5 Content-Marketing Hacks Using Social-Media Data
Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.
In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decisionmaking. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.
Check out these five content hacks to make the most out of social media data.
Buffer, the social media sharing startup, is well known for its exceptionally active blog. A recentblog postin conjunction withCoScheduleanalyzed the impact that various social media headline tactics and had on traffic. By diving into the data and creating a piece of useful and shareable content, Buffer and CoSchedule wereable to bothdemonstrate product effectiveness andcreate publicity.
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Buffer and CoSchedule discovered that topics like food, home, and lifestyle clearly accounted for 85% of the worlds most viral content.
There is no lack for tools analyzing twitter content, but there are far less that provide data about followers.SocialRankfills this gap by providing intelligence about an accounts most valuable, most engaged, and overall best followers. SocialRank data gives brands the opportunity to interact with followers that mean the most, and to create content surrounding the interaction. Muhammad Ali used SocialRank to give free t-shirts to fans. Histweetannouncing the promotion was retweeted 100+ times and also resulted inpress coveragefrom Business Insider.
Muhammed Alis promotion using SocialRank data scored him plenty of goodwill among fans.
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5 Content-Marketing Hacks Using Social-Media Data