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The recent report onGlobal Social Media Integration Market Research Report 2021 comprises a comprehensive investigation Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status, enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends, regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemics push this industry transformation and reform. The key regions covered in the Social Media Integration market report are North America, Europe, Asia Pacific, Latin America, Middle East and Africa.

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Top Manufacturers: Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Solutions, Media Integrations LLC and Others.

Types:-

Social CRMSocial Marketing AutomationOthers

Applications:-Large EnterprisesSmall and Medium-sized Enterprises (SMEs)

Market Scope:

The Industry sets out tendencies that affect various subsidiary industries. Therefore, the Global market has ruled for being one of the leading revenue generators over the past several decades. This industry has challenged every economic disruption and withstands the test of time. Though this could benefit to motivate new market players in the Global industry, the preference for product development and novel procedures could assist new participants in obtaining a stronghold.

Segmental Analysis:The report has classified the global market into segments including product type and application. Every segment is evaluated based on share and growth rate. Besides, the analysts have studied the potential regions that may prove rewarding for the manufacturers in the coming years. The regional analysis includes reliable predictions on value and volume, thereby helping market players to gain deep insights into the overall industry.

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Social Media Integration Report divided into 12 Sections:

Segment 1, To describes the objectives of Social Media Integration market, overview, introduction, product definition, development aspects, and industry presence;Segment 2,analyze the market based on key players, their market share, sales volume, company profiles, Social Media Integration competitive market scenario and pricing structure from 2015 to 2019;Segment 3,analyzes the Social Media Integration market at a global level based on market size and sales ratio from 2015 to 2019;Segment 4, 5, 6 and 7,explains the Social Media Integration market at the regions and sub regions level based on product type, applications, revenue analysis;Segment 8 and 9,states the industry overview during past, present and forecast period from 2019 to 2025;Segment 10 and 11, portrays the market position, Trends, plans, Development opportunities based on regions and sub-regions, type and application in detail for a forecast period of 2020-2025;Segment 12,of research covers the details about industry manufacturers, trader, marketing channels, dealers, distributors, consumers of Social Media Integration.Final Segment describes the report conclusion, appendix and data sources.

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Original post:
Social Media Integration Market Global Demand and Latest Technology 2021 to 2026 KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper

Brand-building while driving direct response can sometimes be difficult to match-up, as you look to maximize immediate sales, while also establishing your brand presence.

Should you focus more on one or the other element -or is there a way to effectively establish your brand, and build your online audience, while also staying focused on immediate conversions?

According to Facebook, this is a common challenge that brands face:

"Many advertisers today struggle to balance short-term sales activationwith long-term brand growth. And while both are critical to marketing success, traditionally these strategies have been viewed as distinct. Often performance marketing/DR and brand teams are in their own silos, with their own budgets and their own distinct - and perhaps conflicting - goals and priorities."

But the two goals don't have to operate in isolation. To provide more insight on this, Facebook recently conducted a study of 35 campaigns, with 34 advertisers across 10 verticals, in order to glean best practice tips on brand-building, in conjunction with direct response.

As you can see here, Facebook says that the key to driving brand awareness through direct response campaigns lies in optimizing campaigns for mobile.

"Advertisers who build creative assets for mobile experiencessee better performance across areas such as brand awareness, brand familiarity and ad recall."

Given the high usage of Facebook's apps on mobile devices, this makes sense, in terms of grabbing attention with your campaigns. But effective branding, in particular, requires a dedicated effort, which is critically important to note.

"In the study, 57% of the brands saw brand awareness uplifts for their competitors as well as for themselves. A key reason for this was lack of branding: In the absence of a distinctive, recognizable and mnemonic visual ID, the entire product category was lifted. In other words, failing to showcase the brand identity benefits the most salient brand in the category more often than not."

So when you're creating campaigns focused on product, if you do share an effective ad, that will likely benefit your competitors as well, unless you're effectively branding your content. That's why the above note on strong branding is important - establishing your brand identity early on will help create brand recognition, while using an established color palette or presentation format will further distinguish your business from others in your niche.

This is an important, valuable note for your campaigns. It may seem like up-front branding is not as important, but the logic here makes sense. If you highlight your product benefits, without branding, you're essentially running a product ad - but if you want to build your brand, you need to also be working to establish that identity - and you need to do so early, in order to maximize that linkage.

These are some good tips to keep in mind, and the notes on brand-building in line with DR will provide further strategic considerations in your planning.

You can read Facebook's full "value of performance branding" report here.

Go here to see the original:
Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns - Social Media Today

Over the next two weeks, well be publishing a series of interviews with thought leaders from a number of industries about the impact of COVID-19 and more importantly the improvements they expect to last well into the future. Get to know Post-Pandemic America.

On International Womens Day this year, Burger King made a colossal blunder. The fast-food burger chains UK Twitter account tweeted: Women belong in the kitchen. But surprise! They werent actually using the misogynistic phrase in its typical misogynistic usage on a day to celebrate women, it was just an attention-grabbing slogan to unveil a new initiative created to get more female chefs in restaurant kitchens (Get it?). It can be assumed the tweet and campaign were meant to garner much more praise from the internet for being so clever and witty, and Burger King did in fact go viral, just for all the wrong reasons.

The incident prompted some Twitter users to reflect on how brands now present themselves on social media. Brand Twitter has had an interesting trajectory. As Vulture wrote back in 2019, In the beginning, Brand Twitter lagged behind internet culture But as marketers started hiring people who were Extremely Online, it caught up. Tweets became more self-aware and ironic, which led to increased visibility as well as criticism. At first, seeing semi-serious brands engage in memes and say weird shit online was somewhat shocking and genuinely funny, with some companies like Wendys gaining reputations for savagely roasting people online. But as brands continued to try and relate to us consumers, the novelty wore off. Brands attempting to capitalize on current memes simply became cringe and eye-roll-inducing, so much so that memes like silence, brand were used in response to brands pandering.

With the emergence of TikTok and its success exacerbated by a global pandemic that kept people stuck at home and mindlessly glued to their phones, brands have started to move their relatability efforts onto the video-sharing app where a generation with rising purchasing power spends most of their time. And hey its not all cringe. Some brands and organizations like the NBA, Chipotle and Target are actually creating appealing, on-trend content that doesnt immediately make you want to gauge your eyes out.

Target, for example, utilizes an already popular TikTok trend: shopping hauls and product recommendations. Much of Targets TikTok account, which has over 800k followers, consists of popular TikTokers shopping at Target and highlighting items you need. Fast-casual Mexican restaurant chain Chipotle has also found success on the app, becoming the first restaurant brand to break 1 million followers and 20 million likes. Like Target, Chipotle uses well-known TikTokers to promote the brand and manages to capitalize on current TikTok trends without getting all, How Do You Do, Fellow Kids?

We avoid coming off as trying too hard because we always strive to be a first mover. If we see a trend brands have already activated on, we will hold off on inserting ourselves into the conversation, explains Tressie Lieberman, Vice President of Digital Marketing and Off-Premise at Chipotle.

Chipotle was one of the first companies to start utilizing TikTok as a social marketing tool, and Lieberman says this has allowed the brand to experiment on the platform and build relationships with other TikTokers. Now, the video-sharing app is Chipotles biggest social platform with more than 1.5 million followers and 27.4 million likes.

When the pandemic shifted consumer behavior, Chipotle built brand awareness with campaigns ranging from free delivery to TikTok digital menu hacks. Lieberman says the brand found success in recipe-type TikTok videos, unsurprising considering the pandemic has revealed TikTok to be an arbiter of kitchen trends. Now-viral TikToks explained how to make Chipotles corn, guac and white rice with ingredients you have at home. Weve focused on making these recipe videos feel native to TikTok by integrating unexpected twists like narration or low-fi animation that resonate with TikTok users and allows us to engage with fans in a fun way, says Lieberman.

TikTok also played an integral role in bringing Miley Cyrus go-to Chipotle order to the Chipotle menu back in December. TikTok users began an If Miley Cyrus comments, Ill do something challenge that the brand moved swiftly on. We created our very own If Miley Cyrus comments, well make a Miley burrito in our app video. Miley immediately commented her favorite order and the Guac Is Extra But So Is Miley Burrito became an official limited-time menu item, says Liberman who adds that the collaboration and announcement generated more than 500,000 social engagements and 1.4 billion earned impressions.

Lieberman also notes that Chipotles social presence and influencer partnerships are leveraged to drive culture and build brand affinity among Gen-Z.

We prioritize Gen-Z as our target audience because we know they dictate social trends and have rising purchasing power.

To say Gen-Z and TikTok dictate trends almost seems like an understatement. Viral TikToks have sold out entire skincare lines, makeup products and pairs of leggings. There are popular TikTok accounts solely devoted to reviewing and recommending Amazon products. Some brands are even now noting a products TikTok virality in its item description. To not be on TikTok is simply a bad marketing strategy, and its no surprise every time I open the TikTok app, there is more and more sponsored content on my feeds.

There is still time for brands to muck this up and for Brand TikTok to become something we all roll our eyes at, but for now, it seems many companies have taken into consideration the style of content that works best on TikTok, and its working. As long as TikTok sustains its immense influence over trends and consumer goods, more brands will undoubtedly start to pivot their digital marketing strategies towards the video-sharing app. If anything, though, post-pandemic will certainly see companies taking more risks when it comes to their social strategies, whether internet users like it or not.

The attention economy is competitive with brands vying for consumers time and engagement against countless creators, media outlets and digital activities, says Lieberman. To break through the noise, brands must be more willing to invest in social and experiment on new platforms.

See the article here:
Is TikTok the Future of Digital Marketing? - InsideHook

Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success?

Personal branding is the process of marketing yourself, and your career or business, in order to attract relevant opportunities. Marketing, in this context, means getting people to know, like and trust you, so that they'll eventually want to work with you or buy from you.

Content marketing,on the other hand, is the strategic process of creating and distributing content to attract a targeted audience. And on LinkedIn, your content strategy has a huge role to play in successfully building your personal brand.

So what does this mean for you?

With your expertise, and your drive to create relevant, useful and engaging content, you'll be on your way to building a powerful personal brand that'll give you "permission" to monetize your expertise using LinkedIn features.

In this post, we'll look at seven content marketing strategies and tips that'll help you boost your personal brand on LinkedIn.

Let's get started.

The thing that will differentiate you from everyone else on LinkedIn is providing super-valuable content, that people simply cannot resist.

Im talking about providing learning and networking opportunities that are relevant and useful to your network,that people will be willing to spend 10 or 30 minutes -or even an hour or more - consuming your content or joining your event.

Now, you can easily host LinkedIn Live if you have access to it, or maybe organize free webinars that offer value to your target audience. You can also leverage LinkedIn Event Pages to promote your events, and get people to register.

For example, in February, I hosted a LinkedIn Local Philippines - 2nd Virtual Panel Discussion through VB Consulting and invited speakers to share their insights with the audience.

And in January, I launched a free on-demand video series to help those who would like to use LinkedIn to land a job during the pandemic.

Here are some examples of highly valuable content that you could give away to or share with your LinkedIn network:

Instead of simply sharing any existing content that you've created for your general audience, try creating exclusive content for your LinkedIn network. After all, if you've been highly strategic in building your professional network on LinkedIn, they will mostly be your target market.

Industry influencers are influencers for a reason: People follow them.

Building relationships with influencers and mentioning them in your posts can help boost your visibility on LinkedIn - here are some examples:

Peter Brace mentions Amy Edmondson and Timothy Clark, among the pioneers in the field of psychological safety

Raymond Domingo mentions Robina Gokongwei-Pe, a highly reputable entrepreneur and President/CEO of one of the largest multi-format retailers in the Philippines

Anda Goseco mentions Marcia Reynolds, an Executive and Leadership Coach based in the US

Peter, Raymond and Anda didnt really talk about themselves in their posts; instead, they talked about the influencers they mentioned.

So what can we learn from these posts? If youre making this type of post, remember to make it about them,the influencers,not about you.

While expanding your reach on LinkedIn by mentioning influencers who engage with your post is a good strategy, another strategy that works is the opposite -this time, if you already have a huge network, why not leverage your network to help others build their LinkedIn presence?

This is a win-win strategy. You win because you expand your reach to other peoples networks, and they win because they also become visible to your network. It also helps you build a strong community on the platform.

I've been using this strategy in one of the longest-running initiatives that I started in 2018 -the Top 100 Filipinos to Follow on LinkedIn for Inspiration and Learning.

This is not just about recognizing people who are actively sharing content on LinkedIn, but also about encouraging more people who are new to the platform to become more active on LinkedIn.

When youre on LinkedIn, being aware of, and sensitive to what is happening in your community is important.

This proved to be a super valuable tip when the pandemic began in 2020.At that time, people were losing their jobs, employees were forced to work from home unprepared, companies were turning to their business continuity plans, and the general public was forced to stay home.

Here in the Philippines, the first lockdown was declared on the 2nd week of March in 2020. With this context in mind, you cant be posting content as if everything was business as usual - you need to revise your content plan to ensure you remain useful and relevant.

And during these challenging times, showing empathy in an authentic post can go a long way.

In this post below, Edward Musiak, an Australian who lives in the Philippines, posted about his experience during the early lockdown period in Manila.

Although Edward usually posts about sales and mental health, which are his expertise and advocacy, this post was unusual,but because he felt the need to share his insights about what he had been experiencing, as well as what he had seen others doing as a result of the lockdown in Manila, he posted about it.

As you can see, this more personal, insightful, empathetic update gained huge traction on LinkedIn.

Talking about our successes is easy, but bringing up failure is hard. And what Ive learned on LinkedIn is that if you truly want to build a personal brand that will resonate with people, and that will get people to want to know more about you, to like you for who you are and to trust you for showing up, then you have to embrace vulnerability.

Being vulnerable means giving yourself permission to be yourself, and showing up when you have to.Being vulnerable also means showing up to your network as a relatable person who is not perfect, not all-knowing, and not worried about being judged by others.

Vulnerability builds connection, and connection builds trust. That trust is the one thing you need to create more opportunities for yourself and for others.

One of my most valuable posts of all time,in terms of the number of leads generated by a single post,remains to be this post where I shared how I was rejected by LinkedIn in 2015 when I applied at LinkedIn Singapore:

When was the last time you shared your story on LinkedIn?

One of things I've learned through the years is that people on LinkedIn either know what they want to achieve through the platform, or they dont know at all what they want to achieve.

Although it may seem like the ones who know what they want to achieve would be more successful on LinkedIn, I've learned that this is not always the case.

Many times, those whose top goal is to generate leads for their businesses are too focused on the goal of selling so they end up operating with a wrong mindset, thinking about what they can get in terms of immediate leads or sales.

But LinkedIn is not a place where people want to hear sales pitches all the time -LinkedIn is a place where people engage with other people who provide valuable content, and whose stories resonate with them.

And guess what -the more you share who you are, the more people gravitate towards you.And that means more opportunities for you to start conversations, and build meaningful business relationships.

In this post below, Peter openly shares a part of who he is that makes him different -a lifelong learner who entered university in his 50s, and finished his Ph. D. in his 60s:

What most people dont realize is this - knowing and being yourself is a free, tried-and-tested way to increase your reach and attract like-minded people on LinkedIn.

Peter wasnt sure at first if this post was "appropriate" on LinkedIn, but posting it anyway led him to the answer:

Being who you are, and sharing what makes you different, indeed, can have a place on LinkedIn.

7.Reshare your top-performing posts

Your top-performing posts performed well for a reason. Maybe they resonate well with your audience, or perhaps you posted it at the right time, when your network needed to read it the most.

Reposting your top-performing posts will not only ensure you get a lot of views and reactions (again), but it can also help you capture a whole new audience. Don't just post and forget, keep a record of your top-performing posts, and when the timing is right, go ahead and repost them.

In my case, I repost my top-performing content at least after 3-6 months. And they work like magic each time.

Below is an all-text post I shared in March 2020. This post reached over 97,500 people, and garnered almost 2,000 reactions and 81 comments.

The same post at the time was trending in #personalbranding:

I shared this post again this year. Here's the same post I just reshared three days ago (March 19, 2021):

And according to LinkedIn, this post garnered Top 1% engagement on the platform:

By creating content that resonates with, and engages your target audience, you can attract the right people that you would like to do business with. But of course, it takes a lot of time and patience, as well as a willingness to strategically curate and create content that adds value to your network and permits yourself to be authentic.

Try using these seven tips to take your LinkedIn presence to the next level.

See the original post here:
7 Posting Tips to Help Boost Your Personal Brand on LinkedIn - Social Media Today

Social media remains a double edged sword and needs skillful wielding.

By Piyali Chatterjee (Konar)

Traditionally, the role of marketing has always been about defining and introducing the brand to the customer. Today, customers are self-empowered, have unlimited access coupled with information, and are more discerning. Customers are no longer relying solely on advertising of the brand; in turn marketers are required to increase their capacity from just defining and managing the brand to also focusing on strengthening the customer-brand relationship.

It has become vital for marketers to not just understand the business, but to also understand how brand value can be delivered via customer experience. This shift has led to customer experience (CX) becoming critical to the ultimate success of an organisations marketing strategy. The pandemic has certainly changed the Customer Experience (CX) landscape. The change in CX is reflecting in what customers value, how they want to interact with the brand, and what they expect as benefits for their loyalty.

Marketers today are embracing technologies such as AI, ML, Robotics, Algorithms, etc. to ensure a superior customer experience. These tools allow brands to;

Gather and analyse social, historical, and behavioral data about customers to gain a better understanding of the customers Offer better customer service Commence digitally customer self-service tools Eliminate some of the pain points in the customer journey.

Driving Personalisation with Intent:

Brands ahead of the CX curve are driving personalisation with the intent to provide greater value to customers in terms of time savings, effort, and a better product-service fit. When there is intent, the personalisation drives customer loyalty and retention. The 2021 NPS DIGIPAY study conducted by Hansa Research puts Amazon Pay as the leader as far as Net Promoter Score (NPS) is concerned along with MobiKwik and ICICI Pockets. Market leaders like Paytm, PhonePe, Google Pay score much lower. Net Promoter Score is a trusted customer loyalty metric used by brands to measure the health of customer relationships. Amazon Pay has all the components such as easy gauging of instructions for usage, ensuring the drive of personalisation with the intent of ensuring quick and seamless transaction. The fact that the user already has established trust in the Amazon brand having used it all these years helps Amazon Pay in making inroads into creating the right CX for the customer thus boosting its NPS.

Measuring and Managing Social CX:

Social media is no longer a place just to send out information. It is emerging as a highly interactive channel between the brand and its customers. It is key to driving customer experience on the brands social media platforms through consistency, responsiveness, and transparency. Marketers need to recognise that Social media is now a valuable customer support channel and also a vital listening tool for insights. Mobikwik in recent times has faced backlash because of a rumored charge on dormant accounts being levied on its platform. Mobikwik was quick to take stock of the situation and put in corrective measures to reach out to irate customers who wanted to disengage from the platform.

Social media remains a double edged sword and needs skillful wielding. It can however play a pivotal role in enhancing the CX of a brand manifold if used well.

Include Focus on Empathy and Personal Safety to remain relevant and connected to the customer:

The new normal warrants, brands focus on being more empathetic to customer needs. This pandemic has resulted in organisations demonstrating generosity by having flexible processes, listening to customers better to resonate with them at an emotional level. Personal safety is another critical element and is now a basic expectation in the minds of the customer e.g. mobile and contactless pickup or check-in options and it is here to stay. The sudden explosion of digital payments across the country has been massively aided by the need to go contactless. QR codes at every vendor including the bhel puri wala and the kirana store has helped digital payments gain massive traction. This is in turn has helped the local vendor showcase empathy towards his customers need to stay safe during the pandemic and also helped the CX of the digital payment brand that facilitates quick and seamless exchange of money.

Keeping Human Customer Support accessible, while digitising:

While self-service tools have huge advantages in terms of costs to organisations, the human touch is still very essential in helping build trust in the mind of the customer. The value of being able to connect with a person when there is a concern or a special situation should not be undermined. Marketers need to create frictionless paths to contact their human support team. Inability to do so could lead to customers defecting in the long term. Tata Sky, a popular DTH brand of Tata is known for its great customer support. The customer service person from Tata Sky always makes sure to address all queries and assist the customer in making sure that the service runs without any hindrance. This in turn means that Tata Sky would still score high on CX and also retain the customers trust. This helps the brand in keeping a customer base that is currently disrupted by the rise of OTT platforms.

Surprise customers to delight:

Today, engaging customers is one of the challenges being faced by all brands. One great way of engaging customers is through the element of surprise. This can be a single big surprise or a steady stream of small surprises that build over time. It can be used successfully to make customers start generating positive word of mouth;After the last test in the Australia vs India test series and post Indias nail biting win in the last test at The Gabba Zomato did a spot promotion using its social media platforms to celebrate the same. Coupon codes like PANT and THE GABBA were promoted which afforded the customers to get sizable discounts on their orders that evening. Zomato was thus able to be topic relevant, showcased how cool it was and scored big points on CX by getting a cricket mad nation to flood its platform with orders to celebrate the win. This was a great example of how customers can be pleasantly surprised into using a product and generating great CX.

The author is SVP of Hansa Research (CX Vertical). Views expressed are personal.

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Read the original here:
Trends in marketing that drive customer experience - The Financial Express