How to Gather Testimonials Customer Success Stories
In this training you #39;ll learn how to create an incredible before and after story of your clients to get more online reviews and social proof of your results. Here are a few key points we covered...
By: Vyral Marketing
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How to Gather Testimonials & Customer Success Stories - Video
Portland, Oregon (PRWEB) September 12, 2014
ShoeFitts Marketing shows financial services firms how to develop a social media policy with comprehensive steps and strategies in the newly released Best Practices for Financial Services Firms: Rolling Out a Social Media Policy white paper. Despite todays overwhelming demand for social media connectivity, many firms and broker dealers in the financial services industry are still reluctant to create a social media policy, explains ShoeFitts president Sheri Fitts.
The white paper starts by explaining general social media use and the growing popularity among all age groups, and then covers key federal rules and stipulations, important policy components, guidelines for documentation, archiving and monitoring, plus advisor training suggestions, says Fitts.
While compliance concerns are a leading reason that many financial services firms are reluctant to create a policy, Fitts says the lack of a policy is even riskier. Without a documented policy, firms are still at risk, particularly if advisors are using social media sites without guidance.
In fact, Fitts says, advisors are often the ones pushing for some type of policy. Advisors understand this is a people business and know clients and prospects want to make connections on social media.
In addition to summarizing current survey and research information on social media use, the ShoeFitts white paper also includes thought-provoking suggestions from firms who have already rolled out a social media policy. We wanted firms to hear the implementation steps and important training recommendations that others in the industry have shown to be successful, says Fitts. The white paper includes pointers from social media experts at The Principal Financial Group, Securities America, and LPL Financial.
A joint effort by compliance, legal, sales, and marketing staff members is critical, Fitts says. The best social media policies consider all aspects. The regulatory rules must be paired with a comprehensive understanding of how social media plays into an overall marketing plan. The positioning must then include training for social media users with varying skill sets, plus future training, and content support.
While its important to have a policy in place, firms must also be prepared to help advisors create and curate content, notes Fitts.
Likewise, she says social media engagement requires ongoing attention and evaluation. The rules, the usage, the platforms, and the types of content all continue to evolve. This is not a one and done project.
About Sheri Fitts and ShoeFitts Marketing Sheri Fitts is a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.
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ShoeFitts Marketing Creates Social Media Best Practices Guide for Financial Services Firms
Effective Social Media Marketing and Management
http://www.majon.com/blog-marketing-promotion.html Go there Now! Table of Contents: 00:07 - Then you are going to want to pay attention to what I am about to share with you! 00:12 - Hi! I #39;m...
By: MajonMarketing
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Effective Social Media Marketing and Management - Video
The Strand Hotel NYC
Orlando, FL September 2014 When Jonathan Hansell, Hotel Manager, The Strand Hotel NYC, learned about Flip.to, he immediately saw the incredible power of social advocacy versus social media. It completely changed both the way the hotel looked at social marketing and how they utilized their marketing budget.
"With Flip.to, we have a greater impact, while spending less money on more traditional marketing methods such as print ads or flyers it's a no brainer," said Hansell. "Flip.to has led the social advocacy movement in the hospitality realm and we knew it would be successful at our property and it has.
"The level of engagement with our guests on a social level has increased exponentially, leading to increased brand awareness and greater revenue that shows substantial ROI. Flip.to has written the book on social advocacy for hotels, and we are believers!" continued Hansell.
With Flip.to, right at the point of booking guests share with their connections worldwide about their upcoming trip to the Strand Hotel NYC, driving new visitors to receive a uniquely personalized hotel website experience, and leading them down the path to becoming future guests.
"The strength of social advocacy is that guests give hundreds, if not thousands of their connections a stamp of approval for the Strand Hotel," said Debi Moses, Senior Director of Sales for Flip.to. "Guests become powerhouse members of the hotel's marketing team, letting hotels rethink how to utilize their marketing budget more effectively."
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit http://www.flip.to.
About Flip.toFlip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at http://www.flip.to
About The Strand Hotel NYCThe Strand Hotel NYC is a boutique hotel that has become the focal point for all that surrounds it, from Times Square and the Theatre District to, more immediately, Bryant Park and the Fashion District. Head-turning first impressions include vintage Conde Nast glamour shots, designer digs and a rooftop lounge with an awe-inspiring view that is the envy of the neighborhood. Visit http://www.thestrandnyc.com/.
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Flip.to Reinvents the Marketing Strategy for Strand Hotel NYC
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