Mediaboss Marketing

It is no longer possible to completely ignore the effect social media is having on the business world. Social media has become an important part of any businesss marketing strategy, especially for small businesses. Social media can be very effective, but you need to know the best way to utilise it.

Know your audience

Before heading out into the waters of social media, you will want to first plan your social marketing strategy. Knowing your target audience is especially important. Know everything that you can about them- what and how they think, their interests, lifestyles, and where they live, among others. Knowing more about your potential customers makes the steps that follow much easier.

Use multiple sites

Finding the right social media platform can be overwhelming. The best way to address the issue is to simply sign up for as many as you feel like you can handle. Facebook may be the most popular social network, but that is no guarantee it is the best outlet for finding your target audience. Branch out and try different social networks to account for maximum outreach. That means using networks like Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, and many others. A diverse social media approach will help you find which outlets get you the biggest response.

Use a social media manager

If using that many different sites seems like too much of a workload, the best thing to do is to use a social media manager. Sites like Ping.fm and HootSuite allow you to manage all your social media accounts from one site. That makes managing multiple accounts much easier. Try out free social media managers first, and if you like the experience, try upgrading to one that costs money and comes with more features and tools.

Post visual content

Content will largely dictate the type of following you have on social media. One of the most effective content strategies is to include visuals. Platforms like Instagram and Pinterest have exploded social media in popularity recently. Pictures are an easy way to grab peoples attention and get the needed views. This extends to videos and infographics as well.

Engage with your followers

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Boosting your business with social media

Columbia, MD (PRWEB) April 23, 2014

Pixe LLC announces it will be exhibiting Pixe Social, a revolutionary photo booth-based social marketing solution, in booth 6679 at the National Restaurant Association Show 2014 in Chicago, IL during 17-20 May 2014. Pixe is returning to NRA for the second time in a row after reaching thousands of food service professionals during and after the 2013 NRA Show.

Pixe is a major official sponsor at the NRA Show 2014 and is providing the official mobile-based photo booth solution at this premier event for the food service industry. In an exclusive promotion at this premier event, a free trial of Pixe Social will be offered to the first fifty businesses to sign up in Pixes booth on the show floor.

Backed by cutting-edge technology and innovative marketing features, Pixe Social is deeply integrated with Facebook and Twitter in real-time. Each photo shared from the Pixe-powered photo booth prominently displays the brands logos, and is posted with the brands own hashtags. Pixe Social is much more than a software solution. The technology is backed by comprehensive product and marketing support.

The food service industry can capitalize on the Pixe Social software to engage with their customers during, as well as after, their dining experience. Businesses record glowing guest testimonials that express deep emotional connections with your products and share photos through social media with current fans and potential customers. The revolutionary Pixe Social software allows brands to transform a single dining experience into a valued relationship with a lifelong customer.

Recently leveraged by a number of leading food service industry providers and events, including Brads Raw Foods, Cracker Barrel Country Store, Catersource Conference & Expo, and the Southwest Foodservice Expo, Pixe Social received rave reviews after extending the brands reach to thousands of consumers online and increasing the brands online visibility to over 3-4 times!

"We are so happy that we discovered Pixe Social, and have been using it for our biggest trade shows and events for the past year. The photo booth is always a huge hit with our fans and everyone always comments on how interactive and well-designed it is! We love how easy it is to customize, and the enthusiasm and assistance of the Pixe Social team has been absolutely invaluable," said the manager of Communications & Social Media for Brads Raw Foods.

Pixe Social is also partnering with the National Restaurant Association to provide the Official NRA Show Pixe Social Photo Booth solution to engage with over 62,000 food service experts during the event.

About Pixe Pixe LLC is a Maryland-based start-up providing simple social promotional solutions that take the challenge out of social media marketing by converting audiences into brand ambassadors. Launched in April 2013, Pixes flagship social marketing solution - Pixe Social - helps boost the social presence of a number of leading brands and events.

About NRA NRA Show brings the industry together for four days that shape an entire year to follow. Experience 2,000+ exhibitors, 62,000 foodservice professionals, 80+ education sessions, celebrity chefs, special events and more. Beyond that is a mix of serendipitous happenings and lucrative coincidences that can and will happen when an entire industry gets together.

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Pixe Social, the Leading Mobile Photo Booth-Based Social Marketing Solution to Be Showcased in Booth 6679 at the NRA ...

Chicago, Illinois (PRWEB) April 23, 2014

echogravity, an inbound marketing agency specializing in website design, content marketing, social media, brand identity and marketing strategy for IT services/staffing companies, contact centers and other B2B organizations, has welcomed a new team member to their delivery group. Lisa Woods will take on the role of social media marketing manager for the inbound marketing agency.

I am very excited to have Lisa onboard with us and am confident in her ability to be a solid contributor, said echogravity Co-Founder Kevin OBrien.

Furthering our delivery capabilities in social media is a critical step for our clients; especially since social media is an undeniably effective channel for content marketing. Social media continues to be an integral part of how we build awareness for our clients and their brands. The outlook of having Lisa on staff and the addition of this position will help echogravity and our clients continue to grow, added cofounder Brian Jameson.

Lisa Woods comes to echogravity with a variety of skills across all aspects of marketing and social media. Her background working for a small law firm in Chicago has given her a solid knowledge base and understanding of working in a business-to-business environment. Lisas focus at echogravity will be to manage the numerous social media platforms and profiles both internally and for our clients. It will also be her responsibility to carry the social vision and strategy forward based on technology, marketing, and industry trends. Lisa graduated from DePaul University with a degree in public relations and advertising.

About echogravity echogravity is an inbound marketing agency, recognized as a B2B marketing expert to staffing, IT services, contact center, and software as a service companies. Organizations hire echogravity to design new websites, write compelling content, manage social media, optimize SEO, design and run campaigns, and be a complete marketing resource for their business. To contact echogravity, visit their website, call 630-855-6900, connect on LinkedIn, or send an email to info(at)echogravity(dot)com. echogravity services clients internationally and has offices in Chicago and Miami.

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echogravity Announces Addition of Social Media Marketing Manager

Stories from Clif #39;s Social Marketing Bible - 5: Baseball
Video 5 of many more to come from my Social Marketing Bible. Shot and edited by Matthew Farquhar and Joshwin Kleinhans. Check my book out at: http://www.amaz...

By: Clifton Braun

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Stories from Clif's Social Marketing Bible - 5: Baseball - Video

The latest IAB figures show that UK social media marketing spend reached $988 million last year, a 71% YoY increase. To see which platform marketers favor the DMA has released its first-ever 'social media scorecard' for which 171 marketers in the UK were asked to rate social media platforms based on campaign planning, execution and post-campaign analysis.

Out of platforms including LinkedIn, Twitter, Pinterest and Google+ it was Facebook that came top in all three of those categories followed by LinkedIn and Twitter. However, Twitter was the preferred platform for building brand awareness and LinkedIn voted top for its user-targeting features.

"For now, Facebook is the most marketing friendly platform in terms of functionality and post-campaign analysis but it will be interesting to see how this will change over the next 12 months," said Lynsey Sweales, a member of the DMA Social Media Council and CEO of SocialB UK.

"Only a handful of the marketers who took part in the survey were using image and video-based platforms such as Pinterest, Instagram, Vimeo and Snapchat, which is why the results aren't included in the scorecard."

Tags: brand marketing, social marketing, social network

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DMA (UK) poll reveals most 'marketing friendly' social network