Mediaboss Marketing

Social media platforms have become an integral part of peoples lives. Over 4.48 billion people worldwide are estimated to stay glued to social media regularly, making it a highly effective channel to reach and engage with a large audience. By leveraging social media, businesses can tap into this vast user base and increase their brand visibility.

Trends come and go, but in social media marketing, its important to stay on top of trends. What will make it a lot easier is our guide to social media trends. By being aware of these trends, you can create a more effective marketing campaign.

Take a look at our picks for the best and longest-lasting 2023 social media strategies and trends to use in your marketing campaign.

If marketers want to keep on their users good side, they should avoid a lot of controversial opinions. But one issue that is pretty much universally accepted is climate change. No one wants the world to die, so if you can show your users that you are taking steps to do your part, youre going to get a lot of fanfare.

Modern users are always on social media, either researching or supporting their favourite brands. And they will research you. They will look into your business practices and look at the ingredients on your items to make sure that they dont see any immediate red flags. So, save them the hassle and put it all over their socials.

Its becoming more and more accepted to make your websites, apps, and social media posts as accessible as possible. The differently abled need to use the internet too, and likely they might want to buy your products too, so why would you exclude them? Simple moves like high-contrast text, alt text for images, captions on videos, audio descriptions, etc., will all make your content more accessible to a wider range of people. This is particularly important in B2B social media strategies, which have a narrower audience pool.

Its the buzzword of the social marketing industry: authentic. Everything has to be authentic. And its true, users are tired of the polished look that was touted by Instagram (so much so that they protested it), but there is more to the authentic idea than putting a grainy filter over your photos. It does allow you to bring the quality of your camera down, but not your content. As long as its truthful and offers something human to it, youll have hit authentic.

Short-form video content has taken off, and it is everywhere now. Its on Instagram, YouTube and TikTok. But in order to cut through the noise of these platforms, you need to remember one rule: make it entertaining.

Entertaining is a broad term, so you dont have to put on a skit or make a full production for a 30-second video. Instead, make sure you hit something like laughter, satisfaction, learning, etc. All those pool cleaning TikTok videos go viral because its satisfying to see something clean. Recipes you will never make are watched because youre learning something. Reddit stories are currently going viral because theyre juicy gossip about someone youll (hopefully) never know. If you make your content entertaining, youre making it engaging.

So, whats not entertaining? Being marketed to. No one on TikTok or Insta wants an advert explaining all the buzzwords youve come up with for your super-duper product.

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These social media strategies will help businesses take a flight to ... - Dazeinfo

Top Marketing Automation Software by GoodFirms

The list of the top-rated marketing automation software is developed after profound research and genuine customer feedback.

GoodFirms

Marketing is one of the major aspects of any business operation. With the help of marketing automation software, businesses can not only streamline their crucial and repetitive marketing activities but also get insights into marketing campaigns and get an edge over their competitors. Marketing automation software also helps in improving email marketing and other performance marketing campaigns, allowing businesses to target and segment their right audiences accurately.

Marketing automation software not only improves organizations overall marketing activities but also helps improve employees productivity by reducing repetitive tasks, says Goodfirms.

Chief features of marketing automation software include- A/B Testing Analytics/ROI Tracking Campaign Management Customizable CTAs Email Marketing Google AdWords Visibility Landing Pages Lead Management Sales Intelligence Search Marketing Segmentation and Targeting Social Marketing

Apart from the above-mentioned features, there are various other features associated with marketing automation software, including lead prioritization, email marketing, personalized advertising, behavioral targeting, etc.

Throughout the year, GoodFirms conducts extensive research and shortlists the best service and software providers from worldwide. While curating the list of topmost marketing automation software, GoodFirms has done rigorous research based on several assessments such as company profile insights, domain experience, market penetration, and authentic customer reviews. GoodFirms also provides various filters to help service seekers get in touch with the right service provider such as popular features, pricing models, devices supported, deployment, and target company size.

Are you a service provider looking for the most prominent platform to get listed? Goodfirms is certainly the best choice. Get in touch with GoodFirms today and get listed in its upcoming lists of the best service providers.

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GoodFirms is a B2B Reviews & rating platform that helps buyers make informed decisions by providing detailed insights into IT companies and software solutions. Simultaneously, it assists IT companies and software vendors boost user acquisition, market share, and brand visibility. GoodFirms presently features 130,000+ companies & software, 60,000+ verified reviews, 2500+ validated surveys, and resources.

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GoodFirms Lists Out the Most Significant Marketing Automation Software for the Second Quarter of the Year 2023 - EIN News

For six years in a row, Finland has been named as the worlds happiest country. Now, as part of an initiative to drive tourism, the countrys tourism bureau has been offering people the chance to be trained in being happyand has received more than 150,000 responses through social media.

The initiative, led by Visit Finland and developed by agency SEK, will offer a select group the opportunity to participate in a four-day masterclass in Finnish Lakeland to help Find Your Inner Finn.

Featured in the masterclass are four key themes: nature and lifestyle; health and balance; design and everyday; and food and wellbeing. Helping participants to connect with nature, the masterclass takes place at the Kuru Resort in the Finnish Lakeland, a luxurious destination surrounded by fragrant pine forests.It will also be made available as an online resource in the fall.

We believe Finnish happiness is a skill that can be learned: Anyone can connect with nature, learn about a more balanced approach to life, and discover their inner Finn. With this masterclass, we want to give more people the keys to happiness, explained VirvaKatajala,head of marketing at VisitFinland.

A 45-second campaign film outlining the opportunity to win a place in the masterclass was also released across social media platforms, showcasing the natural landscapes of the country.

To get involved, social media users on Instagram and TikTok were encouraged to share the first thing that came to mind when thinking about Finland to win the chance to attend the masterclass. Influencers around the world were tasked with joining in to drive awareness of the initiative, too.

We encouraged people to create Reels on Instagram and Duets on TikTok. This allowed us to experiment with the strengths of the two channels; at the same time, participants could have a lot of creative freedom and fun, said EnomaEdevbaro, socialmedia and influencer marketing lead at SEK.

We gained lots of organic traffic, and the message of Finnish happiness reached diverse communities from all over the world, she added.

Having begun in March, the social campaign led by Accenture Song using the hashtag #FindYourInnerFinn drove around 150,000 video entries from more than 190 countries, and more than 20,000 social media challenges were received. It was supported by PR outreach which has, so far, generated coverage across 900 media outlets including CNBS and CBS News.

Continued here:
Visit Finland's Happiness Masterclass Drives 150,000 Entries - Adweek

The NFLs first television sponsor in 12 years is thinking social first with its activation plans, and is also considering bolt-on deals with EA Sports and league media rights holders Amazon Prime Video and YouTube.

TCL, the Chinese television maker that has increased global market share in recent years, wants to supercharge its brand recognition and sales in the United States specifically focusing on its gargantuan 98-inch models and their potential role in the life of a football fan.

Weve got aspirations to be the best-selling 90-inch-plus television brand in America, and thats what were focused on, said Chris Hamdorf, an electronics sales veteran hired by TCL in April 2022 to guide its growth ambitions. Thats going to create a halo effect for the rest of our line.

The terms of TCLs sponsorship deal are unknown, but Hamdorf called it one of the companys most significant marketing expenditures globally.

TCL went big in the NFL to promote its giant 98-inch televisions.

TCLs giant TVs had a prominent spot during the NFL Draft telecast, when they served as the backdrop for red-carpet interviews done by ESPN analyst Mina Kimes. However, the brand is now focused on the regular season part of the calendar that accounts for 55%-65% of all television sales, a period that coincides with holiday shopping. Theyre considering activating around the Aug. 3 Hall of Fame Game as kickoff to TV-buying season.

Social media, a marketing channel still in its infancy when market leader Samsung left the NFL fold in 2011, will play a key role in, as Hamdorf puts it, giving the consumer permission to consider the 98-inch option.

TCLs vision for social marketing is to create short-form content showing their products in the lives of NFL players and teams. Imagine, for instance, an Instagram reel showing players entering training camp in August and being wowed by new, giant TCL televisions showing highlights, or playing video games on a TCL screen.

Thats one of the things where we have an intersection with a lot of the players, younger players especially they love to game, Hamsdorf said, floating the possibility of working with the Madden video game series produced by EA Sports under contracts with the NFL and NFL Players Inc.

So far, TCL has done team deals with the Atlanta Falcons, Los Angeles Chargers and Seattle Seahawks. Chargers quarterback Justin Herbert, Seahawks wide receiver DK Metcalf and Chargers safety Derwin James Jr. will appear on packaging. TCL will shoot a commercial with Herbert in June, Hamsdorf said.

To the brand awareness end, the NFL rights allow TCL to show NFL broadcast footage on its display models in retail (Best Buy, Costco and Walmart are key distributors). The company is also in talks with Amazon and Google to specifically promote and display Amazon Thursday Night Football or YouTubes Sunday Ticket in stores.

In 2022, TCL narrowly edged out rival LG to become the second-largest TV brand in the world by units shipped, according to a February report by research firm Omdia. However, its estimated 11.7% share remains far behind Samsung, at nearly 20%.

A television this big and wide is a premium product. But with economic uncertainty roiling U.S. consumers, TCL will make a value pitch to football fans, Hamsdorf said: its 98-inch screen TV has a typical price of around $6,000, similar to other brands 85-inch models.

Read more:
TCL leaning on NFL sponsorship to turbocharge growth ambitions - Sports Business Journal

This story is part ofCNBC Make It'sSix-Figure Side Hustle series, where people with lucrative side hustles break down the routines and habits they've used to make money on top of their full-time jobs. Got a story to tell? Let us know! Email us atAskMakeIt@cnbc.com.

The idea behind Morgan Eckroth's social media business is simple: Create the "warmness and comfort of a coffee shop" online.

She's pulling it off, if her six million TikTok followers are any indication.

Eckroth launched her account, MorganDrinksCoffee, as an experiment to hone her social media marketing skills in June 2019. She never intended to make a living from it but now, her videos recreating orders and reenacting coffee shops earn her up to $9,000 per month, according to documents reviewed by CNBC Make It.

The 24-year-old's side hustle involves posting on TikTok, Instagram and YouTube. Her revenue comes from ads, branding deals and merchandise sales. It only takes her about eight hours per week, and it's far more lucrative than her other time-consuming jobs, she says.

Eckroth is also a competitive barista and marketing strategist for coffee brand Onyx Labs, where she makes $45,000 per year. Last year, her total income was $141,000. But turning what you love into work can be dangerous.

"I've had to put boundaries in place so I don't burn out," she says.

Here, Eckroth details how she built her six-figure side hustle, what those boundaries look like and what you should know before trying to make money on social media.

CNBC Make It: How did you learn how to create content that would attract an audience of more than six million followers?

Eckroth: My high school experience was very shaped by being on Tumblr, so I've always been pretty aware of the social landscape and things that trend online.

While I was getting my degree [at Oregon State University], I always knew I wanted to go into media marketing and digital advertising. I started making TikToks as practice, and it was a very natural progression.

My content on TikTok and Instagram is short-form, vertically oriented sketches focusing on barista life like how baristas really react when they say, "Enjoy your drink," and you respond, "You, too!"

I started my YouTube channel for my capstone project in February 2020, and it gradually gained traction. My YouTube has always been geared toward [videos about] skill building and the actual technique of making coffee.

How does having a successful social media business affect the way you consume social media?

I try my best not to consume my own content or other coffee content online. Otherwise, social media starts to feel like work all the time. That was a small shift that made a really big difference.

There are times, like days when I'm filming, when I need to scroll through platforms to be analytical, research and find inspiration. Those timeframes are strict now. I don't drag filming into the evening when I'm not brewing coffee.

Eckroth, a decorated competitive barista, won the 2022 U.S. Barista Championships and was the runner-up in 2023.

CNBC Make It

I do track numbers and pay attention, but I think I do it a lot less than other [content creators]. I only create content that feels authentic to me and what I think will connect to other people in the service and hospitality industry in hopes that people will follow along with it.

I've also had to carve out hobbies for myself that are not monetizable. When I'm not doing my multitude of jobs, I'm usually in vintage bookstores, looking for science fiction and fantasy books.

I enjoy creative writing, too. And I have tons of ongoing writing projects that aren't anywhere on the internet. Those are just for me.

What should people know if they want to start their own social media side hustles?

Social media [as a side hustle] is cool because there's a pretty low barrier to entry. But I do hesitate to say anyone can do it or rather, that anyone should do it.

It's very easy to lose yourself, your voice, if you're just online and posting what everyone else is. I think you need to have a thesis for why you're making content. It's great if that's "I want to sell more of my product." For me, I want to translate the coffee experience online.

Having that written out for yourself is really helpful, because then you can align every video against that thesis. I always ask myself, "Am I accomplishing what I set out to on here?"

That's kind of like a boundary, too. Put those boundaries in place as soon as you can, so you don't create something that will drag you down into burnout.

This interview has been edited for length and clarity.

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24-year-old barista's side hustle earns $9,000 a month, more than her full-time jobit only takes 8 hours a week - CNBC