A Set Of Social Marketing Videos – Video
A Set Of Social Marketing Videos
A Set Of Social Marketing Videos for your brand.
By: Jason Gilbertski
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A Set Of Social Marketing Videos - Video
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EasyVideoSuite Demo / Video Marketing – Video
EasyVideoSuite Demo / Video Marketing
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By: Dave C. Prosser
7 Free Ways for Boosting Your Social Media Engagement
Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. But, how can you reach your audience more effectively than your competitors?
While creating quality content is a must, you also need to engage your audience. Again, this should be obvious. But, it can be a problem is youre on a tight budget. Thats why Ive compiled the following seven ways to boost your social media engagement for free.
1. Make Use of Free Social Media Listening/Monitoring Tools
Youve probably heard this before, and youll most likely hear it again, but your online reputation can make or break your brand. But, how can you know what people are saying about your brand? By using tools that monitor and listen to your social media activity.
If you believe that youll have to dish out some of your hard earned cash for these tools, then you may be surprised to learn that there are plenty of free tools that can accomplish this task. Here are a few tools that have free versions that should do the job:
2. Be Visual
Social media and visual content go hand-in-hand. In fact, using images or graphics has some serious benefits for social media. Research has discovered that images can result in an 85% interaction rate on Facebook and increased retweets by 35%.
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7 Free Ways for Boosting Your Social Media Engagement
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Among marketing folk, social media marketing often gets a bad rap.
Since its one of the newest forms of marketing, sometimes its hard to show a return on investment (ROI) based on things like retweets, likes, or shares. Still, for marketers working in socials trenches, they seem to feel they deserve a little more respect from their colleagues working in more traditional forms of marketing.
That was the sentiment coming from a social media-focused panel at Inbound Con, a Toronto-based conference that looked at search engine marketing, content marketing, conversion rate optimization, and of course, social media marketing.
I hate explaining why I have a job, and why social media manager or community manager, or digital strategist with a specialty in social blah, blah blah, I get really tired of explaining why those exist, said Shannon Hunter, social media manager at Virgin Mobile Canada and one of the panellists at Inbound Con. In her eyes, social media marketing just doesnt seem as prized as other forms of marketing. Yet dismissing social out of the gate isnt fair this form of marketing is still in its early days, she said.
Everybody said radio was going to die, everybody said TV was going to die, now prints going to die. Nothings dying. Its an integrated system. What we build on social is no different from Google AdWords were using keywords, were using search terms, were using targeting, she said. Its all just a process and when people come to accept it all connects thats when well all start to feel a little more respect, and people will stop telling me my job is just to tweet shit all day.
If youre anything like Hunter, read on for five quick tips on doing social media marketing, the right way.
1. Use numbers and analytics to prove ROI and eventually, figure out ways to monetize what youre doing.
For Hunter, proving the worth of social media comes down to being able to show other marketers, and potentially the C-suite, why its worth investing in this area. Her favourite tools include Facebook Insights, Twitter Insights, and any analytics tools that provide hard numbers.
Here are your engagement numbers, here are new acquisitions. Heres why were doing this. So I like proof, she said.
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