Mediaboss Marketing

Dublin, Sept. 03, 2020 (GLOBE NEWSWIRE) -- The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Region, Industry Analysis and Forecast, 2020 - 2026" report has been added to ResearchAndMarkets.com's offering.

The Global Location Based Advertising Market size is expected to reach $163.5 billion by 2026, rising at a market growth of 18.5% CAGR during the forecast period. Location-based advertising includes online and offline strategies created to help businesses plan and execute marketing activities based on the geographical location of customers. The usage of consumer data to display relevant brand messages to a highly targeted audience is at the heart of location-based marketing. Localized marketing, also known as geo-marketing, is not a new idea. Businesses have always recognized the importance of marketing to people on the basis of their location. Owing to this, a number of brick-and-mortar businesses also send direct mailers, and that's why during the tax season, a lot of people can be seen wearing Statue of Liberty costumes on the roadside.

Consumers have to opt-in to allow this kind of data to be available, and location-based marketing is therefore driven through the consumer's granted permissions. Relevance is also at the root of the approach. If a consumer dines in a restaurant, they might see an ad on their phone for an ice-cream shop only a block away. When a shopper is always in the Little League area on springtime Saturdays, and the data reveals that he hits the grocery store on Thursdays, so the location data has helped to come onto a conclusion that says Tuesday or Wednesday can be the perfect time to deliver a game-friendly snacks package.

Rapidly growing digitalization across business verticals, increasing adoption of internet & GPS enabled mobile devices, and accelerated usage of customer data by advertisers are the key factors that drive demand growth for Location Based Advertising (LBA). Furthermore, the growing usage of social media by users and the move of advertisers from conventional banner ads to new channels have driven the use of LBA across industries. In addition, regulatory initiatives to ensure consumer health, the proliferation of new data sources and the changing marketing approach are expected to encourage demand development over the forecast period.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Key Topics Covered:

Chapter 1. Market Scope & Methodology1.1 Market Definition1.2 Objectives1.3 Market Scope1.4 Segmentation1.5 Methodology for the research

Chapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.2 Executive Summary2.1.3 Market Composition and Scenario2.2 Key Factors Impacting the Market

Chapter 3. Competition Analysis - Global3.1 Recent Industry Wide Strategic Developments3.1.1 Partnerships, Collaborations and Agreements3.1.2 Product Launches and Product Expansions3.1.3 Mergers & Acquisitions3.2 Top Winning Strategies3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun - 2020, Jun) Leading Players

Chapter 4. Global Location Based Advertising Market by Type4.1 Global Location Based Advertising Push Market by Region4.2 Global Location Based Advertising Pull Market by Region

Chapter 5. Global Location Based Advertising Market by Application5.1 Global Location Based Advertising Public Spaces Market by Region5.2 Global Location Based Advertising Retail Outlets Market by Region5.3 Global Location Based Advertising Airports & Others Market by Region

Chapter 6. Global Location Based Advertising Market by Content Type6.1 Global Multimedia Location Based Advertising Market by Region6.2 Global Text Location Based Advertising Market by Region

Chapter 7. Global Location Based Advertising Market by Region

Chapter 8. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/md8uhg

About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Global Location Based Advertising Market Forecast to Reach $163.5 Billion by 2026, Rising at a CAGR of 18.5% Between 2020 and 2026 - GlobeNewswire

New York, Sept. 02, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Predictive Analytics Market by Business Functions, Application Models, Organization Size - Global Opportunity Analysis and Industry Forecast, 2014 - 2022" - https://www.reportlinker.com/p05955156/?utm_source=GNW

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to detect the likelihood of future outcomes based on historical data. Predictive analytics evaluates the patterns in data to determine if those patterns are likely to emerge again, which allows investors or businesses to amend the use of their resources to take advantage of possible future events. In addition, predictive analytics uses machine learning, data mining, and different business intelligence (BI) tools to make estimations about the future market trends. The techniques of predictive analytics is essential for companies to maintain a competitive edge over others. Increase in adoption of Big Data analytics across various industries such as BFSI, retail, and manufacturing to gain valuable insights and surge in demand for statistical analysis due to the generation of massive volume of unstructured data from the various organizations majorly drives the growth of the predictive analytics market. In addition, surge in demand for data science and predictive modeling boosts the growth of the market. However, lack of skilled staff and high implementation cost are expected to hamper the growth of the market. Conversely, emergence of advanced technologies such as IoT and AI are expected to provide major opportunities for the growth of the predictive analytics market in the next few years. The global predictive analytics market is segmented into component, deployment, enterprise size, industry vertical, and region. By component, it is divided into solution and services. Solution segment is further categorized into customer analytics, financial analytics, marketing, network analytics, risk analytics, supply chain analytics, web & social media analytics, and others. Depending on deployment, it is segregated into cloud and on-premises. According to enterprise size, the predictive analytics market is fragmented into large enterprises and small & medium enterprises. As per industry vertical, it is differentiated into BFSI, retail, IT & telecom, healthcare, government, manufacturing, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The key players operating in the global predictive analytics market analysis are Alteryx, Inc., Fair Isaac Corporation, Information Builders, International Business Machines Corporation, KNIME, Microsoft Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., and TIBCO Solution Inc.

KEY BENEFITS FOR STAKEHOLDERS The study provides an in-depth analysis of the global predictive analytics market along with the current & future trends to elucidate the imminent investment pockets. Information about key drivers, restrains, and opportunities and their impact analyses on the market size is provided in the report. Porters five forces analysis illustrates the potency of buyers and suppliers operating in the industry. The quantitative analysis of the global predictive analytics market from 2019 to 2027 is provided to determine the market potential.

KEY MARKET SEGMENTS

By Component Solution o Customer Analytics o Financial Analytics o Risk Analytics o Marketing & Sales Analytics o Supply Chain Analytics o Network Analytics o Web & Social Media Analytics o Others Services

By Deployment On-premise Cloud

By Enterprise Size Large Enterprises Small & Medium Enterprises (SMEs)

By Industry Vertical BFSI Retail IT & Telecom Healthcare Government Manufacturing Others

By Region North America o U.S. o Canada Europe o UK o Germany o France o Rest of Europe Asia-Pacific o China o India o Japan o Australia o Rest of Asia-Pacific LAMEA o Latin America o Middle East o Africa

KEY MARKET PLAYERS Alteryx, Inc. Fair Isaac Corporation Information Builders International Business Machines Corporation KNIME Microsoft Corporation Oracle Corporation SAP SE SAS Institute Inc. TIBCO Software Inc.

Read the full report: https://www.reportlinker.com/p05955156/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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Predictive Analytics Market by Business Functions, Application Models, Organization Size - Global Opportunity Analysis and Industry Forecast, 2014 -...

An ad hoc committee that helped promote the efforts of the U.S. Census in Monroe County is focusing its efforts on another national civic issue: voter registration

An ad hoc committee that helped promote the efforts of the U.S. Census in Monroe County is focusing its efforts on another national civic issue: voter registration.

Monroe City Clerk Michelle LaVoy said discussions are in the works about how Monroe County will promote and participate in National Voter Registration Day, which takes place Sept. 22. The goal, she said, is to reach out and educate voters on the process of voting. Her job duties include running elections for the City of Monroe.

The National Voter Registration Day campaign reports on its website that 473,725 people across the country registered to vote as a result of its efforts last year. The campaign is meant to be non-partisan effort, emphasizing the celebration and excitement of participating in the process.

Given the era of COVID-19, the committee, now working under the name Monroe Votes, expects it will need to be creative in promoting voter registration and election participation.

But thats a challenge they have already had to face. COVID-19 related shutdowns started in mid-March, just as the Monroe County Counts committee was putting the final touches on a marketing and campaign blitz encouraging Monroe County residents to participate in the April 1 Census. The original marketing plan for the Census count included hosted information tables at spring festivals. After the festivals canceled, the group quickly shifted to a mix of paid advertising, social media and outreach at smaller events such as food pantry pop up stops.

Tom Adamich, professor of technical services and reference librarian at Monroe County Community College, was part of the Census committee. LaVoy said Adamich suggested the committee stay together for a voter registration campaign blitz; and the transition worked out well. The committee already had a mix of people from Monroe Countys schools, libraries, government offices and non-profit groups.

LaVoy said the City of Monroe is registered as an official partner with the National Voter Registration campaign.

The National Voter Registration Day website is at https://nationalvoterregistrationday.org. The website has sample social media graphics, and the hashtag is #NationalVoterRegistrationDay.

Michigan voters can check their registration status at https://mvic.sos.state.mi.us.

Excerpt from:
Local plans in the works for Voter Registration Day - Monroe Evening News

Global Social Media Integration Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

Global Social Media Integration Market Report offers an entire study of the Impact of COVID-19 on Social Media Integration Market, Industry Outlook, Opportunities in Market, and Expansion By 2025 and also taking into consideration key factors like drivers, challenges, recent trends, opportunities, advancements, and competitive landscape. This report offers a clear understanding of this also as a future scenario of the worldwide Social Media Integration industry. Research techniques like PESTLE and SWOT analysis are deployed by the researchers. They need also provided accurate data on Social Media Integration production, capacity, price, cost, margin, and revenue to help the players gain a clear understanding of the general existing and future market situation.

>>> Get Free Sample PDF (including COVID19 Impact Analysis, full TOC, Tables and Figures) of Social Media Integration Market:

Social Media Integration Market competition by top manufacturers/Key player Profiled:Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Solutions, Media Integrations LLC, Microsoft

The study objectives of Social Media Integration Market report are: 1.To identify opportunities and challenges for Global Social Media Integration.2.To provide insights about factors affecting market growth. To analyze the Social Media Integration market based on various factors- price analysis, supply chain analysis, SWOT analysis, etc.3.To identify and analyze the profile of leading players involved within the manufacturing of worldwide Social Media Integration.4.To provide country-level analysis of the market regarding the present Social Media Integration market size and future prospective.5.To examine competitive developments like expansions, new product launches, mergers & acquisitions, etc., in Global Social Media Integration.6.To provide a detailed analysis of the market structure alongside forecast of the varied segments and sub-segments of the worldwide Social Media Integration market.

By Types, the Social Media Integration Market can be Splits into:

Social CRMSocial Marketing AutomationOthers

By Applications, the Social Media Integration Market can be Splits into:

Large EnterprisesSmall and Medium-sized Enterprises (SMEs)

The global Social Media Integration market is expected to reach xxx Million USD by 2025, with a CAGR of xx% from 2020 to 2025.

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Regions Covered in these Report:

Asia Pacific (China, Japan, India, and Rest of Asia Pacific)Europe (Germany, the UK, France, and Rest of Europe)North America (the US, Mexico, and Canada)Latin America (Brazil and Rest of Latin America)Middle East & Africa (GCC Countries and Rest of Middle East & Africa)

Global Social Media Integration Market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of Social Media Integration Market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

Reasons To Buy: Make strategic business decisions using in-depth historic and forecast market data associated with the Social Media Integration market, and every category within it.Extensive price charts draw particular pricing trends within recent yearsPosition yourself to realize the most advantage of the Social Media Integration markets growth potentialTo understand the latest trends of the Social Media Integration marketTo understand the impactful developments of key players within the market, their strategic initiatives and comprehensively study their core competencies

For Customised Template PDF Report:https://www.reporthive.com/request_customization/2429890

Table of Contents

Report Overview:It includes major players of the global Social Media Integration Market covered in the research study, research scope, and Market segments by type, market segments by application, years considered for the research study, and objectives of the report.

Global Growth Trends:This section focuses on industry trends where market drivers and top market trends are shed light upon. It also provides growth rates of key producers operating in the global Social Media Integration Market. Furthermore, it offers production and capacity analysis where marketing pricing trends, capacity, production, and production value of the global Social Media Integration Market are discussed.

Market Share by Manufacturers:Here, the report provides details about revenue by manufacturers, production and capacity by manufacturers, price by manufacturers, expansion plans, mergers and acquisitions, and products, market entry dates, distribution, and market areas of key manufacturers.

Market Size by Type:This section concentrates on product type segments where production value market share, price, and production market share by product type are discussed.

Market Size by Application:Besides an overview of the global Social Media Integration Market by application, it gives a study on the consumption in the global Social Media Integration Market by application.

Production by Region:Here, the production value growth rate, production growth rate, import and export, and key players of each regional market are provided.

Consumption by Region:This section provides information on the consumption in each regional market studied in the report. The consumption is discussed on the basis of country, application, and product type.

Company Profiles:Almost all leading players of the global Social Media Integration Market are profiled in this section. The analysts have provided information about their recent developments in the global Social Media Integration Market, products, revenue, production, business, and company.

Market Forecast by Production:The production and production value forecasts included in this section are for the global Social Media Integration Market as well as for key regional markets.

Market Forecast by Consumption:The consumption and consumption value forecasts included in this section are for the global Social Media Integration Market as well as for key regional markets.

Value Chain and Sales Analysis:It deeply analyzes customers, distributors, sales channels, and value chain of the global Social Media Integration Market.

Key Findings: This section gives a quick look at important findings of the research study.

About Us:Report Hive Research delivers strategic market research reports, statistical surveys, industry analysis and forecast data on products and services, markets and companies. Our clientele ranges mix of global business leaders, government organizations, SMEs, individuals and Start-ups, top management consulting firms, universities, etc. Our library of 700,000 + reports targets high growth emerging markets in the USA, Europe Middle East, Africa, Asia Pacific covering industries like IT, Telecom, Semiconductor, Chemical, Healthcare, Pharmaceutical, Energy and Power, Manufacturing, Automotive and Transportation, Food and Beverages, etc. This large collection of insightful reports assists clients to stay ahead of time and competition. We help in business decision-making on aspects such as market entry strategies, market sizing, market share analysis, sales and revenue, technology trends, competitive analysis, product portfolio, and application analysis, etc.

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Trending News Corona impact on Social Media Integration Market Consumption, Strategy Analysis and Forecast by 2025| Magicbyte Solutions Pty Ltd.,...

Are you focused on brand building or generating more leads in your marketing efforts?

No doubt you're looking at a mixture of both - but what's the optimal balance, and how can you map out campaigns which, ideally, cater to both goals?

That's the focus of LinkedIn's latest 'Brand and Demand' guide, which provides a range of tips and notes on how to use LinkedIn to achieve the two aims within a single campaign stream.

And that balance is important - as explained by LinkedIn:

"A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and traditional marketing is a 60/40 split: 60% branding, 40% direct response. Thats how you ensure optimal impact when it comes to pricing power, awareness, and sales."

And LinkedIn can, it's keen to point out, facilitate such within a single, broadened campaign stream. The guide presents an overview of the various LinkedIn ad tools, and where each fits into the broader process:

The main aim of the guide is to provide a wider scope of how your campaigns should incorporate more elements in-stream, meeting the goals for both lead gen and brand building in a more inclusive, coordinated way.

LinkedIn also provides a range of case studies to support its push, adding more insight into how, exactly, you can use the platform's ad tools to achieve both brand building and conversion goals.

Really, there's not a lot of unique insight here, though there are some interesting notes on LinkedIn's audience reach and ad tools which could help in your platform approach.

The guide also includes this pointer on a coming analytics function:

"Soon well be introducing company engagement insights so marketers like you can ensure youre reaching the right people within target accounts both on LinkedIn and with your website. With these insights you can focus your spend on accounts that are low in awareness or engagement, and prioritize highly engaged accounts for more conversion oriented campaigns."

That could help in your LinkedIn ad targeting, and the information here is well-presented and could make it easier to understand where LinkedIn marketing might fit into your broader digital outreach and promotion efforts.

So while there's no real eye-opening new data insights or details included, it's still a valuable guide, and definitely, if you're considering LinkedIn for your ad efforts, it's worth a look, as it may help to guide your approach.

You can download LinkedIn's "Brand and Demand Playbook" here.

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LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation - Social Media Today