Mediaboss Marketing

Social media marketing can be a big waste of time or it can be a high-margin profit center for your business. It all depends on how you use it. Without a social media strategy, marketing on social media is a distraction taking you away from the reason youre in business to make a profit.

Done properly, your return on investment (in both time and money) is measurable and, more importantly, scalable. Imagine taking small actions regularly and seeing big results!

If youre like most business owners though, the idea of posting, tweeting, blogging and generally hanging out online talking to people is overwhelming and confusing.

Without a solid social media strategy, social media marketing is one massive ball of confusion. Twitter, LinkedIn, Facebook, Google+, YouTube, Pinterest, Blogs. They all COULD have a place in your marketing mix but SHOULD they?

Thats where we come in.

Top Dog Social Media is the recognized leader in social media marketing because thats all we do. Our no-nonsense approach as a social media marketing company delivers the results you expect our attention is focused solely on social media. We dont build websites, or SMS or anything else that distracts us from our mission: Helping Businesses, Professionals & Sales Teams Create Profitable Social Media Strategies!

Top Dog Social Media serves businesses, professionals and sales teams in Canada, USA, UK and Australia. We are dedicated to the success and results of our clients and this dedication has had us named Best Social Media Marketing Company in 2012 (by Promotion World) and a finalist for Best Online Marketer in 2013 (by Small Business BC) and Best Social Media Blog (by Social Media Examiner).

Our founder, Melonie Dodaro, is an international social media speaker, consultant and trainer who has been dubbed by the media as Canadas #1 LinkedIn Expert & Social Media Strategist. Melonies passion is in helping businesses cut through the noise on social media and get amazing results with marketing their business online.

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Social Media Agency; Social Media Marketing Company; Top ...

Young and sophisticated and with a short attention span, Generation Z gets the online world and theyre dominating it. Creative teams across industries are in rapid response mode hoping to capture the attention of this new cohort of people.[Continue Reading...] Adapted from our biweekly internal social news roundup, This Week in Social News is a quick look at a few of the more interesting recent stories you may have missed.[Continue Reading...] Does the gaming industry give marketers a new opportunity to reach an audience they havent previously considered?[Continue Reading...] As anticipated, Facebook has finally unveiled a feature that allows users to express sentiments other than the familiar "Like."[Continue Reading...] Demonstrating business value with meaningful metrics capturing and proving ROI with data that is tied to what you are trying to accomplish, thats sustaining the Slope of Enlightenment in social media.[Continue Reading...] Adapted from our biweekly internal social news roundup, This Week in Social News is a quick look at a few of the more interesting recent stories you may have missed.[Continue Reading...] Gone are the days of must see TV on Thursdays. With digital options and DVRs, consumers, including myself, move to a different drum. From millennials to Gen-Xers we want to consume content when we have the time too and it differes by personality. For Gen X it may be on the comfort on their couch with a cable subscription. Gen Z may be on an iPad in line at the grocery store, and for hipsters it may just be when they are looking through their Warby Parker order with some Chai tea.[Continue Reading...] As youve no doubt heard by now, the internet is all a-buzz about Facebook. According to dozens of blogs and news outlets, Facebook head honcho Mark Zuckerberg announced well soon be given the option to dislike posts.[Continue Reading...] Adapted from our biweekly internal social news roundup, This Week in Social News is a quick look at a few of the more interesting recent stories you may have missed.[Continue Reading...] Call it whatever youd like childhood nostalgia, a bold monetization strategy but one thing is certain: stickers are here to stay. [Continue Reading...]

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Social Media | Adobe Digital Marketing Blog

Health communication is defined as the study and use of communication strategies to inform and influence individual and community decisions that enhance health (NCI 2001) .

Social marketing is the use of strategic marketing practices to influence social behaviors not to benefit the marketer, but to benefit the target audience (Kotler & Andreasen, 2003).

This table lists an intervention reviewed by the Community Guide, with a summary of the Task Force finding (definitions of findings). Click on an underlined intervention title for a summary of the review.

The following interventions, related to health communication campaigns, are separated by strategy. They can also can be found on the associated topic pages.

The findings and conclusions on this page are those of the Community Preventive Services Task Force and do not necessarily represent those of CDC. Task Force evidence-based recommendations are not mandates for compliance or spending. Instead, they provide information and options for decision makers and stakeholders to consider when determining which programs, services, and policies best meet the needs, preferences, available resources, and constraints of their constituents.

The content of publications of the Guide to Community Preventive Services is in the public domain. Citation as to source, however, is appreciated. Sample citation: Guide to Community Preventive Services. Health communication and social marketing. http://www.thecommunityguide.org/healthcommunication/index.html. Last updated: MM/DD/YYYY.

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The Community Guide - Health Communication and Social ...

CrayFish Media offers a full suite of social media marketing services for your business. Whether you are a company of 10 or 100,000, we can help brand your business online, engage customers and boost sales. Our services range from web page design and search engine optimization to online media marketing and email campaign

Contact the CrayFish Media team about our social media marketing packages!

what is social media

Click Here to read our white paper, and learn more about how social media can impact your individual or organizations marketing needs.

The explosion of social media means businesses of all sizes have an equal chance to compete for brand awareness. Marketing tools are developing so rapidly, it can be difficult to keep up. Let us implement the most effective online awareness marketing strategy and help manage your next campaign.

Social Media Audits to find out how your online presence ranks compared to others in the industry.

Social Media Planning to develop a strategy for effective social media outreach.

Social Media Campaign Management to outsource your Facebook, Twitter and other social media posts and free up your staff time for customers.

Blog Development to develop and refine your blog for search engine optimization and brand awareness.

Click here for our detailed information on our service packages.

Facebook has the greatest impact on consumers purchasing behavior with a whooping 47% of social media users claiming that it does influence their buying decisions.

45 - 54 year olds are the fasting growing segment in social media. These are the CEOs, senior managers and high level executives that you could be trying to reach.

Users that follow companies on social media increases 106%.

You don`t need to be a rocket scientist to figure out the ever increasing importance of social media in your overall marketing strategy. Let the experts at CrayFish Media help you attain your goals!

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Social Media Marketing | CrayFish Media

Learn how to effectively use social media for targeted outreach efforts.

As the number of social media devotees increases, and as recruiters devise tactical methods to reach diverse candidates, opportunities for a marriage between the two grow. Using social media for targeted outreach means employers can leverage its capabilities to tap into a more diverse candidate pooland potentially reap its benefits in terms of greater reach, compliance, convenience, and ease of access.

Topics Covered

Issues to consider when using social media for targeted outreach

The importance of diverse hiring practices

Why recruiters are using social media platforms for recruitment

How to use LinkedIn, Twitter, and Facebook for hiring purposes

Guidelines for navigating the process of diversity recruitment through social media

Using social media in recruiting is essential to succeed in todays competitive job-seeker market! Complete the form on the left and download your free white paper today.

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Social Media and Recruitment White Paper