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DUBLIN, Jan. 14, 2021 /PRNewswire/ -- The "Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market.

Major players in the advertising agencies market are Dentsu Inc., WPP PLC, Omnicom Group Inc., Mayple and Publicis Groupe.

The global advertising agencies market is expected to decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of -0.12%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $418.3 billion in 2023 at a CAGR of 6.48%.

The advertising agencies market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in newspapers, radio, television, websites and social media sites. The advertising agencies market is segmented into TV, digital, print, OOH (Out-of-Home Advertising), radio and other advertising services. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the advertising agencies market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In July 2018, Dentsu Inc., a company that offers marketing, event planning, event promotion, advertising planning, and other services, announced the acquisition of 100% stakes in Global Mind for an undisclosed amount. With the acquisition of Global Mind, Dentsu Inc's global network brand iProspect will align with Global Mind. The merger will add significant scale to iProspect Argentina as well as contribute key capabilities to the company's operations in Latin American markets. Global Mind is a full-service, cross-channel agency contributing to online and offline creative ad production, media planning and buying, digital paid search, display, social media management, SEO, programmatic and data & analytical services.

The advertising agencies market covered in this report is segmented by mode into online advertising; offline advertising. It is also segmented by type into TV; digital; radio; print; out-of-home (OOH); others and by end-user industry into banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; media & entertainment.

The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost to hire an advertising agency could vary anywhere from $95 to $225 per hour depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, such high costs associated with hiring an advertising agency is likely to hinder the growth of the market over the forecast period.

The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of May 2019, according to a survey, 47% of advertisers are currently using artificial intelligence for audience targeting. It has been reported that several companies are focusing their AI capacities to streamline their sales process, sorting out "hot" leads from "cold" prospects, cutting sales lead considerably, and improving sales productivity.

An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to the Global Digital Ad Trends report published by PubMatic, a digital advertising technology company, the US digital ad spend in 2019 was around $129.3 billion, constituting 54.2% of total spending ($238.56 billion).

This shows that the US digital ad spending surpassed traditional media spending. Consumer Cellular, an American postpaid mobile network operator, spent under $100 million on advertising in digital, print, and national TV in the year 2019. The retail industry has the highest percentage of total spend on advertising. Therefore, the rise in advertisement spending is predicted to fuel the demand for the advertising agencies market.

Key Topics Covered:

1. Executive Summary

2. Advertising Agencies Market Characteristics

3. Advertising Agencies Market Size and Growth 3.1. Global Advertising Agencies Historic Market, 2015 - 2019, $ Billion 3.1.1. Drivers of the Market 3.1.2. Restraints on the Market 3.2. Global Advertising Agencies Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion 3.2.1. Drivers of the Market 3.2.2. Restraints on the Market

4. Advertising Agencies Market Segmentation 4.1. Global Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4.2. Global Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4.3. Global Advertising Agencies Market, Segmentation by End-User Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

5. Advertising Agencies Market Regional and Country Analysis 5.1. Global Advertising Agencies Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion 5.2. Global Advertising Agencies Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/55end6

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Global Advertising Agencies Market Report 2020: COVID-19 Impacts, Growth and Change - Market is Expected to Recover and Reach $418.3 Billion in 2023 -...

Given the lockdowns that kept most of us at home throughout much of 2020, it likely comes as little surprise to learn that gaming saw a huge surge in popularity, as people sought alternative forms of entertainment and connection.

But the scale of that growth is fairly amazing. Last week, Facebook shared its latest insights into the growth of gaming that it saw throughout the year, including a 50% increase in mobile gaming in the UK. And this week, Twitter has shared its latest data on the rising gaming discussion on its platform.

As per Twitter:

"For the first time ever, there were more than 2 billion Tweets about gaming throughout the year. This is up 75% from 2019, with a 49% increase in unique authors."

A 75% jump in gaming-related discussion. That, as noted, makes sense in the context of the COVID-19 lockdowns. But even so, at such scale, you can absolutely expect gaming to become a more habitual, formative element of connection, particularly for younger audiences, even once we're able to go back to a level of normal in the wake of the pandemic.

In terms of specific topics, 'Gaming' in general was the leading point of interest, but it's also worth noting the rise of eSports, and the specific games getting attention.

Twitter also that Japan - Twitter's second-biggest user market(behind the US) - lead the way in gaming discussion:

It's interesting, too, to note the rise of gaming culture, including events:

Gaming events are now big business, and they provided an even more significant connection opportunity amid the pandemic, with the biggest events seeing millions of viewers tuning in from around the world.

Their growth and popularity also underlines the legitimacy of eSports as a genuine rival for traditional sports in terms of fan engagement - which also relates to eSports stars, who are now becoming major celebrities in their own right.

The numbers once again underline the important role that gaming now plays in online culture, and its capacity to fuel communities of passionate, like-minded users. Indeed, five of YouTube's top ten channels of 2020 were also gaming related.

That means that marketers need to be paying attention to gaming, and gaming culture, as a means to connect. And even if it doesn't seem like an ideal fit for your brand, there are rising opportunities for in-game marketing which could present new avenues for branding to link into this growing segment.

Indeed, Pokemon GO just announced a new collaboration with The North Faceon digital clothing for your in-game avatars, which Snapchat is also working on for its Bitmoji characters. Expect more in-game, interactive tie-ins like this, as well as digital billboards and other connection opportunities that could provide new ways to link into the gaming cohort.

Because gaming is only going to grow, and become more influential over time. Ask any young YouTube viewer who their favorite creator is and they'll likely refer to a gaming streamer.

This is a key market segment to watch, and to consider within your broader digital outreach plans.

You can check out Twitter's full 2020 Gaming Tweets overview here.

See more here:
Twitter Reports 75% Increase in Gaming-Related Tweets in 2020 - Social Media Today

While the full economic impacts of COVID-19 still unclear, and are likely to keep expanding for some time yet, the bottom line is that, right now, many, many people, in many regions across the world, are without jobs, and getting as many of them as possible back into work will be a key focus to help re-build societal structures in the wake of the pandemic

That will be a massive task, and while the gradual roll-out of vaccines will re-open a range of new opportunities, and spark new growth, it's also important that those looking for work have some guidance as to the key areas of demand, to help them refine their skillsets in-line with market need.

Which is where LinkedIn is looking to help. Using its unmatched database of professional insights, LinkedIn has this week announced that it's launching a new report to highlight emerging opportunities.

As per LinkedIn:

"To support those millions of job seekers, were changing LinkedIns Emerging Jobs Report - our annual report identifying trends over a period of five years - to focus on where the opportunity is right now. The new 'Jobs on the Rise'list features the 15 fastest-growing job trends from 2020 and the skills you need to land those jobs."

The new, interactive report includes a range of insights into the key roles in demand, including job titles, core skills, salary ranges, and more.

The listings also helpfully include insight into how many of the roles in each category can be conducted remotely, aligning with the rising WFH shift.

In addition to this, LinkedIn's also looking to provide relevant training opportunities to help people re-skill as required:

"Based on the millions of professionals who got hired last year, today we identified the top five hard and soft skill coursesthey watched before landing their new role, and made them all free."

LinkedIn has made a range of LinkedIn Learning courses available for free over the past year in response to the pandemic, and by further extending such access, it could help to make the platform a more critical provider of professional education and career development, aligning, again, with rising market need.

Looking at the latest list from a digital marketing perspective, it's good to note that 'digital marketing professionals', 'digital content creators', 'user experience professionals', 'data science specialists' and 'artificial intelligence practitioners' make the cut of in-demand roles.

Of course, this is based on LinkedIn data, so it makes sense that organizations in these areas would be more actively looking for employees on the platform, but it does show that your skills are in demand, and it's worth keeping up to date with the latest (by, say, reading Social Media Today) to stay on top of changes and shifts.

It's a good initiative, and another step in LinkedIn's broader effort to position itself as the key platform for professional and career development, using its massive database of professional insights to show the way forward on potential advancement and opportunity.

No platform has ever had more information on this front than LinkedIn, and it continues to develop new ways to use its data to help people find the best way forward - which, over the next 12 months, will be increasingly important.

More here:
LinkedIn Launches New 'Jobs on the Rise' Report to Assist in Economic Recovery - Social Media Today

Los Angeles, CA / November 2020Marketing communication has greatly evolved with the turn of the century. Gone are the days when marketing was a one-way street. With the emergence of the digital space, marketing has become an open conversation between brands and their customers. On a mission to help companies engage their audiences, AK Digital was built to assist clients navigate todays cutthroat social media marketing industry.

If youre on TikTok, youve probably heard of Kaansanity! His real name is Aakaanksh Autade and with just over 3.8 million followers on the app, hes hard to miss! Coupled with his large TikTok presence, he also runs a marketing agency named AK Digital where he has worked with tons of clients around the world.

AK Digital is reshaping the digital landscape with its innovative and practical solutions, tailored to fit various markets from all walks of life. The company generates thousands annually through its diverse clientele and AK Digital caters to various social media management and digital marketing needs, including Facebook ads, paid traffic, and lead generation.

AK Digital has been pivotal to the success of some of the worlds largest e-commerce companies and multiple online ventures. Over the years, the company has created engaging advertising campaigns for Grammarly, Chegg, Amazon, Public, Bartlebys and more! Known for its strategies in establishing paid traffic for its clients on social media, AK Digital has allowed brands to sail a cut above the rest. The company primarily utilizes Instagram, Facebook, and TikTok (one of the fastest-growing platforms today) for implementing its strategies.

We provide results-driven social media marketing services and work closely with marketers every step of the way to integrate social media as an essential business practice, remarked AK Digital CEO Aakaanksh Autade. Furthermore, the company believes that social media is the essence of modern marketing, recognizing its role in bridging the gap between consumers and brands and the ability to connect people anywhere in the world. If brands want to be relevant to consumers, they must take a social media approach to marketing communications, added the CEO.

As a child, I always wanted to work for myself. I loved the world of entrepreneurship and took part in reselling, dropshipping, stocks, and web design, shared Aakaanksh. He began by learning the ropes of Facebook ads before finding his niche in e-commerce and social media marketing. Today, Aakaanksh is furthering the cause of social media marketing through AK Digital.

Asked if AK Digital has some tips for emerging online businesses, Aakaanksh shared that an entrepreneur should first find an excellent market to establish ones niche and build a business model around it. Second, one should focus on what the customer wants. Its important that all of your energy goes into the customer experience, said Aakaanksh. Next, a good entrepreneur should always know their competition. Keeping good records is also on his list, highlighting organization and accountability. Lastly, Aakaanksh shared that one should be persistent in business to succeed.

Take every opportunity as a learning experience, shared the CEO. On top of managing AK Digital, Aakaanksh Autade also takes time to grow further by building a non-profit company called Snap-Tutors, focused on bridging the gap between students and the opportunity to learn amid these trying times. The CEO noticed how students were struggling because of the lack of a one-on-one classroom setting and Snap-Tutors not only allows them to learn but also provides meaningful volunteering opportunities.

Learn more about AK Digital on its website.

Company Name: AK Digital

Email: aakaanksh.business@gmail.com

Phone Number: 408 888 9662

Website: http://www.aakaanksh.com

Instagram: @kaansanity

TikTok handle: @kaansanity

Published January 1st, 2021

Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.

Read more:
AK Digital and the Kaansanity Brand Highlight the Importance of Social Media in Marketing Communication - Influencive

After his company, XX Artists, raked over $1 million in revenue in 2019, 2011 McNary grad Kyle Kuhns ended 2020 by being named to the Forbes Top 30 under 30 list of entrepreneurs who are transforming marketing and advertising.

Kyle Kuhns was named to to the Forbes Top 30 under 30 list (Submitted).

When Kyle Kuhns graduated from McNary High School in 2011, he was unsure of what he wanted to do with his life.

Now, Kuhns is founder and CEO of XX Artists, one of the biggest marketing agencies on the west coast, representing names such as Robinhood, Brie Larson and Jennifer Hudson as well as YouTube, Lilly Singh and NBC Universal.

After the company raked over $1 million in revenue in 2019, Kuhns ended 2020 by being named to the Forbes Top 30 under 30 list of entrepreneurs who are transforming marketing and advertising.

It's a huge honor. I feel like it's a reflection of my team more than anything else and it's definitely beyond what I ever imagined in this realm, Kuhns said.

XX Artists is a boutique digital marketing agency located in Playa Vista, CA. that provides social marketing services. Their goal as a company is to be an extension of their clients' teams, creating community through content and executing strategies that bring brands to life on the internet by delivering tailor-made, end-to-end digital marketing campaigns.

Kuhns has also expanded the platform to include business verticals such as social marketing, creative services, talent partnerships and music digital.

Even after three years, Kuhns still has moments of being starstruck by a number of his clients.

It's a bizarre feeling to represent people that you are huge fans of but it helps me do my job better. Everyone we work with is a normal human like anyone else, Kuhns said. I'm grateful that I have a staff that helps these people elevate themselves and their brand.

After graduating from McNary, Kuhns planned on going the collegiate route, attending Chemeketa Community College for two years, then transferring to Willamette University after receiving a partial scholarship. But after a year at Willamette, Kuhns decided that he needed to change things up. His plan was to take a year off school and live in Los Angeles to figure out what a possible career would look like.

Kuhns eventually got the opportunity to work as an executive assistant to the CEO of Le Chef Costumier, a costume company in Southern California. Alongwith being in charge of projects and contract management, Kuhns also did some marketing for the company, and discovered that he had a gift.

Even though I had never really thought about marketing as a career, I realized that there was something here. Im good at it and I enjoy it, Kuhns said.

Kuhns began to take one to two days per week to start marketing independently. He started off by representing the Salem band, My Brothers and I, and did social marketing for YouTube Premium formally known as YouTube Red.

Kuhns began to develop a passion for content creation, platform management and bringing ideas to life online. After working for Sony Music Entertainment in digital strategy and content production for a little over a year, Kuhns officially launched XX Artists in 2017.

I just knew I wanted the company to be and said yes to the opportunity, Kuhns said.

While the COVID-19 pandemic has been rough on numerous businesses throughout the country, XX Artists has continued to thrive.

We were well positioned to ride this out, mainly because people stopped going out and instead were spending a lot of their time online most social platforms have seen growth during COVID, Kuhns said.

After another successful year, Kuhns is hoping to expand his staff from 35 employees to 55 in 2021.

I just want to continue to work with cool brands that are creative and look at the internet as an experiment, Kuhns said.

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Kuhns named to Top 30 Under 30 | Keizertimes | You think you know. To be sure, read Keizertimes. - Keizertimes