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Asian members of Public Relations Network (PRN) are prepared to provide all-round support for participating nations of Regional Comprehensive Economic Partnership (RCEP) in regards of business development and investment.

Under the impact of COVID-19, demand for public relations solutions has risen to a new height. With all kinds of new normal in place, the ability to mobilize regional connections swiftly and to establish new game plans as a result of changing market demands are all crucial to enterprises.

PRN Asia Chapter is formed by profound local public relations (PR) agencies across Asia. With this tightly-knit network of PR experts, chapter members align to provide effective, efficient, and think-out-of-the-box solutions across the region. With all local teams on board, PRN Asia Chapter is well-positioned to offer hands-on and ready-to-deploy services, from media relations and digital campaigns, to event management and crisis communications to industries who will blossom as a result of the RCEP.

Ms. Belinda Chan, Chairperson of the PRN Asia Chapter, and Managing Partner of Creative Consulting Group in Hong Kong: The RCEP will drive the shift of economic engine to Asia. With our strong foothold in strategic locations across the region, we, together, represent a one-of-a-kind PR think-tank for enterprises that are drawn to tap into the market benefits.

I am proud that this RCEP partnership was signed at the ASEAN Summit hosted in my country Vietnam. I have high hopes in this partnership and expect that it will help many industries recover from the COVID-19 crisis, said Dr. Clra Ly-Le, Managing Director of EloQ Communications in Ho Chi Minh City. As a member of PRN Asia Chapter, we are proud to work with fellow members to deliver top-notch services for clients from countries coming from the RCEP, from market entry to well-rounded integrated marketing campaigns.

About Public Relations Network (PRN)Public Relations Network (PRN) is a global collective of like-minded, owner-managed Public Relations agencies providing consultancy and local support for international PR campaigns. PRN has affiliate agencies in Austria, Brazil, Canada, China Mainland, China Hong Kong, Czech Republic, Denmark, Finland, France, Germany, Greenland, Italy, Mexico, Morocco, Panama, Poland, Portugal, Singapore, Slovakia, South Korea, Spain, Switzerland, Taiwan, Thailand, the UK, the USA, and Vietnam.

About EloQ CommunicationsEloQ Communications is an independent communications agency that acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market. EloQ offers a range of marketing services, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. The agency values modernity, transparency, and flexibility, above all.

For more information about EloQ and its services, please visit http://www.eloqasia.com

Excerpt from:
The Public Relations Network (Asia Chapter) Proactively Responds to the Recently-Signed RCEP Amid COVID-19 Challenges - PR.com

This week Julia Lescht 23 and I had the pleasure to meet Will Harvey 22, founder of The Eating Club at Cornell University. As a current junior in the College of Industrial and Labor Relations (ILR), Havey was inspired to launch The Eating Club as an affordable option for college students for homestyle meals.

The Eating Club offers a subscription based food service that caters and delivers meals to students doorsteps. Every Saturday, Harveys mother and grandfather prepare a delicious meal in Rochester, which is then transported to a packaging area in Ithaca and sent out for delivery between 4 and 5 p.m. Each meal includes a main dish, a side, a cookie and a bottle of Fiji water. The clubs mission is to provide a sense of comfort and community for students by providing them delicious, warm meals during a time when in-person activities are limited.

Food is definitely a very communal activity, Harvey said. When you are eating food, normally, you are eating with other people. You are going out to eat food, and I think that the eating club provides that cool alternative of utilizing our digital resources and knowing that everybody is receiving the same meal on Saturday. Its almost this collective dinner thats happening across the entire membership.

Part of Harveys inspiration comes from his experience living in a fraternity house. Several Greek houses have chefs who provide students meals during the week and do not work on the weekends, leaving them to fend for themselves, which can be costly and inconvenient at times.

Ordering out was something that I was spending so much money on last year in particular. I would spend $25 on a Grubhub meal on a Saturday evening, Harvey said. Even if he was going out to eat, It was hard to get together a group of people and figure out what we wanted to eat, where we wanted to eat and how we wanted to eat. Most of the time when I was preparing myself food, I would just make a bowl of ramen and struggle in the cooking department.

So far, Harvey has successfully addressed this need because the club has 58 members and continues to grow; he has seen a 98 percent retention rate, demonstrating high customer satisfaction. Customers are also highly active on social media, which contributes to this virtual community at a time where meeting in-person is less socially acceptable and feasible due to COVID-19. For example, Nick Grazioso 23, who is Harveys fraternity brother, used his Instagram to promote The Eating Club.

[Harvey] started an Instagram page early on, and a lot of [the fraternity members and our friends] would share that on their stories so the rest of the Cornell community would hear about it. Luckily, that allowed people in other houses to join as well, Grazioso said.

The subscription costs $12 a week and includes a main dish, two or three sides, a frozen Fiji water for modified refrigeration, delivery fees and a complimentary Eating Club t-shirt. The first 50 members to sign up also received a sweatshirt. The Eating Club has cooked up many meals this semester, including chicken alfredo with green beans and a dinner roll, Korean beef with Cantonese egg noodles, chicken enchilada bake and fried rice with asian style pork tenderloin.

The team is my grandpa, my mom and me. Ive been doing all the marketing and accounting practices and the legal stuff, and thats similar to things Ive learned in the past from doing other entrepreneurial projects, Harvey said.

Harveys introduction to the food industry is a fascinating story. When he was 16, Wills grandfather gave him a hot dog cart for his birthday, explaining to him and his brother that they could either sell it or figure out how to get it up and running.

That summer my brother and I talked, and we asked why dont we do this? Were sophomores in high school and might as well, Harvey said. We got all the necessary permits and just started operating. Four years down the line and we had four different locations. They also transformed this venture into a successful catering business and ran concession stands for a local sports park.

From this experience, Harvey was inspired to help out the Cornell community. He recognized that many students waste money on fast meals that lack nutrition and flavor, and that Greek life communities often dont have house meals on Saturdays. Regardless of where students live on campus, COVID-19 has brought about unique challenges in accessing food. As a result, The Eating Club upholds the communal value in eating, as students across campus know that everyone is enjoying the same meal at the same time.The Eating Clubs final week this fall semester was Saturday, Nov. 14, but the club will be up and running come spring.

Sofia Siciliani is a junior in the College of Human Ecology. She can be reached at ssiciliani@cornellsun.com.

Julia Lescht is a sophomore in the College of Industrial and Labor Relations. She can be reached at jbl254@cornell.edu.

Read the rest here:
ILR Junior Provides A Sense of Home in a Time of Social Distancing - Cornell University The Cornell Daily Sun

With 2020, and its various challenges, now almost behind us, its high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead.

One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming up with new tools. The amount of innovation in digital marketing is astounding, and you get to experiment with new tools and processes every year.

And you probably should experiment,if you want to stay ahead of competition. In our industry, innovation and creativity always win over big budgets.

With that in mind, here are five innovative tools that you can try next year:

Visual content is key in social media marketing, with every brand now posting a combination of colorful images and videos to keep their feed fresh and engaging.

But if everybodys doing it, how can you stand out from the crowd and get your brand seen?

Try some new and innovative apps.

Beatleap was launched this year, so it's something new to play with. The app offers a new approach to video creation - using audio to create video content.

Beatleap enables you to create and edit videos by automatically matching songs with your video clips in seconds. Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. Its perfect for TikTok, but you can use it for any social platform.

Beatleap uses artificial intelligence to help you speed up the video creation process, while still enabling you to create something professional and awesome.

The app includes 1,000 professional songs to sync with your videos.

Do you know what most brands are missing these days? Visual consistency.

Most brands just publish visual content without ever giving it a second thought, yet the power of building visual associations should not be underestimated. Peoples minds are visual - we forget names but we remember colors and visual concepts.

Thats why maintaining a consistent visual identity (colors, logo elements, fonts, etc.) is so important in establishing and building a recognizable presence.

Venngage has a Brand Kit feature which saves all of your brand identity elements, and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.

Ive always been a huge advocate of social media listening, and Ive always said that its so much more than just spotting and helping unhappy customers. It's amazing to finally find a brand thats with me on that.

SentiOne uses artificial intelligence to take social listening to a whole new level -the tool helps you:

In other words, it collects, sorts and prioritizes data, as well as helping you (and your team)act upon that information by driving your response and outreach strategies.

Getting your CTAs right is key to maximizing your digital marketing success, and with Finteza, you can A/B test your CTAs to identify those that generate the most clicks and conversions.

The nice thing about the platform is that you're unlikely to require any tech help to set it up. Its very easy to create several remarketing campaigns and compare their performance.

Creating new content that truly helps and engages is always a challenge, be it for your blog or a social media feed you are creating that content for.

I use a variety of tricks and tools to avoid (or overcome) writers burnout, but Text Optimizer is the one that works most of the time.

The tool uses semantic analysis to generate a list of related concepts and questions on any topic you provide.

And in most cases it's an eye-opener - I run it each time I'm looking a quick update for my Facebook Page as it suggests related questions, and those always work well for triggering comments and discussions from my audience.

I love playing with new tools because they always offer you a new perspective on how to approach your target customers. When I'm stuck, I always turn to an alternative tool. When I need content ideas, I use tools.

Dont underestimate the power of tools. Not all of them will stick and stay with you for months or years, but it's still beneficial to try out new options on a regular basis.

Read this article:
5 Smart Tools to Boost Your Digital Marketing in 2021 - Social Media Today

When it comes to influencers in pharma marketing, companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient advocatesat least, according to data gathered by WeGo Health executives, who spokeon a webinar this week.

Its recent network survey found that only 14%percent of the WeGo users surveyed mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers. When it comes to branded pharma products, the survey was even more positive for patient influencers: 85% said they would be very or somewhat receptive to an ad from a patient influencer promoting a drug-related to the patients condition.

RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Still, there remains a perception that patients are selling out to pharma, and in fact, one virtual viewer texted a questionabout if WeGo could offer some "thoughts ontackling or mitigating the sellout complex?

WeGo often hears that question from pharma companies when they start to talk about a campaign, but the target audiencethe patientsdoesnt really feel the same way, CEO Jack Barrette said.

I think were at one of those places where the community has moved past the concern and pharma is still back there worried about it, he said.

That said, it is important to follow best practices to make sure patient influencer campaigns are authentic and trusted, he said.

The networks advice included tapping the patients personality to make sure the ads are in their voice, tryingto match the look and feel of the influencers own content, and not being afraid to mark the posts as advertising.

RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Of course, the most important part of pharma influencer marketing is finding the right person. Fight the urge to pick someone with a massive following just for the numbers, Barrette and his team said. Patients want to hear from other patients who are relatable.

Studies have even shown that "micro- and nano- influencers, while they have fewer followers, their engagement and trust among their communities is much higher than the mega- and macro-influencers, Laurel Netolicky, WeGos vice president of business development, added.

WeGos new influencer practice launched in July. While it had worked with patients and pharma on sponsored ad efforts previously, the co-created content now also appears on eachinfluencers own channels.

RELATED: WeGo Health launches new platform to connect pharma with social media influencers

For those concerned that micro-influencers' circles of followers might be too small and potentially only reach limitedaudiences withthe pharma content, WeGo countered with its methodology that distributesthe content wider by targeting similar users and building lookalike audiences.

The reach is less important than the trust, the authenticity and transparency, Barrette said, adding trust is your ultimate [key performance indicator]with your audience, but its also your ultimate weapon when it comes to bringing the influencer voice to your programs.

Read more here:
Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says - FiercePharma

But these challenges seem unlikely to dissuade other Chinese tech companies from following TikToks lead, says Lin. I do believe Chinese companies will become even more ambitious and stronger in the coming years, he says.

He also expects these companies to increase their global ambitions: since the Chinese domestic tech market is highly saturated, with strong levels of competition, they may see more opportunities coming from the overseas market.

Changing Western tech

Already, the way Chinese-launched apps interact with users, and the services they offer within the apps, are influencing Western platforms. One example: the superapp.

In China its very common to become a superapp, where you do a lot of different things within the same app, says Fabian Ouwehand, founder of Many, a Dutch social marketing agency that advises companies and influencers on how to use TikTok and its Chinese version, Douyin.

Perhaps the most popular combination? Social media and commerce. In China people are used to the commercialised version of social media entertainment, and do a lot of ecommerce and business through their apps, says Lin.

On Douyin, for example, users can buy products directly from the app as they watch the shortform videos that creators post onto the platform something TikTok in the West is mimicking through the introduction of integration with online shopping platform Shopify, launched in October 2020. WeChat, which is often described solely as a chat app, is far more: its also a payment platform and a way to keep up to date with friends.

The reason superapps have become so popular in China is simple, says Zhao. People feel its really convenient to have every part of their life organised by social media platforms and superapps, she says. From shopping online to hailing taxis, socialising with friends and meeting up with strangers, everything you can do within one app.

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How China could shape the future of technology - BBC News