater return on their paid, owned and earned media. Last month, founder and CEO Victoria Ransom was named a TechFellow by the Founders Fund, NEA and TechCrunch, for outstanding technology leadership and innovation.

"Social media has evolved from a stand-alone channel to one that permeates every marketing program. As brands continue to integrate social into all their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire's to successfully manage and optimize every customer interaction," said Victoria Ransom, founder and CEO of Wildfire. "With our continued technology innovation, our strong customer base and our outstanding team, Wildfire is extremely well-positioned to further scale the business in the coming years."

About Wildfire

Wildfire is the global leader in social media marketing software, with over 13,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire's powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience and measure social media performance. Brands and agencies such as Facebook, Virgin, Amazon, Target and Ogilvy as well as thousands of small businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, LinkedIn and Twitter. The only social media marketing company to receive an investment from Facebook's fbFund, Wildfire has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit http://www.wildfireapp.com.

Read the original here:
Wildfire, the World's Largest Provider of Social Media Marketing Solutions, Reports Record Growth

20-03-2012 15:46 Collaborate, Network & Learn: Social Marketing Summit by Dominion Enterprises. Press Releases: Melissa James from Business Wire.

See the original post:
Collaborate, Network

San FranciscoAon Corp. and CenturyLink Business were social media marketing headliners at BtoB's third annual Social Media Marketing Awards, held here today as part of the BtoB Digital Edge Live conference. Both topped their categories in People's Choice Awards balloting as the top b2b social media marketing programs of the year, joining a lineup of award winners in a variety of social media segments.

Aon took honors in the tech company category for its Pass It On program. Its mandateto find a way to share knowledge and create a sense of common purpose that transcended geographic and cultural boundariesled to a contest challenging employee teams in three regions to compete on their knowledge, creativity and teamwork, then share the best results with customers and prospects.

Teams earned points for such actions as answering a daily question, uploading Aon-related videos and photos, and sharing details of local events with a scoreboard, AonPassItOn.com, keeping track of their progress.

Uptake has been high, with more than 400,000 questions answered in the first three months. Engagement with external audiences is also up dramatically on Facebook, Twitter and the host website.

CenturyLink Business won its People's Choice award in the nontech company category for its Ultimate Problem Solver program. Knowing that its technology-oriented customers enjoy challenges and puzzles, the company created an interactive, 50-stage trivia game that rewarded players who worked through a series of increasingly challenging clues.

UltimateProblemSolver.com presented players with puzzles they must solve to unlock passwords that lead them to the next level in the game. Some answers involve Web research or digging through CenturyLink marketing material. Players were encouraged to interact and share their experiences.

Over an eight-month period, almost 90,000 people played the game and 46,000 registered on the site, giving CenturyLink a valuable well of leads. About 17,000 players answered all 50 questions.

Other People's Choice finalists included Corning Inc. for its A Day Made of Glass social campaign; Hobart Corp., for Get Back to Scratch; IBM, for Information on Demand; and Ultimate Software, for LinkedIn Engagement Initiative.

Visit BtoBonline.com for a full listing of the companies honored during BtoB's Social Media Marketing Awards.

Here is the original post:
'BtoB's' Social Media Marketing Awards: Aon, CenturyLink grab People's Choice honors

19-03-2012 16:40 http://www.socialbytes.com Social Bytz 2500 Ebenezer, Rock Hill, SC 29732 888-681-9059 Social Marketing Harness the Power of Social Media You're probably using social media to keep in touch with your family and friends, did you know that you can use social media as part of your companies marketing plan? Let us show you the benefits of using social media as part of your marketing plan. Topic Social Marketing

View original post here:
Social Marketing | Rock Hill, SC - Video

SALT LAKE CITY -- Adobe Systems (Nasdaq:ADBE) has today introduced Adobe Social, a new product to simplify social marketing for digital media professionals.

Adobe announced the product at its Adobe Digital Marketing Summit 2012 here. The new product is part of the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results.

Adobe is giving those with social marketing responsibilities digital marketers, community managers, customer service, public relations, ad buyers, analysts, and others a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and does so in the context of all other digital marketing efforts, the company said.

The sheer scale of word-of-mouth that can be accomplished on social media can become a powerful boost or tragic descent for any company and is best managed if a companys social marketers are in lock-step, said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe, in a statement. Adobe Social brings to social marketing the control and accountability expected across other digital channels. The ultimate aim is to help social media as a marketing channel mature and prove its worth alongside other digital marketing investments.

Adobe Social builds on the social media management technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe SocialAnalytics. Adobe Social will expand this year with additional social marketing features as well as integrations with other products within the Adobe Digital Marketing Suite.

With Adobe Social, digital marketers can now accomplish the following with a single product:

Streamline and centralize publishing across social platforms

Automate targeting and personalization of content and experiences in social applications and across social platforms

Seamlessly integrate Sponsored Story ad creation within the publishing workflow to maximize the reach of important content and campaigns

Monitor and moderate conversations both within your communities and anywhere it happens on the social web

See original here:
Adobe Simplifies Social Marketing With New Adobe Social Offering