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One of four influencer agencies included in spotlight on fastest-growing channels of marketing

January 12, 2021 - Sway Group, an influencer marketing and paid social agency, announces that it was selected by Chief Marketer as one of four influencer marketing agencies in the 2020 Chief Marketer 200. The (CM200) list is the worlds only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States. According to Chief Marketer, the agencies selected for this years program are thought leaders in their craft and representative of the best of the marketing industry.

Were honored to be part of this highly coveted list for the second consecutive year, notes Sway Groups CEO Danielle Wiley. Its especially meaningful recognition for us given the incredible year of COVID. We are thankful to our client partners - their trust and true partnership allowed us to help them innovate and move forward despite unprecedented business challenges.

The past four years have been explosive for Sway, fueled by work for leading brands including Bradshaw Home, Stonyfield, Post Cereals PEBBLES, Outlook Amusements and Drinkworks.

Critical to Sways success has been its integration with CreatorIQ and development of a proprietary dashboard which provides a robust set of targeting, measurement, and data tools. Sways ability to evaluate performance in real-time currently shows that Sway influencer campaigns receive up to 3x the industry average for engagement.

During this year of uncertainty and unrest, Sway has also been a voice for brand activism through influencer outreach, helping clients tap the trust and credibility created by influencers to share corporate initiatives designed to serve social, environmental and political issues. Importantly, Sway has urged brands to go beyond token public statements to share what theyre doing to create meaningful change.

About Sway Group

Sway Group is a full-service, influencer marketing agency.Focusing on such key verticals as parenting, food, beauty and fashion, Sway works with brands big and small to craft custom, creative and comprehensive programs to reach the right consumers on the right platforms at the right time. All Sway Group campaigns are fueled by its proprietary influencer dashboard, powered by CreatorIQ, offering transparent ROI metrics.

About CM200

Chief Marketers CM200 presents the industrys only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the United States.Editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.

About Chief Marketer

Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the next frontier of marketingan age of marketing much less dependent on advertising and muchmore focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. From digital, direct and content marketing, to social, experiential, promotion and more, our weekly newsletters and daily website content covers it all. In addition to the CM200, Chief Marketer also produces the PRO Awards, and recognition programs including Masters of Martech and Future CMOs. Learn more at chiefmarketer.com.

Contact:

Lynne Collins

[emailprotected]

1-646-286-4724

Excerpt from:
Sway Group Included in Exclusive List of Top Marketing Agencies Serving the US - Social Media Today

The New Year is my favorite time of year. Im always so inspired by all the possibilities.

This year is a bit different, though. Following that unprecedented year of 2020 with some of its challenges remaining Im a little more cautious.

With everything thats been up in the air lately, at least we got some definite answers last week:

With the certification of the Electoral College votes, we definitely know who our president will be in a couple of weeks.

Georgias runoff election determined which political party will control the United States Senate.

COVID-19 vaccines are here. Theyre ready for some populations and will be on the way for others in the coming weeks and months.

Thats the sort of predictability the stock market loves. And that ought to translate to a little more certainty for individual businesses as well.

The COVID-19 pandemic and everything related to it caught most business owners by surprise. Not to mention supply chain interruptions, employees working remotely and restrictions on when some businesses could be open. Even worse, it caused many businesses to close.

Yelp has reported that permanent business closures have reached 97,966 as of the beginning of this year. And 60 percent of those wont be reopening.

While we dont know what this year holds, you still have to fortify your business against unforeseen circumstances, while planning for the future.

Digital marketer James Jorner has offered ideas on http://www.entrpreneur.com for business survival in 2021. Ive combined some of those with my professional experience, and Ive created these bite-sized chunks for your consideration.

Top of Mind Awareness Make sure youre in front of your potential customers. If there are still lockdowns in 2021, that becomes more difficult. Now is not the time to totally slash your marketing budget. You may need to make some reductions. Just be sure to focus on keeping your company out there in the public eye.

Social media platforms could be your best friend in the coming years, according to Jorner. Whether you use influencers or paid social marketing, you need to put in the effort to remain visible and relevant.

Brand Innovation Every day, innovations are created which can simplify the buying process for your customers. You need to make sure youre doing everything possible to make life easier for your customers.

If you want to become a leader in your industry or niche, explains Jorner, you need to innovate. This cuts across marketing, product delivery, customer retention, etc.

As Steve Jobs said, Innovation distinguishes between a leader and a follower.

Employee Satisfaction and Retention Remote working has its advantages and disadvantages. Its more cost-effective, and it can be more efficient. There are definitely some missing links, though.

Research shows that most employees want to feel heard and know that their work matters. They also want to know how their contributions fit into the overall mission of the company.

Your company culture can suffer with remote workers, as the sense of collaboration and personal attention can often be lost. While it may take more of an investment of your time as an owner or manager, its more important than ever to reach out to your employees, especially those in remote working situations.

Financing and Budgeting No doubt about it. Budgeting during uncertain times like these can be very tough. Budgeting is like a road map, though, and you put your business at risk when you dont pay attention.

Budgeting determines whether your marketing, asset acquisition, employee compensation and other parts of your business can go smoothly, says Jorner. And, in times like this, it helps to build in contingencies. You need to be nimble enough to respond to market changes.

Asset Protection While its not a pleasant subject to think about, its important to have a plan for protecting your assets. You dont want to be vulnerable if you can help it.

One lawsuit/court case could do severe damage to your holdings. Nobody starts a business and considers the possibility of entering a court case. Seventy-eight percent of lawsuit defendants in the United States never thought it would happen to them, explains Jorner.

Be Ready to Adapt to Anything No one saw 2020 coming. And it was as if everyone had to adapt or die.

Home offices replaced work offices. Zoom meetings replaced face-to-face collaboration. Brick-and-mortar buildings lay dormant.

How adaptable are you? Adaptability has been defined by professor and author Patrick J. Rottinghaus as the capacity to cope with and capitalize on change, and the ability to recover when unforeseen events alter life plans.

2021 is uncertain, says Joyner, but what is absolute should be your ability to adapt to anything. Whether its in your service/product delivery, marketing or customer engagement, you have to be ready to dance to the tune of whatever the market throws at you. And attack it creatively.

As we get further into 2021, there ought to be more clarity. Perhaps by the third quarter, youll be able to have more foresight. Until then, do the best you can to become adept at adapting!

2021 Linda Arnold Life 101, all rights reserved. Linda Arnold, M.A., M.B.A., is the founder of a multistate marketing company, as well as a syndicated columnist and psychological counselor. Reader comments are welcome at linda@lindaarnold.org For information on her books, go to http://www.lindaarnold.org or Amazon.com

Excerpt from:
Business strategies for the New Year | Opinion | wvnews.com - WV News

Looking to improve your Twitter marketing efforts in 2021?

While other platforms offer greater reach, Twitter remains a key part of the modern communications landscape, and can be a great platform for connecting with the right audience in order to showcase your brand and products.

If you can get it right.

The concise nature of effective tweet composition does take time to master, and it's never easy to come up with the right sentence or two which will entice people to click as they scroll through their feed.

But if you are looking to improve your Twitter ad efforts, specifically, Twitter's team of internal ad specialists recently provided some helpful tips to consider in your Twitter ad creation process.

Twitter's first key tip is to adhere to its 'three R's' methodology for a strong campaign approach:

Twitter seems to be keen on rules of three at the moment - last week, it shared its 'Three C's' (Concise, Clear, Conversational)approach for better branding.

The Three R's are more specifically aligned with paid promotion, and they're really, fairly obvious provisos for an effective ad. But they do provide some guidance that's easy to keep in mind - are you generating response, is the content clearly relevant to your target market, and are you keeping your messaging fresh and engaging?

They're broad parameters, but Twitter has also provided more specific insights on each to further hone in your approach.

Aligning with the Three R's,Twitter's ad specialists highlight the importance of effective creative elements.

"Campaigns that have strong, eye-catching creative with a clear call to action typically perform much better than those without."

I mean, yeah, if you can come up with a great visual element, then that's going to get attention. That, of course, doesn't make it any easier to actually compose one, but the point here is that it's worth taking the time to come up with more striking visuals for your campaigns, which, with the array of creative tools and apps now on offer, is possible, even for novice creators.

For example, apps like Motionleap enable you to easily add digital animation and effects to your images.

Most of these apps are designed for Stories, but they can also be used to create images and clips that you can export for use in any of your campaigns or processes.

And there are a lot of them - look up the top apps in the 'Photo and Video' category in The App Store and you'll find a range of editing apps that you can try out for your visual elements.

Visuals also play an important role in the 'Recency' element of the Three R's approach, with Twitter's ad specialists noting that you should look to refresh your visuals often to maximize engagement.

"Using 3-5 creatives with bright colors, show-stopping images and interesting motion captures viewers' attention, and increases the chance of a successful serve."

So, again, focusing on your visuals is key, and tools like Motionleap can help you add that extra flair, even if you're not a graphic design expert.

Twitter's ad team also suggests trying out different CTAs in your Twitter ads to measure response.

"Test more aggressive CTAs (e.g. 'Get a Quote', 'Book Tickets' or 'Shop our Sale') against softer ones (e.g. 'Learn More')"

Of course, testing should always be part of your process, in every element. It just comes down to how much time you have, and how much money you're able to spend on different test campaigns. But it could well be worth the investment - finding the right CTA can have a significant impact on ad performance, which could boost your ROI.

And finally, Twitter's ad experts recommend keeping your tweet copy 'short and to the point'.

"The perfect complement to an engaging creative is a concise tweet (<100 characters)."

You want to be guiding your ad viewers towards your CTA, so you don't want your copy to distract from that.

Twitter has advised similar on the use of hashtags - while hashtags can help you tap into trending discussions, they can also distract from your messaging, giving your audience something else to click on within your tweet, when you really only want them to click on your CTA.

Keeping it short and to the point, without distractions, could help improve your overall results.

These are some good, general tips for your Twitter ad copy, which may provide some guidance in your approach. If you're looking to get into Twitter ads, or to improve your results, it's worth considering these tips as you go through the creation process.

Here is the original post:
Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach - Social Media Today

Digital Harvest, offers a series of online workshops designed to support agri-food businesses develop and enhance their skills and implement an effective e-commerce strategy as part of their ongoing operations for the future.

Minister for Agriculture, The Honorable Mary-Anne Thomas, said: With more business being done via the internet, it makes sense for our farmers and producers to make the move online its great to see organisations like La Trobe helping them to adapt and get their world class produce to more people.

La Trobe Accelerator Program Director Dr Cerasela Tanasescu said the University is committed to supporting regional businesses through initiatives such as Digital Harvest.

As a University with campuses across the state, we work closely with business-owners every day. We understand the many and varied challenges Victorias agricultural sector now faces, Dr Tanasescu said.

2020 was a tough year, but Digital Harvest is a golden opportunity for food producers to rapidly adapt and move forward, through harnessing the knowledge of our business experts and the experience of others who have already taken the step of using affordable digital solutions to benefit their e-agribusiness.

Dr Tanasescu said topics covered include: Digital strategy agribusiness; Google platforms plugins and tools; analytics and data; search engine optimisation and search engine marketing; digital content and storytelling; email marketing, and social marketing.

Simon Mildren, founder of beekeeping software and sensor technology startup HiveKeepers, will host a workshop on innovation in agriculture as part of the program.

Mr Mildren, whose business is on the Mornington Peninsula as well as at an experimental farm outside Bendigo, said it was vital food producers embraced the business opportunities available through having a strong online presence.

Its easy to get comfortable and not realise the world is rapidly changing and we need to become better connected to it. Now is the time to develop these skills to position ourselves ahead of our competitors.

Investibles Head of Global Partners and Programs, Ms Elisa-Marie Dumas, said the agricultural community is incredibly passionate about what they do.

But it takes more than passion to be successful in todays competitive environment. Operators need to be willing and able to make significant changes to their business quickly just as a seasoned entrepreneur would, Ms Dumas said.

The new Digital Harvest program will give farmers and agricultural businesses permission to experiment, gather feedback and test new ideas.

Digital Harvest is an initiative involving Agriculture Victoria and Business Victoria, funded by the State Governments $1.5m E-Commerce and New Marketplace Transition Package as part of its Agricultural Workforce Plan. La Trobe University will deliver the program with Investible, experts in entrepreneurial and business development, and partners Outcome.Life and La Trobe Business School.

Participants will join online workshops delivered over 12 weeks. Workshops will run midweek, for two hours, 6-8pm, from February to April.

Register here.Applications close January 28.

The rest is here:
La Trobe University and Agriculture Victoria are joining forces to offer a new free program to farmers and business people looking to transition their...

DUBLIN, Jan. 14, 2021 /PRNewswire/ -- The "Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market.

Major players in the advertising agencies market are Dentsu Inc., WPP PLC, Omnicom Group Inc., Mayple and Publicis Groupe.

The global advertising agencies market is expected to decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of -0.12%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $418.3 billion in 2023 at a CAGR of 6.48%.

The advertising agencies market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in newspapers, radio, television, websites and social media sites. The advertising agencies market is segmented into TV, digital, print, OOH (Out-of-Home Advertising), radio and other advertising services. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the advertising agencies market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In July 2018, Dentsu Inc., a company that offers marketing, event planning, event promotion, advertising planning, and other services, announced the acquisition of 100% stakes in Global Mind for an undisclosed amount. With the acquisition of Global Mind, Dentsu Inc's global network brand iProspect will align with Global Mind. The merger will add significant scale to iProspect Argentina as well as contribute key capabilities to the company's operations in Latin American markets. Global Mind is a full-service, cross-channel agency contributing to online and offline creative ad production, media planning and buying, digital paid search, display, social media management, SEO, programmatic and data & analytical services.

The advertising agencies market covered in this report is segmented by mode into online advertising; offline advertising. It is also segmented by type into TV; digital; radio; print; out-of-home (OOH); others and by end-user industry into banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; media & entertainment.

The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost to hire an advertising agency could vary anywhere from $95 to $225 per hour depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, such high costs associated with hiring an advertising agency is likely to hinder the growth of the market over the forecast period.

The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of May 2019, according to a survey, 47% of advertisers are currently using artificial intelligence for audience targeting. It has been reported that several companies are focusing their AI capacities to streamline their sales process, sorting out "hot" leads from "cold" prospects, cutting sales lead considerably, and improving sales productivity.

An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to the Global Digital Ad Trends report published by PubMatic, a digital advertising technology company, the US digital ad spend in 2019 was around $129.3 billion, constituting 54.2% of total spending ($238.56 billion).

This shows that the US digital ad spending surpassed traditional media spending. Consumer Cellular, an American postpaid mobile network operator, spent under $100 million on advertising in digital, print, and national TV in the year 2019. The retail industry has the highest percentage of total spend on advertising. Therefore, the rise in advertisement spending is predicted to fuel the demand for the advertising agencies market.

Key Topics Covered:

1. Executive Summary

2. Advertising Agencies Market Characteristics

3. Advertising Agencies Market Size and Growth 3.1. Global Advertising Agencies Historic Market, 2015 - 2019, $ Billion 3.1.1. Drivers of the Market 3.1.2. Restraints on the Market 3.2. Global Advertising Agencies Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion 3.2.1. Drivers of the Market 3.2.2. Restraints on the Market

4. Advertising Agencies Market Segmentation 4.1. Global Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4.2. Global Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4.3. Global Advertising Agencies Market, Segmentation by End-User Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

5. Advertising Agencies Market Regional and Country Analysis 5.1. Global Advertising Agencies Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion 5.2. Global Advertising Agencies Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/55end6

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets Laura Wood, Senior Manager [emailprotected]

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Global Advertising Agencies Market Report 2020: COVID-19 Impacts, Growth and Change - Market is Expected to Recover and Reach $418.3 Billion in 2023 -...