Archive for the ‘Social Marketing’ Category

Lisa Bousquet – Social Marketing Concierge – Video


Lisa Bousquet - Social Marketing Concierge

By: Shannon Gale

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Lisa Bousquet - Social Marketing Concierge - Video

Naperville Marketing | Video Marketing | Hyper Local Advertising – Video


Naperville Marketing | Video Marketing | Hyper Local Advertising
Mike Strick Oil Zone Wash Zone Company Owner. http://www.oilzonewashzone.com Social Media Marketing, Hyper Local Target Advertising, Mobile advertising, Content marketing.

By: Confluence Social Marketing

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Naperville Marketing | Video Marketing | Hyper Local Advertising - Video

[Think 2014] Advertisement to Advertainment – Hyundai Card – Video


[Think 2014] Advertisement to Advertainment - Hyundai Card
Video Track. Video Track. It took three attempts in four years for Korean electronics giant LG Electronics (LGE) to launch its brand in the US market in 2002...

By: Mary Williams

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[Think 2014] Advertisement to Advertainment - Hyundai Card - Video

National Public Health Week Public Health is ROI: Save Lives, Save Money – Video


National Public Health Week Public Health is ROI: Save Lives, Save Money
Investing in public health is the smart and right thing to do. CPHA, in cooperation with the Canadian Coalition for Public Health in the 21st Century and the...

By: health

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National Public Health Week Public Health is ROI: Save Lives, Save Money - Video

New Social Impact Profile App Launched from Cause Marketing Leader CafeGive Social

Portland, OR (PRWEB) April 16, 2014

Cause marketing apps leader CafeGive Social invites organizations to put the "social" into their "social responsibility" with its newest technology solution: Social Impact Profile. The new app -Social Impact Profile (SIP) - empowers socially responsible businesses to share their charitable giving, volunteerism, and community involvement, and engage fans and consumers in their good works.

The new app offers businesses a way to collect, compile, and share all of their Corporate Social Responsibility in one place, and scale their impact using social media.

Social Impact Profile acts as a living Corporate Social Responsibility (CSR) report that connects seamlessly with commonly used social media networks, such as Facebook and Twitter. SIP users can showcase partnerships and the causes they support in a visually compelling way, including charitable giving and grants, employee volunteerism, and event sponsorship, and invite fans to interact with the app using social media.

We know that 91% of consumers are likely to switch brands to ones that support social or environmental causes, and companies need a way to actively engage customers and communities in the great work that they do," said Sandra Morris, CEO and Co-Founder of CafeGive Social. The new Social Impact Profile offers socially responsible businesses an easy way to set themselves apart from the competition and connect more meaningfully with their customers and fans.

Some of the capabilities of the new Social Impact Profile platform include:

Launched on last week, the Social Impact Profile demonstrates CafeGive Social's commitment to cause-driven marketing and to helping organizations accelerate their social impact through innovative social media.

To celebrate the launch of the new app as well as its recent certification as a B Corporation and Benefit Company, CafeGive Social is using the SIP platform to share its own community giving story.

SIP users have the support of the CafeGive Social cause marketing team, including resources for cause campaign management, social media best practices, and tips for branding their companys Profile and messaging. The platform also provides businesses and marketers with the ability to track the performance of their Profile, and enhance it using real-time metrics.

It's one thing to say that we're a socially responsible business, and another to show it. With the new Social Impact Profile we can not only show our impact in an authentic way, but also invite our fans and followers to join the conversation and help expand our reach," said Sandra.

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New Social Impact Profile App Launched from Cause Marketing Leader CafeGive Social