Mediaboss Marketing

SOCi, a San Diego a developer of social media management and marketing software, said Thursday that it has raised $8.25 million in venture capital funding to boost sales and marketing.

Silicon Valleys Vertical Venture Partners and Grayhawk Capital, an Arizona-based technology fund, led the round. Additional investors included the Stanford University DAPER fund, Peninsula Ventures and Tallwave Capital.

Founded in 2012, SOCi makes software to manage social marketing on Facebook, Twitter, LinkedIn, Google+, Yelp, Instagram and others.

It launched its subscription software in early 2015. It targets sectors including large apartment managers, multi-location franchises, enterprise brands and digital ad agencies to help them manage and monitor social media.

A call to SOCi was not returned by press time, but Chief Executive Afif Khoury said in a statement "a new day in social media has arrived where large enterprises are finding themselves having to manage hundreds or thousands of local social media pages on behalf of their storefronts, agents, advisors and clients.

The companys technology helps solve the difficult workflow management issues faced by these multi-location businesses," said Khoury.

Last year, SOCi raised $2.5 million from angel investors including Taner Halicioglu, Facebook's first full-time employee, and Doug Hecht, former president of digital marketing agency Digitaria.

mike.freeman@sduniontribune.com;

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San Diego start-up SOCi raises $8.25 million to help brands manage social media - The San Diego Union-Tribune

Forbes

7 Reasons Social Media Marketing Is Still Underrated Forbes The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has ...

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7 Reasons Social Media Marketing Is Still Underrated - Forbes

According to new Toluna data women are more likely to use the social network for one on one communication (37%) while men are more likely to view branded content (50%) on the network. Men were also found to be more likely to follow celebrities or news organizations.

"The most compelling results of our research were revealed when we compared subpopulations of Snapchat users. The data shows a distinct difference in how men and women interact with branded content on Snapchat," said Frdric Charles Petit, CEO and Founder, Toluna. "Men are far more likely to view branded content and to say they 'like' that content. In the U.S., 50% of men surveyed had used Snapchat Discover, compared to 40% of women. Additionally, when asked to pick their favorite Snapchat feature, men were twice as likely (22% of men vs. 11% of women) to select Snapchat Discover, a feature which allows users to view news updates and branded content, and indicated they are slightly more likely to view celebrity content (48% of men vs. 44% of women). When it comes to interacting with branded content on Snapchat, the only area in which women outpaced men was using branded filters or lens (46% women vs. 44% men)."

Those aren't the only differences. Researchers found that Millennials are more likely to engage with branded content than either Gen Xers or Baby Boomers; older adults are more likely to use the social network to engage with friends.

What do these patterns mean?

"These patterns demonstrate the importance of analyzing subpopulations in your target audience. Even if marketers would like to target both men and women in Snapchat, they may need to customize their approach at a more granular level to be successful," said Petit.

More from Petit and Toluna later this week, including how brands can better use social networks like SnapChat.

Tags: snapchat, snapchat trends, social marketing, social marketing trends, Toluna

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Report IDs differences in how people connect on SnapChat - BizReport

TechCrunch

Clearmob uses AI to optimize your social marketing campaigns TechCrunch A startup called Clearmob makes it easier for marketers to optimize their campaigns on social media. The company provides a dashboard that plugs into their Facebook account and can help make sense of their spend and provide suggestions for how they ...

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Clearmob uses AI to optimize your social marketing campaigns - TechCrunch

UPDATE: Faves Asia have unfortunately taken down their unintentionally hilarious video. Were on the lookout for a mirrored link to the clip.

UPDATE 2: Found it. Watch it below.

Another scourge thats as vexing as the blight of fake news (though not as pernicious) is Singapores legion of superficial social media influencers a bloated industry of materialistic tryhards who just want to support themselves via vapid videos and pictures.

Local brands and audiences arent woke enough yet to realise that influencer marketing is a bullshit industry, but there are tonnes of evidence overseas showcasing how its a bubble thats about to burst any day now.

Why wouldnt it? Anyone can be a social media influencer. Just be young, clean up well for the camera, employ someone who has access to a DSLR and image editing tools, pander to the lowest common denominator and you too can have a meaningless career as an influencer.

If you want to see everything that is wrong with the local influencer industry, just take a gander at this malignant 217 secondsyoull never get back, courtesy of social media marketing startup Faves Asia.

Lets break it down.

Someone is looking sad and feeling jealous that a stranger on the Instagram has a lot of followers and sponsorships. Like chuh, gurl, life and self-worth is nothing without brands using you to shilltheir stuff.

Jealous girl says shes been stalking an influencer so long that she even knows her bras and panties (thats fucking sad bro). Friend responds by asking what about her own bra and panty. Were not making this up.

Blue Hair emits so much smug, but not big enough to hide her fentestik pronunciation. Cue unsubtle overdubbed audio change.

Slideshow moves way too fast perhaps a fitting commentary of our current generations low attention span.

It is two months later, or perhaps a fever dream. Sudden interjection of some incoherent remark (poor editing!) when the food arrives on the table. Scene changes to life of opulence choosing nails and going to beach parties with the gals. Yay feminism!

Six months later, our jealous girl has upgraded her lifestyle through a Maserati-driving boyfriend and a squad of eager fanboys just waiting on her which is totally what happens to influencers here. As if the awful acting couldnt be any worse, they break our expectations. Jealous girl rushes through her line yaslslerFavesAsiatobringsomuchexposure. Maserati bro responds gingerly: Hey webresmar k.

Jealous girl networks with her fellow D-tier influencers, clinking champagnes to a life of hollow consumerism.

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This social media marketing platform's ad is everything wrong with today's influencer-obsessed generation - Coconuts