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Matt Wallaert is not a software engineer. Nor is he a programmer or developer.
Still, it's not unusual for him to get calls regularly from tech companies looking to recruit him.
Wallaert is a social scientist - a behavioural scientist who has done undergraduate and graduate work in psychology.
Wallaert, who also has experience at tech startups, now works at Microsoft Corp with the Bing team, figuring out ways to make it easier for Bing users to make decisions and take actions, as well as ways to wean people off the habit of automatically going to Google for their web searches.
While the idea of social scientists working at tech companies is not new, "There's been a shift in the industry," Wallaert said. "They used to shuffle these people into marketing: 'How do we get them to help sell us more things?' Now, they've shifted us into product: 'How do we actually make the thing better?'"
Tech companies are showing increased interest in the skills social scientists offer, especially with the rising importance of social networking and big data to businesses.
Their roles have become more integrated with specific product groups within companies, rather than segregated to marketing or research.
In the past few years, with the rise of social computing and social media, tech companies have come to understand that "it's not enough to understand the individual user," said Donald Farmer, a Seattle-based vice president of product management at QlikTech, a software company. "You have to understand them in a social context."
"There really is no business anymore that sells directly to one consumer.
"Every enterprise is now a social enterprise."
Seattle, WA (PRWEB) January 14, 2014
Sports Marketing Partners, LLC, better known as SMP, has officially launched in Seattle, WA. The firm is a sports marketing and consulting company with expertise in athlete branding and partnerships, digital and social marketing and sports content rights management.
SMP is headquartered in Seattle, WA and also has operations in Miami, FL.
I am excited to announce the official launch of SMP, said Steve Schwartz, Principal and Founder of the company. The interest in sports, in all aspects, is growing at historic levels. The value of unique sports content continues to appreciate and the explosion of social marketing has provided professional athletes with a platform to develop their personal brands like never before. In this climate, SMP is ready to help clients to successfully capitalize on the popularity of sports in our culture.
SMP will specialize in athlete brand building, sports media rights management, team sponsorship and player endorsement, digital marketing and content, public relations, strategy & planning and social media.
The average career of a professional athlete is very short and SMP can help clients maximize their limited window. I am happy to be part of a company that creates strategies around athletes building and maximizing their personal brands, said Allen Levin, SMPs Community Director.
The sports marketing firm has done several successful case studies with current and former professional athletes and has seen the opportunity in marketing and branding for sports stars.
What makes SMP unique is that they first listen closely to their clients unique goals and then build a custom strategic plan for the client to achieve those goals, Seattle Seahawks wide receiver Doug Baldwin said. I have a number of post-playing career aspirations, and SMP is helping me get prepared to accomplish those goals.
Steve Schwartz is an accomplished sales and marketing executive. His experience includes senior sales and marketing responsibilities at Fortune 500 companies DIRECTV PepsiCo and DISH Network. In his most recent role with DIRECTV Sports Networks, he was responsible for negotiating network distribution rights with national cable and satellite television distributors for ROOT Sports cable networks that broadcast MLB, NBA, NHL and major college football and basketball content.
For more information, please visit http://www.linkedin.com/company/sports-marketing-partners.
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Sports Marketing Firm Sports Marketing Partners, LLC Officially Launches