Archive for the ‘Social Marketing’ Category

The Queen of Sweden to be celebrated alongside business and … – University of Stirling

The Queen of Sweden, former Mars CEO Grant Reid, gender and equality campaigner Khadija Coll MBE, and entrepreneur Robert Kilgour will receive honorary doctorates from the University of Stirling next week.

The leading figures will be celebrated for their outstanding contributions to the arts, society, and business at Stirlings summer graduation ceremonies, which take place across three days from June 27 to 29.

Her Majesty Queen Silvia of Sweden will be recognised for her exceptional services to dementia. The Queen has long held a passion for caring for those living with dementia and has close relations with the University of Stirlings world-renowned researchers in dementia and healthy ageing through her charity foundation, Silviahemmet.

Grant Reid, a graduate in management economics from the University of Stirling, grew up in Kincardine and now lives in the USA. He served as CEO of Mars Inc for nine years, during which time he twinned an ambitious growth programme with a bold leadership agenda, with a particular emphasis on climate change and sustainability.

Khadija Coll MBE, who has worked with refugees and asylum seekers in Scotland and Africa, is the founder of the charity One Community Scotland, which supports families and young people settling into Glasgow. Born in Kenya and a resident of Scotland since 1998, she is also a long-time campaigner against female genital mutilation and gender-based violence.

Robert Kilgour, a former Stirling student, is an entrepreneur, investor, and philanthropist whose business interests have ranged from local radio and insurance to care homes. Currently the Executive Chairman of Renaissance Care, he is also the founder of Four Seasons Health Care. Roberts first business venture, whilst still a student, was selling jeans and t-shirts at a stall at Edinburghs Ingliston outdoor market.

The honorary graduates will join 2,251 University of Stirling students over three days of ceremonies and celebration on the Stirling campus, where graduates will be joined by family and friends.

Professor Sir Gerry McCormac, Principal and Vice-Chancellor of the University of Stirling, said: We are delighted to be awarding these honorary doctorates to such a diverse and well deserving group, who each in their own way have had an influence on our society. They truly are inspirational in their fields, and role models for our graduating students.

Her Majesty Queen Silvia (pictured above) was born in Heidelberg, Germany in 1943, where she lived with her family until 1947 when they moved to So Paulo, Brazil. In 1965, she studied as an interpreter at the Munich Institute of Language and Interpretation, qualifying in Spanish.

From 1971 to 1973, Miss Silvia Sommerlath worked as a training manager for Olympic hostesses at the 1972 Munich Olympic Games, and later became Head of Protocol for the Organising Committee for the 1976 Olympic Games in Innsbruck, Austria. It was during the 1972 Munich Olympic Games that Miss Sommerlath met the then Crown Prince of Sweden. Their engagement was announced on 12 March 1976, with the wedding taking place in June that year at Stockholm Cathedral.

The King and Queen have three children: Crown Princess Victoria, born in 1977, Prince Carl Philip, born in 1979, and Princess Madeleine, born in 1982.

HM The Queen has long had a deep interest in humanitarian issues, including a specific passion for improving the lives of children and young people and caring for those living with dementia.

Her Majesty is Honorary Chair of the World Childhood Foundation, which aims to improve conditions for vulnerable children and children who are exposed to violence or sexual abuse, and in 1994 founded Mentor International, an organisation striving to give young people a sense of self-esteem and the power to grow through mentoring.

In 2009, The King and Queen initiated the World Child & Youth Forum, now known as the Global Child Forum.

The forum works with companies to raise awareness of childrens rights, and to help businesses integrate these perspectives into their operations.

In 2013, to mark the Queens 70th birthday, Queen Silvias Foundation Care About the Children - was established to support vulnerable children in Sweden and around the world by assisting established aid agencies.

In 1996, the Silviahemmet Foundation was initiated by The Queen to promote research and education. The Foundation works with Sophiahemmet University College and Karolinska Institutet to train assistance officers, nurses, occupational therapists, physiotherapists and dementia doctors. The Foundation also certifies entire care units in dementia care and is currently supporting a major research project led by University of Stirling experts to develop housing innovations that can better support people living with cognitive conditions, including dementia.

In October 2021, The Queen and His Majesty Carl XVI Gustaf visited the world-renowned Dementia Services Development Centre, based at the University.

Over the years, The Queen has received a number of awards and recognitions for her involvement in social and humanitarian issues, and holds several honorary doctorates.

With a growing number of grandchildren, The Queen likes to spend as much time as possible with her family. She also has a keen interest in history and speaks a number of languages, including Swedish, German, English, French, Spanish and Portuguese.

Grant F. Reid (pictured above) is former CEO of Mars and current Chair of the Sustainable Markets Initiative Agribusiness Taskforce, which is driving substantial action on how to scale regenerative agriculture.

He is a committed climate actionist and has demonstrated the positive role business can play in addressing environmental and societal issues - while also driving powerful financial performance.

Until the end of 2022, Grant served as CEO at Mars for almost nine years, leading a substantial portfolio, talent, sustainability, and digital transformation agenda. As of the end of 2022, with operations in more than 80 countries, 140,000 associates and net sales of well over $45 billion; Mars has a significant economic, environmental, and social footprint serving billions of consumers and their pets. Grant twinned an ambitious growth programme that saw sales grow by over 50% with a bold leadership agenda on value creation, climate action and sustainability.

Before becoming CEO of Mars, Grant had led the Mars Chocolate Segment globally and before that held a number of senior positions in marketing, sales, manufacturing and procurement. Grant has also been a board member and co-chaired the Governance Committee of The Consumer Goods Forum (CGF), he co-led the CGF Forest Positive initiative and was a board member of Business For Inclusive Growth.

All driven by his belief that performance without purpose is meaningless, and purpose without performance is impossible.

The Sustainable Markets Initiative Agribusiness Taskforce which Grant chairs was established at the invitation of the former Prince of Wales. The taskforce which includes a number of leading CEOs is driving substantial action on how to scale regenerative agriculture.

Grant holds an honours degree in management economics from the University of Stirling as well as certification in marketing from the Chartered Institute of Marketing.

While he has lived in the US for more than 30 years, Grant is a native of Scotland having grown up in Kincardine. He believes his time at the University of Stirling was fundamental to his future success. The quality of the faculty and his fellow students; combined with the encouragement to be rigorous, curious and communicate with clarity; have stood him in good stead in business.

Robert Dow Kilgour (pictured above) is a Scottish entrepreneur, investor, property developer and philanthropist who founded Four Seasons Health Care in 1988, opening its first care home in May 1989 in Fife in Scotland. He left the company in early 2000 when it was the UKs fifth largest care home operator with 101 care homes and employing over 7,000 staff, subsequently making his final financial exit from the company in 2004.

Robert founded and is CEO of Dow Investments Plc, now in its 34th year. In 2004, he founded, and is currently Executive Chairman of, Renaissance Care which operates 17 care homes throughout Scotland with around 1,200 staff. He is a Co-Founder and Director of video and security systems specialists, NW Security Group and was a founder shareholder and Chairman of Kingdom FM Radio, the local radio franchisee for Fife until he engineered its recent sale.

He is also a Director of Borland Insurance, an Advisory Board Director of E2E - a worldwide community of circa 24,000 entrepreneurs, and an Advisory Council Member of the TaxPayers' Alliance. Robert is a Co-Founder and Ambassador of Local Recovery - a Scotland-wide campaign group with about 7,500 active supporters across the country working at improving Scottish community facilities and helping local groups access available UK Government funding post Brexit.

Roberts first business ventures, while attending the University of Stirling, were running a stall selling jeans and t-shirts at Edinburghs Ingliston Sunday outdoor market and operating a video pinball machine in the reception area of AKD Hall, in addition to being elected Treasurer of the Students' Union.

In 2006, he founded the Scottish online political think-tank, Think Scotland, which recently celebrated its 17th anniversary. In April 2017, he founded, and is currently Chairman of, SBUK, a Scottish business group of approximately 500 businesses campaigning against a second Scottish independence referendum. From 2000-03, Robert was also a Member of the CBI Scottish Council and the CBI UK SME Council.

Born in Edinburgh, brought up in Fife and educated at Loretto School in Musselburgh, Robert splits his time between his main home in London, where his wife works, and his home in Fife. Whenever possible he raises money for Macmillan Cancer Support - raising over 2m for the charity during the last thirty years. Robert was appointed Macmillans first Ambassador in December 2018.

Relaxation is trying to compete with his four adult children at any sport and spending quality time with his two grandchildren.

Khadija Coll MBE (pictured above) is a social activist and charity founder who was born in a small village in Kenya called Isiolo and has been based in Scotland since 1998.

Awarded an MBE in the Queens 2020 birthday honours for services to diversity and equality, Khadija is a long-time campaigner against female genital mutilation (FGM) and gender-based violence. She has supported vulnerable families in Scotland for more than two decades, enthusiastically contributing to and leading charity ventures that have brought about positive change for thousands of vulnerable people.

This drive has been informed by her own lived experiences of facing the cultural, social and economic challenges of moving from Africa to Scotland with a young family.

In 2018, Khadija founded One Community Scotland, a charity offering help and support to families and young people from overseas who are settling here.

The organisation helps New Scots overcome cultural barriers, tackle discrimination and enhance personal, social and economic development.

The charity recruits champions from Black, Asian and minority ethnic communities to help those new to the country, or in need of support, to overcome any barriers they may face to creating a successful life in Scotland.

One Community Scotland works closely with the Scottish Violence Reduction Unit (SVRU) - a national centre of expertise on violence - fostering trust between communities and the police to create a safer Scotland.

Khadija listens to the voices of the young people she meets, establishing projects to enable New Scots to meet their potential while settling into life in Scotland. The impact is felt long beyond the end of specific projects, with young people going on to become ambassadors, developing leadership skills to guide and mentor the next group benefiting from her support.

This work was recently recognised in Police Scotlands Bravery and Excellence Awards 2023, when Khadija picked up the award in the equality, diversity and inclusion category.

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The Queen of Sweden to be celebrated alongside business and ... - University of Stirling

Sens. Blackburn, Cruz Call For Probe Of Bud Light Potentially … – Marsha Blackburn

NASHVILLE, TENN. U.S. Senator Marsha Blackburn (R-Tenn.), Ranking Member of theSubcommittee on Consumer Protection, Product Safety, and Data Security, and Senate Commerce Committee Ranking Member TedCruz(R-Texas) today opened an investigation intoand called on the beer industrys self-regulatory bodythe Beer Instituteto investigate whetherAnheuser-Buschs partnership with influencer Dylan Mulvaney violatesthe Beer Institutesguidelines prohibiting marketing to underage individuals.

The letter outlines evidence showing that Dylan Mulvaneys audience skewsyounger than the legal drinking ageand that Mulvaneys social media content appeals to young viewers. Theletteralso calls on Anheuser-Busch to sever its relationship with Dylan Mulvaney.

In a letter to Brendan Whitworth, CEO of Anheuser-Busch and Chairman of the Beer Institute, Sens. Blackburn and Cruzwrite:

We are writing to you today in both your capacity as the United States Chief Executive Officer of the Anheuser-Busch Companies (Anheuser-Busch or your company) and as the Chairman and Senior Director of the Beer Institute, the beer industrys self-regulatory body with authority over the advertising of beer. Our requests are two-fold.

First, we write to ask that the Beer Institutes Code Compliance Review Board open an investigation to review Anheuser-Buschs recent and ongoing marketing partnership with Dylan Mulvaney. The Beer Institute must examine whether your company violated the Beer Institutes Advertising/Marketing Code and Buying Guidelines prohibiting marketing to individuals younger than the legal drinking age.

The evidence detailed below overwhelmingly shows that Dylan Mulvaneys audience skews significantly younger than the legal drinking age and violates the Beer Institutes Advertising/Marketing Code and Buying Guidelines. We would urge you, in your capacity at Anheuser-Busch, to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors, and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platforms.

Second, we believe that Anheuser-Buschs clear failure to exercise appropriate due diligence when selecting online influencers for its marketing efforts warrants detailed oversight by Congress. To that end, this letter includes a series of document requests that will help clarify how Anheuser-Busch vets its partnerships and how Anheuser-Busch failed in assessing the propriety of a partnership with Dylan Mulvaney.

The letter highlights that Dylan Mulvaneys audience skews predominantly towards young people below the drinking age, providing a number of examples in support:

As you and your Anheuser-Busch colleagues are aware, Dylan Mulvaney is a prominent social media influencer with 1.8 million followers on Instagram and 10.8 million followers on TikTok. As Mulvaneys talent agency CAA notes, he is infamous for the series titled Days of Girlhood which received over 750 million views in less than 100 days. (emphasis added) Mulvaneys Days ofGirlhood series should have been the first red flag to Anheuser-Busch that it was entering into a partnership with an individual whose audience skews impermissibly below the Beer Institutes proscribed guidelines.

The use of the phrase Girlhood was not a slip of the tongue but rather emblematic of a series of Mulvaneys online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the United States.

Examples include:

1.Dylan Mulvaney lip-syncing I am Eloise, I am six while dressed as a small child. This video gathered 7.1 million views.It aired thirteen days before the Bud Light partnership.

2.Dylan Mulvaney during Day 100 of being a girl at the mall giving away merchandise and cash to teenage girls, at least one of whom was still in braces.That video garnered over 11 million views.

The Senators also request a number of documents from both Anheuser-Busch related to the partnership including communications, scripts of social media content, solicitations for content, and documents relating to Anheuser-Buschs corporate policy for advertising on social media platforms.

The full text of the letter is availablehere.

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Sens. Blackburn, Cruz Call For Probe Of Bud Light Potentially ... - Marsha Blackburn

The Top Social Media Marketing Agencies In May, According To … – Benzinga

90% of business leaders believe the effective use of social media data is crucial to success. DesignRush ranked the top social media marketing agencies that help brands foster trust and loyalty among their audience.

MIAMI, May 19, 2023 /PRNewswire-PRWeb/ -- A recent Sprout Social survey revealed 90% of business leaders recognize that their success relies on harnessing social media data and insights to shape their business strategies. 80% of them also expect an increase in their social media budget in the next three years.

DesignRush, a B2B marketplace connecting businesses with agencies, listed the leading social media marketing agencies that help companies understand their target audience and nurture customer loyalty.

The top social media marketing agencies in May are:

1. Marketing Deck - marketingdeck.com/en/social-media-marketing-agency

Marketing Deck is a digital marketing agency with 8 years of industry experience. The agency's expertise encompasses multiple verticals, including eCommerce and lead generation, as well as various industries such as HoReCa, B2B, IT, and retail. Their team of full-time professionals and network of specialists deliver tailored strategies that yield measurable results.

2. Hyped Marketing - hypedmarketing.co.uk

Based in the UK, Hyped Marketing boasts a talented in-house team of designers, copywriters, and other professionals. The agency offers comprehensive bespoke strategies tailored for both B2C and B2B markets, executed through marketing packages that integrate various aspects, including social media management, PR, and SEO.

3. Intelus - intelusagency.com

With a keen focus on LinkedIn marketing, Intelus excels in assisting B2B brands in enhancing awareness, establishing thought leadership, and generating high-quality leads through strategic LinkedIn campaigns. Their expertise comprises LinkedIn Ads, LinkedIn content marketing, outreach, and optimization.

4. Admiral Media - admiral.media

Admiral Media is a professional mobile app and advertising agency renowned for their expertise in paid social and search marketing. They excel in TikTok advertising, with services ranging from targeted campaign strategy and in-depth analytics to influencer partnerships.

5. I Press - i-press.it

Founded in Italy by a professional journalist, I Press is a professional communication agency composed of social media specialists, graphic designers, content creators, and other skilled specialists. Their social media solutions feature high-performance editorial plans aimed at boosting community engagement.

6. Seed Media Agency - seedmediaagency.com Expertise: Social Media Marketing, Digital Marketing, Branding and more

7. Cyber Connection - cyberconnection.us Expertise: Content Marketing, Social Media Marketing, SEO and more

8. Just Get Known - justgetknown.com Expertise: Email Marketing, Content Marketing, Social Media Marketing and more

9. BackLeft - backleft.com Expertise: Facebook Advertising, Meta Advertising, Google Advertising and more

10. The Miller Group Advertising - millergroup.com Expertise: Social Media Management, Content Creation, Copywriting and more

11. Seventy Seven Collective - seventyseven.co Expertise: Digital Marketing, Social Media Management, Brand Strategy and more

12. eBridge Marketing Solutions - ebridgemarketingsolutions.com Expertise: Content Marketing, SEO, Social Media Management and more

13. Volant Marketing Digital - volant.com.br Expertise: Inbound Marketing, Social Media Marketing, SEO and more

14. My Social Butterfly - mysocialbutterflyllc.com Expertise: Social Media Management, Graphic Design, Web Design and more

15. Digital Garden - digitalgarden.ca Expertise: Branding, Social Media Marketing, Digital Marketing and more

16. Obsessed With Success - obsessedwithsuccess.us Expertise: Social Media Marketing, Branding, Web Design and more

17. SAHAL creative - sahal.com.ua Expertise: Video Production, Employer Branding, Social Media Marketing and more

18. Drizzle Digital - drizzledigital.com Expertise: Social Media Management, Email Marketing, Brand Development and more

19. Adina Hutanu Digital Marketing - adinahtn.co.uk Expertise: Digital Advertising, Social Media Management, Social Media Paid Advertising and more

20. 1 of 1 Digital Marketing - marketing1of1.com Expertise: Copywriting, Social Media Marketing, Digital Marketing and more

21. ScaleCreative - scalecreative.com Expertise: Social Media Marketing, Digital Marketing, Print & OOH Marketing and more

22. Ocean Child - oceanchild-ecom.agency Expertise: Digital Marketing, eCommerce Marketing, Social Media Marketing and more

23. Strikee - wearestrikee.it Expertise: Social Media Marketing, Digital Advertising, Email Marketing and more

Brands can explore the top social media marketing agencies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

Media Contact

Rizelle Leano, DesignRush, 8008565417, rizelle@designrush.com

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SOURCE DesignRush

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The Top Social Media Marketing Agencies In May, According To ... - Benzinga

PlayStation and WNBA Announce Multi-Year Partnership – WNBA

PlayStation Forges New Collaborations to Elevate Womens Sports Globally

SAN MATEO, Calif., May 19, 2023 Sony Interactive Entertainment (SIE) and the Womens National Basketball Association (WNBA) today announced a new multi-year partnership to make PlayStation the official console and marketing partner of the WNBA.

At PlayStation, we believe play has no limits, and few cultural spaces have better defined that spirit than womens sports and especially the WNBA, said Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment. We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.

As part of the partnership, PlayStation will explore various marketing opportunities with the WNBA, starting with the AT&T WNBA All-Star Game taking place in Las Vegas on July 15. More details about the collaboration will be shared in the lead-up to the All-Star Game.

Recently through its PlayStation Playmakers program, SIE signed on rising WNBA stars Arike Ogunbowale, NaLyssa Smith and Zia Cooke as new talents to its existing roster and will team up with them to highlight their passion for gaming. Featuring athletes, creators, actors, artists, gamers and entertainers from around the world, PlayStation Playmakers is a vibrant community of talent working collaboratively with PlayStation to provide fans with early looks and behind-the-scenes access.

The WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through new and immersive ways, said Phil Cook, Chief Marketing Officer, WNBA. Many WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech savvy fans to experience our game.

This announcement follows a previous announcement of PlayStation as the official partner of UEFA Womens Football, and marks SIEs latest effort to elevate womens sports and spotlight the next generation of athletes.

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About Sony Interactive Entertainment

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation5, PlayStation4, PlayStationVR, PlayStationStore, PlayStationPlus, PlayStationNow, and acclaimed PlayStation software titles from PlayStation Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions in California, London and Tokyo. For more information visit sonyinteractive.com

About the WNBA

The WNBA, which will tip off its 27thseason on May 19, is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

In 2020, the WNBA and the Womens National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for womens basketball and womens sports overall with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the leagues partnership platform, WNBA Changemakers, with AT&T, the WNBAs Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuingconversations about race and voting rights, among other important societal issues.

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PlayStation and WNBA Announce Multi-Year Partnership - WNBA

Prince George’s Schools Sue Social Media Companies Over Mental Health Effects – NBC4 Washington

L.L. Bean has just added a third shift at its factory in Brunswick, Maine, in an attempt to keep up with demand for its iconic boot.

Orders have quadrupled in the past few years as the boots have become more popular among a younger, more urban crowd.

The company says it saw the trend coming and tried to prepare, but orders outpaced projections. They expect to sell 450,000 pairs of boots in 2014.

People hoping to have the boots in time for Christmas are likely going to be disappointed. The bootsare back ordered through February and even March.

"I've been told it's a good problem to have but I"m disappointed that customers not gettingwhat they want as quickly as they want," said Senior Manufacturing Manager Royce Haines.

Customers like, Mary Clifford, tried to order boots on line, but they were back ordered until January.

"I was very surprised this is what they are known for and at Christmas time you can't get them when you need them," said Clifford.

People who do have boots are trying to capitalize on the shortage and are selling them on Ebay at a much higher cost.

L.L. Bean says it has hired dozens of new boot makers, but it takes up to six months to train someone to make a boot.

The company has also spent a million dollars on new equipment to try and keep pace with demand.

Some customers are having luck at the retail stores. They have a separate inventory, and while sizes are limited, those stores have boots on the shelves.

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Prince George's Schools Sue Social Media Companies Over Mental Health Effects - NBC4 Washington