Mediaboss Marketing

BOSTON, MA--(Marketwire - Oct 31, 2012) - Moontoast, a leading social marketing, social commerce and analytics company, today announced an integration with global interactive marketing provider ExactTarget, making Moontoast's tools for building and managing social media marketing campaigns available to ExactTarget clients worldwide.

ExactTarget clients will have the ability to create, launch and manage Moontoast powered apps directly from within ExactTarget's SocialPages application. The integration will also enable clients to capture information, such as email addresses.

"Partnering with social commerce leaders like Moontoast underscores our commitment to helping marketers foster customer relationships and engagement," said Margaret Francis, vice president of social products, ExactTarget. "Using Moontoast, our customers can build, execute and manage campaigns through SocialPages, allowing businesses to connect with fans on an individual level."

"The social landscape has forever altered the way we market and sell, and social marketing and commerce technologies are driving an unprecedented level of engagement and success for brands large and small," said Marcus Whitney, cofounder and CTO, Moontoast. "We are thrilled to be working with ExactTarget and look forward to bringing the most innovative social commerce platforms to their clients."

Follow Moontoast Blog: http://www.moontoast.com/blog Twitter: @moontoast Facebook: https://www.facebook.com/Moontoast LinkedIn: http://www.linkedin.com/company/moontoast-llc

About Moontoast Moontoast is an emerging leader in social marketing, social commerce and social analytics. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of social engagement and commerce applications distributed on Facebook, Twitter, Pinterest, blogs and affiliate websites. Brands can directly measure social and transactional results using Moontoast's patent-pending Social Analytics Suite. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit http://www.moontoast.com.

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Moontoast Extends Social Offering to ExactTarget Customers

BOULDER, Colo., Oct. 22, 2012 /PRNewswire/ -- BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced Integrated Analytics capabilities for its Influencer Marketing platform. The analytics and reporting feature provides brands with an online dashboard that presents a comprehensive view of campaign effectiveness, real-time monitoring of influencer reach and content impressions and, most importantly, detailed analysis of social engagement. BlogFrog's integrated approach to influencer analytics provides brands with complete visibility into the influencer program along with the ability to create graphical reports, details on who read and took action based on the content, and traceability into how the content was shared across all social networks.

(Logo: http://photos.prnewswire.com/prnh/20120813/LA55465LOGO)

"Providing detailed analytics on social engagement allows brands to assess the value of campaigns, and gain new levels of insight on the impact of influencer content, how it drives desired action, and how and where it's being shared," said Raviv Turner, BlogFrog's Influencer Marketing platform product manager. "Raw data only tells a portion of the social influencer story, and we are very excited about this highly configurable online dashboard that delivers critical information for our growing roster of clients."

BlogFrog's Influencer Marketing platform helps brands identify and mobilize topic-based social media influencers (those who create content on blogs, Facebook, Twitter and other social platforms), initiate and distribute meaningful content that consumers find useful, and engage millions of target consumers from a single technology platform. It automates all aspects of an influencer marketing campaign allowing brands to initiate meaningful social conversations that increase awareness, drive engagement, support brand values and improve bottom-line results.

BlogFrog's Integrated Analytics supports the company's strategy to deliver the industry's most complete offering to engage with and activate key influencers from a single platform. Building on its existing measurement and reporting capabilities for reach and impressions, BlogFrog is moving from traditional reporting to active analytics whereby brands can "mix and match" various dynamics associated with an influencer marketing campaign. The Integrated Analytics feature looks at four measurement dynamics:

Share This: #BlogFrog Integrated Analytics for #Influencer Marketing platform gauges true campaign success http://www.theblogfrog.com #social #marketing

About BlogFrog BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit http://www.theblogfrog.com.

Media Contact: Christie Denniston Catapult PR-IR O: 303-581-7760 M: 303-827-5164 cdenniston@catapultpr-ir.com

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BlogFrog Announces Integrated Analytics And Reporting For Its Social Influencer Marketing Platform

Posted by admin in Lifestyle on October 26th, 2012 | no responses

Lake Tahoe South Shore Chamber of Commerce is partnering with Constant Contact to present a workshop Nov. 8 on the benefits of social media marketing and email marketing.

Attendees will be given real-world advice and knowledge that can be put to work immediately.

The morning is broken into three components, which may be attended separately. From 8-9am, breakfast at the Lake Tahoe Community College Creekside Caf. From 9-10:30am, Social Media Marketing Made Simple will cover the strategies and best practices needed to get the most out of your social media activities, including managing your time, measuring the return on your activities, and growing your business using the essential elements of the power of social media marketing. From 10:30am-noon, Grow Your Business with Email Marketing will help build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing.

The workshop will be presented by Karen Rice, Constant Contacts regional development director for Northern California.

The workshop cost is $10 for chamber members or $20 for non-members. The workshop and breakfast are at Lake Tahoe Community College in the Creekside Caf.

For more information or to register, call (775) 588.1728.

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Workshop to focus on social media and email marketing

Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, according to a new report from the Content Marketing Institute (CMI).

CMI's 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report found that social media marketing outpaced company-written articles to become the most commonly used tactic for B2B marketers.

The report says that LinkedIn is the most popular social media platform for B2Bs with an 83 percent adoption rate. That percentage is up from a 71 percent rate last year. Facebook and Twitter came in second to LinkedIn with a tied adoption score of 80 percent.

In all, CMI says that B2Bs are using more marketing tactics than ever before. Tactics range from social media all the way to in-person events. According to the report, all tactics saw a rise in company adoption except print advertising, which stayed consistent from last year with a 31 percent adoption rate.

"We applaud [B2B] marketers for doing more and trying new tactics, although we must say we are pretty sure that throwing content at a customer is not the answer," CMI said in its report.

"But it's all part of the progress we are making as we evolve from marketing departments into what are starting to look like B2B publishing departments."

While social media has become a prime tactic for B2B content marketers, many B2Bs still wonder how effective the likes of Twitter and LinkedIn are. CMI reports that only 49 percent of B2B marketers think social media marketing is effective for their audience.

The marketers instead tended to lean toward the thinking that in-person events were the most effective way to spread their message. Sixty-four percent of B2B marketers said they thought in-person events were a very successful part of a marketing strategy.

Sixty percent of B2B marketers surveyed said they measure marketing effectiveness by web traffic statistics. Sales lead quality was another major barometer for effectiveness with 51 percent of marketers using it as a measuring stick.

Social media sharing is also becoming an important way to gauge marketing effectiveness. Forty-five percent of B2B marketers say they use social media-sharing statistics to find out if their marketing efforts were effective.

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Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

Amplifinity, experiencing unprecedented growth this year, hires 4 new developers to join their team.

(PRWEB) October 25, 2012

Amplifinitys rapid growth in 2012, and the acquisition of several new enterprise-level clients who are invested in our mission of generating social behaviors that are trackable and measurable, has created an immediate need for staff expansion. The development team we put in place is top-notch, said Founder and CEO Dick Beedon.

Houck, Chapman, German and Belanger all share a rich background in enterprise software development, and senior management/director experience. Our momentum in the software and social marketing space is attracting great people, and Im delighted to welcome our latest team members, Beedon said.

About Amplifinity

Amplifinity is one of the pioneers in the development of social marketing platforms. Amplifinitys Advocacy Management Platform (AMP) is being used by leading companies to generate social behavior by mobilizing customers, employees and partners to refer new prospects, endorse products, and amplify marketing messages. With AMP, brands are able to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention, and profitability.

Theresa Trevor Amplifinity 734-585-5684 4 Email Information

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Amplifinity, Leader in Social Marketing Platforms, Hires Four New Developers