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ST. PETERSBURG, Fla. (May 10, 2023) The Poynter Institute, renowned for training newsroom leaders and fostering diversity in journalism, is delighted to announce the 31 leaders selected for the May 2023 Leadership Academy for Women in Media cohort.

The group will come to Poynter from Canada, Hungary, the U.K. and 14 states in the U.S, representing a variety of outlets, audiences and areas of expertise.

I cant wait to meet all the innovative women in this cohort, because I know each leaders experience and expertise will contribute to a powerful week of community building and growth, said Sitara Nieves, Poynter vice president of teaching and organizational strategy and one of the instructors for the May class. With newsrooms shrinking or even closing, the pace of change in the media industry has only accelerated in recent months. That uncertainty is a heavy burden for leaders. This week will lighten the load and help guide leaders on a path forward.

Poynter designed the Leadership Academy for Women in Media to diversify the ranks of people who lead the media industry, helping individual managers gain confidence, clout and connections. Each new cohort grows the alumni group of more than 550 women and nonbinary journalists. In a 2023 survey of program alumni from the last eight years, 60% of respondents took on new or expanded leadership roles, 60% reported being more influential in the strategy of their workplace and 75% said they were more confident. In open-ended survey responses, alumni said the confidence they gained from the program was crucial to helping them make tough decisions, proactively coach colleagues, lead change, pitch new ideas, advocate for better conditions and even choose to continue working in a challenging industry.

Leaders often come into this program feeling totally alone in their experiences. What they learn is that theyre in fact supported by an alumni community of 550-plus unseen advocates for their success all of whom understand the uniquely complex positions theyre in, said academy director Kate Cox. The impact on newsrooms of educating hundreds of leaders to navigate unsteady times hasnt just been good for journalism its been good for the communities these journalists serve. Im so excited to extend our reach even further with this next cohort.

Welcome to the newest Leadership Academy for Women in Media cohort:

The May academy will kick off with a keynote address from Los Angeles Times managing editor Sara Yasin. She will reflect on her career in digital media, including as the former BuzzFeed News managing editor who oversaw the newsrooms first Pulitzer Prize-winning investigation. She will also talk about navigating industry changes and share why she still feels optimistic.

Other lessons during the week include:

Those chosen for Poynters 2023 Leadership Academy for Women in Media passed through multiple rounds of review with an emphasis to ensure diversity across race, ethnicity, geography, age, platform/medium, organization size and expertise to further enrich the participant experience. The academy takes place three times each year, and participants for all three academies are selected at the same time.

Applications open in August for the 2024 program. Learn more at poynter.org/womenleaders.

Poynter thanks the John S. and James L. Knight Foundation, Newmark Philanthropies, Gannett Foundation and Gill Foundation for support in making the 2023 Leadership Academy for Women in Media possible.

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Meet the next Leadership Academy for Women in Media cohort in ... - Poynter

YELLOW SEA - The Arleigh Burke-class guided-missile destroyer USS John Finn (DDG 113) conducted a series of exercises with the Republic of Korea (ROK) Navy, April 24-27, in order to strengthen interoperability between the two nations navies.The exercises completed during Maritime Counter-Special Operations Exercise (MCSOFEX) are defensive in nature and consist of routine bilateral training, subject matter expert exchanges, anti-submarine and anti-surface warfare drills, communication drills, air defense exercises, boarding drills, and combined live fires, as well as formation sailing.Exercises like MCSOFEX improve our relationship and interoperability with ROK forces, said Cmdr. Angela Gonzales, commanding officer of John Finn. We had ROK Navy liaisons on our ship and John Finn liaisons on Sejong the Great. This provided for maximum cooperation and coordination as well as direct troubleshooting capabilities between the two ships.The U.S. regularly conducts operations with the ROK which strengthens the ROK U.S. alliance and improves the regional security."This exercise is a defensive training to improve the ability to carry out combined operations in preparation for various maritime provocations. Through the practical ROK-US exercise, we expect to further strengthen battle posture and interoperability." said Rear Admiral Select Hwang Jong Seo, Commander, 2nd Surface combat Flotilla, who led the exercise.John Finn operated alongside U.S. Army AH-64D/E Apache helicopters attached to the 5th Squadron, 17th Cavalry Regiment, 2nd Combat Aviation Brigade, and several ROK ships.John Finn is operating as part of Commander, Task Force (CTF) 71, U.S. 7th Fleets principal surface force. CTF 71 is responsible for the readiness, tactical and administrative responsibilities for forward-deployed Arleigh Burke-class guided-missile destroyers as well as any surface unit conducting independent operations in the region.U.S. 7th Fleet is the U.S. Navy's largest forward-deployed numbered fleet, and routinely interacts and operates with allies and partners in preserving a free and open Indo-Pacific region.

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Republic of Korea and U.S. Navy Conduct Combined Maritime ... - Pacific Command

UK:Online hospitality training platform Boostly claims to have becomethe first website design agency to directly embed ChatGPT into its direct booking websites.

The groundbreaking integration will allow property managers to access a powerful AI-powered language model directly within the backend of their Boostly website, enabling them to generate high-quality and SEO-optimised content.

Property managers can instruct the AI tool to create detailed property listings, tailored blog posts, and branded website copy, saving crucial resources and empowering property managers to enhance their direct booking strategy in minutes.

The integration comes as part of the launch of Boostly 3.0, the website design agencys latest platform release, which features a number of updates including the capability to integrate multiple property management systems into one single website, and a Zapier integration that enables property managers to automate email marketing campaigns.

The announcement arrives during an impressive growth phase for the direct booking business, which is now generating an average of 39,200 per website for its customers and recently won the award for Best app or website solution at the 2023 Shortyz Awards.

Boostly founder Mark Simpson said: A common pain point we see again and again at Boostly is property managers who dont have extensive writing or marketing experience, yet want to write website and listing copy that converts. This integration represents a major step forward for our customers, as they can now leverage the power of AI to create content that drives direct bookings and maximises revenue.

Our goal has always been to provide the most effective and user-friendly website solutions for property managers, and embedding ChatGPT is a significant milestone in that effort, he added.

Launched in 2016, Boostly offers direct booking website design and online training for property owners and managers. The direct booking business provides online training, content creation, WordPress website design and CPD-accredited marketing services to thousands of businesses worldwide.

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Boostly introduces ChatGPT integration for direct booking websites - Short Term Rentalz

YACSS

The 2-day conference in Aalborg, Denmark, will feature SEO experts such as Jesper Nissen, Randy Rohde, Terry Power, Bradley Benner, Holly Starks, Roman Alexander Wellington, and Carolyn Holzman

Aalborg, Denmark, May 04, 2023 (GLOBE NEWSWIRE) -- YACSS announces the panel of speakers for the first annual YACSS SEO Conference to be held at Hotel Comwell Hvide Hus in Aalborg, Denmark, from 19 and 20 May 2023.

YACSS SEO Conference is the only SEO conference in the world focusing mainly on link building and cloud stacking.

YACSS SEO Conference

The following speakers are SEO experts, who will provide valuable insights and expertise in various aspects of SEO, link building, and cloud stacking:

Jesper Nissen Jesper started his career in the IT industry in 2004. A few years later, in 2008, he designed a complete CMS from scratch and launched his first web agency. Jesper currently heads SEO Danmark and is the founder of YACSS, a web-based software that builds SEO-optimized websites.

Randy Rohde Randy is the founder and CEO of 38 Digital Marketing, a full-service SEO agency based in Ohio. He has been helping companies and individuals generate more leads and make money online by leveraging the power of social media, Google, and press releases.

Terry Power Terry is an American SEO specialist who uses tested SEO methods for page ranking. He is one of the pioneers of cloud stacking, and he will present link building techniques that complement cloud links and strengthen URLs at the conference.

Bradly Benner The founder of Semantic Mastery, an online web training and education site, Bradley has several years of combined experience in SEO and internet marketing. He is one of the thought leaders in online marketing.

Holly Starks Considered an all-time SEO legend, Holly Starks is currently running Googles largest news-approved network. She is known for her unbelievable SEO achievements, such as ranking GMB profiles in just under 7 minutes.

Roman Alexander Wellington Roman is an American entrepreneur, best-selling author, and award-winning business consultant. He has founded 9 companies, including two multi-award-winning firms in digital marketing and public relations. Roman is helping companies with their digital marketing and branding strategies.

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Carolyn Holzman An SEO expert and a podcast host, Carolyn is also the president of American Way Median, an American-based SEO company. She has created a multitude of YouTube videos about indexing and forensic SEO. She is also an expert in indexing and crawling.

Henrik Bondtofte Henrik is one of Denmark's leading experts in link building. He started his SEO stint in 2005 and published a book on link building and search engine optimization. Henrik is currently offering enterprise SEO services for large Danish companies.

To learn more about the YACSS SEO Conference 2023, visit https://yacss.site/yacss-conference-2023/.

About YACSS SEO Conference

YACSS SEO Conference is the only SEO conference in the world focusing mainly on link building and cloud stacking. Its first conference will be held in Aalborg, Denmark, at the luxurious Comwell Hotel Hvide Hus, featuring SEO experts worldwide.

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Media Contact

YACSS

Jesper Nissen

Phone: +45 29871113

Website: https://yacss.site/

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YACSS Announces Panel of Speakers for the First Annual YACSS SEO Conference - Yahoo Finance

In a Google SEO office hours session, Googles Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it.

It was interesting how the Googler said they were protecting the anchor text signal. Its not something thats commonly discussed.

Building trust with Google is an important consideration for many publishers and SEOs.

Theres an idea that trust will help get a site indexed and properly ranked.

Its also known that there is no trust metric, which sometimes confuses some in the search community.

How can algorithm trust if its not measuring something?

Googlers dont really answer that question but there are patents and research paper that give an idea.

The person who submitted a question to the SEO office hours asked:

If a domain gets penalized does it affect the links that are outbound from it?

The Googler, Duy Nguyen, answered:

I assume by penalize you mean that the domain was demoted by our spam algorithms or manual actions.

In general, yes, we dont trust links from sites we know are spam.

This helps us maintain the quality of our anchor signals.

Googlers talk about trust and its clear that theyre talking about their algorithms trusting something or not trusting something.

In this case its not about not counting links that are on spam sites, in particular, this is about not counting the anchor text signal.

The SEO community talks about building trust but in this case, its really about not building spam.

Not every site is penalized or receives a manual action. Some sites arent even indexed and thats the job of Googles Spam Brain, an AI platform that analyzes webpages at different points, beginning at crawl time.

The spam brain platform functions as:

The way the Spam Brain platform works is that it trains an AI on the knowledge Google has about spam.

Google commented on how spam brain works:

By combining our deep knowledge of spam with AI, last year we were able to build our very own spam-fighting AI that is incredibly effective at catching both known and new spam trends.

We dont know what knowledge of spam Google is talking about, but there are various patents and research papers about it.

Those who want to take a deep dive on this topic may consider reading an article I wrote about the concept of link distance ranking algorithms, a method for ranking links.

I also published a comprehensive article about multiple research papers that describe link related algorithms that may describe what the Penguin algorithm is.

Although many of the patents and research papers are within the last ten or so years, there havent really been anything else published by search engines and university researchers since.

The importance of those patents and research papers is that its possible that they can make it into Googles algorithm in a different form, such as for training and AI like Spam Brain.

The patent discussed in the link distance ranking article describes how the method assigns ranking scores for pages based on the distances between the a set of trusted seed sites and the pages that they link to. The seed sites are like starting points for calculating what sites are normal and which sites are not (i.e. spam).

The intuition is that the further a site is from a seed site the likelier the site can be considered spammy. This part, about determining spamminess through link distance is discussed in research papers cited in the Penguin article I referenced earlier.

The patent, (Producing a Ranking for Pages Using Distances in a Web-link Graph), explains:

The system then assigns lengths to the links based on properties of the links and properties of the pages attached to the links.

The system next computes shortest distances from the set of seed pages to each page in the set of pages based on the lengths of the links between the pages.

Next, the system determines a ranking score for each page in the set of pages based on the computed shortest distances.

The same patent also mentions whats known as a reduced link graph.

But its not just one patent that discusses reduced link graphs. Reduced link graphs were researched outside of Google, too.

A link graph is like a map of the Internet that is created by mapping with links.

In a reduced link graph the low quality links and associated sites are removed.

Whats left is whats called a reduced link graph.

Heres a quote from the above cited Google patent:

A Reduced Link-Graph

Note that the links participating in the k shortest paths from the seeds to the pages constitute a sub-graph that includes all the links that are flow ranked from the seeds.

Although this sub-graph includes much less links than the original link-graph, the k shortest paths from the seeds to each page in this sub-graph have the same lengths as the paths in the original graph.

Furthermore, the rank flow to each page can be backtracked to the nearest k seeds through the paths in this sub-graph.

Its a kind of an obvious thing that Google doesnt trust links from penalized websites.

But sometimes one doesnt know if a site is penalized or flagged as spam by Spam Brain.

Researching to see if a site might not be trusted is a good idea before going through the effort of trying to get a link from a site.

In my opinion, third party metrics should not be used for making business decisions like this because the calculations used to produce a score are hidden.

If a site is already linking to possibly spammy sites that themselves have inbound links from possible paid links like PBNs (private blog networks), then its probably a spam site.

Featured image by Shutterstock/Krakenimages.com

Watch the SEO Office Hours:

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Google On Protecting Anchor Text Signal From Spam Site Influence - Search Engine Journal