When It Comes To Music Marketing, Data Is Power Forbes However, the tune has changed; marketing and PR in this industry are no longer limited to paper and postage stamps. I have seen firsthand the evolving impact the internet, social media and technology have on the industry. It hasn't been easy: The music ... |
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When It Comes To Music Marketing, Data Is Power - Forbes
TechCrunch | DataSift connects with LinkedIn as its latest social marketing partner ... TechCrunch DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner to its own network. The company has.. |
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DataSift connects with LinkedIn as its latest social marketing partner ... - TechCrunch
Forbes | The Social Media Mistake That Could Have Doomed A Startup Forbes Succeeding is another matter altogether, as Los Angeles based start-up Atman Tea Co. learned when we pinned our marketing hopes on social marketing. More specifically, we learned that social marketing has changed radically in the last few years, and ... |
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The Social Media Mistake That Could Have Doomed A Startup - Forbes
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With millions of brands emerging each year, all vying for the publics attention, small businesses may find it difficult to compete against more established, larger corporations and businesses with attractive social media campaigns.
Sharp visual imagery by professional designers and firms are often costly. While fees may play a huge factor in this perception, this should never hinder owners from maximizing their social media footprint.
Here are four cost efficient social media tools to help small businesses catapult their brands into the new year:
With billions of users, Facebook is a great platform to advertise your brand, and theyve just made it easier to do so with Canvas. Canvas is a new form of expressive advertising that allows businesses to showcase their products and services on Facebook in a visual storyboard. Its a combination of videos, still images, and a call-to-action button, to allow users to develop appealing integrated Facebook advertising. Facebook advertising charges may apply and varies depending on the budget set by the user.
Everypost is a new app that helps businesses save time by streamlining their social media content in just minutes. Users are provided with social analytics, team collaboration abilities, future scheduling options, and more. Packages may vary, but their free, personal option is a great way to test out the service before upgrading.
If youre seeking eye-catching video advertisement creations with a low cost and high impact, then Ripl is the app for you. This app allows business owners the ability to create professional video advertisements in three easy steps with templates that are simple to use. Users are given access to a full catalog of unique designs, the ability to add music, schedule posts, and add logos. The app is currently free to download on the iTunes App Store and Google Play. A pro version is available for a small fee, and it provides additional resources and support to help small businesses boost their brands.
One way to better advertise your business or service is to turn your images into professional designs. Studio provides beautiful lettering and custom designs that are easy to layer on top of your photos. This free app allows users to remix Studio templates, and customize them to fit their brand messaging. The beautiful overlays will capture the eyes of your followers and rejuvenate your social media stream.
Do you have other social media tool suggestions that youd like to share? Please add them in the comment section below.
This article was written by The BOSS Network Influencer,Rachel Green.
Rachel Green, CEO of A Brand Called U, Rachel has cultivated her passion for public relations and brand management into a multifaceted award winning business that operates successfully in highly competitive arenas such as sports, lifestyle, tech and non-profit.
Learn more about Rachel via her website at abcupr.com.
Follow Rachel on Twitter @msabcu.
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4 Social Media Marketing Tools to Catapult Your Brand in 2017 - Black Enterprise
January 18, 2017 | Social Media | SMB
Perhaps the great equalizer for small and medium-sized businesses (SMBs) is social media. Cheap to access and not requiring large advertising departments or costly services, it's not surprising that 77% of UK SMB digital marketers told Office of Communications (Ofcom) they regularly used social media sites and apps as marketing tools.
Far more UK SMB digital marketers said they use social media sites and apps than any other channel, though nearly 40% said they advertise or market on a vertical service, a specific niche type of market.
About one in three said they advertise on the website or app of local media, like a local news site or community message board. And nearly 30% said they regularly use an email newsletter to market their business.
One thing is clear: SMBs think that social media sites and apps are far better options than advertising with channels like Google or online marketplaces like eBay or Amazon Market. Under a quarter of those surveyed said they used marketing on these platforms.
Perhaps not surprisingly, SMBs with more employees more often used online marketing, For instance, about 70% of UK SMBs with 50 to 249 employees used online marketing, while 44% of those who had one to nine employees did so.
In total, 45% of UK SMBs used online marketingand it's safe to bet that if they did so, they were active on social media sites and apps.
Ben Clague
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Social Media Marketing Popular with SMBs in UK - eMarketer