Synopsis | Effectiveness Of Social Marketing And Behaviour Change
THE SYNOPSIS OF YOUR FAVORITE BOOK =--- Where to buy this book? ISBN: 9783639701210 Book Synopsis of Effectiveness of Social Marketing and Behaviour Change by Parida Prasanta ...
By: Tatsuru Hon
Visit link:
Synopsis | Effectiveness Of Social Marketing And Behaviour Change - Video
STI prevention social marketing ad
By: Matt Cons
Continue reading here:
STI prevention social marketing ad - Video
Distracted Walking- Social Marketing Campaign
By: Emily Stearns
Read more here:
Distracted Walking- Social Marketing Campaign - Video
Launch Digital Marketing Social Meeting @ Wild Monk
The Launch Digital Marketing team had a social media brainstorming session at the Wild Monk in Lagrange. Three original social marketing ideas for one amazing client! I love this team!
By: Bruce Etzcorn
Go here to read the rest:
Launch Digital Marketing Social Meeting @ Wild Monk - Video
In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time.
For Mini USA, real-time marketing is an important part of maintaining a relationship with its existing consumers, as well as an effective way to attract new followers on social.
Lee Nadler, Mini USA's marketing communcations manager, explained during an interview at ClickZ Live New York that in order to stay proactive, his team creates a monthly social marketing calendar to keep track of what's happening around the automotive industry in general, what's happening around the brand's history, and what might be happening in Mini owners' lives.
Prepared content aside, Mini is also looking for interesting social buzz that it could tap into in real time. For example, on the day #thedresswent viral, the brand posted two Mini Cooper images and asked its fans what color the car was in an effort to capitalize on the social conversation.
When it comes to measurement strategy, social comments and shares are important metrics to show if a brand's real-time tactic is effective, but marketers should look beyond those, Nadler noted.
"The big thing going forward is how can you actually listen to comments that are coming back from your followers and [product] owners," he said.
Watch the video interview below to learn how Mini leverages real-time marketing, how the brand measures the effectiveness of this marketing technique, and where social marketing is heading next.
Follow this link:
VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]