Archive for the ‘Social Marketing’ Category
Istwa Suzan ak fanmi li fas a pwoblem depresyon – seri nan radyo sou sante mantal – Video
Istwa Suzan ak fanmi li fas a pwoblem depresyon - seri nan radyo sou sante mantal
This mini-story relates to the challenges a Haitian family living in Miami, FL faces when their daughter falls into depression. The family looks into differe...
By: FACESofMiami
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Istwa Suzan ak fanmi li fas a pwoblem depresyon - seri nan radyo sou sante mantal - Video
ZOG Digital to Host Webinar On the Search Marketing Innovations to Watch in 2014
Scottsdale, Arizona (PRWEB) January 15, 2014
ZOG Digital, a leading independent search and social marketing company, is hosting a comprehensive digital marketing webinar that will feature Shar VanBoskirk, vice president and principal analyst from Forrester Research, Inc.
The webinar will outline the top search marketing innovations to watch for in 2014, as well as outline industry best practices and methods for marketers to prioritize budgets and resources for the year.
"The changing search marketing landscape provides opportunities for brands to distinguish themselves and reach audiences in new and innovative ways," said Thomas Stern, senior vice president of client services at ZOG Digital. "We aim to outline and simplify these trends to provide actionable insight that will assist marketers in 2014."
The discussion topics will focus on the innovations that will broaden how and where users discover brands along with products and services to expect in the coming year and beyond. Specifically, the webinar will outline changes in search mechanics; including mobile, Google enhanced campaigns, product listing ads and Google encrypted data.
The webinar will take place on Wednesday, Jan. 22 at 1 p.m. EST. Interested participants can learn more about the webinar and register online at zogdigital.com/webinar.
As search and social marketing continue to evolve, ZOG Digital empowers clients to effectively leverage data and emerging trends to yield high return on their marketing investments. Join the conversation online by following @ZOGDigital and using the webinars hashtag, #SEM2014.
About ZOG Digital
ZOG Digital is a leading independent search and social marketing company. ZOG offers a full spectrum of digital marketing solutions, including organic and paid search, paid social, display, retargeting, link building, local search, content development, social-search optimization, and design and development. Through its data-driven technology, S2, ZOG drives higher performance and ROI for all digital marketing using insights garnered through social networks, search engines and site analytics. Headquartered in Scottsdale, Ariz., ZOG's clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.
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ZOG Digital to Host Webinar On the Search Marketing Innovations to Watch in 2014
New Internet Marketing Survey Shows Digital Leads to ROI
Marketing strategies are moving toward more personalized web experiences, causing content creators to embrace new tools to customize their writing, data from theExactTarget2014 State of Marketing survey shows.
Online marketers responding to the internet marketing survey plan to increase marketing automation (33 percent), lead scoring (30 percent), personalized web (29 percent) and social listening (24 percent) efforts this year. Many marketers also plan to increase their budgets for marketing automation (60 percent), social media marketing (57 percent), email marketing (58 percent) and social advertising (55 percent).
How do brands plan to drive programs across these channels? Moz Co-FounderRand Fishkinreported on results from an upcoming Moz survey that found demand has increased most significantly for content creation. As the mantra content is king grows stale, marketers are looking for ways to deepen their understanding of content marketing in order to build successful relationships with their audience. This has flooded the Web with content, and for marketers who tie together email, social media and their websites, returns have begun to appear.
ExactTargets Internet marketing survey notes that approximately one-third of marketers see ROI from their investment in social media, largely powered by the content they create. Sixteen percent of surveyed marketers stated that their businesss primary revenue source is linked to email programs, which are often supported by complex marketing automation solutions.
Industry and content marketing surveys show that digital channels are beginning to prove their worth. Brands are discovering ways to link their efforts back to revenue streams, especially with often-criticized channels such as social media.
Social seems to have achieved maturity and scale faster than SEO, Fishkin said.While this may be a matter of opinion, one thing is sure: Numerous data sets show that brands are finding ways to move the needle via digital channels.
Photo credit: Flickr
Tags: content marketing, featured
Category: Advertising, Agencies, Brands, Business, Content Marketing, Industry Insight, Media, Social Media
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New Internet Marketing Survey Shows Digital Leads to ROI
Personalized Social Media: Shweiki Media Printing Company Presents One of the Latest and Greatest Marketing Trends
Austin, TX (PRWEB) January 15, 2014
Social media adds value to businesses by supplying them with a real-time gage of influence. Generally, social media marketers have worked on a two-point plan:
1. Grow one's social pages as much as possible 2. Promote links and discounts to increase online hits/sales
A new marketing trend, however, is arising within the social media world. Businesses (both large and small) are shifting their focus towards communication with the individual consumer, invariably shrinking social media back to a personalized form.
Although local businesses are more adapt to engaging the traffic that this type of strategy calls for, giant corporations are using their "celebrity" status to wow customers into an increased brand loyalty. Here Shweiki Media Printing Company presents important information on the latest marketing trend, shrinking social media.
Dell's Twitter Feed
Dell is a great example of an industry giant taking the concept of social media personalization seriously. The company has multiple Twitter accounts, including Dell Cares and Dell Cares PRO , that are used exclusively as an ally to combat technical difficulties.
Dell's Dell Outlet account has reportedly generated over $2 million in revenue, exclusively because of their Twitter activity. The companys value lies in its level of service, and its customers are engaged because they are constantly getting the feedback they want, and in many cases, need.
Small Business Use
What small businesses lack in size, they can make up for in flexibility.