Atlanta, GA (PRWEB) December 08, 2014  
    mRELEVANCE, LLC won six OBIE awards at the Greater Atlanta Home    Builders Associations (GAHBA) 34th Annual OBIE Awards. The    marketing, communication and interactive agency won four gold    and two silver awards; completely sweeping two categories.  
    "We are proud that our work is creative, effective, and    award-winning. It is an honor to be recognized once again by    our industry peers," said Carol Morgan, managing partner of    mRELEVANCE. "We are proud of the work we did for The Providence    Group on their interactive tool, of our email marketing and    social media campaigns for Traton Homes and the Rialto    Management Group, and of our own social media campaign. These    wins are further indication of what a strong team we have and    of what a quality top-to-bottom agency we've put together."  
    mRELEVANCE won gold OBIEs for Best Email Marketing Message and    Best Social Media Campaign-Builder/Developer for Traton Homes,    Best Interactive Tool-Builder/Developer for The Providence    Group, and Best Social Media Campaign-Associate for its own    Pawfice Counterpart Campaign.  
    Traton Homes' Pinterest Perfect    Campaign won Gold OBIES for both Best Email Marketing    Message and Best Social Media Campaign for a Builder/Developer.    The marketing campaign encouraged contest entrants to build a    Pinterest board utilizing the #PinterestPerfectModel hashtag    and photos from Traton's new Lafayette Square model home. The    incredibly successful campaign resulted in increased traffic    and involvement on Traton Homes' website and in elevated    interest in its Lafayette Square community, ultimately    generating 170 new Pinterest followers (an 88 percent    increase), and 290 Facebook likes (a 20 percent increase).  
    The Providence Group's new interactive survey tool brought home    top honors, winning gold for Best Interactive Tool for a    Builder/Developer. This customizable survey was designed to    collect information from prospective home buyers, current    homeowners, and Realtors. The self-administered, user-friendly    survey tool is displayed within the company's website. The    survey tool affords The Providence Group the opportunity to    understand the needs of its buyers, with the goal of tailoring    their design plans, features, and marketing materials to fit    prospective home buyer needs. The survey results have been    great to date with a 44 percent completion rate.  
    mRELEVANCE's Pawfice Counterpart    Campaign won a Gold OBIE after being voted the best social    media campaign for an associate member of the GAHBA. The    campaign spotlighted the animal counterparts of a different    team member each day, including pictures and fun facts about    the team member and pet. Designed to increase fan interaction    and generate more followers, the campaign culminated in a poll    to determine which team member and pet bore the closest    resemblance. A resounding success, mRELEVANCE's Pawfice    Counterparts series resulted in spikes in likes, followers, and    fan interaction.  
    Additionally, mRELEVANCE won two silver awards for Internet    marketing, in Best Social Media Campaign-Builder/Developer and    Best Email Marketing Message for the Rialto Management Group's    SouthEast Real Estate Investments' On Target for Real Estate    Interactive Campaign.  
    The Greater Atlanta Home Builders Association's OBIE Awards    celebrates its 34th anniversary in 2014. The awards began in    1980 and have grown throughout the years to feature more than    100 building, remodeling, marketing and personal achievement    categories. The OBIE Awards, named after the obelisk shape of    the actual award given, are the premier awards in Atlanta's    residential building industry. To see more OBIE award winners,    visit http://www.AtlantaRealEstateForum.com/OBIEs  
    About Marketing RELEVANCE: mRELEVANCE, LLC creates relevant    marketing and communications that reach audiences with focused    and strategic messages. Through technology and creative    content, messages are delivered to target markets to encourage    customer action and interaction.  
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mRELEVANCE Wins Four Gold and Two Silver OBIE Awards