Mediaboss Marketing

I was thrilled to recently speak with Crystal King on my podcast All The Social Ladies. Crystal is the social media and marketing strategist at Keurig Green Mountain. She has many years of experience building brands via traditional and digital strategies, and has been recognized with a number of honors and awards. Previously, she worked as a communications professor at Boston University. She continues to reach audiences via her work as an editor and author for the Grub Street Blog, Writer Unboxed, and iMedia Connection (to name a few).

In this interview Crystal shares her practical advice and key insights on start-ups, adopting social media, and choosing the right platform for your brand.

Start-Ups

Crystal has had the opportunity to be part of a start-up culture during her career and was able to further develop her skillset directly because of this experience; in particular being creative and flexible as you never know when the horizon might change. She believes that when you are younger, the atmospheres and friendships you find yourself in are extremely important for your career and a start-up culture can help foster this. She does heed a warning though: you have to be dedicated as the long hours can be taxing but when you love something, you make time for it.

Adopting Social Media

Crystal doesnt believe that you have to be an early adopter to succeed in social, but it does help if you have a love for it. Having a foundation skillset and natural passion can help you succeed. Her top six skills are:

1) Being able to write clearly and efficiently.

2) Being flexible and able to multi-task.

3) Having a tough skin to deal with crises & challenges.

4) Being a creative problem solver.

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Six Skills For Succeeding On Social Media -- Lessons From Crystal King

Social Marketing: From Tunes To Symphonies - Gerard Hastings - bluecoffeeandbooks.com
Book Summary: Social Marketing: From Tunes To Symphonies - Gerard Hastings ISBN: 9780415683722 Share the book of your favorite author. See more http://www.bl...

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Social Marketing: From Tunes To Symphonies - Gerard Hastings - bluecoffeeandbooks.com - Video

Top 7 Facebook Brand Pages from Columbus, Ohio
I #39;ve been trying to come up with cool ways to show off awesome brands doing social marketing right. So here ya go. Here is the kick off of a new segment: Seven Sexy Studies. Today I #39;m sharing...

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Top 7 Facebook Brand Pages from Columbus, Ohio - Video

Lombard, IL (PRWEB) October 02, 2014

Stevens & Tate Marketing Internet Marketing Director Nicole Wagner has announced FABTECH 2014 to her fall speaking schedule. The prominent national event is being held from November 11-13, 2014 at the Georgia World Congress Center in Atlanta, Georgia. Wagner is pleased to share her expertise, based on decades of marketing experience in manufacturing and B-to-B marketing, at North Americas Largest Metal Forming, Fabricating, Welding and Finishing Event.

On the first day of the three-day conference, from 1:30 pm to 2:10 pm, Wagner will be presenting among a breakout group of speakers who are discussing NEW Online Tools to GROW Your Businesses. Wagners industry-tailored presentation titled, How Your Website & Social Media Can Be Powerful Tools to Enhance Your Online Presence & Drive Success will discuss strategies and tactics that create a positive impression and maximize the impact of online programs in the increasingly interactive marketplace. Participants will explore todays essential social media techniques that achieve the best results, how to effectively use different social platforms for various audiences and goals, and how to implement these strategies in their own social media programs.

The online world is constantly changing. Each year is a new opportunity for me to help organizational leaders hone in on the latest issues in social media to strengthen and maximize their marketing programs, Wagner explained. Additionally, learning how to properly implement a series of interactive strategies can enhance your web, search and social marketing campaignsand creates efficiencieswhich is especially important in the business-to-business market.

FABTECH is North Americas Largest Metal Forming, Fabricating, Welding and Finishing Eventbringing together an anticipated 27,000 attendees and 1,400 exhibiting companies under one roof from November 11-13, 2014. The show provides a convenient venue to explore the latest industry trends, technology, products, and developments in metal forming, fabricating, welding and finishing. Attendees can meet with world-class suppliers, discover new solutions for success, network with industry peers, and participate in over 100 educational sessions and expert-led presentations.

Stevens & Tate Marketing is a full service advertising agency offering award-winning, on-strategy creative; integrated message development; Internet advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing, leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner(at)stevens-tate.com.

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Marketing Expert Nicole Wagner Selected as Featured Speaker at FABTECH 2014

Course Social Marketing 13 09 2014

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Course Social Marketing 13 09 2014 - Video