Mediaboss Marketing

SAN DIEGO, Oct. 27, 2014 /PRNewswire/ --SOCI Inc., the next generation social content discovery engine and social media management platform, beat out Qualcomm's ImpaQt to take "Innovator of the Year" honors at the 2014 SDX Brand Diego Awards for excellence in marketing, media and technology. SOCI's Chief Marketing Officer, Tony Rindsberg, was honored with the "Young Achiever Award."

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The Brand Diego awards, announced at a gala ceremony last Thursday at the Port Pavilion in San Diego, are awarded each year by SDX, San Diego's premier media, marketing and communications organization to "showcase excellence in each facet of business including agencies, brands, media and affiliated companies."

"SOCI is changing the face of social media marketing, " said Laura Harap, SDX Chief Engagement Officer. "With its social content discovery engine, SOCI gives everyone the power to operate like a savvy social media manager. Lean, focused and quickly evolving, SOCI embodies Brand Diego's Innovator of the Year."

"SOCI is honored by Brand Diego's Innovator of the Year award and by Tony's Young Achiever Award," said SOCI CEO Afif Khoury. "With powerhouses like Qualcomm in the running, SDX Brand Diego underscores how quickly San Diego is emerging as a tech hub. We're proud to be a part of this wave of innovation."

"SOCI draws a lot of momentum from San Diego where the ethic is really about collaborating to better serve customers and markets," said SOCI CMO Tony Rindsberg. "The Young Achiever of the Year Award is an amazing affirmation, especially as SOCI expands into national markets by working with companies of all sizes to change the way they do social media management."

Based on a proprietary algorithm, SOCI's core platform, MeetSOCI, gives businesses the ability to discover relevant social content succeeding in real-time with target audiences on major social media platforms. With advanced design and campaign construction tools, MeetSOCI users are able to create automated custom social content cycles shown to double efficiency per client (average time spent on monthly content creation per client) and drive a 250% rise in engagement (measured by social signals including Likes, Shares, Retweets, and Comments) compared with first-generation social media tools like HootSuite and SproutSocial.

SOCI was named a 2014 COOL Company by San Diego Venture Group and is incubated at EvoNexus, which boasts $573 million in venture funding and acquisition outcomes by incubated companies.

About SOCI

Led by noted entrepreneurAfif Khoury, SOCI offers SMB's, as well as large service providers and media companies, the ability to identify social content resonating with target audiences, using it to build engaging content streams for clients across major social platforms. SOCI, Inc., which was named a 2014 COOL Company by San Diego Venture Group, is based inSan Diego. (www.meetsoci.com)

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SOCI, Inc. Named "Innovator of the Year" at 2014 SDX Brand Diego Awards; Finalists Included Qualcomm's ImpaQt & Face ...

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WA (PRWEB) October 27, 2014

Building a better future starts with you, and United Way of Thurston County is asking its entire community to rise to the challenge with a new Make The Match campaign. Along with its community partners, United Way aims to raise $10,000 to support local programs that empower youth to be resilient, learn, and succeed. To make it easier than ever for people to give and get involved, United Way is partnering with technology company CafeGive Social to reach more donors through mobile and Facebook.

The campaign raises money for United Ways Community Care Fund, which is reinvested in the community and in providing solutions to pressing needs such as affordable housing, education, and support for Thurston Countys estimated 1,123 homeless children and their families.

Supporters can donate to the campaign simply by texting UNITED to 5-5-1-5-5 and following the link, or by visiting United Ways Facebook page. Using CafeGive Socials Make The Match tool, supporters can also easily share and promote the campaign after they donate; boosting its reach and connecting to more donors.

United Way wanted to embrace the power of social media and mobile giving to shake up our fundraising, said Michelle Rodriguez, Communications and Events Director at United Way of Thurston County. It was an opportunity to reach a demographic outside the scope of workplace campaigns. This campaign is a new way for us to reach an online community to increase individual giving and engage with those we dont normally target for donations.

O Bee Credit Union and TwinStar Credit Union have partnered with United Way to sponsor the campaign, and Puget Sound Energy Foundation will help double donations and impact by matching donations dollar-for-dollar, up to $10,000. All three partners are committed to helping solve community problems together with United Way.

United Way is known for building strong relationships with community partners, and their network of businesses, nonprofits, and community members have been crucial to the launch of the campaign. Rodriguez said that their board members, existing donors, and volunteers have been some of the greatest supporters of the matching campaign.

Rodriguez said that United Way wanted to change the way that they reach out to supporters, and leveraged their partnership with CafeGive Social to connect with more supporters and donors and grow their online community.

That approach includes taking bold steps to increase our fundraising efforts and engagement within Thurston County, added Rodriguez. She said that United Way recognizes the importance of addressing issues like homelessness and education disparities, but that United Way cannot find solutions alone. Our new initiative What this place needs is you recognizes that change begins with you. And, together, we can help create a lasting impact for future generations, said Rodriguez.

About CafeGive Social: CafeGive Social provides social media tools for companies with a social purpose. CafeGive Social is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications, and helps organizations of all sizes to scale and share their community impact using social. Headquartered in Portland, Oregon, CafeGive is a Certified B Corporation and Benefit Company. For more information, visit http://www.cafegive.com.

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