Mediaboss Marketing

In our contemporary world, the power of social media couldnt be stressed more. According to reliable sources, there are over 80% of Americans that have Facebook profiles. In fact, its even more difficult to identify people that arent active on social media platforms than find people who are.

Popular social media platforms such as Twitter, Facebook, and Instagram, have done exceptionally well to connect lives. And, unlike the days of yesteryears, people in the 21st Century are no longer swayed or attracted by non-traditional marketing methods. They are more interested in whats trending on the internet. Hence, if you run a business, its imperative for you to market your brand through social media platforms. And, to do that, you must integrate social sharing widgets into your websites to ensure that the visitors can share the products and services they prefer.

You can derive numerous benefits from social media marketing.

This is easy. You have a business to run and cant focus on all the details that social media marketing requires.

Its of serious importance for you to optimize your presence on social media. This will help you communicate better with your customers and visitors. It works similarly to a communication platform. Now, whats the benefit of being able to communicate directly with your customers and visitors? Well, if theres direct communication, you will be able to respond to their suggestions, questions, and complaints in a short period of time. In addition to that, you will also be able to tell them about the upgrades in your products and services. If you respond to your customers quicker, it will help improve your brand value and let the customers know that you only have business in mind! Strong online presence will only help your business build a better relationship with the customers. You will be able to provide products and services that meet their requirements.

This mode of communication will ultimately strengthen your relationship with your customers and it will help you cater to the needs and requirements of your customers as well. If not done well, it could cost you in sales and potential customers.

Contact Unofficial today to discuss how we can help manage your social media marketing!

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The Ultimate Guide To Social Media Marketing - 38632 Unofficial

Social media is meant for more than delivering financial advice and marketing messages to consumers, financial institutions are starting to discover.

Their new targets? Business customers.

American Express recently turned to Facebook, not direct mailings or even traditional digital advertising like banner ads, to drive sales of its business platinum card OPEN. The calculus was simple: Thats where the decision-makers hang out, said Tatyana Zlotsky, vice president and general manager of acquisition and digital marketing for American Express OPEN.

Our current and prospective customers are business owners and employees, but most importantly they are people people who spend their time on social media, Zlotsky said. We have to meet them where they are and establish a relationship with a B-to-B audience on social platforms.

American Express chose Facebooks Canvas ad platform, which uses mobile-optimized interactive ads that feature photo and video elements. The ads rely on a mix of lifestyle and product photos as well as videos with accompanying text that people could swipe through to learn more.

The American Express ad ended with an Apply Now button so people could sign up for the card within the Canvas system itself.

It was directed at an audience that was built from American Express first-party data and at a look-alike audience that was based on profiles of the people who had previously applied for the card, Zlotsky said. The campaign proved a success; it led to a 37% increase in conversions over the previous marketing effort for the card, and it reached more than 4.5 million people, according to Amex.

According to Zlotsky, the interactive ad was the ideal format for social media such as Facebook a medium that already encourages users to play games and watch video content and engage in other hands-on activities.

We brought much of our traditional digital experience into the Canvas unit on Facebook and enhanced it with video and animations that helped us to tell the story of our business platinum card, she said. By bringing the full story into Facebook, we could get interested small-business owners directly to a card application page more seamlessly.

Banks that do social well realize its more than just another channel, said Deepanjan De, U.S. head of the financial services industry segment for Facebook. It offers them a unique ability to personalize content and take advantage of digital, and there is a clear shift to digital. People on average consume up to six hours of [digital] content per day.

Banks can also use nonadvertisement social media messages to attract business customers, said CarrieAnne Cormier, assistant vice president of retail operations and strategy at the $1.2 billion-asset Avidia Bank. The Hudson, Mass., bank is known for social media efforts that go beyond retail customers.

For example, if a new business opens in the banks market, well tweet about how glad we are they moved into town, or well share their story on Facebook, Cormier said. Then maybe well cross-promote some of their events on our social channels.

This kind of interaction has proven effective at gaining Avidia new commercial clients; after experiencing it firsthand, one local business owner came into a branch and said, We need to bank with you guys and became a customer, Cormier said.

She added that social media augments the banks traditional business-to-business marketing efforts, which typically for banks is built through establishing personal connections.

Branch managers will make calls and connect with these businesses, and they already know about us through the social media, Cormier said. It gets them a foot in the door versus just regular cold-calling. It complements our more traditional strategy.

Indeed, social media could be an effective digital companion to the traditional cocktail-party networking method of acquiring commercial clients, said Sam Kilmer, senior director at Cornerstone Advisors.

The [old] commercial banking concept of feet on the street has changed, he said. In-person meetings and deals can sometimes be done digitally now.

Most banks have a centralized social media unit for consumer banking, Kilmer said, but on the commercial side it is largely left up to the individual lenders or treasury managers. While retaining some aspect of this individuality is necessary for these employees to build relationships and ultimately acquire new commercial customers, there still need to be basic standards across the organization, Kilmer said.

Done effectively, it is essentially the marriage of networking and content marketing, Kilmer said.

Bryan Yurcan is a senior writer with American Banker, with a focus on financial technology.

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Social media: It's not just for chasing consumers anymore - American Banker

At every Inman Connect, I learn something in fact, I learn a lot about where the real estate industry is and where its going, what matters to smart agents and brokers, and how to be better at what I do.

And there are always moments where a speaker or panelist says something that just hits me between the eyes an idea, principle or practice that immediately grabs me with its clarity and obvious application.

Focused on marketing (my role in the industry), here are my top gotcha insights from this years Inman Connect San Francisco.

The attention-getting stuff is no good if you get to the real estate part and suck at it. Scott Stratten, UnMarketing

Keynote speaker Scott Stratten has built a highly successful consulting and speaking business around the idea of unmarketing: ditching obnoxious, ineffective and coercive tactics in favor of competence, service and genuine engagement.

6 ways empowered agents embrace disruption to drive success

Using technology to generate leads and win listings READ MORE

This, Stratten revealed, is how his own un-Realtor won Strattens loyalty.

He was immediately there and immediately killer, Stratten said. In other words, his agent wasnt just a good marketer. He understood the fundamentals of real estate prompt follow up, needs assessment, how to write an offer and executed with substance.

If your marketing isnt getting results, turn it off. Lindsay Listanski, Coldwell Banker

I camped out in Thursdays Marketing Intensive track, where social media expert Lindsay Listanski led off the afternoon with a simple proposition that so many of us fail to follow: if what youre doing isnt working, stop.

Many of todays marketing tools, such as Facebook ads, show results daily or even in real time. So the next time you kick off a campaign, monitor the results closely. You should see results within 24-48 hours. If not, switch gears.

Video is one of the most affordable marketing tools available. Lindsay Listanski, Coldwell Banker

Listanskis second gem was the assertion that high-cost marketing video is a myth.

You may have to pay a bit more for it in absolute terms, but the investment averages out to a measly 1 cent to 5 cents (yes, cents) per view. At those rates, you cant afford not to use video to grow your real estate business.

SEO is a long game. Bob Stewart, ActiveRain

Bob Stewart took the stage at the Marketing Intensive to talk about SEO and the importance of choosing a niche. His pearl of wisdom: different marketing options have different payoff horizons, so mix your methods accordingly.

SEO is a long game. Even if youre following best practices, it can take weeks or months to see any change in your search ranking. And you have to keep at it, year after year, constantly adjusting to fit changing algorithms.

Well-executed digital ads, however, can pay off in just days and are easy to change on the fly. Combine both to maximize your marketing impact.

On a fundamental level, we need to modernize the value proposition we present. Joseph Rand, Better Homes and Gardens Real Estate

Consultant Valerie Garcia led one of the conferences smartest panels in analyzing the causes of and possible solutions to our industrys record inventory shortage.

Broker Joseph Rand, always a champion of professionalism and higher standards, recommended that agents weather the storm by bringing value both to prospective clients and to their own businesses.

His recommendation on the marketing front?

Get savvy with predictive analytics and other data-driven technologies to make sure youre targeting the right people before they decide to move.

Reverse-engineer the search process. Alex Wang, Sereno Group

Before Alex Wangs session on social proof, I could have defined the term for you essentially, its the tendency of humans to mimic other peoples actions and attitudes but didnt understand much beyond that.

Wang had a number of useful tips for attracting positive social proof (glowing online reviews) for your business. One was to google the search terms for which you want to rank, see which social-proof sites appear (Yelp) and make sure youre listed on them.

The other trick that caught my attention: see whos ranking for your preferred terms and copy their social-proof strategy. If it aint broke, dont fix it, right?

Dont confuse a homes story with the details. Katie Lance, Katie Lance Consulting

When youre marketing a listing, it can be very easy to fall back on the details: the homes size, price, number of bedrooms and bathrooms, and hallmark features such as a pool or custom cabinets.

That, according to Katie Lance, is a dire mistake. Instead, remember that homebuying is a very emotional process. And the way you connect with buyers emotions is by showing what it feels like to walk in the door.

Dont do away with the details altogether, but keep them short and sweet and instead focus your marketing on what makes the house a home.

The digital ad is just the start. Andrew Fogliato, Just Sell Homes Inc.

Andrew Fogliatos session on paid advertising was packed full of usable ideas. Most importantly, he had the wisdom to point out that digital advertising isnt just about the ad.

In fact, the ad is just the most visible piece of a successful campaign the tip of the iceberg, if you will. The rest of the campaign consists of hidden elements that rise to the surface at various stages: a mobile- and conversion-friendly landing page, a signup incentive and automated follow-up emails.

Piggyback off big companies ad spend. Andrew Fogliato, Just Sell Homes Inc.

Fogliato also offered one of the best digital advertising tips Ive ever heard: when targeting ads, piggyback off the cachet and awareness spending of big brands.

If you have a listing near a dog park and want to market it to pet owners, for example, dont just target to people who like dogs. As Fogliato put it, Thats going to get you everyone whos ever liked a puppy video.

Instead, target people whove liked PetSmarts Facebook page. Sly, maybe, but sly like a fox.

Understand that buyers and sellers have experiences outside the industry, and those experiences set expectations. Charlie Young, Coldwell Banker

Whenever possible, I stay at Inman Connect through Friday morning, and speakers like Charlie Young are the reason.

Its easy to think of buyers and sellers as simply that, but Youngs comment was a wake-up call to remember that clients have an identity and a life outside the real estate process.

Theyre parents, husbands, wives, doctors, janitors, hikers, swimmers the list could go on forever.

To market to and serve them effectively, youve got to understand what makes them tick in their day-to-day lives and how those experiences affect the way they want to interact with you and the selling or buying process.

These are my top takeaways from Inman Connect. What are yours? Please share in the comments section below.

Kathryn Royster is the marketing director forHouseLens, Inc.You can follow Kathryn onTwitter@kathrynroyster. HouseLens is onFacebook.

Email Kathryn Royster

See original here:
10 ICSF marketing truths that smacked me in the face - Inman.com

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The 5 social media tools that give startups a chance to succeed - e27

As a Content Marketing Campaign Manager you will be expected to own every aspect of your clients; building strong relationships and taking overall responsibility for everything from quality of work completed through to devising award-worthy, innovative & insight driven strategies. As a senior member of the department your focus should always be on delivering the best results for our clients, and supporting the vertical lead to deliver best practise content marketing strategies for your clients.

Role Responsibility

Work with content marketing activation team to ensure project plans are delivered as per your brief

Own your clients, being accountable for strategy, performance & output quality.

Carry out advanced testing & performance analysis, assessing impact of activity on clients business (attribution, RoPo etc.).

Review internal & external audits that are run on clients, translating scores into actionable plans for the teams

Own & manage client on-boarding & ignition process: from systems & finance set up through to meetings and status updates

Influence & guide teams/clients on their search investment, always promoting innovation and insight driven plans

Own Account Development Plans for your clients, ensuring they are created in line with wider client objectives

Continually review & suggest changes to strategy based on current performance and its impact to clients business goals

Manage client forecasts, reviewing potential delivery & ROI for existing new clients and assessing impact on clients business

Devise & drive strategies that are integrated across all digital channels, specifically search & social

The Ideal Candidate

Quality assure all client facing documents

Lead the search/social contribution to client meetings

Present confidently and with impact

Respond to client calls & emails within set time scales

Work with team to understand & prioritise workloads, meetings etc.

Share good work & industry updates to department

Google AdWords Editor- Advanced & be able to coach others

3rd Party Search Management Tools (DoubleClick, Kenshoo, Marin) Advanced & be able to coach others

Google Analytics

Package Description

In addition to a competitive salary we are committed to creating a great environment for all of our employees. We offer everything you would expect from a large company 25 days holiday, competitive pension plans, life assurance, free eye tests and rail season ticket loans. As well as perks such as Flexible Fridays, kitchens stocked with tea and coffee and staff events, there are great local and national discounts from leading retailers.

We also offer lifestyle benefits such as cycle to work scheme, childcare vouchers and Corporate Social Responsibility (CSR) days to use working for charitable causes each year. There is also a great holiday allowance scheme allowing you to buy a couple of extra days holiday too!

About the Company

Dentsu Aegis Network is Innovating the Way Brands are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions.

Dentsu Aegis Network is made up of nine global network brands Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists.

iProspect is the global digital performance agency with a proven track record of driving measurable business results by creating customized digital marketing campaigns. We have launched our Edinburgh office to drive growth and expand iProspects footprint to service regional clients.

People are at the very heart of our business and we invest heavily in your development, providing on-going structured training at all levels; from our Brilliant Basics series introducing you to each channel through to in-depth channel level workshops run off-site.

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Communitys race and gender equality

Originally posted here:
Social Media and Content Marketing Manager - Prolific North