India coronavirus dispatch: Pandemic and the challenge of behaviour change – Business Standard
Here is a round-up of coronavirus-related articles from across Indian publications. From preparing for community transmission after lockdown, to relief for homeless migrants, and how to wear and remove a mask properly read these and more in todays India dispatch.
Expert Speak
A mental health crisis is brewing: How ready are we as a populace or as individuals for the post-Covid-19 world? What is happening to us right now as we sit at home and engage with our families? Are issues we should have been grappling with or are grappling with perhaps have an impact as we emerge back into the real world? Read this interview on the impact of the lockdown on mental health, with Shekhar Saxena, professor of Practice of Global Mental Health at Harvard T H Chan School of Public Health, Amit Malik, who has spent 13 years in the National Health Services, and Neha Kripal, co-founder of Innerhour, a digital mental health platform.
Opinion
Covid-19 is teaching us that force of nature is bigger than combined force of science and technology: According to the International Monetary Fund (IMF), the recession triggered by the Great Lockdown will be more intense and more extensive than the Great Recession in the wake of the global financial crisis (GFC). But that is not the only factor that separates the corona financial crisis (CFC) from the GFC. There are other critical differences between the two crises, and it is important to recognise them for they have implications for the nature and effectiveness of the solutions. Read here.
The pandemic and the challenge of behaviour change: Containing Covid-19 and restoring our economies require not just good policy decisions and medical advice, but also continued compliance with the recommended behavioural changes that in many ways go against social and cultural conventions. The science of social marketing use is known as marketing principles and behaviour change theory to influence peoples behaviour for the benefit of both the target audience and of society. Public health, safety and environmental concerns are some of the areas where social marketing can have a huge impact. Read more here.
Citizens Under Lockdown
They walk 30 km. Wait four days for a train. No ones told them theyre at the wrong station: Millions of working-class Indians have been stranded far away from home, mostly without wages and food, for nearly two months.
Many have walked over 1,000 km to get back to their villages. Over 120 have died in accidents on the way. Read more here.
ALSO READ: Coronavirus: BMC planning to use Wankhede Stadium as quarantine centre
How to ensure all homeless Indians get lockdown relief? With no money and no documents to help them access relief measures related to food, health, water, sanitation, shelter and livelihood, the homeless have become the most vulnerable to the immediate impact and aftermath of the Covid-19 crisis, an analysis shows. Read more here.
Managing Covid-19
Koyambedu India's coronavirus cluster at a vegetable market: Koyambedu market in Chennai was temporarily closed because several vendors and labourers at the market tested positive for coronavirus, and it was linked to a spate of cases in Chennai and surrounding areas. Asia's largest fruit and vegetable market, trading in millions of tonnes of fresh produce daily, is quickly becoming a cause for concern. Read more here.
India must prepare for community transmission of Covid-19 after lockdown: When the lockdown opens, there will be much greater mobility of people, there could be more widespread transmission of the virus, so we have to maintain as much physical distancing as possible, continue practices like wearing masks and hand-washing as precautionary measures. Things are going to be difficult in overcrowded areas, especially slums, according to Public Health Foundation President K Srinath Reddy. Read here.
ALSO READ: Trump gift of ventilators welcome, India needs each machine coming its way
If flights resume, study estimates outbreak risk: Air travel is currently on hold to check the spread of Covid-19, but a new study of 1,364 airports worldwide has found that if flights resume, cases could spread unevenly across the globe, with many of the airports in India and China posing the highest risk of the spread. Read more here.
Why Bihars door-to-door screening could be underreporting Covid-19 cases: The Bihar governments door-to-door screening campaign for Covid-19 is marred by poor adherence to guidelines about data collection. Health workers conducting the screening are skipping entire households and conducting incomplete, perfunctory interviews. Read more here.
Understanding Covid-19
How to wear and remove a mask properly: Cloth masks reduce the number of droplets that are spread into the environment when people breathe, cough or sneeze. Medical masks protect the wearer from these droplets. Its important to wear and remove a mask properly. Read more here.
India overtakes China with 85,000 confirmed cases: How did we reach here? With 85,940 Covid-19 cases on Saturday, 16 May, India has now exceeded China, which has 84,038 cases. While India has surpassed China in the total number of cases, China is still way ahead in number of deaths. China has a case fatality rate (CFR) of 5.5 per cent, against India's 3.2 per cent. Read more here.
Follow this link:
India coronavirus dispatch: Pandemic and the challenge of behaviour change - Business Standard
- John Chandler Served as Expert Witness in Landmark Social Media Cases - Newsroom | University of St. Thomas - April 17th, 2026 [April 17th, 2026]
- What Dove, Netflix, and Nike Didn't Do on Reddit Is Why They're Winning - ADWEEK - April 17th, 2026 [April 17th, 2026]
- What parents say about their teens uses of social media - Pew Research Center - April 17th, 2026 [April 17th, 2026]
- 3 Ways Nonprofits Are Using Social Media To Build Trust and Advocacy - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Why the Inbox Is the New Algorithm - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Teens Experiences on TikTok, Instagram and Snapchat - Pew Research Center - April 17th, 2026 [April 17th, 2026]
- Emma Gredes 4 Rules for Making Your Brand Actually Matter on Social - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Why brands can't stop acting like reply guys and jumping into viral comment threads on social media - Modern Retail - April 17th, 2026 [April 17th, 2026]
- Why Refusing to Change the Format Led Subway Takes to Viral Success - ADWEEK - April 17th, 2026 [April 17th, 2026]
- This craving to go viral is tiresome: the artists sick of the pressure to promote on social media - The Guardian - April 17th, 2026 [April 17th, 2026]
- How Manscaped Used AI to Evolve Beyond Ball Memes - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Alex Cooper and Alix Earle Are Fighting. Or Are They? - The New York Times - April 17th, 2026 [April 17th, 2026]
- Digital Marketing of Unhealthy Foods and Beverages to Children on Social Media in Kenya - Unicef - April 12th, 2026 [April 12th, 2026]
- Snapchat makes a push for Snapcodes as a marketing tool - Social Media Today - April 10th, 2026 [April 10th, 2026]
- What Indonesias Social Media Ban Means for the Future of Youth Marketing - Little Black Book | LBBOnline - April 10th, 2026 [April 10th, 2026]
- Ads and AI: Leveraging AI Creative in 2026 - Social Media Examiner - April 10th, 2026 [April 10th, 2026]
- New Voice, Bold Vision: Vusani Rathogwa Joins Marketing, Branding and Communication as Social Media Officer - University of Venda - April 10th, 2026 [April 10th, 2026]
- The Week in Tech: Social media use falling and OpenAIs manifesto - Marketing Week - April 8th, 2026 [April 8th, 2026]
- Users of social media and AI chatbots for health information are more likely to say they are convenient than accurate - Pew Research Center - April 8th, 2026 [April 8th, 2026]
- How social media is driving teens toward steroids and extreme body transformations - CBS News - April 8th, 2026 [April 8th, 2026]
- St. Louis police respond to social media post claiming a man wearing body armor pointed a gun at cars - First Alert 4 - April 8th, 2026 [April 8th, 2026]
- Landmark Groups Home Centre takes KitKat Heist beyond social trend to in-store marketing - Campaign Middle East - April 8th, 2026 [April 8th, 2026]
- Interconnected forces are paid ads or organic posts the future of social? - Campaign - April 8th, 2026 [April 8th, 2026]
- Join Jane Hayter on the Main Stage panel: Social Media & Marketing That Works for Salons at Glasgow Regional Growth Summit 2026 - Professional... - April 8th, 2026 [April 8th, 2026]
- These Marketing Leaders Were Asked How Theyd Spend an Extra $1 Millionand Their Answers Reveal Where Social Is Headed - inc.com - April 7th, 2026 [April 7th, 2026]
- I always considered social media evil: big tobacco whistleblower on techs addictive products - theguardian.com - April 7th, 2026 [April 7th, 2026]
- Realme Hands Social Media Duties To Creativeland Asia - BW Marketing World - April 7th, 2026 [April 7th, 2026]
- Once-vetoed social-media regulatory bills are becoming law. Heres why. - The Sum and Substance - April 5th, 2026 [April 5th, 2026]
- Australia online regulator reports non-compliance with social media ban - Jurist.org - April 5th, 2026 [April 5th, 2026]
- Digital marketing: How to keep up with algorithm updates and stay ahead of the curve - KBBFocus - April 1st, 2026 [April 1st, 2026]
- The Third Pillar of Marketing: Olivia Blairman and Coolrs Social-First Revolution - Roastbrief US - April 1st, 2026 [April 1st, 2026]
- Internet pile-on turns KitKat theft into a marketing win for Nestl - Famous Campaigns - April 1st, 2026 [April 1st, 2026]
- LinkedIn will no longer allow real-time livestreams - Social Media Today - April 1st, 2026 [April 1st, 2026]
- TikTok partners with Cameo on custom videos - Social Media Today - April 1st, 2026 [April 1st, 2026]
- Major social media platforms accused of flouting teen ban - AFR - April 1st, 2026 [April 1st, 2026]
- How Social Media Creates Global Marketing Opportunities For Online Casinos - The Nation Newspaper - April 1st, 2026 [April 1st, 2026]
- Why Tobaco firms have shifted to social media to lure youths - standardmedia.co.ke - April 1st, 2026 [April 1st, 2026]
- Missouri considering bills that enforce age verification for social media apps - WGEM - March 28th, 2026 [March 28th, 2026]
- Landmark lawsuit finds that social media addiction is a feature, not a bug - theconversation.com - March 28th, 2026 [March 28th, 2026]
- What Does the Landmark Ruling Against Meta and Google Mean for Brands? - Vogue - March 28th, 2026 [March 28th, 2026]
- Leading Toronto Digital Marketing Agency Jeff Social Marketing Expands Into the U.S. Market - Yahoo Finance - March 28th, 2026 [March 28th, 2026]
- Juries Take the Lead in the Push for Child Online Safety - The New York Times - March 28th, 2026 [March 28th, 2026]
- The whistleblower who thinks change is coming to social media : Here & Now Anytime - NPR - March 28th, 2026 [March 28th, 2026]
- What Is Clipping, the Viral Marketing Strategy Thats Taking Over the Music Biz? - Variety - March 28th, 2026 [March 28th, 2026]
- Meta and YouTube found liable of negligence in social media addiction trial - NBC News - March 28th, 2026 [March 28th, 2026]
- Parents see hope in back-to-back rulings that social media providers failed to protect young users - KOLN | Nebraska Local News, Weather, Sports |... - March 28th, 2026 [March 28th, 2026]
- Phones, social media and young people but what about the rest of us? - enlighten.scot - March 28th, 2026 [March 28th, 2026]
- Influencer marketing: Top strategies to maximize ROI in 2026 - Hootsuite Blog - March 28th, 2026 [March 28th, 2026]
- Meta and YouTube lose key battle in social media addiction trial - Marketing-Interactive - March 28th, 2026 [March 28th, 2026]
- DMWF Spotlight: Why video-first social intelligence is the new standard for authenticity - marketingtechnews.net - March 28th, 2026 [March 28th, 2026]
- Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS - Social Media Examiner - March 26th, 2026 [March 26th, 2026]
- Is social media addictive? The science reveals whats at stake - Scientific American - March 26th, 2026 [March 26th, 2026]
- Jury finds Instagram and YouTube liable in landmark social media addiction trial - Lookout Santa Cruz - March 26th, 2026 [March 26th, 2026]
- Social media is shaping teens - Tri City Voice - March 26th, 2026 [March 26th, 2026]
- UK government to trial social media ban for hundreds of teens - CNBC - March 26th, 2026 [March 26th, 2026]
- Meta adds more tools to help businesses drive in-app sales - Social Media Today - March 26th, 2026 [March 26th, 2026]
- Missouri lawmakers weigh bills aimed at protecting children on social media, AI - First Alert 4 - March 26th, 2026 [March 26th, 2026]
- Snapchat rolls out new ad options to help brands increase their in-app presence - Social Media Today - March 26th, 2026 [March 26th, 2026]
- Most followed influencers in the world - Marketing4eCommerce - March 26th, 2026 [March 26th, 2026]
- Creator Economy, Influencer Marketing, And Social Media Events To Watch In May 2026 - Net Influencer - March 26th, 2026 [March 26th, 2026]
- Social Media Week is the Industrys Most Honest Conversation About Marketing - ADWEEK - March 20th, 2026 [March 20th, 2026]
- COPHs Dr. Angela Makris elected to lead international social marketing association - University of South Florida - March 20th, 2026 [March 20th, 2026]
- One Chargers Social Media Detox Journey and the Benefits of Choosing Presence over Scrolling - University of New Haven - March 20th, 2026 [March 20th, 2026]
- Dubai Turns to Glossy Marketing and Social-Media Crackdown to Protect Its Image - WSJ - March 20th, 2026 [March 20th, 2026]
- YouTube partners with FIFA on exclusive World Cup elements - Social Media Today - March 20th, 2026 [March 20th, 2026]
- Reddit partners with Pacvue to expand ad access - Social Media Today - March 20th, 2026 [March 20th, 2026]
- How to Use TikToks Verified Business Account Features and Local Feed - Social Media Examiner - March 20th, 2026 [March 20th, 2026]
- After the social media ban, old-school hobbies make a comeback - AFR - March 20th, 2026 [March 20th, 2026]
- Three months in, Australians say social media ban is working - but only just - Marketing-Interactive - March 20th, 2026 [March 20th, 2026]
- Too good to be true? How to vet tax advice - NPR - March 17th, 2026 [March 17th, 2026]
- DMWF Spotlight: The 2026 social media trends rewriting the rules of discovery and distribution - Marketing Tech News - March 17th, 2026 [March 17th, 2026]
- Reddit shares insight into the growth of sports fandoms in the app - Social Media Today - March 17th, 2026 [March 17th, 2026]
- Workshop to explore how AI is transforming social media - The Worcester News - March 17th, 2026 [March 17th, 2026]
- DMWF Spotlight: The state of social media in 2026: What the data reveals about platforms, performance, and the people behind the handles - Marketing... - March 17th, 2026 [March 17th, 2026]
- DMWF Spotlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing - Marketing Tech News - March 17th, 2026 [March 17th, 2026]
- Meta is switching up its ad transparency labels in-stream - Social Media Today - March 17th, 2026 [March 17th, 2026]
- Meet the No-Name Creator: The Surprising Social Media Trend Driving Sales in 2026 - inc.com - March 15th, 2026 [March 15th, 2026]
- How short-form video on social media is impacting TV viewership in 2026 - YouGov - March 15th, 2026 [March 15th, 2026]