Mediaboss Marketing

The Massachusetts Department of Fish and Game Division of Ecological Restoration is soliciting responses to pilot a Community-Based Social Marketing (CBSM) approach to reducing household outdoor water use in 2 communities in Northeast Massachusetts. This pilot project builds on research conducted in spring 2016 that identified barriers and benefits for community members to reduce outdoor water use in the summer.

The Massachusetts Division of Ecological Restoration (DER) is interested in testing a variety of water conservation approaches to encourage community members to reduce outdoor water use, specifically lawn watering. While Massachusetts is a relatively wet state, a number of streams and rivers regularly experience below-normal flow conditions in the summer, due in large part to water withdrawals and impervious cover.1 The Ipswich River Watershed in particular has experienced significant flow stress, and estimates suggest that outdoor water use volumes roughly match volumes needed in the river to provide adequate aquatic habitat in the summer.2 Massachusetts is a leader in water conservation in many ways. Many municipal water suppliers in this watershed and beyond use summertime water use restrictions to limit seasonal increases in water use; many also use campaigns such as Greenscapes (http://greenscapes.org/), and a few use seasonally-adjusted water rate structures.

In 2016, DER funded a Community-based Social Marketing Benefit and Barrier research study in 2 communities in the Ipswich River watershed to better understand the social norms that drive current outdoor residential water use practices and to find ways to reduce the barriers and raise the benefits for community members to limit their water use in the summertime.

Those study data measured the current penetration (number of residents already doing the action), impact on wa- ter usage, probability of residents taking action, and applicability to the local community of a long list of behav- iors. The results of that research identified four behaviors as potential target behaviors for a water conservation program including reducing or stopping watering lawns during summer months. The research than determined the barriers and benefits for each of the behaviors and provided initial outreach recommendations to address the barriers and highlight the benefits.

With this bid request, they seek an agency to further develop and refine some of these water conservation strate- gies and to implement and test some of the recommended tools from this study in late spring 2017.

DER seeks a contractor who will help design, implement, and evaluate a pilot study of several outdoor water conservation campaigns, as informed by the Community-based Social Marketing Benefit and Barrier Research, focused on reducing residential outdoor lawn irrigation. They are interested in a Social Norms/Behavioral Feedback campaign as well as a Commitment Campaign but are open to other suggestions as well. Campaigns may include a subset of approaches (e.g. water use comparison, water use comparison and educational material, just educational material) to determine the most effective method.

Conservation Campaigns

DER proposes the expected scope of work below;

Develop Study Design including select appropriate sample size, develop baseline and identify control group

Develop all messaging and materials for campaigns:

Implement campaigns

Evaluate reductions in water use

Recommendations for next steps

Proposal due by March 3rd, 2017 by 3pm to:

Department of Fish and Game 251 Causeway Street, Suite 400 Boston, MA 02114

Rasky Baerlein & Racepoint Global have major Boston PR operations.

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Massachusetts Department of Fish and Game Seeks Social Media Marketing Agency - Everything PR

CHICAGO, March 2, 2017 /PRNewswire/ -- PACO Collective (PACO) announced today that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

"PACO's findings, combined with their understanding of what women with textured hair seek in a new haircare product, as well as their expertise in multicultural markets in general, were key in our selection process," said Andy Rah, Vice President of Global Marketing for Flawless Beauty. "We trust PACO's insight and their ability to help position Flawless as a trustworthy hair care product in the market."

PACO developed its winning strategy using in-depth qualitative and quantitative research to develop compelling insights for launching Flawless into the market through all social media platforms. "At PACO we don't stop until we reach insights that lead us to strategies that make the strongest impact," said Ozzie Godinez, PACO CEO and Co-Founder. "This is the case with any campaign, but especially one that lives on social media because it helps create genuine and authentic conversations that lead to brand advocacy and ultimately sales."

Award-winning actress and entrepreneur Gabrielle Union partnered with Macadamia Beauty, LLC to provide multicultural women the freedom to showcase and celebrate their natural hair in all forms. Her massive social media following includes 7.6 million Instagram followers, 3.2 million Twitter followers and 700,000 likes on Facebook, proving to be a natural platform where she can introduce her product line and engage with customers. "She and her fans have formed a unique bond on social media, which is where we can create and leverage brand advocates," said Godinez.

Rah agrees: "We know that social media plays an integral role in this campaign because so many beauty consumers are looking to their timelines and newsfeeds first to research products and brands before purchasing them."

The complete product line includes a heat protection spray, blow dry cream, edge control gel, shine spray, hair repair masque, oil treatment, and two different shampoos and conditioners. Products are available online and will be at ULTA Beauty locations starting April 16th.

Current market data shows a clear opportunity for brands like Flawless that offer sulfate-free, paraben-free, gluten-free, cruelty-free and color-safe products for women of all hair types and textures.

Not only is the natural hair movement inspiring many consumers to pay close attention to the ingredients list and demand changes from haircare brands, but African-American millennials continue to outspend their non-African-American counterparts on haircare products by 16% **. African-American haircare sales in the U.S. reached an estimated $2.5 billion in 2016*, not including sales at independent beauty supply stores or the sales of wigs, weaves and extensions.

About Flawless Beauty, LLC Flawless Beauty offers premium hair care, treatment, styling and tools that address the unique needs of textured hair. Our products are color-safe and free of sulfates, parabens and glutens, and each contains a unique blend of Marula, Argan and Avocado oils to address the needs of all women with textured hair, giving her the versatility to create ever-changing looks without compromising her hair's health.

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Flawless Beauty Selects Paco Collective To Lead Social Marketing Efforts - Yahoo Finance

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Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now

Since the induction of the the new administration, brands have quickly realized that a single tweet from the commander-in-chief can impact their stock. General Motors, Lockheed Martinand now Nordstrom have all been subject to criticism and for better or worse, their share value fell for a time.

Weve watched several companies over the last few months learn this lesson the hard way. When the new immigration restrictions were announced, Uber learned its lesson through a series of missteps and communication lags,whereas main competitor Lyft donated $100 million to the ACLU and became a media darling. There is bad publicity in not taking action fast enough. In Ubers case, it led to a loss of customers and its CEOs leave from the presidents advisory council.

Uber made efforts to tell the public and its customers that it would support employees who were potentially subject to the travel ban, but it was too late.

Related: What Businesses Can Learn from #DeleteUber

Our point? Silence or poor communication timing can cost your brand more than just customers; it can cost you your reputation and image.

Leaders (thats you) must prepare for a new kind of market, where your brand will be scrutinized on everything, including your associations. This is why brands and their leaders must have a go-to strategy prepared in their back pockets in the event that customers and the community raise any concerns.

Luckily, there are two cornerstones of your business that can play an integral part here: public relations and social media marketing.While distinctions between the two are far reaching, they are also complementary. These combined platforms play a major supporting role in the time of a crisis.

Related: 7 Steps for Maintaining Your Composure in Times of Crisis

With activism burgeoning at the forefront of company priorities, consumers are looking to brands to ensure they follow a similar set of ethos. As of late, organizations are stepping forward and stating where they stand on divisive issues, putting a stake in the ground around topics of company policy and corporate responsibility. Why? Because customers base their buying behavior on what a company supports or doesnt support -- not on silence.

This is where social media helps companies tap into those vital conversations and connect with their existing and potential customers in a meaningful way. Since social media interactions typically occur in a public forum, your followers are the first to know about what you are backing and how exactly this is done. Whether its through an announcement to support a cause, a donation to a particular charityor a campaign to raise awareness for a particular organization, your audience will respect your brands active stance on key issues.

However, while this kind of goodwill is welcome,its not enough for a PR team to work with. Saying, Hey! We are doing this fantastic thing, appears self-serving, tackyand can backfire. Instead, work with your PR team to iron out specific messaging and a narrative on the topic. Should questions come up, both teams will have aligned answers for their customers and for the media.

Related: 4 Hallmarks of Leadership in a Time of Crisis

It is also important to be aware of and eliminate blind spots. If your company has vulnerabilities, inform PR so they can support you by determining how to discuss the issue. If your PR team has been working hard on maintaining your relationship with reporters then those reporters will be your lifeline when you need to manage public perception. On the other hand, if they are working in the dark, unaware of your vulnerabilities, then when a problem comes up they may not be able to react as quickly as you need, which will only hurt your company.

Once your messaging is in place, you can use social media to help your customers better understand your position. By leveraging the ability to have real-time conversations with your community, you can mitigate issues early on by addressing it through individual interactions (e.g. comments and DMs) and through posted public announcements on your social platforms. This way, you maintain control of your message, address customer concerns as they come inand foster vital conversations among your community that will enable them to advocate for your brand.

If the issue can potentially move beyond your customer universe and into mainstream media, it is time to consider PR and decide the next step. You will need to be agile and switch directions as fast as the news cycle.Public relations will serve as a lifeline, to clarify or explain things to your customers and the public. For instance, if you messed up, acknowledge it and disclose how you are working to solve the issue.

Business leaders should always be prepared to manage a crisis, so when it emerges there is a swift and deliberate action plan in place. During a crisis, reaction speed and tactics can run as the principal decision-makers for patrons.

Related: Why Big Businesses Must Proactively Manage Their Online Reputations

A companys reaction time increases when you have a proactive PR plan working to establish your message with customers and the public.

In order for brands to mitigate potential negative public sentiment and sooth any push back from customers, it is vital to have a well-balanced, collaborative crisis communications strategy. PR and social media must work in tandem in order to cultivate a 360-degree plan of action thatll help insulate your brand and maintain control over your brand message. By combining forces across all of your media channels, you will ensure that your business will ready to tackle anything that may arise.

Andrea Holland and Sarah Elder help solopreneurs, consultants and small business owners utilize PR to get leads and sales, without the five-figure a month PR firm price tag. http://www.prtraction.com.

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In a Brand Crisis, Should You Turn to Social Media Marketing or PR? - Entrepreneur

Leader in social media analytics helps the Toronto Wolfpack RLFC, Canada's first Professional Rugby team and the world's first transatlantic professional sports team, conquer unique marketing challenges by leveraging Rival IQ's social media analytics and insights.

Seattle, Washington (PRWEB) March 03, 2017

Rival IQ the leader in social marketing analytics and insights, today announced that the Toronto Wolfpack, Canada's first professional Rugby League team, is using Rival IQ to overcome the unique marketing challenges of the world's first transatlantic professional sports team. The Wolfpack, an English Football Rugby League (RFL) team, will use Rival IQ to measure their social media performance against other League 1 teams, local Toronto sporting teams, football clubs in elite tiers, and the Rugby Football Union (RFU) divisions in an effort to capture multiple fan bases.

"The Toronto Wolfpack is dedicated to progressing through the ranks of the English Football Rugby League (RFL) from a League 1 team to the Super League over the course of the next five years." said Eric Perez, CEO of Toronto Wolfpack. "In order to get there, we need to understand the content and social activity that our local fans and high-level rugby fans find engaging. Rival IQ's competitive focus allows us to measure ourselves to the competition giving us the ability to up our game."

Social media has become a core tool for the sports industry in branding, generating awareness, and educating fans. It's a powerful channel that drives news, conversation and the way fans interact with their favorite teams, players, and fellow fans. According to Nielsen, "Sports events comprised 12 of the Top 20 Most-Tweeted-About TV broadcasts during the year. This high level of engagement around sports events is significant as teams, programmers and advertisers look to reach and amplify messaging to audiences across screens."

"We're delighted to help the Toronto Wolfpack grow and optimize their social marketing across globally distinct markets." said John Gallagher, vice president of marketing at Rival IQ. "Social media is a powerful distribution channel that shapes the way sports fans interact with their teams, players and other fans. We expect the Wolfpack to experience the same success as our other professional sports customers as they turn social media into an indispensable source for receiving team news and engaging in conversation."

Coming off a victory over Siddal in the third round of the Challenge Cup on February 25, the Toronto Wolfpack will kick off the League 1 season this Saturday, March 4th at 3:00 PM GMT at the New River Stadium against London Skolars.

Rival IQ delivers digital marketing analytics with a competitive and comparative context. Their goal is to equip marketers with a toolkit to set a winning social media strategy that increases revenue and achieves their marketing goals. By uncovering new opportunities, identifying trends, and tracking results across all the key social channels and on the web, Rival IQ allows marketers to have informative data to make better business decisions. Insights revealed in these reports help marketers set tangible benchmarks, make data-driven marketing decisions, improve results and better understand competitors.

Contact: Danica Benson Rival IQ media(at)rivaliq(dot)com

About Rival IQ

Rival IQ helps digital marketers make more informed content decisions, better understand their audiences and improve their social media engagement using Rival IQ's clear analytics and competitive intelligence insights. For more information, visit http://www.rivaliq.com, call +1.206.395.8572, or follow us on Twitter, LinkedIn, and Facebook.

About Toronto Wolfpack

The Toronto Wolfpack is a professional Rugby League team dedicated to progressing through the English Rugby Football League's (RFL) ranks, from League 1 to the Super League. We are Canada's first professional Rugby team, and the world's first transatlantic professional sports team.

Learn more at http://www.torontowolfpack.com

Facebook: http://www.facebook.com/TorontoWolfpack Twitter: http://www.twitter.com/TOwolfpack Instagram: http://www.instagram.com/torontowolfpackofficial

For the original version on PRWeb visit: http://www.prweb.com/releases/2017/03/prweb14118844.htm

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Rival IQ Empowers the World's First Professional Transatlantic Sports Team, the Toronto Wolfpack, to Tackle Social ... - Benzinga

Media and Marketing Industry Veteran Michael Ginn Named President of Sales for Hispanicize Media Group

MIAMI, March 03, 2017 -- Media and marketing industry veteran Michael Ginn has been named President of Sales for Hispanicize Media Group (HMG), the parent company of the Hispanicize events, DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.

Ginn will be based out of HMGs New York office. He will be responsible for sales team leadership, business development strategy and driving revenue for the company.

HMG is scaling exponentially with a growing portfolio of digital and experiential online and social marketing properties and services. Were very excited to welcome Michael to our team, he has a proven track record in the media, advertising and technology industries for more than 25 years. With him, HMG will strongly be positioned to offer clients greater value, solutions and innovative ideas, said Manny Ruiz, Chief Executive Officer of Hispanicize Media Group, LLC.

Michael joins HMG from SignOn Media, LLC, a data, technology and media company where he was CEO. Prior to SignOn, Michael has held senior management and C-suite positions at Turner Broadcasting, MediaLink and his own advisory firm.

Michael has been a leader in driving multicultural and total market marketing efforts on behalf of media owners, brands and advertising agencies. He has often been called upon to provide his insights, expertise and operational experience in situations of change, identifying new opportunities and paths forward.

Michael is a graduate of Kent State University and resides in the New York metro area.

About Hispanicize Media Group Hispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its on and offline platforms that include the annual Hispanicize event and DiMe Media.

HMG's award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today's Latino consumers. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.

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Media and Marketing Industry Veteran Michael Ginn Named President of Sales for Hispanicize Media Group - EconoTimes