Mediaboss Marketing

Today, a growing number of B2B customers are interacting with companies through social networking channels, from Twitter to blogs to LinkedIn. B2B social marketing is quickly gaining ground as a result.

Organizations that integrate B2B social media into their marketing mix can monitor what prospects are saying about their company and capture interest from those in search of products and solutions.

Get to know the following definitions and start incorporating B2B social media into your own marketing plan:

B2B Social Media refers to the various channels of the social web (blogs, social networks, wikis, etc.) as they pertain to business-to-business interactions. B2B social media also refers to how prospects, customers and businesses use the social web to research, listen, communicate and engage with each other through the exchange of content.

Blog An online journal, with new entries appearing in sequence as they are written

Groundswell A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations

Hashtag A community-driven convention for adding additional context and metadata to tweets

Inbound Marketing A type of marketing characterized by prospects and customers finding companies rather than vice versa

Influencer A person who is highly recognized in an online community and has the ability to sway others thoughts or opinions

Lead Scoring The process of determining the sales readiness of leads using a pre-determined scoring methodology and ranking them accordingly

LinkedIn A business-oriented social networking site

Meme A catchphrase or concept that spreads quickly from person to person via the Internet

Microblogging A type of blogging that allows users to send brief text updates or micromedia, such as photos or audio clips, and publish them. The most popular microblogging platform is Twitter

RSS (Really Simple Syndication) A web standard for the delivery of content blog entries, news stories, headlines, images, video enabling readers to stay current with publications without having to browse to their content.

Sentiment A level of assessment that determines the tone of an article, blog post, a company, etc.; usually positive, negative or neutral

Short URL An alias short URL used for redirection of long URLs

Social Media Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content

Social Media Monitoring The use of search engine technology to listen for specific keywords as defined by your organization

Social News Websites where users submit and vote on news stories or other links, thus determining which links are presented

Social Proof The determination of what is right by finding out what other people think is right

Social Selling Also referred to as Sales 2.0, the merging of Web 2.0 technologies with traditional sales strategies, enabling salespeople to better prioritize their time and serve as expertsnot just negotiators in the product selection process

Twitter -- A social networking and microblogging service in which users send and read other users' updates known as tweets that are 140 characters or less

Twebinar - A mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion

Web 2.0 A term used to describe the second generation of web tools and software that encourage users to become more active participants, creating content and interacting with each other within web-based, social communities

Widget A mini application that performs a specific function and connects to the Internet

YouTube A video sharing website on which users can upload and share videos

Continued here:
B2B Social Marketing Glossary Terms Marketo.com

Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales.

The earliest modern marketers understood this Sell the sizzle, not the steak was one popular catchphrase.

Charles Revson was one of the masters of modern marketing. He built the Revlon cosmetics empire that made him a billionaire nearly 50 years ago back when that was an outrageous amount of money.

Revlon sold cosmetics, yet their marketing focused on attraction creating demand by selling excitement, fashion, and fantasy.

Thats the goal of your content marketing to make your brand attractive.

Nothing more, and nothing less.

The early days of modern marketing were predominantly about advertising. These were the glory days of Madison Avenue, when perception was everything.

Perception has been replaced by choice, and informational content is an essential component that helps consumers make better choices.

To make your brand attractive today you have to answer questions and solve problems. This is the role of your content marketing.

However you position it, your content marketing should be designed to create value.

Value in this economy is attractive. It can indeed create excitement, but in a very different way than that used by traditional marketers.

So, your content marketing challenge is simple. Learn what your ideal customers value most, then educate them on how the products and services that your brand offers can fulfill, satisfy, achieve, accomplish, and otherwise meet their needs and wants.

Consumers now have a voice that largely determines the value of a brand. In fact, whether you realize it or not, they own your brand.

If the goal of content marketing is attraction, then the next logical step is engagement which is what social networking does well.

This is something that many marketers do not understand. They expect to go straight from attraction to a sale. While that may occasionally be possible, it is unlikely much like progressing to marriage after a first date.

Use your social media channels to engage your prospects to develop relationships and build trust. Thats what leads to new business.

This is a process.

You know your sales process. Its often an intuitive process that has enabled you to grow a successful business.

So that everyone on your team knows how it works, you have to write out the steps and train your team to work together on delivering it.

Having a great sales process gives your prospects the confidence that your team will take them to where they want to go.

That confidence starts with your team. When they are confident, that gets transferred to your prospects.

The result is new business.

Attraction, Engagement, and Conversion = the formula for your success with social media marketing.

What do you think?

Simple once you understand it, right?

About the Author:Jeff Korhan, MBA, is theauthor ofBuilt-In Social: Essential Social Marketing Practices for Every Small Business(Wiley 2013)

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff onLinkedIn,Twitter,Facebook, andGoogle+.

See original here:
Social Marketing is a Process - Jeff Korhan

Social marketing

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus promote society's well being as a whole. Examples of social marketing include the use of campaigns to encourage people use seat belts, follow speed limits, or not to smoke in public. Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having "two parents"a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.

See more here:
What does social marketing mean? - Definitions.net

At The Social Savior we build relationships - both with the "influencers" in your industry, and with other businesses like yours - local and international - leveraging their existing relationships and audience to help you build your own, and turn your business into a brand.

We create and share great content, keeping your website fresh and relevant both for Google and for your audience - and we use your newly built fanbase as a content amplification system to help promote your business further than would have ever been possible without social media marketing.

This combination of building an audience and search engine optimized content marketing has the effect of rapidly increasing your search traffic. As you are now providing both a great 'user experience' and sharing highly researched, strategic 'link worthy' content across your social media accounts!

The end result being - more fans & followers, enhanced social proof, better content on your website, more visitors, a better user experience, repeat visitors, more referrals, people linking to your website and articles, better rankings, more organic traffic. And, more potential sales and new customers everyday.

Original post:
Social Media, Content Marketing & SEO | The Social Savior

Social media marketing is a multipurpose industry often utilized in tandem with fields such as advertising, journalism, public relations and more. Social media jobs typically center on facilitating the connection between an organization and its audience by striving to increase engagement, communicating relevant news and updates, and managing the organizations brand across multiple online channels. Social media professionals are responsible for connecting with both the target demographic and wider populations through tactics like brand management, community building, online marketing or content development.

There are a variety of career paths for social media marketing professionals including working for an agency, as a consultant, or in house within an organizations marketing department. An agency typically works to develop and manage a social media strategy that will engage audiences and build brands for clientele. Social media consultants often are hired individually or in teams to organize a clients social media content and leverage their media platforms like Facebook, Twitter, and YouTube. Many organizations have social media specialists who work within the marketing departments to develop their own content and media plan.

Entry-level social media jobs will often require relevant work experience, typically gained through social media internships. Social media interns become familiar with commonly used content management tools, gain experience setting social media strategy and develop crucial skills such as HTML coding, copywriting, and Search Engine Optimization (SEO). Besides relevant experience, most social media positions require job seekers to be proficient on multiple social media platforms and demonstrate how to communicate with both the general population and target niche audience.

Ready to launch a career in social media? Then start your internship search below!

Original image from: https://flic.kr/p/e5wZ3t

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Great Social Media Internships on Internships.com