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ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report

ZINFI Is among the Leaders in G2 Winter 2020 rankings for partner management software, and is among the top three in through-channel marketing software.

Validated reviews from G2 user community and data aggregated from online sources and social networks earn ZINFI platform consistently high scores across all metrics, including 98% for Quality of Support in both software categories

PLEASANTON, Calif., Dec. 29, 2020 (GLOBE NEWSWIRE) -- Winter 2020 scores from G2, the largest software marketplace and review platform, have again placed ZINFI solidly in the Leaders quadrant for Best Partner Management Software. ZINFI is also among the top three companies in a new G2 category, Through-Channel Marketing Software. G2 scores are based on the responses of real, verified users from the G2 user community.

In the Partner Management Software category, the ZINFI platform earned satisfaction scores of 98% for Quality of Support, 95% for Meets Requirements and 94% for Ease of Doing Business With. ZINFI also earned usability scores of 9.5 (out of 10), 9.2 and 9.1 in the same category for Meets Requirements, Ease of Use and Ease of Admin, respectively.

In the Through-Channel Marketing Software category, ZINFI earned satisfaction scores of 98% for Quality of Support and Meets requirements, 94% for Ease of Use and 93% for Ease of Setup. ZINFI also earned usability scores of 9.8 (out of 10), 9.4 and 9.3 in the same category for Meets Requirements, Ease of Use and Ease of Admin, respectively.

G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. G2 applies a unique algorithm to this data to calculate customer satisfaction and market presence scores, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review.

We pay close attention to our G2 scores every quarter and over the long term, because we know actual users of ZINFI solutions are our most important audience and we want to be sure we are always trending in the right direction, said Sugata Sanyal, founder and CEO of ZINFI. While its very encouraging to have received consistently high scores from our user base over many quarters across multiple metrics, we wont rest on our laurels. We will continue to consult closely with customers on specific software features and leverage their detailed feedback as we refine our offerings and update our product roadmap. At ZINFI, we remain committed to offering the most comprehensive integrated solution for channel marketing automation available, and we will keep adding new capabilities as our customers requirements evolve in a rapidly changing marketplace.

ZINFIs Unified Channel Management software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activitiesfrom recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFIs modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements.

ZINFI continues to attract broad recognition from both users and analysts for its innovation in channel management automation. In November 2020, ZINFI consolidated its leadership position in Unified Channel Management (UCM) when it was again named a leader in the Forrester Wave: Partner Relationship Management, Q4 2020 report. ZINFI earned perfect (5 out of 5) scores for its Product innovation roadmap in the Strategy category and for Partner coselling and comarketing in the Current offering category. ZINFI also tied for the highest score among the participants in Partner performance and incentives (4.4 out of 5).

Earlier in 2020, ZINFI was also named a leader in The Forrester Wave: Through-Channel Marketing Automation, Q2 2020 report, earning perfect (5 out of 5) scores for Product innovation roadmap, Pricing strategy, Supporting products and services and Number of employees. The report cited ZINFIs commitment to modularity as a key differentiatorwhich makes its platform suitable for both SMBs and large global manufacturersand highlighted ZINFIs strong workflow and collaborations tools. ZINFI was also named a leader in two previous Forrester reports: The Forrester Wave: Through-Channel Marketing Automation, Q2 2018 report, and The Forrester Wave: Partner Relationship Management Q4 2018 report.

To access more information about ZINFIspartner relationship managementplatform or to download a copy of ZINFIsbest practices guideonpartner relationship management, please visit our website atwww.zinfi.com.You can also follow ZINFI Technologies onLinkedInand at theZINFI Channel Marketing Best Practices blog.

About G2

G2, the worlds leading business solution review platform, leverages more than 1,221,900 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $100 million in capital, G2 aims to bring authenticity and transparency to the business marketplace. For more information, go to G2.com.

About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFIs state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applicationspartner relationship management, partner marketing management and partner sales management. ZINFIs UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

To access more information about ZINFIs Unified Channel Management platform or to download a copy of ZINFIs best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media Contact:Melissa McNeilpr@zinfitech.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6566270a-fa30-404c-b66c-911c2ae48a62

Original post:
ZINFI among the Leaders as G2 Reports Most Recent User Ratings for Partner Management Software and Through-Channel Marketing Software - GlobeNewswire

In a social media world oversaturated with aesthetic repetition, a change needed to be made in order for content creators to reach a new level and stand out amongst their peers. Enter Tara Electra and Nicky Gathrite, digital marketing pioneers, who saw a gap in the industry and understood that influencers lacked elite leadership, guidance, and effective management to leverage their skill-sets, elevate their platforms, and turn their talent into financial gain. Tara and Nicky who have mastered the art of marketing and talent development took action and created Unruly Agency, home to elite models and social media personalities around the world who have soared to incredible heights under Tara and Nickys expert direction.

Unruly Agency is at the forefront of the marketing revolution, and has allowed influencers to establish their own personal brand identities, rather than being swayed to stray from their authenticity and portray a false sense of self online. Unruly is giving influencers back their power and allowing them to break free from having to rely on brands that do not represent them or what they believe in. The team at Unruly, led by Tara and Nicky, also ensure that their models are paid fairly and make the profit that they deserve based on their social media following.Known as the King and Queen of Social Media, Tara and Nicky are providing opportunities to influencers that never existed prior to the establishment of Unruly. The dynamic duo, who are both experts in the marketing industry and extremely savvy business professionals, utilize their unique backgrounds and experience to change the game for their clients. Nicky started his career in finance, but with his creative mind, he was always destined for more. As a financial professional and with experience in the entertainment sector, he learned everything he could about marketing to step into an entrepreneurial role heading Unruly. Tara, on the other hand, started her career by founding Electric Mind, an influencer marketing agency, and she went on to work at Insomniac and developed their first-ever influencer campaign for EDC. Recognized as a master at crafting social media campaigns and turning profit for companies, the natural profession in Taras journey was to establish something as revolutionary as Unruly Agency.

Both Nicky and Tara knew that they wanted to do more than their competitors when it came to influencers and marketing, and they wanted to reestablish trust between influencers and management by delivering tangible and unparalleled results. So many companies offer false promises to content creators about social growth and financial gain, and Tara and Nicky knew that their extensive backgrounds and business experiences could and would give influencers everything they always desired, but never knew where to turn to obtain it. Truly experts in their fields, Tara and Nicky have emerged as the top social media marketers, and have signed the most premiere talent to Unruly Agency, including the likes of Tana Mongeau, Charly Jordan,Daisy Keech, Lexy Panterra, Sierra Skye, Kinsey Wolanski,Stefanie Gurzanski, Sara Underwood, and more. Offering many more services than your typical marketing agency, there is nothing Unruly cant achieve for their clientele. The agency specializes in social media management, influencer marketing, content creation, and much more, and by developing strong and steadfast relationships with their talent based on trust and results, Unruly reigns supreme and has become the most highly sought-after destination for social media stars to build their brands. The leaders, Nicky and Tara, help their models to create campaigns that will be profitable, drive traffic in a way that no one could get on their own, and help brands and talent convert higher across all social media platforms. Nicky and Tara understood early on that the marketing world was going to go through changes, and that influencers would become the forefront of marketing. Through their talent-first perspective, Tara and Nicky are single-handedly spearheading a revolution.

Presented by T1

Excerpt from:
Meet Tara Electra and Nicky Gathrite, The Social Media and Digital Marketing Mavens Behind Unruly Agency - Daily Front Row

Social media is one of the most iconic innovations of the 21st century, with Facebook alone changing how we connect and stay in touch as a society. If you then consider how Twitter changed how politicians communicate with their public and Instagram has redefined how we present our lives online, it becomes clear how important social media is. It is within this digital climate that Wanner Aarts has emerged as an expert in digital marketing and media. With his licensing company Wanner Digital Media Aarts has proven that he has a deep understanding of the digital landscape that we live in.

Since the launch of his Youtube channel in 2014 which amassed 350k subscribers, Aarts has had a front row view of the evolution of social media.

Since the launch of his Youtube channel in 2014 which amassed 350k subscribers, Aarts has had a front row view of the evolution of social media. From his vantage point, Aarts has seen how social media has risen in importance from a past time to an essential tool of communication. Facebook was once just a way to reach out to friends old and new but it has evolved into a vital tool for networking and creating revenue. During its steady rise in popularity Facebook has added new features that have taken its importance from a social tool to a societal necessity.

In 2017, Facebook launched the Safety Check crisis response tool. The feature allows users to mark themselves as safe during times of crisis in their area. Facebooks business page feature has helped to create and maintain revenue for thousands upon thousands of businesses. Instagram too has seen its importance grow from a photo sharing tool to an invaluable facet of our society. Instagram now has the power with just a single hashtag to create a trend or cancel a public figure. Twitter has created a lightning fast method of sharing opinions of every kind. Aarts says of the importance of social media in todays society; Put simply, there are public figures, businesses and politicians who would not have reached their success without social media.

Wanner Aartss company WannerDigital Media provides essential insight and guidance for those obtaining licensing for their brands and products. Aarts has become particularly distinguished for his understanding of the Youtube copywriting system. Having revolutionized how companies and content creators licence and protect themselves online,Wanner Aarts has proven that he is an expert worth listening to.

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Digital marketing expert Wanner Aarts on the rising importance of social media - LA Progressive

What if youre a dealer who has created these unnecessary divisions, but arent sure how to bring it all back together?

Here are a few suggestions to get you moving in the right direction:

First, decide if you want to handle this responsibility in-house or rely on a marketing partner. If you choose the latter, understand the vendors capabilities and track record for providing timely responses to customer reviews, being professional in social media interactions, leveraging social media advertising opportunities, and so on.

Re-evaluate the current messaging across your digital channels. Make sure theyre in alignment and have the same underlying goal: driving customers to your site and towards a buying decision.

Remember, as reputation management and social media management have become two sides of the same coin, many of your marketing assets (such as positive reviews or viral social media campaigns) could find new life in a repurposed format, enhancing value at no additional cost.

These recommendations all have one common theme: viewing the digital customer journey holistically, with interrelated elements happening simultaneously.

For dealers who embrace that shift in thinking and take the time to re-evaluate their current digital approach, there is potential for increased success in every area, from acquiring new customers to improving customer satisfaction.

Read more here:
Bring social reputation together as part of big-picture marketing - Automotive News

New research from Klear found that influencer marketing grew by leaps and bounds in 2020

New data from Klear, the influencer marketing platform, shows that the global reach of influencer marketing grew by 57% in 2020. The pandemic and resulting changes to the marketing landscape significantly altered how brands nurture their relationships with customers.

The survey that polled over 5000 influencers across social channels revealed some of the key trends expected to set the tone for influencer marketing in 2021.

Heres a quick look at the top trends of 2020:

The study found that this year, sponsored posts received an average of 7,806 impressions (unique views). In 2019, sponsored posts averaged 4,827 impressions. A 57% increase.

The company analyzed social profiles of the Fortune 100 companies during BLM protests to reveal that 80% of brands made a statement in support of #BlackLivesMatter and 20% of brands did not make a statement.

Social media has long been a platform for public figures to express their personal opinions. However, the #BlackLivesMatter movement of 2020 was different than any other. In the past, brands could remain apolitical and not make a statement. During this movement, no statement in itself was a huge statement.

On June 1st, 2020, Lebron James posted an image on Instagram that read If YOU aint wit US, WE aint wit YALL! A powerful message that spoke on the intersection between ambassadorship and social justice. The rise of public figures from Colin Kaepernick to Beyonce publicly supporting social issues is something brands couldnt ignore.

Klear found that for every sponsorship TikTok creators participated in 2019, they created 2.3 sponsorships in 2020. A 130% increase.

There was a sharp increase in sponsored stories, which aligned with an overall trend of story usage in 2020. Sponsored stories increased 32% this year. In 2020, influencers created 38.1 sponsored stories a week, in 2019 they created 28.8.

When comparing influencers creating #ad content in 2020 to #ad content in 2019, the study identified a 9% increase in Gen Zs market share. In 2020 influencers aged 18-24 made up 34% of the influencer industry, in 2019 influencers aged 18-24 made up 31% of the industry.

Comparing sponsored posts on Instagram, the company found that there were 2.4M sponsored posts, and in 2019 there were 3M.

While #ad might have gone down, it does not mean sponsored content is down. Instagrams Paid Partnership Feature Instagram released the feature in 2017, but it got its most significant push in 2020. With the feature, influencers can tag a brand as a paid sponsor in both a Post and Story. Still, according to FTC regulations, it is up to the influencer to disclose paid collaborations not the platform.

2020 trends indicate that it is becoming exceedingly critical for brands and influencers to work with partners who share their values and concerns. Going forward we could expect influencers to become ore selective in who they choose to collaborate with. Over exposure to social media has led to customers becoming more demanding when it comes to content they want to see authenticity in storytelling.

2021 is going to weed out the businesses and creative who are or arent willing to adapt to change. This is going to be a year where creative video content will be pushed more than any previous year, said Millie Adrian, a fashion influencer.

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Gen Z Emerges as the Most Valuable Demographic in Influencer Marketing in 2020: Study Reveals - Toolbox