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Anthropology and Public Health collaborate in new WHO Center for Social Marketing for Social Change.

By Barbara Melendez

USF News

TAMPA, Fla. (Sept. 16, 2014) The World Health Organization (WHO), the United Nations public health arm, has designated the University of South Florida (USF), College of Public Health (COPH) as a WHO Collaborating Center for Social Marketing for Social Change to address non-communicable diseases (WHO CC).

This is the first WHO Collaborating Center both at USF and in Florida, which places the university among a select group of centers located around the world. Appointed by the WHO Director General, the WHO collaborating centers support global programs in health and advance research by assisting, coordinating and promoting activities of leading organizations.

The USF WHO CC for Social Marketing for Social Changes is the only center that combines public health, social marketing, anthropology, engineering and commercial marketing. In addition to offering training and technical assistance, the center will facilitate knowledge exchange and build the capacity of leading health organizations ability to apply social marketing to resolve social and biomedical problems.

At the head of the USF WHO CC for Social Marketing for Social Change are COPH Distinguished Health Professor Carol Bryant, in the Department of Community and Family Health (right), and Professor Linda Whiteford, in the USF Department of Anthropology (left) .Associate director for the center is Mahmooda Khaliq Pasha (below), a doctoral student in COPH.

The center will address the increased rate of non-communicable diseases globally by capitalizing on the strengths of social marketing coupled with other social science and social change strategies.

Effective disease prevention is based on understanding the disease route, human beliefs and practices, and effective and sustainable behavior change options. For instance, life style patterns that contribute to chronic obesity cannot be changed unless culturally appropriate, affordable, and convenient alternatives are made possible. Social marketing tools help design the possible alternatives and anthropological concepts help understand the cultural constraints of peoples lives. Together they make it work, said Whiteford.

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A first for USF and a first for Florida

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Austin, TX (PRWEB) September 16, 2014

Shweiki Media Printing Company teams up with Stephanie Scheller, Sales Trainer and Coach for Eric Lofholm International--an organization founded to professionally train people on the art and science of selling--to present a must-watch webinar on why social media plays an important role in marketing as a publisher. Social media marketing is one of the cheapest and most effective marketing techniques, and, when executed properly, it has the potential to help publishers reach the right audience more quickly and effectively than any other marketing method. Here, Shweiki and Scheller present four effective rules for running an effective social media marketing campaign.

1. Market to the Right Social Media Audience

Publishers will often push out a general social media message without considering the target audience. To pinpoint an audience, one will need to consider all demographic data: age, income, gender, occupation, education, race or nationality, religion, and even interests. For example, a social media marketing campaign geared towards college students should not be used to market to high school students. In this example, both age and interest categories differ between the two audiences. Though there are exceptions to every rule, publishers can maximize their social media marketing potential by avoiding attempts to cater to the exceptions.

2. Utilize Only the Best Social Media Platforms

While there are thousands of social media platforms and social media marketing tools available on the web, one should only focus on four or five platforms. Publishers can decide on their arsenal of social media marketing tools by researching what demographics each platform appeals to. For example, while Facebook has a large audience, it is generally less effective in drawing younger crowds who are more drawn to websites like Twitter and Instagram.

3. Use the Appropriate Social Media Language

Depending on the publishers audience, he or she may decide what social media language to use. Language includes not only word choice and text but also media attachments such as links, pictures, and videos. Deciding which and what kind of media to use is dependent on ones audience. People share what they know and what they understand. If a publishers audience does not understand or relate to a social media post, it is less likely that the post will be shared.

4. Align the General Marketing Message With the Social Media Campaign

Too often, publishers will attempt the scattershot approach in marketing. They will throw out tiny pieces of information and hope something will appeal to their audience. However, it's not wise to utilize this method. Publishers find more positive outcomes in lining up their general marketing message with their social media message. Pictures, videos, and shared links should be in line with the general marketing message in order for one to have an effective social media marketing campaign.

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Social Media Marketing for Publishers: Shweiki Media Printing Company Presents a Webinar Featuring Four Must-Know ...