Mediaboss Marketing

There's no question that few people will be sad to see 2020 in the rearview mirror. However, just because you are ready for the New Year, it does not mean you can sit on your laurels, expecting your current marketing efforts to work in the coming months. Now is the time to learn what's new, what's trending, and how to implement these trends into your own strategy to achieve more success than ever before.

As social platforms continue to grow and provide more opportunities, features, and placements, you can also look at historical trends to figure out what is coming. Because so many brands are actively pivoting to establish a more strategic and increased online presence through social media, it is possible to figure out what is coming and then plan accordingly.

New Placement Opportunities on Instagram and Other Platforms

Social media platforms are actively working to find new ways to monetize. Usually, this means offering new ad placements. One channel you can feel confident will do this is Instagram. Its stories have had huge successes, which means ad placements will likely be available in the coming year.

Even though Instagram has announced no formal plan or ad placement, the platform did release a beta program to some creators in May of 2020, which allowed them to begin earning money from their IGTV channels.

Take Steps to Diversify Paid Social Channels Past Facebook

Facebook recently experienced a massive outage, where ad accounts and set ads were disabled with no valid reason or any notice. With up to 75% of brands paying to promote their Facebook posts and up to 93% of advertisers using Facebook Ads, it is clear where most of social media advertising budgets are being used.

Even if you have a small marketing budget, try to extend your reach beyond Facebook. Test out other platforms, too, such as TikTok, Snapchat, Pinterest, LinkedIn, and Twitter. Take time to learn about each platform and its audience targeting capabilities, best practices, associated costs, and design specifications.

Utilize Pinterest Ad Opportunities

Diversification is a common thread for 2021 social advertising efforts. As you look into other social platforms, don't forget about Pinterest. Even though this site is still considered "up and coming," it is taking steps to expand its available advertising. Take a look at what's available to see if it will work for your company.

Using the Latest Trends to Your Advantage

If you want to ensure your paid social ads have the most reach and most significant impact, be sure you embrace the trends mentioned here. With 2021 right around the corner, now is the time to take steps to maximize your social advertising efforts and achieve better results and more success than ever before.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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Introducing: The Top Paid Social Trends for 2021 - Inc.

The globalMicrolearning Softwaremarket research report offers all the vital data in the domain. The latest report assists new bees as well as established market participants to analyze and predict the Microlearning Software market at the regional as well as global level. It covers the volume [k MT] as well as revenues [USD Million] of the global Microlearning Software market for the estimated period. Numerous key players Whatfix, GoSkills, Avanoo, Epignosis, SVI World, NovoEd, Axonify, Inkling Systems, uQualio, Verb, Epignosis, BizLibrary, iSpring Solutions, Gnowbe, Optimity, ExpandShare, SmartUp are dominating the global Microlearning Software market. These players hold the majority of share of the global Microlearning Software market.

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Global Microlearning Software Market 2020 (Covid-19 Analysis) Major Factors That Can Increase The Worldwide Demand - Cheshire Media

What does 2021 look like for the market research industry? For over 20 years, market researchers have been under constant pressure to prove the value of our services, and nothing has changed in that regard. As we face a pandemic that has cut into corporate and client profits, market researchers are once again called upon to innovate and show our value.

Budgets for 2021 are almost certain to be lower than 2020. In the U.S., Gartners research presents a sad but realistic picture with almost half of CMOs experiencing mid-year budget cuts as a result of the pandemic. According to a survey by Dun & Bradstreet, 70 percent of senior marketers in the U.K. say their budgets have been cut as a result of COVID-19. Yet, 76 percent are facing increased pressure to deliver leads even during the pandemic. These cuts obviously affect funds that could be used for market research.

However, there are ways to adapt during this prolonged period of turmoil. Here are a Bastion db5s top five trends and predictions for market research in 2021:

Looking to 2021As we look ahead to next years trends and predictions, one thing is certain, the pandemic has had a significant impact on all businesses, including market research. Market researchers need to expect budget cuts and must adapt to continue to prove our value. Digital and virtual offerings, automation and AI adoption, specialization and agility will all play a huge role in the year to come. The most important thing a market researcher can do now is to accept the change and look for ways to meet the moment.

Written by Chris Hubble.

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Top Five Trends and Predictions for Market Research in 2021 - CEOWORLD magazine

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Talk Dygital keynote speaker and workshop trainer Andrew Davis explores the importance of a digital presence for financial advisers and planners.

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MMI 2020: Why financial advisers need social media

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On demand: Andrew Davis on putting the 'so what' into social media - Money Marketing

Zoom Video Communications (NASDAQ:ZM) posted fiscal third-quarter earnings way above guidance, and management raised its full-year outlook again. Yet because of its lofty valuation, the company's stock price dropped following the release of these phenomenal results. Let's see whether Zoom's various growth opportunities could lift the stock price higher again.

The coronavirus pandemic certainly contributed to Zoom's stellar fiscal third-quarter results. Revenue increased to $777.2 million, up 367% year over year, way above the guidance range of $685 million to $690 million. During the earnings call, CFO Kelly Steckelberg explained that this outstanding performance is thanks to the lower-than-expected churn rate -- an encouraging sign for the demand for Zoom's products no matter how the coronavirus situation evolves.

Image source: Getty Images.

Zoom's customer base also grew significantly. The number of customers with more than 10 employees increased to 433,700, up 485% year over year. And Zoom's products attracted large enterprises too, with 1,289 customers spending more than $100,000 over the last 12 months, up 136% from the prior-year quarter.

Given these positive developments, management again raised its full-year revenue guidance to a range of $2.575 billion to $2.580 billion, which corresponds to a 314% year-over-year increase, compared to a previous range of $2.37 billion to $2.39 billion.

With these impressive results, Zoom will face a tough base comparison for revenue growth next year, though. And the coronavirus-induced boost in demand for the company's remote communication solutions should wane with diminishing travel restrictions associated with potential coronavirus vaccines. However, Zoom will be pulling several levers to fuel its growth.

Over the last few years, the company has been expanding beyond its core video communications business to become a comprehensive unified communications player, partly thanks to its Zoom Phone. As a result of the company's solid execution, the research outfit Gartner recently positioned Zoom as a leader in its magic quadrant for unified communications, based on its completeness of vision and ability to execute. Management doesn't communicate specific metrics about the performance of Zoom Phone, but it planned increased sales and marketing efforts to boost the product, which should solidify the company's positioning as a unified communications specialist and contribute to revenue growth.

The new online events platform OnZoom should also support revenue growth over the next several years with a monetization strategy executives will announce in 2021. And beyond the extra revenue potential that remains difficult to estimate, the company may benefit from an attractive and free opportunity to raise its brand awareness, as influential broadcasters may leverage social networks to advertise their Zoom-based gatherings and events.

In addition, during the earnings call, Steckelberg confirmed Zoom's ambition of increasing sales and marketing and research and development expenses to fuel revenue growth. Indeed, the company's spendings couldn't keep pace with exploding revenue over the last couple of quarters, which resulted in enormous free cash flow, as you can see in the chart below.

ZM Revenue (Quarterly) data by YCharts

However, that underspending could lead to missed or reduced long-term growth opportunities. The result of these investments remains to be seen, but it shows management's focus on long-term growth instead of immediate free cash flow.

Besides, thanks to its strong profitability, the company accumulated a comfortable safety net of $1.9 billion of cash, cash equivalents, and marketable securities and no debt at the end of last quarter, which can be used to fuel its growth and expand its addressable market via acquisitions. For instance, Steckelberg expressed satisfaction in providing contact center capabilities via partnerships. But I wouldn't be surprised to see the company expanding its portfolio in the medium term with a contact center solution it could acquire or develop thanks to its large resources.

Zoom will also leverage several other growth opportunities thanks to its other products and partnerships. The potential of all these growth levers remains uncertain, but even if you assume flawless execution and strong growth, the stock looks expensive. Zoom's market cap corresponds to 46 times revenue, based on the midpoint of full-year guidance, which indicates phenomenal results are already priced in despite intensifying competition and no matter how the coronavirus pandemic pans out.

Thus, given Zoom's limited stock price upside potential even if growth opportunities materialize, investors should wait for a deeper pullback before considering investing in the high-growth communications specialist.

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Is There Still Room for Zoom Stock to Boom? - Motley Fool