Mediaboss Marketing

After a report on the New York Daily News that social media sites served as a job searching tool, online marketing company fishbat Inc. weighs in.

Bohemia, NY (PRWEB) October 15, 2012

According to the New York Daily News, As well as being the place to go to share photos of cats, catch up with friends, discuss the day's news, interact with consumer brands and even choose a college or university, Facebook is now the social media destination for job seekers. The article goes on to report, Though LinkedIn is usually considered the go-to site for building up business contacts and identifying job opportunities, only 38 percent of jobseekers surveyed by Jobvite said they used the site to help them find work, compared with 52 percent of respondents who use Facebook (up from 48 percent in the 2011 survey).

All social media platforms have their merits in terms of communication and opportunity. Its important to note that despite the fact that this survey has found that Facebook has become an asset in terms of finding work, someone using the Internet to seek employment should not neglect their LinkedIn or Twitter accounts in favor of Facebook, or vice versa, states Sida Li, VP of Internal Operations for web marketing company, fishbat, Inc. An employment opportunity is an opportunity to market yourself, and if you are going to do that through social media, its important to put your best foot forward across your digital presence and all platforms just like you would if you were a brand or business establishing a presence on social media.

fishbat, Inc. is a full service online marketing firm. With social media management, search engine optimization (SEO), web design, and public relations, fish bat comes together as a marketing agency to raise awareness about your brand and strengthen your corporate image.

Scott Darrohn fishbat 855-347-4228 Email Information

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Facebook Most Popular Social Media Site for Job Seekers, Web Marketing Company, fishbat, Inc., Responds to Findings

Unwritten rules for social media marketing success are revealed by Daniel Tan, veteran internet marketer and developer of Social Metrics Pro.

(PRWEB) October 13, 2012

Some of the rules included in this report feature information about why blogging is so important, what can hamper a businesss overall achievement and why online business owners need to position themselves as experts. These rules along with the others are more critical than ever as people begin to rely more heavily on social media for their purchasing decisions. The information shared by Social Metric Pros report provides insight about succeeding in social media marketing that goes beyond what is more commonly discussed.

Along with sharing critical information about improving social signals that will improve search engine ranking, and increased traffic for more sales, Daniel Tan is also offering his free eBook, "How 33 Brands Build Social Signals Using Visual Content". This eBook gives an insider's look at some of the world's top brands and how they are building social signals which skyrocket their popularity and success. Even the most novice online business owner will be able to apply these concepts immediately to reach better performance for their social media marketing efforts. Advanced business owners will also find a variety of new practice tips to implement for business building opportunities. A few of the brands reviewed in this eBbook are MTV, Sharpie, The Olympics and Zappos.

About Social Metrics Pro: Social Metrics Pro, is a premier WordPress plugin that offers essential tools for simplifying and capitalizing on best practice strategies for online business success. It was created by SEO expert, Daniel Tan. The WordPress plugin analyses blog performance across a variety of social media platforms. It is designed to work for new or advanced WordPress users to quickly and easily run a collection of reports from one location for all of their social media platforms. This will allow them to create more traffic and higher rankings by letting them know right away what they need to pay attention to. The results offered by Social Metrics Pro are also exportable for a variety of reporting options.

Coline Patterson MarketersMedia.com +1 (727) 483 7278 Email Information

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Social Media Marketing Unwritten Rules Released by Internet Guru

Online marketing company, fishbat, Inc., releases a statement commenting on the trend of target audiences for marketing via social media.

Bohemia, NY (PRWEB) October 13, 2012

According to an Op-Ed piece in Digital Journal by Donald Quinn, [W]e are a captive audience, addicted to our smart phones and computers. Quinn comments on marketing companies and how they use our public information to conduct business stating, [W]ithout a doubt many companies have started to take advantage of this plethora of information we offer, and have stepped into our digital world with offerings that peak our interest because the offerings themselves are designed based on our own preset and preapproved choices.

Quinn discusses marketing with a social perspective as one of the oldest and most efficient forms of marketing in the world. Social Interaction such as going to the movies, going for walks or seeing a play were based on a more personable level remarks Quinn. As a result marketing professionals adapted and marketing was directed at these forms of entertainment and social interaction. The result was the billboard highways, sandwich boards, and planes circling about beaches pulling signs. The objective, then as now, was to find people doing the things they wanted to be doing and then share products with them that could enhance their lives.

Nicholas Renna, social media strategy manager for fishbat, Inc., comments by stating, The goal of marketing hasnt changed over the years, just the means by which we achieve those goals. Social media marketing still carries out the same function as a billboard, but more effectively. For companies looking to market via social media, its important to have a clear strategy and a way to not only target your current audience, but to draw in new fans to convert into customers. A social media agency such as fishbat can help any company find the best way to reach their target audience across different social media platforms.

fishbat, Inc. is a full service online marketing firm. By using reputation management, search engine optimization (SEO), web design, and public relations, fishbat pushes limits as a marketing company to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Social Media Marketing Agency, fishbat, Inc., Analyzes and Comments on the Importance of Target Audience on Social Media

New YorkSocial media marketing is catching on in the highly regulated financial services industry, according to panelists who spoke Thursday at BtoB's NetMarketing Breakfast here.

While financial services companies are closely monitored by compliance departments in the use of social media and usually maintain centralized control over how employees engage socially, they're still finding ways to use social outreach, said Marty Willis, CMO at asset management company OppenheimerFunds.

We continue to think about a "digital-first' philosophy; it's one of the biggest changes we brought to the organization, said Willis, who joined the company as marketing chief three years ago. Willis said the company uses social media to reach out to the financial advisers who sell its products.

Blogs have been fantastic for us, Willis said. We have 51,000 people who are regularly viewing our blogs, which are distributed as short, digestible content.

OppenheimerFunds is active on Facebook, LinkedIn, Twitter and YouTube. To fuel the latter, the company has invested in a professional video studio in-house to record and present its portfolio managers as thought leaders.

People like videos that are short, snappy and entertaining, with an emphasis on graphics that come alive and move, Willis said. She said tweets and other content are approved on average in two minutes.

Kathleen Delaney, senior VP-marketing at risk management and insurance company Aon, said the company has invested heavily in podcasts, with a particular emphasis on the iPhone. The company drives engagement at events via social media and the use of mobile apps. Aon's weekly e-newsletters are sharable on social sites via a prominent forward button.

Since many risk managers are comfortable with more traditional forms of communications, Delaney said, The use of newsletters along with social helps bridge the "technical divide.'

Seth Brewer, director-social media at insurance company Hartford Financial Services Group, said financial services companies can't avoid social marketing. He said the Hartford found many of the independent insurance agencies that it works with have found success when carriers support products through social media.

But 82% of those agencies say too few carriers provide help to them in this way, Brewer said. He added that 13% of agencies say social assistance in promoting insurance products has influenced where business is placed.

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'BtoB's' NetMarketing panel: Financial services companies turning to social media marketing

10-10-2012 16:13 In our 2012 Social Marketing Survey, 1050 marketers and executives revealed opportunities and frustrations with social marketing. Here, Shashi Bellamkonda of shares his thoughts on the results. Download the full report here Check out a visual representation of the most interesting findings from our survey: Follow us on Twitter!

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Shashi Bellamkonda on Chief Marketer's 2012 Social Marketing Survey - Video