Mediaboss Marketing

Social Kinnect has won the digital media marketing duties for Indiabulls Ventures. The agency will be handling the creative and strategy for the brand across all their digital assets.

On the other hand, Media Kinnect, will be handling all the digital media planning and buying for the brand. Media Kinnect is the companys media buying and planning division.

Commenting on the account win, Rohan Mehta, CEO, Social Kinnect, said, We are excited to expand our portfolio in the Indiabulls Group. Having built strong domain knowledge in the BFSI space, we hope to have a considerable impact on the Indiabulls Ventures business. They are progressive and are in the process of rebooting the brand with a digital first approach, which puts a large responsibility on our shoulders. Digital Media will play an integral part for the brand as driving new customers and reaching out to their target audience is the primary focus for the coming year.

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Social Kinnect adds Indiabulls Ventures to its kitty - ETBrandEquity.com

With more than 100,000 followers on Snapchat,graphic designer Cyrene Quiamco (known as CyreneQ on social)has run influencer campaigns on the platform for brands like Walmart, Samsung and Burger King since November 2014. Yet app parentSnap hasnt been known for cultivating influencers. CyreneQ rarely received guidance from the company on how she could grow her following and views.

But on Wednesday, Quiamco received an email from Snapchat saying the company wanted to set up an Official Stories account for her, which is similar to a verified account on Instagram and Twitter. That means her profile will be featured when Snap users search for art, for instance, or in curated Live Stories.

Im so excited, said Quiamco. Snapchat has never verified creators or influencers before only celebrity accounts. Its a huge move from Snap, since it really didnt show interest in creators a few months ago.

Snapchat introduced Official Stories in 2015, but the feature was reserved mostly for public figures like Rihanna and Kylie Jenner, agency executives said. Now, the platform is extending Official Stories to influencers.

Snapchat-only stars have expressed irritation with its neglect of them for a while now and have been leaving in droves for Instagram Stories, said Marie Cravens, influencer and partnerships manager for We Are Social. Snapchat is finally trying to woo them back and show [its] appreciation.

Official Stories accounts come with benefits. They feature a emoji symbol selected by the account holder and receive customized filters for special occasions. Perhaps most importantly, Official Stories accounts will be more visible in search results, as discoverability is a big hurdle for both brands and social stars on Snapchat,according to Quiamco.

Snap confirmed it is expanding Official Stories and will include more top creators in the coming months. The company wouldnt specify how it defines top creators.

Its been a tough year for Snap, with Facebook-owned Instagram looming. In its first quarterly earnings in May, Snap reported a total loss of $2.2 billion and lower than expected user growth.

Gil Eyal, CEO of influencer marketing platform Hypr, thinks Snapchat needs to make a quick shift after two terrible quarters. He said there has been a huge decline in influencer marketing on Snapchat from his agency clients over the past year, with the majority shifting to Instagram, because of Snapchats lack of analytics and negative news about the platform.

After completely abandoning influencers under the belief that they will stay because of the platforms cool factor, Snap is understanding that Facebook stole its thunder, said Eyal. Remember Vine? It made the same mistakes, alienating its influencers instead of embracing them.

Tom Buontempo, president of agency Attention, said he thinks Snapchat is wooing influencers to boost its stagnant user growth through benefits like Official Stories. And with more content from social stars, more advertising opportunities will emerge on Snapchat.

Snapchat didnt realize how fast Instagram brought Stories on board, and creators were moving to that platform, he said. Snapchat really needs to change its relationship with content creators to keep its audience engaged. After all, advertisers go where the audience is.

Agency executives think it might be too late for Snapchat to build trust with content creators, as many already started building a large presence elsewhere. They also predict Snap will give influencers more analytics tools along with Official Stories.

At this point, [social stars] have begun moving on. With the amount of monetization opportunities and the relationships that the Facebook and Instagram ecosystem is creating, its hard [for Snap] to compete, said Marco Hansell, founder and CEO of influencer marketing platform Speakr.

Snapchat seems to be making progress in how it collaborates with social stars. Quiamco had a Skype conference call with about five executives on Snapchats partnership and product planning team two weeks ago, discussing what features she would need as a Snap creator. The Snap team also suggested it should host such meetings more often.

Im really happy that Snapchat is changing 180 degrees, said Quiamco. They asked about the community and were interested in knowing what would make our Snapchat experience better. They also mentioned that they were talking to other creators, not just me.

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Snapchat warms up to social stars, extending verified accounts to influencers - Digiday

ION Orchard has appointed VML Singapore to handle its social media duties for a year. VMLwill support ION Orchard across all aspects of its social strategy, including content planning and asset development, community management, reporting and analytics, as well as strategic campaigns and related events.

In a bid tostrengthen ION Orchardsidentity through its social media channels to remain competitive, VML will developstrategies that increase top-of-mind awareness for the shopping mallamong its target audience. The agency is also tasked with reaffirming ION Orchards positioning as the destination of choice for both locals and tourists.

KRDS Singapore, which was the incumbent on the account, confirmed that the agency did not pitch again due to reduced budgets, differences in strategic direction and a non-compete agreement. Last year, ION Orchard renewed its contract with KRDS to manage its digital presence for another year.

ION Orchard has very digital-savvy and socially-connected shoppers. We are excited to work with VML to explore new technologies and digital experiences which can translate to enhanced shopper experiences for our customers, Chris Chong, CEO Orchard Turn Retail Investment, said.

We are incredibly honored to partner with a brand as vibrant and inspiring as ION Orchard, as it makes waves in retail innovation. Consumers rely on digital for everything from deal hunting to location mapping and information gathering when it comes to shopping these days. We look forward to helping ION Orchard join the dots for their consumers through the powerful use of their social channels that encompasses pre-shopping trip research to post check-out customer services,Tripti Lochan, CEO of VML in Southeast Asia and India, said.

In July, ION Orchard picked DDBs TRACK Singaporeas its creative agency following a pitch, to manage its integratedadvertisingcommunications.

Earlier this year, VML was appointed by the Asian Civilisations Museum and the Peranakan Museum to revamp their digital platforms. The agency was responsible for the platform strategy, which includes consumer journeys, user experience, interaction design, and front-end development of both museum websites. The agency was alsoappointedasInnisfrees social media agency in Malaysia, following a competitive pitch. The engagement began in April 2017, with VML leading the brands digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, analytics and reporting.

In March, VML namedDonald Limhead of platforms and experiences (P&E) to lead initiatives and drive processes at the agencys newly-established Centre of Excellence (COE) in Singapore. The P&E COEis one of the three that VML as a network is building globally, the other two based in Kansas City and London.

Next Digital will be responsible in supporting BMW Malaysias CRM needs including BMWs White Card Programme. More here...

The country's newest local mobile device brand, is currently looking for an agency to help them craft hard-hitting campaigns, init..

Right after the announcement, Snapchat's shares were down nearly 25% in after-hours trading...

Clear Channel Singapore makes several new appointments...

Singapore - In line with its aggressive push into Asia Pacific, Paris-based mobile ad firm Sofialys has inked a deal with Singapor..

Link:
ION Orchard hands social media duties to VML Singapore - Marketing Interactive

About Dirty Deeds:

Dirty Deeds Produce Marketing works with artisan food producers to plan and execute their marketing strategy. The purpose of Dirty Deeds Produce Marketing is to grow the market share of REAL food(/producers) in Australia, helping growers to build and own their marketing assets and channels to market. Currently all clients are Victorian as Ive just moved to Adelaide but looking forward to establishing some local business with the help of the person filling this role.

Many DD clients practice sustainable farming methods and operate ethically through partnerships that benefit the community.

The Role:

> Suited to a junior or recent marketing/media/journalism student.

> 16 hours per week.

>Ideally, the candidate would be passionate about food/wine/hospitality.

Responsibilities:

PLEASE NO RESUME Just send me a paragraph about yourself telling me why youd be a good fit and a few links to pieces youve written/accounts youve managed.

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Social Media/Content Writer - Pedestrian TV

Instagram is the hot new thing but it's already been around long enough for marketers to know what works.

Image credit: Anatolii Babii | Getty Images

According toPEW Research Center, the majority of Americans (55 percentto be exact) use Instagram to some degree. Given the platforms rapid growth, more and more people will begin using the platform in the months and years ahead.

There are six things marketers must do to be successful reaching potential customers on this new channel.

Related:10Instagram BrandingLessons From Mexican Drug Lords

As the adage goes, What gets measured gets managed. This is true for most marketing initiatives, and it remains true for Instagram as well. There are a number of different Instagram tools available that provide insightful Instagram analytics designed to make brands more successful on the channel.

When searching for an Instagram analytics tool, there are a few capabilities most marketing teams will need. First and foremost, the tool should have the ability to monitor post performance to show what posts have the best reach, the best engagement and the best click through rate. From there marketers will be able to use Instagram more efficiently.

Marketers will also most likely want to use a tool that has the ability to schedule posts in advance. Most Instagram analytics tools are able to determine when is the best time to share content in order for a post to perform well. This time may be outside of office hours, which is where scheduling content can be helpful.

Finally, most marketers will want to find an Instagram analytics tool that is able to monitor chatter for specific keywords and hashtags. This makes it possible for marketing teams to connect with customers or prospects in real-time in order to create memorable experiences.

Related:Why Your Business Should Establish an Instagram Presence ASAP

UGC, also known as User Generated Content, is a phenomenon an increasing number of brands are embracing. The term refers to an instance when a customer creates some sort of content involving a product or service. That content can be restored or repurposed by brands in the form of social proof that gives prospects confidence in the brand.

While UGC isnt limited to Instagram, some of the most successful branded Instagram channels use UGC to share compelling content to reinforce a brand narrative.

Related:Social Media Is for More Than Just Marketing

In order to promote your brand and your Instagram channel at the same time, consider creating a live social wall that can be shared in your office, or during a live event. Tools likeTint andTagboard make it easy for brands to aggregate user generated content or to share a live stream of content posted on a specific Instagram channel.

This can encourage viewers to follow your brands Instagram account and it can help to expand the reach of content shared on Instagram.

Related:9 Tools to Improve Your Instagram Marketing

For brands interested in growing their Instagram following, consider cross-promoting the account via other channels. If your marketing team is using Instagram in an innovative way, it may make sense to talk about it via an industry website or company blog.

This can help to drive awareness of your Instagram channel, while positioning your company as thought-leaders when it comes to social media marketing.

Related:With These Apps You Will Absolutely RockInstagramMarketing

According toAdWeek, 94 percentof businesses who utilize influencer marketing believe it is effective. While it can be difficult for brands to quantify the impact of influencer marketing, when done well, it can provide brands with noticeable lift in many different ways.

Related:This Marketer Transformed HisInstagramInto 2 Profitable Businesses

According toMWP 55 percentof people watch at least one video online each day. Video helps to capture audience attention reliably and for a longer period of time than traditional photos. Thats why so many brands are already embracing video content on Instagram.

In order to improve your brands Instagram marketing its best to try at least a few of the tips mentioned in this article. Marketers need to first ensure that some form of Instagram analytics are in place. Analytics will help marketers better understand what content resonates with followers, and what followers are saying online. At the same time, many tools can also make it easier to schedule and manage content.

Next marketers should find content that suits the brand audience, it could be UGC or video content or content proceed by influencers. Finally, in order to grow followers it may make sense to invest in a social wall and to cross promote your Instagram channel via other means.

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6 Proven Ways to Empower Your Brand's Instagram Marketing - Entrepreneur