Mediaboss Marketing

Today, a growing number of B2B customers are interacting with companies through social networking channels, from Twitter to blogs to LinkedIn. B2B social marketing is quickly gaining ground as a result.

Organizations that integrate B2B social media into their marketing mix can monitor what prospects are saying about their company and capture interest from those in search of products and solutions.

Get to know the following definitions and start incorporating B2B social media into your own marketing plan:

B2B Social Media refers to the various channels of the social web (blogs, social networks, wikis, etc.) as they pertain to business-to-business interactions. B2B social media also refers to how prospects, customers and businesses use the social web to research, listen, communicate and engage with each other through the exchange of content.

Blog An online journal, with new entries appearing in sequence as they are written

Groundswell A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations

Hashtag A community-driven convention for adding additional context and metadata to tweets

Inbound Marketing A type of marketing characterized by prospects and customers finding companies rather than vice versa

Influencer A person who is highly recognized in an online community and has the ability to sway others thoughts or opinions

Lead Scoring The process of determining the sales readiness of leads using a pre-determined scoring methodology and ranking them accordingly

LinkedIn A business-oriented social networking site

Meme A catchphrase or concept that spreads quickly from person to person via the Internet

Microblogging A type of blogging that allows users to send brief text updates or micromedia, such as photos or audio clips, and publish them. The most popular microblogging platform is Twitter

RSS (Really Simple Syndication) A web standard for the delivery of content blog entries, news stories, headlines, images, video enabling readers to stay current with publications without having to browse to their content.

Sentiment A level of assessment that determines the tone of an article, blog post, a company, etc.; usually positive, negative or neutral

Short URL An alias short URL used for redirection of long URLs

Social Media Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content

Social Media Monitoring The use of search engine technology to listen for specific keywords as defined by your organization

Social News Websites where users submit and vote on news stories or other links, thus determining which links are presented

Social Proof The determination of what is right by finding out what other people think is right

Social Selling Also referred to as Sales 2.0, the merging of Web 2.0 technologies with traditional sales strategies, enabling salespeople to better prioritize their time and serve as expertsnot just negotiators in the product selection process

Twitter -- A social networking and microblogging service in which users send and read other users' updates known as tweets that are 140 characters or less

Twebinar - A mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion

Web 2.0 A term used to describe the second generation of web tools and software that encourage users to become more active participants, creating content and interacting with each other within web-based, social communities

Widget A mini application that performs a specific function and connects to the Internet

YouTube A video sharing website on which users can upload and share videos

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B2B Social Marketing Glossary Terms Marketo.com