Archive for the ‘Social Marketing’ Category

The Top Ten Instagram Monetisation Coaches to Follow in 2021 – GlobeNewswire

Two Comma PR

Top 10 Instagram monetization coaches

London, United Kingdom, Nov. 30, 2020 (GLOBE NEWSWIRE) -- Social media has provided the entrepreneurs of the world more opportunities than ever to leverage the platforms to make money - taking control of their lives, and creating the lifestyle and freedom they desire. There is an abundance of opportunity out there and with things constantly changing and evolving, it leaves room for innovators to come in and start the next trend. The problem however, is that most people dont know where to start. It can be overwhelming trying to find what youre good at, or where to place your energy when it comes to Instagram monetization. Or, according to Two Comma PR, you could hire an expert to do it for you. A coach is the key to shortcutting the curve and accelerating your success. Here we present the 10 instagram monetization coaches to follow in 2021.

Kim Baker Gomez @kimbakerbeauty

Starting her career as a part-time bridal makeup artist and licensed aesthetician, Kim Baker Gomez found success in attracting her dream clients on Instagram. With the outbreak of the COVID-19 pandemic, Kim realised she needed to pivot. As an immunocompromised person and her wife pregnant with their first baby, serving large bridal parties was no longer a possibility for her. Deciding to add Beautycounter to her business, Kim found that so many consultants lacked the skills and knowledge to sell products on Instagram. At which point her coaching career started. Kim now offers an array of coaching services and primarily focuses on the beauty industry. Ive been in the trenches and can tell you what has and hasnt worked for me and my peers, Kim says. The one consistent thing that has worked for me is to get personal with your audience. Let them into your life a bit so they know your heart. People buy from people. There are so many others doing what you do. Allow me to help you connect with your audience and build a community so when theyre in need of your services, youll be top of mind, Kim shares.

Nicole Wong @heynicolewong

Nicole Wong is an Instagram and TikTok coach for content creators and new online coaches. Whether you're an aspiring Instagram influencer wanting to learn how to secure paid brand deals, or you're an online coach wanting to learn how to attract clients using your social media, Nicole is your coach. Nicole has over 7 years experience of not only being an Instagram influencer herself, but growing and managing Instagram accounts for clients in all niches. Nicole's passion is to teach aspiring influencers and online coaches the proper techniques to grow and monetize their Instagram, so they don't have to struggle like she did. I used to work a corporate job as a social media manager where I was underpaid, and overworked, says Nicole. I was eventually let go from this company, which led me to start my own business. In my first year of business, I made only $500. After struggling for years and learning from my mistakes and doing lots of research, I am now making 5-figure months, she says. Nicole will be reopening the doors to the InstaEvolution, her signature self-paced online course that teaches you everything you need to know to grow and monetize your Instagram.

Ela Duys @elamazurcreative

Ela Duys is here to help you grow and monetise your business on Instagram. Whilst youll most likely find her on a beach somewhere, with a takeaway cappuccino in hand working on her next viral post for Instagram, Ela is obsessed with helping other businesses grow their brands using Instagram and Facebook. Establishing Ela Mazur Creative, Ela has grown her business to the point where she now has 5 employees situated around the word in under 1 and a half years. Ela offers 1:1 and group coaching sessions, and despite the pandemic has coached over 1000 business owners this year alone. I create a bespoke strategy for every business I work with, and the service I provide to both my coaching and management clients is what separates me from the rest, Ela says. A natural introvert herself, Ela also coaches her clients how to overcome this as she did. I teach others strategies that I have personally implemented for myself and my own businesses, and always stay ahead of the competition by being an early adopter for the products and services that I offer, she says.

Ela Mazur Creative has worked with business all over the world without spending on advertising. Using marketing attraction methods to draw followers, leads, enquires and sales, Ela and her team strive to help you do the same.

Monica Hill @iammonicahill

Busy mom of two from Brazil, Monica Hill, is no stranger to social media. A former model for magazines such as Womens Health, Cosmopolitan and Latina Magazine, Monica realised very early on the power social media holds. Starting her career as a fashion blogger in 2015, Monica used these alongside the marketing skills learned in her communications degree to grow her online presence and social media following. It was only after I lost my Instagram account with over 75K followers in 2018, that I decided to shift my business, Monica says. I decided to do that by helping other people grow their own Instagram accounts and monetize it, she states. Now with over 66K followers and that enviable blue verification tick, Monica aids busy entrepreneurs reach their audiences on Instagram, by becoming more visible and making money on Instagram. Having worked with best-selling authors, multi-millionaires, entrepreneurs, CEOS, and other coaches, Monica teaches others through her membership and private coaching called Insta Success Society. I've grown two of my accounts to over 140K followers, with no ads, all on my own and Im here to teach others how to do the same, she says.

Jill Zucca @instabeautyboss

Jill Zucca is a professional photographer and Instagram coach who has worked with international brands, helping them generate new leads using Instagram and turn their followers into paying customers. She has created Instagram campaigns for luxury hotels such as The Four Seasons, W Hotels, Starwood, Sofitel, Airbnb, and Darkhorse Wines. With her experience in creating successful campaigns with big brands, Jill wanted to extend her knowledge to help small business owners, particularly in the beauty sector, to fuel their businesses and generate a stream of new inquiries and sales.

Having been a skincare entrepreneur herself, Jill was able to discover a system she calls Sell Your Face Off on Instagram, which outlines exactly what helped her own business flourish. I designed this system for the absolute beginner, Jill said. Jill believes that selling skincare online works differently than any other business and with her step-by-step program, Jill will help skincare business owners attract new clients using Instagram as a platform. Selling in the DMs, a brand-new module she added in the program shows anyone exactly what to say when reaching out to customers through direct messages, without feeling like a sleazy salesperson. I just got my first customer on Instagram, said Courtnay Cavanah, a Rodan and Fields Consultant. This course has changed my business already, and I can confidently say, this is only the beginning.

If youre in the business of selling skincare products, Jill is your best bet when it comes to elevating your brand and attracting more people who are really invested in taking care of their skin. Her approach is very easy to follow, just like skincare you just have to follow the steps.

Feliciane Gorse @bossladyspace

Feliciane Gorse is the founder of Boss Lady Space, a blog focused on helping female entrepreneurs to grow their business. She is also a blogging coach and loves creating content on Instagram, to share inspiration to the community of ambitious entrepreneurs wanting to grow their revenue and reach online. With Boss Lady Space, she wanted to share her knowledge and experiences with business owners with the desire to create an impact on their chosen industries.

Previously Feliciane earned a Bachelors degree in Business Administration, which then saw her venture into a career in the financial sector. She also started blogging seven years ago out of her passion for creating content. Since then,she has also started her own online store - which has been making her a nice profit for the past three years. She has helped countless entrepreneurs monetize their business. Her primary focus is now on providing consulting services to both English and French-speaking entrepreneurs, which has seen her launch several Instagram packages to help them take advantage of the platforms ability to reach their target audience.

Courtney Lloyd @thedogmomboss

Courtney Lynne is the Dog Mom Boss, and shes here to make your pet famous! Courtney was inspired after getting her puppy Hammy and created an Instagram account for him. Their account @hammyand.me gained 25k followers in less than a year. I call him the accidental pet influencer, Courtney says. Upon noticing Courtney's success, other accounts started reaching out to her asking for Instagram advice, leading her to create a free Facebook group which currently has over 2,500 members. In May 2020 she founded the Pet Influencer Society membership, which is the only membership community for pet influencers to connect, support each other, and learn how to grow their accounts and make an impact. There are currently over 100 paying members who are seeing huge success as pet influencers. Courtney loves supporting and empowering other dog moms to find their voice, use their platform to make an impact, and turn their passions into a business. Her podcast, the Dog Mom Boss Podcast, will be launching in December 2020.

Josh Ryan @igwithjosh

Josh Ryan is a 20-year-old Instagram marketer from New Zealand, who's just so happened to have gained millions of followers across multiple pages for both himself and his clients. The man behind Cleverpreneur specialises in working with personal brands of all kinds; consultants, coaches, experts, models, athletes, etc. Josh has been growing and monetizing Instagram accounts for over 6 years. Hes grown multiple large pages such as @millionaire.dream. Along the way Josh has also worked with many others, and has run promotions on his pages for practically all the well-known entrepreneurs in the space, such as Gary Vee, Russell Brunson, Dean Graziosi and many more which he can't disclose! Josh guarantees results. Having gained millions of followers and helped many people grow extremely profitable pages on Instagram, he has also just launched an ebook to help people learn more about growing their Instagram accounts.

Emma Norris @emmajanenorris

Emma Norris is an imperfect action coach, author, writer and content consultant. She works with millennial women to overcome perfectionism, procrastination and overwhelm to create their dream lives and careers. Starting her career in the fast-paced world of journalism, her work has appeared in publications like Cosmopolitan, Marie Claire, and Women's Health, and written for global brands like Canva and Deliveroo. She combines her extensive experience in writing and marketing with her unique, 'imperfect action' approach to goal-setting to help women monetise their creative gifts. Her book, Progress Over Perfection A Guide To Mindful Productivity, came out earlier this year, and is already ranked in the top 10% of time management and career satisfaction books on Amazon. Emma is also the founder of the self-development education business and podcast, A Girl in Progress.

A Girl in Progress is an online self-development destination for women working on themselves, for themselves. We believe it's possible to strive to become the best version of yourself, while simultaneously accepting yourself exactly as you are, Emma says. Since its creation in 2018, A Girl In Progress has empowered, educated and entertained over half a million readers. Despite starting as a lifestyle blog, it has evolved into a broader mission, exploring the power of imperfect action through the podcast, online coaching, events, products, books, and Emmas signature course Procrastinator to Action Taker, a science-based, 5-step method to stop putting things off and start getting sh*t done!

Harry Bankov @marketingharry

Meet Hrabren Harry Bankov, the social media marketer with a unique and bold approach to leveraging your social media. With the name Hrabren meaning bravery, Harry has made it his mission to share his knowledge in a bold and authentic way. Creating Brave Marketing with this in mind, Harrys approach stems from understanding human behaviour and the psychology behind peoples actions on the web. He uses this to generate results in an organic way by bypassing social media algorithms and focusing on the person on the other side of the screen. At the end of the day, learning how the algorithms work is necessary and will serve you well, but only focusing on them will always leave you one step behind the people whom the algorithms optimise for," says Harry. Brave Marketing is a company focused on delivering results for experts who want to dominate social media in an organic, no BS approach, and have demonstrated this through collaborating with experts from some of the most well-known organisations such as UNICEF, FEMA, and Cambridge Clothing. Get your roar heard, contact the Brave Social Media Marketer NOW.

Make sure to follow each of these amazing instagram monetisation coaches, as they continue to thrive and help their clients scale their platforms. Each of their Instagram's have been directly linked here. Finally, we would like to thank Two Comma PR for taking the time to put this article together.

Media DetailsContact: Sabrina StockerCompany: Two Comma PRPhone: +44 (0) 7494 973518Email: info@twocommapr.comWebsite: http://www.twocommapr.com

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The Top Ten Instagram Monetisation Coaches to Follow in 2021 - GlobeNewswire

The Public Relations Network (Asia Chapter) Proactively Responds to the Recently-Signed RCEP Amid COVID-19 Challenges – PR.com

Asian members of Public Relations Network (PRN) are prepared to provide all-round support for participating nations of Regional Comprehensive Economic Partnership (RCEP) in regards of business development and investment.

Under the impact of COVID-19, demand for public relations solutions has risen to a new height. With all kinds of new normal in place, the ability to mobilize regional connections swiftly and to establish new game plans as a result of changing market demands are all crucial to enterprises.

PRN Asia Chapter is formed by profound local public relations (PR) agencies across Asia. With this tightly-knit network of PR experts, chapter members align to provide effective, efficient, and think-out-of-the-box solutions across the region. With all local teams on board, PRN Asia Chapter is well-positioned to offer hands-on and ready-to-deploy services, from media relations and digital campaigns, to event management and crisis communications to industries who will blossom as a result of the RCEP.

Ms. Belinda Chan, Chairperson of the PRN Asia Chapter, and Managing Partner of Creative Consulting Group in Hong Kong: The RCEP will drive the shift of economic engine to Asia. With our strong foothold in strategic locations across the region, we, together, represent a one-of-a-kind PR think-tank for enterprises that are drawn to tap into the market benefits.

I am proud that this RCEP partnership was signed at the ASEAN Summit hosted in my country Vietnam. I have high hopes in this partnership and expect that it will help many industries recover from the COVID-19 crisis, said Dr. Clra Ly-Le, Managing Director of EloQ Communications in Ho Chi Minh City. As a member of PRN Asia Chapter, we are proud to work with fellow members to deliver top-notch services for clients from countries coming from the RCEP, from market entry to well-rounded integrated marketing campaigns.

About Public Relations Network (PRN)Public Relations Network (PRN) is a global collective of like-minded, owner-managed Public Relations agencies providing consultancy and local support for international PR campaigns. PRN has affiliate agencies in Austria, Brazil, Canada, China Mainland, China Hong Kong, Czech Republic, Denmark, Finland, France, Germany, Greenland, Italy, Mexico, Morocco, Panama, Poland, Portugal, Singapore, Slovakia, South Korea, Spain, Switzerland, Taiwan, Thailand, the UK, the USA, and Vietnam.

About EloQ CommunicationsEloQ Communications is an independent communications agency that acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market. EloQ offers a range of marketing services, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. The agency values modernity, transparency, and flexibility, above all.

For more information about EloQ and its services, please visit http://www.eloqasia.com

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The Public Relations Network (Asia Chapter) Proactively Responds to the Recently-Signed RCEP Amid COVID-19 Challenges - PR.com

ILR Junior Provides A Sense of Home in a Time of Social Distancing – Cornell University The Cornell Daily Sun

This week Julia Lescht 23 and I had the pleasure to meet Will Harvey 22, founder of The Eating Club at Cornell University. As a current junior in the College of Industrial and Labor Relations (ILR), Havey was inspired to launch The Eating Club as an affordable option for college students for homestyle meals.

The Eating Club offers a subscription based food service that caters and delivers meals to students doorsteps. Every Saturday, Harveys mother and grandfather prepare a delicious meal in Rochester, which is then transported to a packaging area in Ithaca and sent out for delivery between 4 and 5 p.m. Each meal includes a main dish, a side, a cookie and a bottle of Fiji water. The clubs mission is to provide a sense of comfort and community for students by providing them delicious, warm meals during a time when in-person activities are limited.

Food is definitely a very communal activity, Harvey said. When you are eating food, normally, you are eating with other people. You are going out to eat food, and I think that the eating club provides that cool alternative of utilizing our digital resources and knowing that everybody is receiving the same meal on Saturday. Its almost this collective dinner thats happening across the entire membership.

Part of Harveys inspiration comes from his experience living in a fraternity house. Several Greek houses have chefs who provide students meals during the week and do not work on the weekends, leaving them to fend for themselves, which can be costly and inconvenient at times.

Ordering out was something that I was spending so much money on last year in particular. I would spend $25 on a Grubhub meal on a Saturday evening, Harvey said. Even if he was going out to eat, It was hard to get together a group of people and figure out what we wanted to eat, where we wanted to eat and how we wanted to eat. Most of the time when I was preparing myself food, I would just make a bowl of ramen and struggle in the cooking department.

So far, Harvey has successfully addressed this need because the club has 58 members and continues to grow; he has seen a 98 percent retention rate, demonstrating high customer satisfaction. Customers are also highly active on social media, which contributes to this virtual community at a time where meeting in-person is less socially acceptable and feasible due to COVID-19. For example, Nick Grazioso 23, who is Harveys fraternity brother, used his Instagram to promote The Eating Club.

[Harvey] started an Instagram page early on, and a lot of [the fraternity members and our friends] would share that on their stories so the rest of the Cornell community would hear about it. Luckily, that allowed people in other houses to join as well, Grazioso said.

The subscription costs $12 a week and includes a main dish, two or three sides, a frozen Fiji water for modified refrigeration, delivery fees and a complimentary Eating Club t-shirt. The first 50 members to sign up also received a sweatshirt. The Eating Club has cooked up many meals this semester, including chicken alfredo with green beans and a dinner roll, Korean beef with Cantonese egg noodles, chicken enchilada bake and fried rice with asian style pork tenderloin.

The team is my grandpa, my mom and me. Ive been doing all the marketing and accounting practices and the legal stuff, and thats similar to things Ive learned in the past from doing other entrepreneurial projects, Harvey said.

Harveys introduction to the food industry is a fascinating story. When he was 16, Wills grandfather gave him a hot dog cart for his birthday, explaining to him and his brother that they could either sell it or figure out how to get it up and running.

That summer my brother and I talked, and we asked why dont we do this? Were sophomores in high school and might as well, Harvey said. We got all the necessary permits and just started operating. Four years down the line and we had four different locations. They also transformed this venture into a successful catering business and ran concession stands for a local sports park.

From this experience, Harvey was inspired to help out the Cornell community. He recognized that many students waste money on fast meals that lack nutrition and flavor, and that Greek life communities often dont have house meals on Saturdays. Regardless of where students live on campus, COVID-19 has brought about unique challenges in accessing food. As a result, The Eating Club upholds the communal value in eating, as students across campus know that everyone is enjoying the same meal at the same time.The Eating Clubs final week this fall semester was Saturday, Nov. 14, but the club will be up and running come spring.

Sofia Siciliani is a junior in the College of Human Ecology. She can be reached at ssiciliani@cornellsun.com.

Julia Lescht is a sophomore in the College of Industrial and Labor Relations. She can be reached at jbl254@cornell.edu.

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ILR Junior Provides A Sense of Home in a Time of Social Distancing - Cornell University The Cornell Daily Sun

5 Smart Tools to Boost Your Digital Marketing in 2021 – Social Media Today

With 2020, and its various challenges, now almost behind us, its high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead.

One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming up with new tools. The amount of innovation in digital marketing is astounding, and you get to experiment with new tools and processes every year.

And you probably should experiment,if you want to stay ahead of competition. In our industry, innovation and creativity always win over big budgets.

With that in mind, here are five innovative tools that you can try next year:

Visual content is key in social media marketing, with every brand now posting a combination of colorful images and videos to keep their feed fresh and engaging.

But if everybodys doing it, how can you stand out from the crowd and get your brand seen?

Try some new and innovative apps.

Beatleap was launched this year, so it's something new to play with. The app offers a new approach to video creation - using audio to create video content.

Beatleap enables you to create and edit videos by automatically matching songs with your video clips in seconds. Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. Its perfect for TikTok, but you can use it for any social platform.

Beatleap uses artificial intelligence to help you speed up the video creation process, while still enabling you to create something professional and awesome.

The app includes 1,000 professional songs to sync with your videos.

Do you know what most brands are missing these days? Visual consistency.

Most brands just publish visual content without ever giving it a second thought, yet the power of building visual associations should not be underestimated. Peoples minds are visual - we forget names but we remember colors and visual concepts.

Thats why maintaining a consistent visual identity (colors, logo elements, fonts, etc.) is so important in establishing and building a recognizable presence.

Venngage has a Brand Kit feature which saves all of your brand identity elements, and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.

Ive always been a huge advocate of social media listening, and Ive always said that its so much more than just spotting and helping unhappy customers. It's amazing to finally find a brand thats with me on that.

SentiOne uses artificial intelligence to take social listening to a whole new level -the tool helps you:

In other words, it collects, sorts and prioritizes data, as well as helping you (and your team)act upon that information by driving your response and outreach strategies.

Getting your CTAs right is key to maximizing your digital marketing success, and with Finteza, you can A/B test your CTAs to identify those that generate the most clicks and conversions.

The nice thing about the platform is that you're unlikely to require any tech help to set it up. Its very easy to create several remarketing campaigns and compare their performance.

Creating new content that truly helps and engages is always a challenge, be it for your blog or a social media feed you are creating that content for.

I use a variety of tricks and tools to avoid (or overcome) writers burnout, but Text Optimizer is the one that works most of the time.

The tool uses semantic analysis to generate a list of related concepts and questions on any topic you provide.

And in most cases it's an eye-opener - I run it each time I'm looking a quick update for my Facebook Page as it suggests related questions, and those always work well for triggering comments and discussions from my audience.

I love playing with new tools because they always offer you a new perspective on how to approach your target customers. When I'm stuck, I always turn to an alternative tool. When I need content ideas, I use tools.

Dont underestimate the power of tools. Not all of them will stick and stay with you for months or years, but it's still beneficial to try out new options on a regular basis.

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5 Smart Tools to Boost Your Digital Marketing in 2021 - Social Media Today

Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says – FiercePharma

When it comes to influencers in pharma marketing, companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient advocatesat least, according to data gathered by WeGo Health executives, who spokeon a webinar this week.

Its recent network survey found that only 14%percent of the WeGo users surveyed mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers. When it comes to branded pharma products, the survey was even more positive for patient influencers: 85% said they would be very or somewhat receptive to an ad from a patient influencer promoting a drug-related to the patients condition.

RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Still, there remains a perception that patients are selling out to pharma, and in fact, one virtual viewer texted a questionabout if WeGo could offer some "thoughts ontackling or mitigating the sellout complex?

WeGo often hears that question from pharma companies when they start to talk about a campaign, but the target audiencethe patientsdoesnt really feel the same way, CEO Jack Barrette said.

I think were at one of those places where the community has moved past the concern and pharma is still back there worried about it, he said.

That said, it is important to follow best practices to make sure patient influencer campaigns are authentic and trusted, he said.

The networks advice included tapping the patients personality to make sure the ads are in their voice, tryingto match the look and feel of the influencers own content, and not being afraid to mark the posts as advertising.

RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Of course, the most important part of pharma influencer marketing is finding the right person. Fight the urge to pick someone with a massive following just for the numbers, Barrette and his team said. Patients want to hear from other patients who are relatable.

Studies have even shown that "micro- and nano- influencers, while they have fewer followers, their engagement and trust among their communities is much higher than the mega- and macro-influencers, Laurel Netolicky, WeGos vice president of business development, added.

WeGos new influencer practice launched in July. While it had worked with patients and pharma on sponsored ad efforts previously, the co-created content now also appears on eachinfluencers own channels.

RELATED: WeGo Health launches new platform to connect pharma with social media influencers

For those concerned that micro-influencers' circles of followers might be too small and potentially only reach limitedaudiences withthe pharma content, WeGo countered with its methodology that distributesthe content wider by targeting similar users and building lookalike audiences.

The reach is less important than the trust, the authenticity and transparency, Barrette said, adding trust is your ultimate [key performance indicator]with your audience, but its also your ultimate weapon when it comes to bringing the influencer voice to your programs.

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Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says - FiercePharma