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The fight against fentanyl continues as law enforcement officials Tuesday announced a dozen new federal cases targeting fentanyl dealers

During Tuesday's announcement federal authorities, joined by local law enforcement leaders from Torrance, Long Beach and Santa Monica to name a few, discussed their ongoing efforts to combat the proliferation of fentanyl. The extremely powerful synthetic opioid is found in many illicit drugs, killing approximately 70,000 Americans every year.

"We are fully committed to combating the fentanyl crisis, which is wreaking so much destruction across this nation," said United States Attorney Martin Estrada. "Those who traffic in fentanyl should be on notice that our office will hold you accountable and the consequences will be severe."

Accessibility and deception lead to the reasons why fentanyl kills so many. "Social media platforms have made fentanyl widely available to anyone with a smartphone and made every neighborhood an open-air drug market. The deceptive marketing tactics used by the Sinaloa and Jalisco New Generation cartels have created a vast pool of victims who unknowingly ingested fentanyl and did not make a choice to be harmed or die," said Bill Bodner, DEA Los Angeles special agent in charge.

"Through the DEA Overdose Justice Task Force we continue to send a strong message to individuals who engage in drug trafficking resulting in death or great bodily injury that selling even one fentanyl pill will have significant consequences in the federal criminal justice system."

The 12 new cases, charging 13 defendants, announced Tuesday are a result of the ongoing efforts of the Overdose Justice Task Force, a DEA-led project designed to investigate fatal fentanyl poisonings and identify the individuals who provided the fentanyl that directly caused the deaths.

A few cases that stand out include a 22-year-old Jefferson Park man, Adrian Benavides-Schorgi sold fentanyl-laced pills to two 15-year-old Santa Monica girls who thought they were buying ecstasy. The two suffered life-threatening overdoses.

A 22-year-old man from Ontario, Javier Carlos "Juvy" Cruz, is charged with selling fentanyl to another 26-year-old Ontario man who died the following day. A DEA search of the supplier found 1,500 counterfeit oxycodone pills containing fentanyl.

Pushing pills at a Valencia mall and park was how Dominick Kingdiamond Alvarado, 22, of Tarzana, allegedly sold fentanyl. Alvarado faces charges of distributing fentanyl in the form of fake Percocet pills that caused the deaths of an 18-year-old man and a 17-year-old girl.

Two days later, an 18-year-old Santa Clarita resident was found dead by his brother. Alvarado allegedly sold fake pills containing fentanyl to another group of teenagers at the same mall in Valencia where the prior transaction took place. Following this second sale, a 17-year-old girl died of fentanyl poisoning after ingesting the narcotics and suffering an overdose in a Santa Clarita Park.

The KCAL News Staff is a group of experienced journalists who bring you the content on KCALNews.com and CBSLA.com.

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Crackdown on fentanyl dealers: Federal and local authorities announce 12 new cases filed - CBS News

Good nutrition and regular exercise can help prevent disease, but substantial evidence shows that only a minority of consumers adequately engage in these and other recommended healthy behaviors. In fact, according to the Centers for Disease Control, only 10 percent of Americans eat enough vegetables, 13 percent get enough fruit and 24 percent exercise adequately.

As a result, many healthy behaviors are what experts would consider descriptively non-normative, meaning most people dont follow the recommendations by engaging in them.

In an effort to help marketers design messages to encourage healthy choices, new research from the University of Notre Dame introduces uptrend messaging. Rather than focusing on the fact that most consumers dont follow the recommendations, it instead emphasizes the positive that the percentage engaging in healthy behaviors is increasing.

The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity is forthcoming in the Journal of Marketing Research from John Costello and Frank Germann, marketing professors in Notre Dames Mendoza College of Business, along with Aaron Garvey from the University of Kentucky and James Wilkie, a senior data scientist at Fetch Rewards Inc.

The study states, A key challenge to developing effective messages that encourage proper diet or exercise is rooted in the unpopularity of these behaviors. And when only a minority of people engage in a health-protective behavior, social marketers cannot truthfully use traditional descriptive normative messaging strategies highlighting that the majority of people engage in that behavior.

Past research has shown that directly pointing out the unpopularity of a behavior tends to discourage engagement.

By highlighting the positive, uptrend messaging allows consumers to infer the popularity of that behavior on their own, leading them to believe it is more popular than they otherwise would, Costello said. This shift in perceptions leads to greater engagement in the behavior.

Across seven experimental studies, the team aimed to address the unhealthy behavior is in the majority quandary and discovered that uptrend messaging leads people to choose vegetables over crackers for a snack or to take a free apple when offered.

They also test the uptrend effect against existing social norm messaging approaches available to managers and policymakers.

In both a controlled experiment and a field study conducted using Facebook advertising, we find that uptrend messaging outperforms other norm-based approaches, Costello said. Taken together, uptrend messaging offers a novel way to shift perceptions of descriptively non-normative behaviors and a practical tool social marketers and policymakers can use to address important societal issues.

The team observed consumption behavior on a Notre Dame Football Friday and conducted controlled experiments both online and in behavioral labs at Notre Dame and the University of Kentucky. Across all studies, they found uptrend messaging drives healthy behavior and outperforms the other messaging approaches they tested.

The study shows that social marketers can positively influence healthy behaviors without deceiving consumers or providing inaccurate information.

Our work provides policymakers and social marketers with an actionable and easy-to-implement messaging strategy that highlights truthful, but unexpected trend information around healthy behaviors, Costello said. We find that uptrend messaging can be used to encourage healthy behaviors that improve consumer quality of life.

Contact: John Costello, 574-631-5171, jcostel4@nd.edu; Frank Germann, 574-631-4858, fgermann@nd.edu

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Many consumers make unhealthy choices, but 'uptrend messaging ... - ND Newswire

NEW YORK , May 9, 2023 /PRNewswire/ -- The digital retail marketing market size is set to grow by USD 902.88 billion from 2022 to 2027 progressing at a CAGR of 26.39% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The rapid growth in social media is notably driving the market growth, although factors such as the requirement for a skilled workforce may impede the market growth.

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The report on the digital retail marketing market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

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Digital Retail Marketing Market2023-2027: Market Dynamics

Market Drivers

Market Trends

Market Challenges

Digital Retail Marketing Market2023-2027: Market Segmentation

The digital retail marketing market is segmented bytype (search ads, display ads, social media, e-mail marketing, and others), platform (mobile devices and desktops), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

The digital retail marketing market growth in thesearch Ads segment will be significant during the forecast period.The online population in this segment is targeted based on their search criteria and frequently visited sites. Digital retail marketing by search ads has higher conversion rates as advertisements are generated in close relation to consumer requirements, based on their search history.

By geography, APAC is estimated to contribute 41% to the growth of the global market during the forecast period.The high population density and the rapid penetration of the Internet in the region are the major growth factors for the market.The high urbanization in this region is further increasing the adoption of digital retail marketing.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters-View Sample Report

Digital Retail Marketing Market 2023-2027: Vendor Landscape

Some of the major market vendors are: 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

123internet.agency:The company offers digital retail marketing service such as digital marketing strategy for companies.

bigcommerce.com-The company offers digital retail marketing such as Google shopping by sales and order, and Klaviyo.

edelman.com-The company offers digital retail marketing for Haleon, HP, Sanofi and Unilever.

Related Reports:Fresh Herbs Market by Type, Product Type, and Geography - Forecast and Analysis 2023-2027:The fresh herbs market size is estimated to grow at a CAGR of 4.32% between 2022 and 2027. The market size is forecast to increase by USD 1,794.28 million.

Online Travel Booking Platform Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027:The online travel booking platform market is estimated to grow at a CAGR of 14.85% between 2022 and 2027. The size of the market is forecasted to increase by USD 1,107.21 Billion.

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Digital Retail Marketing Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 26.39%

Market growth 2023-2027

$ 902.88 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

23.88

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., GK Software SE, Medallion Retail, Microsoft Corp., Salesforce.com Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by Platform

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About UsTechnavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

ContactTechnavio ResearchJesse Maida Media & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: media@technavio.comWebsite: http://www.technavio.com/Newsroom:

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Digital Retail Marketing Market will exhibit positive impact during 2023-2027: Rapid growth in social med - Benzinga

aha, a 100% local OTT platform catering to the Telugu-speaking audience, has announced the elevation of Rajshekhar Baddam to the role of Marketing Head. Rajshekhar is a seasoned marketing professional with over 13 years of experience and has been with aha since its inception. He was most recently heading content marketing and was responsible for creating campaigns around ahas shows such as Unstoppable, Telugu Indian Idol, and Sam Jam. In his new role, Rajshekhar will spearhead ahas efforts to bring in new audiences.

Commenting on Baddams elevation to the role of Marketing Head, ahas CEO, Ravikant Sabnavis, said, We are elated to elevate Rajshekhar to this crucial role. He has been instrumental in building our brand and connecting with our audience through shows like Color Photo, Bhamakalapam, Kudi Yedamaithe, 3 Roses, Unstoppable with NBK, Telugu Indian Idol, and Sam Jam, among others. We are confident that Rajshekhars creative thinking and passion for marketing are valuable assets that will help aha grow and be part of every household.

Speaking on his vision for aha as a Marketing Head, Rajshekhar Baddam said, Im honored to take on this new role at aha, and I am excited to work towards building a strong brand identity for aha while also focusing on strategic growth and expansion. We aim to deeply engage with consumers and provide them with an unforgettable experience that they can return to time and again.

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aha elevates Rajshekhar Baddam as the Marketing Head - Social Samosa

TV commercials, social media advertising and influencers are staple tactics these days when it comes to developing a marketing campaign for toy launches. But Jakks Pacific is betting on a new medium to engage kids: Roblox.

The LA-based toyco partnered with PixelatedCandy last month to add a new world to the developers Fashion Famous Roblox game thats populated with its Ami Amis toys. For a limited time, kids can interact with the brands knitted plush characters and play carnival games for prizes to customize their avatars with.

Jakks is using Ami Amis as a test case to see how effective Roblox is at building awareness for new toys, says SVP of marketing Tracy Warshauer. The experiment has so far shown considerable promise, generating more than a million plays in its first week. And to build on this opportunity, the company is looking at making new Roblox experiences for more of its IPs in Q3 and Q4.

The collectible nature of Ami Amis made it a great fit with Fashion Famouss user base of young girls, who enjoy socializing around collecting, and strengthening their relationship with different brands, both on Roblox and beyond, says Warhauser.

Developed in three months, the Ami Amis experience gives kids precisely five minutes of gameplay, because thats the max amount of time most players will spend before they jump to a new game, says Warshauer. And while the toyco had considered building a new game from scratch, Jakks ultimately decided to partner with PixelatedCandy as a more cost-effective way to market its latest brand globally.

One of the things we loved about Fashion Famous was that a very large percentage of its players are outside the US, which is extremely helpful for building awareness in other key markets like the UK, says Warshauer.

An initial range of Ami Amis collectible toys rolled out to retailers across North America in January, featuring characters ranging from animals to food to retro electronics. And they are due to launch in the UK and Latin America later this year.

Link:
Jakks Pacific looks to Roblox to spice up its marketing - Kidscreen