Brontos Socialite Helps Commerce Marketers Measure Impact of Social Campaigns
Durham, NC (PRWEB) April 14, 2015
Bronto Software, the leading marketing platform for commerce, today announced the launch of Socialite, a significant expansion of its capabilities to support marketers campaigns across social channels. Socialite is a new offering that enhances customer engagement and produces a measurable, attributable return-on-investment (ROI) through social channels. It capitalizes on the interplay between email and social marketing campaigns, working with Facebook Audiences, Facebook Tabs, Instagram and Twitter Cards. This app continues Brontos commitment to simplifying the marketers tasks by providing management of these networks within a single dashboard.
For many commerce marketers, social media has become an increasingly valuable channel for brands to engage with consumers, grow their audiences and foster deeper relationships. However, they continue to face challenges measuring and attributing ROI from specific social campaigns. As digital marketing budgets grow 84 percent of global marketers plan to increase or maintain their digital marketing spend in 2015, with social media as the top area marketers will face increased pressure to justify these investments.
"Socialite provides extraordinary functionality to help commerce marketers better engage customers from social networks and see measurable results," said Joe Colopy, CEO of Bronto Software. It opens a new chapter for our customers to drive revenue in the social space with Bronto.
Socialite helps commerce marketers to:
"We're excited about using Socialite to elevate our commerce marketing efforts via the social channels, especially the Instagram Shopping feature," said Chris Prawdzik, CEO of Body Candy Body Jewelry. "We look forward to seeing how Socialite helps us measure the effectiveness of social initiatives, improve campaign results and, ultimately, drive more revenue."
For more information about Socialite, visit: https://appcenter.bronto.com/apps/socialite/.
About Bronto Software Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, Just Fab, Samsonite and Boot Barn. The Bronto Marketing Platform is deeply integrated with commerce platforms, including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney and New York. For more information, visit http://bronto.com.
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Brontos Socialite Helps Commerce Marketers Measure Impact of Social Campaigns