Sydney Ideas Lecture: The Marketing Matrix
In the hands of the corporate sector, marketing is turning us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches ...
By: SydneyIdeas
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Sydney Ideas Lecture: The Marketing Matrix - Video
Automated Marketing Platform For Small Businesses!
FREE 2 Week Trial so you can check it out! ** What else does it include? Here #39;s to name a few - * Facebook Advertising * Twitter Posting * Social Marketing * Email Campaigns * Loyalty...
By: iSocialMobile
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Automated Marketing Platform For Small Businesses! - Video
Social Marketing Tips (Interview with Ingo Stoll)
Social Marketing Tips with Ingo Stoll Join us as Bill Turley of Trust Based Lawyer Marketing http://www.TrustBasedLawyerMarketing.com Interviews Ingo Stoll. Ingo gives some insight on...
By: Trust Based Lawyer Marketing
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Social Marketing Tips (Interview with Ingo Stoll) - Video
Population Services International (PSI) is a leading global health organization with social marketing and social franchising interventions in Vietnam to address HIV/AIDS, Hepatitis C, Safe Water/Hygiene, Tuberculosis and Hypertension. PSI uses private sector approaches to improve the health of Vietnams low-income and vulnerable communities in close to 20 provinces.
Working in partnership with the Government, private sector and civil society partners, PSI harnesses the power of markets to empower underserved populations to lead healthier lives. For more information: http://www.psi.org
PSI currently seeks a full-time, highly creative professional who is interested in applying their commercial marketing expertise to join our dynamic, results-focused team in Hanoi. Are you passionate about communications? Do you feel you have more to give? Get us to notice you and join our team!
Job Title: COMMUNICATIONS SPECIALIST
Reports to: Country Director
Job purposes: The Communications Specialist will play a key role in developing creative consumer-focused messaging and communications materials to motivate behavior change. S/he will leverage experience in commercial marketing to develop engaging, out of the box, purposeful and locally appropriate social marketing campaigns. S/he will identify and apply cost-efficient channels to implement multi-channel campaigns using social media, online, outdoor billboards, print, community engagement and other channels as appropriate. S/he will lead the design of 360-degree campaigns that engage people and make them want to know more. This position will help expand PSIs partnerships with marketing agencies and other partners involved in social mobilization and nudge communication. S/he will work closely with advertising agencies as well as governmental agencies and partner organizations. S/he will work with the most creative and committed people working in in South East Asia.
Major duties:
Selection criteria
Interested candidates are requested to submit detailed curriculum vitae (CV) with a letter of interest indicating the position you are applying for as well as copies of relevant certificates/degrees no later than 17:00, May 25 , 2014 to HR Department, PSI Vietnam; Address: 11th Floor, VINAFOR Building, 127 Lo Duc Street, Hai Ba Trung, Hanoi; Email: hr@psi.org.vn; Only short-listed candidates will be contacted for interviews. Please do not contact via telephone. Dossier will not be returned
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Communication Specialist
Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for business? Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and most importantly marketing.
Primarily, social media users fail in one of two areas: understanding that social media fits into the larger part of a companys overall marketing goals, and the ability to see correlations between activities on social media and quantifiable ROI. (Like in grade school math class, you dont get credit if you dont show your work.)
You or your social media marketing pro might be using social media the wrong way if:
You dont measure ROI
Utilize basic tools like Facebook analytics (which is free, by the way) to understand what your customers really respond to. Notice whatever seems to help you generate more likes, clicks and reach. Then, use tools like Google Analytics to see how the traffic is converting on your website. If you want to get a bit more robust, try simple, yet powerful analytics tools like Simplymeasured.com. They will help you stay connected with your audience and keep them interested, as long as you can interpret them correctly.
You call yourself a guru or something similar
Keep your titles professional, people. Using a term like guru usually screams that youre a refugee from another industry and dont really know what youre doing. Anybody who has been in the marketing industry wants to create a professional appearance. Let others call you a guru if theyd like.
Youre not working with other departments in the business
Social media marketing is most efficient and effective when its coordinated with your companys branding team, email marketing team, advertising team and other various marketing departments. For instance, your web marketing team can help drive your social media communities growth by linking back to your companys social networks. Alternatively, you can gain potential leads that can convert into sales by driving traffic back to the website through content marketing. If you create original content and you work intra-departmentally, you will then be a social media rock star.
You are not identifying key influencers or competitors
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Is Social Media Working for You?