Filmbeitrag Mestemacher Preis Spitzenvater des Jahres 2015
Gleichstellung ist gleich Frauensache das ist eine Gleichung, die nicht aufgeht., so die Bundeskanzlerin Dr. Angela Merkel in ihrem Gruwort anlsslich der 10. Verleihung Mestemacher...
By: Mestemacher Social Marketing
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Filmbeitrag Mestemacher Preis Spitzenvater des Jahres 2015 - Video
Social Marketing Video (HEP 3600)
By: RJ Mather
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Social Marketing Video (HEP 3600) - Video
Denver (PRWEB) March 30, 2015
Wayin, a social media analytics and display company, hired former Spredfast marketing veteran, Jordan Slabaugh last week to expand the companys marketing initiatives.
As VP of Marketing, Slabaugh will oversee all aspects of marketing strategy for Wayin, a social media analytics and display platform designed to help brands and broadcast journalists with real-time marketing and reporting. Slabaugh will be focused on strengthening the companys leadership position in the social media analytics market. More specifically, Slabaugh will lead brand marketing, corporate communications and other social media marketing initiatives.
Wayin is focused on building impressive solutions and a quality product. They are a growing social intelligence leader and Im excited to have the opportunity to help build the Wayin brand. Slabaugh said, The company has a unique perspective, and I look forward to telling the Wayin story as we expand our marketing initiatives.
With an extensive background in brand marketing strategy and leadership experience at high-growth, high-tech SaaS software companies, Slabaugh is bringing a wealth of knowledge to her new role. Most recently, Slabaugh spent four years in a marketing leadership role at Spredfast, where she focused on driving strategy and brand identity, managing creative and experiential industry programs, and executing PR initiatives and lead generation.
Prior to her role at Spredfast, Slabaugh was in at the ground floor establishing the social and digital marketing engagement program at Convio before they were acquired by Blackbaud. She also was a social and digital marketing consultant for Fortune brands at LiveWorld, as well as an editorial media contributor and speaker across the enterprise social marketing space.
Jordans reputation precedes her. She is an accomplished and well-respected leader in her field and were delighted to have her join our team, said Elaine Feeney, CEO of Wayin. Right now were focused on strengthening Wayins leadership position in the market. We have some exciting initiatives in place for 2015 and are confident that Jordan will help us execute with excellence.
Slabaughs hire comes at the heels of several big growth steps for the company. Wayin recently brought on former Oracle veteran, Andy Kershaw to serve as vice president of strategy and partnerships, as well as a new vice president for sales and a director of machine learning.
Wayin was founded by Scott McNealy, the former Sun Microsystems co-founder and CEO. The company has helped improve real-time social media efforts for major brands and sports franchises worldwide, including the Denver Broncos, The Weather Channel, Best Buy and Rakuten.
This is an exciting time in this space and Im especially excited to be joining the Wayin team, said Slabaugh, Im confident that Wayin is going to experience some significant milestones in the months to come and Im thrilled to be a part of this growth.
Read more from the original source:
Wayin Secures Major Talent With Former Spredfast Veteran
SINGAPORE: Social media agency Gushcloud has come up with a set of guidelines on good conduct when engaging social media influencers for its staff, in the wake of a debacle earlier this month that saw the agency come under heavy criticism for work done for a Singtel marketing campaign.
The draft guidelines include an ethics assessment checklist for influencers, advertisers and agencies to clarify the ethical obligations of each party. The checklist includes questions such as: Is there anything about this campaign that we/I would be embarrassed to discuss publicly? It also provided examples of how influencers should pen disclosures on relationships with advertisers.
Gushcloud, along with other digital media industry players, is also in discussion with the Advertising Standards Authority of Singapore (ASAS) to create guidelines for the industry, especially when engaging influencers - a term used to describe those who have a substantial following on social media platforms.
ASAS Deputy Director Wang Chee Yan told TODAY that a subcommittee formed for this purpose is working with different players to develop the guidelines. The subcommittee is still in the midst of understanding the issues and needs of the industry, Ms Wang said, adding that she could not elaborate as talks are in the early stages.
We are reviewing the Singapore Code of Advertising Practice to see how we can build on it, she said, adding that the discussion with industry players, which includes blog advertising platform Nuffnang, began after a controversy last year between Gushcloud and blogger Wendy Cheng, better known as Xiaxue.
Gushcloud found itself in an embarrassing position this month after one of its briefs incentivising its influencers to complain about Singtels rivals M1 and StarHub was made public. Singtel later apologised to the two telcos and one staff member involved in the campaign left the company. It also terminated its relationship with Gushcloud. The brief was made public by Ms Cheng on her blog.
Asked about the new guidelines, Gushcloud co-founder Vincent Ha would only say: We are currently updating our internal guidelines and standards. We are also committed to collaborating with all members of the industry and the ASAS on guidelines for the industry.
Mr Jeremy Seow, managing director of digital marketing agency Zeno Singapore, said it was the norm for social media agencies to have their own guidelines. Most agencies would have a code of conduct or disclosure policies (to ensure) transparency, including while working with bloggers and influencers, he said.
He added that influencers should take their ability to shape opinions seriously and use it responsibly. They need to be cautious about what they say and do.
While some industry observers said Gushclouds guidelines would help improve accountability by agencies and influencers, others said the onus to discern between credible and non-credible information remained largely on consumers.
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Gushcloud draws up rules on good social media marketing practices
FitFeb Social Marketing Video
A social Marketing video I produced to help fight Obesity. This is part of my course at The University Of Birmingham. Fit Feb is one month of sport to help get people active and encourage people...
By: Chris Brassett
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FitFeb Social Marketing Video - Video