Mediaboss Marketing

By Stephanie Walden2014-03-26 16:05:42 UTC

Rattling off the job titles "head of public relations," "director of marketing" and "social media manager" all in a row sounds like the start of a bad "walks-into-a-bar" joke.

In all seriousness, though, if you're wondering whether your business really needs all three teams and thus team leaders and how they should operate you're not alone.

It's no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what? When does the PR team handle social? Does your business need a separate social media division? What's a growing business to do?

To sort through the confusion, we've talked to a few experts to get their opinions and advice on the matter.

For many larger corporations, it certainly makes sense to have a full-scale marketing team, complete with a division that exclusively handles social media and at least a few positions dedicated solely to public relations. For a smaller or growing business, however, the lines are often blurred.

"It totally depends on the size and nature of the business," says Dane Atkinson, CEO of SumAll, a social analytics tool. "In the startup world, you're strapped for resources, and [employees] may have to wear many hats; thus small companies might not have the capacity for a full-time social media team." Atkinson adds that each business' target market affects the need for dedicated team members to handle social. "If you're selling to enterprises, [expending resources on social] may not make any sense; but if you're selling directly to consumers, you want to be part of their direct environment." This is the major advantage of social for B2C companies, he explains the opportunity for direct interaction with consumers, a real-time help desk.

Peter Friedman, chairman and CEO of LiveWorld, a social content marketing company, equates the "marketing mix" to a party, explaining that each element of the planning and execution is crucial to its overall success.

"Think of advertising as the invitations, PR as the promotion and digital as the arcade game at the entrance. But the party itself the ambiance, the DJ, the bouncer, the guests themselves; talking to one another, dancing, forming relationships, having a great experience together that's social," he says.

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Social Media, Marketing and PR: Who's Responsible for What?

BII

But a new report from BI Intelligencefinds thatwhat really determines which brands win and lose is who gets there first and keeps the lights on.Often, brands sit on the sidelines waiting to see if the latest social network craze will really become the next Instagram. Our analysis finds that this is the wrong approach. Brands should jump into emerging social networks early.

The report includes a downloadable Excel file with a list of the top 83 consumer-facing global brands and the size of their follower bases on Facebook and Twitter, along with our extensive data sets analyzing how brands perform comparatively based on when they joined the network.

We also look at who the early-adopter effect matters to the most, and which brands managed to buck the trend and catch up anyway, despite a late start.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here's a look at some of the study's key findings:

The report is full of charts and data that can be easily downloaded and put to use.

Incidentally, BI Intelligence also recently published an analysis of data showing that college students are receptive to Snapchat-based marketing.

In full, the report:

For full access to the report on The Early Adopter Effect and all BI Intelligence's social media charts and analysis, sign up for a free trial subscription today.

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Marketers Aren't Paying Enough Attention To The Benefits Of Joining Social Networks Early

Oakland, CA (PRWEB) March 26, 2014

On Saturday March 29th, marketing workshop The Secrets to Successful Online Marketing to Get More Clients will be in Concord, CA from 9am to 5pm. Led by internet marketing experts Suzanne Bourgault and Diana Concoff Morgan, this workshop will provide the business owners and professionals in attendance with an online marketing list of actions that they can implement immediately.

The overall goal of the workshop is for attendees to gain understanding of what their websites need to contain to attract and engage their ideal clients. Topics will include: websites designed for specific personality styles; taking advantage of the different ways people consume information to increase the amount of time spent on a site; representing a business owner or professional authentically to create trust and engagement; and writing unique and engaging content for a website.

The workshop will also cover the increasing importance of social media for business building. Morgan will present on the latest developments in using social media (Facebook, LinkedIn, Google+, and Twitter), blogging, and search engine optimization to expand a businesss online presence and drive traffic to their website. Attendees will learn how to immediately increase the impact of their current social media activities as well as strategies to grow their online presence with only incremental effort. Morgan will also cover the power that blogging has to increase influence and rank higher in Google search results.

Bourgaults previous workshop, Websites from the Inside Out --> THE WORKSHOP, succeeded in informing participants about what type of graphics, writing, and headshots are most successful for a website. Attendees left that workshop with the tools necessary to give their own websites a professional makeover. This next workshop will build on those principles.

Morgan has been teaching social media, blogging, and email list building strategies to entrepreneurs and small business owners through workshops and one to one coaching for the last four years. She also offers "Done for You" services helping entrepreneurs attract their clients to their websites. Her clients have learned how to make their efforts on social media generate new clients and build their influence with their ideal clients.

There are still a few seats available for The Secrets to Successful Online Marketing to Get More Clients workshop. Information and registration is available at: WebsitesTheWorkshop.com.

About Suzanne Bourgault

Suzanne Bourgault, formerly of Yahoo Search, is the Founder and Technical Director of Express Yourself Websites, a website production company based in Orinda, CA and dedicated to creating websites that her clients are proud to share and that engage their ideal prospects. Currently, her client list includes Dennis R Hill, MD and Anian Tunney, CRS, Broker Associate with The Grubb Company in Oakland, CA. Dr. Hill is the winner of the 2013 Best of Oakland Marketing Award and his HDR Prostate Brachytherapy blog can be found in the top five of Google search results. Ms. Tunney is frequently in the top five of Google search results when looking for real estate agent brokers in Piedmont, CA.

About Diana Concoff Morgan

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