Mediaboss Marketing

MIDDLETOWN, NJ--(Marketwire -03/09/12)-

WHO: Jeanne Achille, CEO of The Devon Group, a public relations and marketing services firm

WHAT: Will participate in a panel discussion titled "Social PR: Rising Above the Noise," as part of HRmarketer and HR.com's joint virtual event series, "Sales and Social Marketing 101 and Beyond."

WHEN: Tuesday, March 13, 2012 from 12:30 p.m. to 1:30 p.m. EDT.

WHERE: Registration details are available at: http://www.hr.com/en?t=/contentManager/onStory&StoryID=1329322932050

DETAILS: With social media creating unlimited marketing potential, it's easier than ever for companies to share their stories with HR journalists and analysts. But despite the ability to connect like never before, the audience is becoming increasingly complex. As such, the lines between traditional media outlets and a vocal community of bloggers, HR professionals and thought leaders is blurring, and organizations need to make sure they reach out to the right people in this environment to gain interest in their news. During this complimentary webinar, Jeanne Achille, CEO of The Devon Group, will join Sarah-Beth Anders, senior manager of Communications at Achievers, and David McInnis, founder of PRWeb, in a discussion aimed at teaching participants how to navigate the changing face of media and identify the influencers and social voices who can draw attention to their companies and elevate their brands.

Attendees will also learn how to target journalists and influencers who may be interested in their news; effective methods for pitching news and story ideas; and the best practices for building relationships with media and online influencers.

Marketing, PR and sales professionals interested in learning the newest tactics for building their company's image, brand and sales are encouraged to attend this interactive session that will teach them how to direct their news and stories to the people who can make a difference.

About The Devon GroupFounded in 1994, The Devon Group delivers quantifiable branding, public relations and marketing results to a wide variety of global companies and organizations. The Devon Group is committed to fully engaged partnerships with our clients and has one of the highest client retention rates in the PR industry. The Company's full range of brand definition and articulation, PR and marketing programs build awareness and accelerate sales. The Devon Group has won numerous awards for branding, writing outstanding feature stories and press releases, and designing and executing local, national and global print and online media campaigns.

Headquartered outside New York City in Middletown, N.J., The Devon Group's U.K. office is located in central London. For more information about The Devon Group, please visit http://www.devonpr.com or follow the Company on Twitter: twitter.com/devongroup.

Continue reading here:
Devon Group CEO to Be Panelist During Webinar Discussion on Successful PR Strategies in the Age of Social Media

AUSTIN, TX--(Marketwire -03/09/12)- Yammer, Inc., the leading provider of enterprise social networks, today announced participation in three panels at The South by Southwest (SXSW) Interactive Conference and Festival, to be held March 9-13 in Austin, Texas. Yammer representatives will address topics including maximizing social ROI, improving user experience and cultivating a successful startup culture. In addition, Yammer will be sponsoring two parties open to all attendees at the event.

Panel OverviewsWho: Dee Anna McPherson, VP of Marketing, Yammer What: "The Making of the Modern Office," a session focusing on what makes startups great places to work and how to create successful and fun work environments. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Courtyard Marriott - Brazos

Who: Maria Ogneva, Head of Community, Yammer What: "How Not to Piss People Off," a session on social marketing best practices to maximize returns on social initiatives. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: InterContinental Stephen F. Austin - Capital Ballroom B

Who: Cindy Alvarez, Head of User Experience, Yammer What: "The UX-Driven Startup: Lessons from the Trenches," a session focusing on practical tools to enhance the user experience. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Hilton Austin Downtown - Salon A

Yammer-Sponsored Party What: Refuel - day party in conjunction with SocialVibe and theMIX Agency When: Sun., March 11 from 11 a.m. to 4 p.m. Where: The Hangar - 318 Colorado Street RSVP: http://refuelaustin.eventbrite.com/

About Yammer, Inc.Yammer (www.yammer.com) is the leading provider of enterprise social networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

Visit link:
Media Alert: Yammer to Discuss Startup Culture, Social Marketing ROI and the Importance of User Experience at SXSW ...

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--

New Business Strategies, a strategic marketing consultancy, announces the six laws companies should embrace to drive ROI from their social business strategies.

Recent polls found that over fifty percent of B2B companies are seeing their sales cycles lengthen or change. To accelerate sales cycles, B2B vendors must embrace social business models that include new ways to engage with and enable prospects. The biggest challenge companies face is understanding what it means to be a social business. Most executives believe it is either a marketing tactic or an additional channel through which to serve customers.

Companies that transform into social businesses uniquely align outward to their prospects and customers self-directed processes and expectations, says Christine Crandell, president New Business Strategies. The business case is an easy one shorter sales cycles, increased pipeline velocity, and lower cost of sales.

Companies can align to their customers new social-based processes by following the Six Laws of Social Business:

Social business is more than just adopting social media and collaboration tools. Aligning the company to meet buyer expectations is the key to growth, shares Susan Lucas-Conwell, chief executive officer of Great Places To Work Institute (www.greatplacestowork.com). New Business Strategies Seller Compass Framework is a unique methodology to guide us through the social business transformation and more effectively enable, engage and establish, enduring relationships with our customers.

To access New Business Strategies social business assessment tool, please go to http://tinyurl.com/6mdu82r

ABOUT NEW BUSINESS STRATEGIES

New Business Strategies (NBS Consulting Group, Inc.) is an international marketing strategy consulting firm focused on accelerating revenue for mid-size and large companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.newbizs.com

Excerpt from:
New Business Strategies™ Reveals Six Laws of Social Business

This post is brought to you by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including marketing automation tools. For more information on sponsored posts, read here.

If social media is where its at (and it is) and mobile is where things are headed (and they are), then its the intersection of social and mobile where you -- and your marketing -- want to be. Thats the sweet spot. A study from Juniper Research shows the number of socially active users on mobile devices will rise from 650 million in 2011 to 1.3 billion in 2016.

[More from Mashable: The Four Key Agency Ingredients to Inbound Marketing Success [SPONSORED]]

Make the most of your inbound marketing by learning where the social-mobile sweet spot is and using it to your advantage. Heres how:

1. Be socially correct. Align your mobile initiatives with social media best practices. Remember, social media is best when it creates a dialogue between your brand and the consumer and a discussion among your customers about your brand. Content for the social-mobile space should drive conversations. Keep it short and sweet on Twitter, fill it out a bit on Facebook and use low-res photos or short videos when engaging on social media platforms on mobile devices.

[More from Mashable: The Evolution of the Microprocessor [SPONSORED]]

2. Maximize mobility capabilities. Social mobile initiatives should be mindful of how mobile devices are used. Incorporate voice, SMS, cameras and location-based features whenever it makes sense to do so.

3. Be content-lite. Engage with content maximized for people on the go. People use their mobile devices to search for immediate needs -- pizza now, latte later -- and for snack-sized snippets of information that help them make decisions, often in-store with cash or credit card in hand. Your social media content should address those needs in encapsulated form.

4. Point the way. Make the connections to your social media presence obvious in your mobile tactics. Be sure the ability to tweet, follow, "like" or connect is not only prominent, but encouraged.

5. Think in layers. Social networking is about the engagement between consumers and your brand. Mobile is about the device itself, timeliness and location. Layer mobile device functionality and purpose over social medias strong suit of building long-term relationships. Create campaigns that include geography and immediacy and foster conversations about your brand, products and services.

Here is the original post:
7 Things You Need to Do Now for Social Media and Mobile Marketing [SPONSORED]

Social media marketing such as Twitter and Facebook puts your brand and products in front of the masses and is the only way to reach many target market groups.

Austin, Texas (PRWEB) March 06, 2012

"These days startup businesses are more popular than ever as workers realize that jobs are not always reliable and that there are many benefits to being your own boss," Mr. Douglas says. "Social media like Facebook and Twitter is used by hundreds of millions of people to find websites, and people are doing searches from within Facebook all the time. It definitely is a way that the masses are finding things on the web these days, and social media is something that you just have to know about if you are going to start a startup business. So we've included two free bonus courses with all of our niche startup business courses, 'Twitter Tactics' is a course and also 'My Facebook Formula' is the other course. That is why we are providing blueprints for starting these businesses as well as complete training in all related areas necessary to start a startup, including the accounting, legal, marketing and other areas. In fact, all of the teachers of the courses have started these startups themselves and are teaching from their own experience. This saves a lot of time for anyone trying to start their own business."

Mr. Douglas says that most of these startup businesses have benefits that are probably influencing people's decisions and attracting people to start their own startup businesses, including:

100% recession proof

For more information, visit the Shoestring Publishing website.

About Shoestring Publishing

ShoestringStartups.com is the premier online publisher of "extra income opportunities" that anyone can use to earn additional income. Unlike 99% of the so-called "opportunities" that promise to make millions overnight, the Shoestring Publishing mission is to show legitimate methods to earn a little extra income in a short period of time.

Shoestring Publishing brings the very best in business startup courses to the public. They don't promise to make their students millionaires, but they do promise to show real strategies for earning extra cash that don't involve any special skills or a massive learning curve. All students need is an internet connection, an open mind and a willingness to learn.

Justin Douglas Shoestring Publishing 512-410-0161 Email Information

Follow this link:
Starting A Startup These Days Requires Social Media Marketing Says New Report From Shoestring Publishing