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Reno, Nev (PRWEB) March 18, 2015
ShortStack, a social marketing platform that allows businesses to create social media marketing campaigns, is making it easier for businesses to collect data they can use later, and to measure the ROI of their efforts.
With the release of ShortStacks new analytics panel, businesses are able to track a variety of elements of their marketing Campaigns to ensure their goals and strategies are being executed properly.
ShortStacks new analytics feature provides the following information to businesses:
Views and Unique Views. Compare the number of views campaigns received today vs. yesterday, or this week vs. last. Set a timespan to measure and see whats happening, in real time.
Traffic Sources. Campaign traffic typically comes from a variety of sources: search engines, websites, social media platforms and email. Knowing where people are coming from helps business owners determine promotion tactics, including the best places to advertise.
Entries. Do campaign entries spike at 7:00 a.m. and then again at 6:00 p.m.? This knowledge helps business owners adjust promotion tactics -- including social media posts -- based on trends shown in this module.
Environment. People enter social media marketing campaigns from Facebook, the web, and via embedded web pages. Knowing where users are coming from helps business owners know where they should focus their promotion efforts.
Device Type. Social media marketing campaigns look different on desktops than they do on smartphones and tablets. Knowing where customers are coming from helps business owners fine-tune the design of their marketing campaigns.
Platforms. Are customers using Windows or Linux, Android or IOS? This knowledge will help business owners target specific types of users.
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ShortStack Announces New Analytics For Measuring Social Marketing Campaigns