Mediaboss Marketing

Successful Marketing Group, which is based in Minneapolis, MN, is proud to announce that they have developed live training sessions on local business internet marketing. These sessions can be half an hour to 90 minutes long, or a full four hour workshop. During the training, people will learn more about Google SEO for local business, and how this is substantially different from global search engine optimization (SEO).

The new training is all about teaching businesses how to get connected. It also discusses the eight "must haves" for successful online marketing and building an internet presence specifically for local businesses. Furthermore, it teaches participants the basics of reputation marketing and getting 5 star reviews from customers. A seminar, meanwhile, has been designed to help companies triple their bottom line in just 18 months.

Glory Ramsey from the Successful Marketing Group says: "I wake up everyday, with relentless commitment to positively change the face of my clients' businesses forever. I am only in the business of helping my clients reach their personal goals by helping them dominate their category and serve more customers. To achieve this, I have developed new forms of training to explain the strategic messaging and local SEO and how businesses can use both to their advantage."

While those appear to be pretty big claims, it appears that the Successful Marketing Group is indeed able to deliver. This is apparent from their many customer reviews. For instance, Jerry F. says on the company's website: "Glory, and Successful Marketing Group, has truly become a business partner with our Fresh Coat Painters of Eden Prairie team. Her SEO knowledge and ideas have swamped others. She is always there when I want to bounce an idea for marketing off someone. She is more than just a marketing guru, she is as I said, a part of your team. Feel very happy if you are able to work with her."

Glory Ramsey is dedicated to doing all she can to empower her clients to become successful. She has over 25 years of experience in doing this, having specialized in internet marketing in particular for the past 11 years. She is also a Certified Member of the Power Marketing Network.

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Contact Successful Marketing Group:

Glory Ramsey (866) 411-5125 glory@SuccessfulMarketingGroup.com Successful Marketing Group 6250 Excelsior Blvd, #203, Minneapolis, MN 55416

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Successful Marketing Group Introduces New Local Business Internet Marketing Training Workshops - Digital Journal

There are boot camps that teach coding skills in up to 12 weeks. And there are technical schools that students enroll in from one to four years.

Then theres , which offers three- to six-month programs in web and app development, user-interface and user-experience design, and digital marketing.

Ciara Hamagishi, admissions and events manager at RED Academy, told the Straight by phone that one of the unique things about her school is the length of its digital-education programs.

The other unique thing is that we really give back to the community, she added. Our students are working on projects for nonprofits and startups while theyre in the program.

The school on West Broadway uses capital letters for RED, which is short for redefining education. Thats because cofounders Colin Mansell and Mandy Gilbert felt there was a need to change the way digital education is delivered in order to provide greater opportunities for young creators, designers, developers, and entrepreneurs.

Mansell is also a cofounder of Drive Digital. According to Hamagishi, he found that graduates of other schools still required a lot of training after they were hired to work at his digital agency.

There was this student who said he learned more in his first three months working at Drive Digital than he did in his four-year undergrad and his two-year technical program, Hamagishi said. The fact that there wasnt that level of learning in the education system is what inspired Colin and also Mandy, who owns a technical recruiting agency in Toronto, to found RED to fill that gap.

The school opened in Vancouver in 2015 and there are now campuses in Toronto and London, England. Instructors are from industry, andaccording to Hamagishiacademic director David Kohler provides them with in-depth training to enhance their teaching skills.

The school mimics a work environment, even in its appearance, which means there are whiteboard walls, communal working spaces, and even beer on tap.

Hamagishi said that instructors act like managers and students are taught to be strong employee leaders and how to work collaboratively. When a clients project comes in, design students will work with a developer.

She added that instructors rarely speak for more than 15 or 20 minutes in the morning before students are practically applying the skills that theyve learned. Afternoons are spent meeting with clients and working on projects.

The web- and app-development program can be taken over three or six months. The first three months covers HTML, CSS, and JavaScript. Hamagishi said graduates will be able to work for a digital agency creating websites for clients.

Digital-marketing students learn about analytics and Google AdWords. Theyre taught how to create a strategic campaign covering social to inbound marketing and generating paid and unpaid messages. They also master search-engine optimization (SEO) and search-engine marketing.

In addition, Hamagishi said, professional development is integrated into the educational programs, which entails everything from learning how to perform better in job interviews to enhancing the SEO of a LinkedIn profile.

We have a team of career coaches who assist the students throughout, Hamagishi said Theyre like advocates for the students.

RED Academy hosts a career fair where students can show their creativity to recruiters. She even recalled one student making an entire keyboard out of cookies.

Our guarantee is that we will work with every student until theyre placed in a job, as long as they go to class and put in their effort, Hamagishi said.

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RED Academy reinvents digital education in Vancouver - Straight.com

Few would be able to tell that actor Park Seo Joon, who has been in the spotlight recently for his portrayal of a playful boyfriend, used to be an intensely shy teenager.

In the recent hit drama series Fight! My Way, Park plays the spirited Dong-man, a boy-next-door type character who remains boisterous despite numerous setbacks in life.

Park will soon make his movie debut in the police-buddy flick Midnight Runners as the energetic cop trainee Ki-joon who leaps to action before thinking. Both characters are the epitome of unquestioningly confident youths with nothing to fear.

The real-life Park, however, was not so self-assured, he confessed. Park decided to begin acting in middle school as a means to escape his crippling shyness, he said in an interview.

I couldnt even order food at a restaurant, I was so embarrassed, Park, 28, said of his younger days.

I wanted to change that. And I have to confess I was drawn a little bit to the glamour (of acting).

So Park joined the animation club at his school and participated in his first cosplay event at a school arts festival.

That was the first time I wasnt afraid of peoples attention. It was surprising, he recalled of his first stage experience. I went to an acting academy for the first time when I was in high school. They told me it was too late.

Park went on to study theatre at Kyungpook National University and made his first drama appearance in the 2012 series Dream High 2 at the age of 24, unlike many actors these days who begin acting in their teens.

Park then starred in the sitcom Pots Of Gold as the spoiled son of a wealthy family and proved himself a talented romantic lead in the 2014 drama Witchs Romance.

His success came gradually rather than overnight; he began to slowly rise to stardom through the 2015 dramas Kill Me, Heal Me and She Was Pretty, and the 2016 period piece Hwarang: The Poet Warrior Youth. His performances were lauded as unforced and natural.

I really dont like it when you can tell someone is acting, he said. I want to be someone who feels comfortable in every situation. I think you have to be relaxed to be able to listen to others thoughts and, in turn, express your own thoughts.

Having come into fame only in recent years, Park says his years as a very ordinary 20-something help him deliver detailed renditions of struggling Korean youths.

Ive worked part time, Ive attended hagwon (after-school classes) Ive done everything you can do as a teenager and a 20-something in Korea. That helps me play everyday characters. Debuting late wasnt such a bad thing.

In Midnight Runners, which opens in South Korean theatres today, Park plays a budding cop-in-training full of passion, tenacity and sincerity, he says.

In the film, Ki-joon and his fellow trainee Hee-yeol, played by Kang Ha-neul, chase kidnappers barehanded and without formal police experience, with the sole goal of bringing justice to the world.

Hes someone who doesnt really know how the world works. Hes a little sloppy, just full of passion.

Parks chemistry with Kang was pivotal to the comical, youthful rhythm of the two protagonists in the film.

We instantly got along. We might have led different lives but the way we think is very similar, he said of Kang, who started out in musicals before moving on to dramas and films.

I think acting is more about reaction than action. You have to understand the (other actors) style and react to that, which can bring life to a scene and to a work. I never think that I have to be the star of a scene. The Korea Herald/Asia News Network/Rumy Doo

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Actor Park Seo Joon goes from shy guy to fly guy - Star2.com

About a decade ago, I was the Freelance Writing Guide for About.com, a company that rigorously trains its employees in search engine optimization (SEO). In addition to receiving that formal training, I locked myself away in a caf for a week and studied what was then a leading book on all things SEO, to help wrap my brain around the concepts I was learning.

Eventually I left the Freelance Writing Guide position and launched my own blog, Dancing with Pain, which shot to the #1 spot on Google, for the keyword natural pain relief. Then, as I segued into public relations management, I continued to implement everything I had learned, as well as intuited, about SEO over the years among other things, generating inbound links to my clients websites, from top media outlets with the result that my clients websites shot to the #1 spot on Google, for the various keywords of choice.

Recently, however, SEO got so damn convoluted, with algorithms changing every six minutes, that I stopped trying to keep up and now advise clients to bring an SEO specialist on board. For those on a budget, however, I figured it would be helpful to pass on these hot DIY tips from Tommy Landry, an SEO expert from Austin, Texas. Like a proper geek, Tommy uses numerous technical terms when discussing SEO. To ensure that even the novice understands the concepts to which he is referring, you will find these terms linked to blog posts on topic either those Tommy wrote himself or those he recommends from other SEO specialists.

Loolwa Khazzoom: What is the #1 most important thing that people need to know about SEO?

Tommy Landry: SEO is a long-haul strategy, and there are no effective shortcuts to success. Plan to dedicate time, energy, and resources to SEO, and the results will come. Anything that attempts to accelerate the process by gaming the system will backfire eventually, typically by way of a penalty from Google.

LK: What is the biggest mistake you find people making, when attempting to manage SEO on their own?

TL: Most people have, at best, an over-simplified idea of what SEO is and how it works. We talk to people all the time who say they know about SEO. In most cases, knowing SEO means generating content with on-page optimization (i.e. placing keywords in all the right places for Google to find and index them), then hoping the rankings follow. Without understanding more in-depth topics such as technical SEO, off-page SEO, advanced keyword filtering, and semantic markup, DIY SEOs will be hard-pressed to show actual results from their efforts.

LK: Is there ever a time that people can or perhaps even should ignore SEO?

TL: More than half of how Google decides to rank websites depends on who links from their website to yours. The more authoritative the website that links to your domain, the better your content will rank, by virtue of association with said authority.

This is why your clients and your websites quickly have improved in ranking for various keyword searches. By generating coverage among high authority domains such as The New York Times and Dr. Oz, you have secured some of the most coveted inbound links, passing along authority of those sites to the sites of your clients and yourself.

For websites that already have established link profiles and domain authority, publishing content should suffice for SEO benefit. Those websites quickly will rank and naturally will earn more links, as a result of the inherent visibility of their domains as a whole. There are also industries where the target audience either is not online (as in the case of products targeting oil rig workers who go offshore to work) or is not likely to do a search for options (as in the case of well-established industries, where there are only a couple of nationally-known options).

LK: What are your guidelines on balancing the art of writing with the functionality of SEO in websites? in blog posts?

TL: Previously Google focused on character matching algorithms, scanning for web pages with exact words and characters typed into a search field. Today, however, Google focuses on search intent, scanning for web pages associated with the meanings of words typed into a search field. A well-built list of semantic SEO topics identifies keyword variations and synonyms - providing a range of verbiage that helps keep the content reading naturally and making it easier to optimize content. Semantic SEO is paramount to effective SEO performance in 2017.

It also pays to understand semantic markup, or to hire someone to take care of it for you. Semantic markup enables you to establish entities via the code, which Google and the other search engines can use to help better interpret the intent of your content. Semantic markup will help you rank better on low volume/low competition searches, many of which happen for the first time ever on a daily basis (up to 25% of daily searches have never happened before, according to Google).

LK: For small business owners without the budget to hire an SEO expert, what are your top three tips for selecting and incorporating keywords?

TL: Think about how someone might search online, for the kinds of products or services you offer. For example, consider a problem for which your product or service offers a solution, and build keywords around fixing that problem. Do your keyword research, to figure out how many searches each keyword gets on a monthly basis, but also factor in search competition (i.e. how difficult it will be to rank for a keyword, based on the strength of sites already ranking for it). High volume keywords are almost certain to have high competition, so lesser-volume but more attainable options will be preferable. Among other considerations, think in terms of topics (similar keywords to use in tandem, such as Auto Shipping, Car Shipping, Auto Transport, Vehicle Shipping, etc.). These topics will be peppered into your body copy, and also used in the most important on-page elements that will tell Google what you are targeting, such as page title, meta description, etc.

LK: Would you recommend any online tools for selecting keywords?

TL: I always advocate starting out with the Google Keyword Planner, for anyone who has access to it. Thats a great way to generate an initial keyword list, based on a crawl of your website. It also will be insightful for seeing what Google thinks your site is about (which may surprise you). Next, review the results and choose what you most want to pursue. If possible, review what your competitors are pursuing as well, and consider adding those keywords to your list. Get access to a premium keyword tool, to layer in the SEO competition/keyword difficulty metrics (SEMrush, Moz, ahrefs, and Market Samurai are tops in my book). If you dont pay to use any of these premium/paid tools, keep in mind that any well-qualified SEO expert will have access to one or more of them.

LK: For solopreneurs managing every aspect of their business, having to think about and implement SEO on every website page and blog post can feel overwhelming. Is there such a thing as fast and easy SEO implementation, or are there no shortcuts?

TL: For on-page SEO (the body copy and other elements on each web page that you control), knowing where to place keywords is a big deal. The art of keyword placement can be learned very quickly when working with a WordPress-based website, through installing Yoast SEO for WordPress. This plugin adds a dialogue at the bottom of the page and post editing views - evaluating your on-page optimization in real time, as you build the page.

Presuming you have a great target keyword already picked out, you can add it in the Yoast section at the bottom, and Yoast will tell you whether or not you have used it correctly in the various meta tags, ALT-Texts for images (which is a great place to include keywords that many overlook), and body copy. That said, for everything else under the SEO umbrella, the savvy solopreneur will understand that nothing is immediate, and patience is absolutely required.

LK: How many keywords do you recommend using per page, and why?

TL: Given that keywords are more important as guideposts today, we recommend identifying topics that include multiple keywords. Once you have rounded those up, put together long tail keywords - terms with 3+ words, incorporating short keywords. In the case of your Dancing with Pain blog, for example, you included the keyword pain in natural pain relief. Had you selected pain alone, you would have been competing with the leading pharmaceutical corporations and the United States government, among other top contenders. Even with your inbound links from prestigious media, it would have been quite a challenge to secure the #1 spot on Google for the keyword pain.

Longer tail versions, like natural pain relief, have lower search volumes and much lower competition for page 1 ranking, creating the greatest chance of securing the highest placements. In other words, it is better to come in at the #1 spot on the first page of a Google search for natural pain relief than it is to come in somewhere on the fifth or twelfth page of a Google search for pain.

Bottom line: Use long tail versions as your target keywords. The rest of the iterations on the keyword can be used within the content, to help indicate to Google what the overall topic should be for that page or post.

LK: Back in the day, if you hyperlinked a keyword on one page to the same hyperlinked keyword on another page in particular, if that keyword was in the first paragraph you would get additional SEO juice. Now that practice gets you dinged. Why the switch? And if someone is genuinely writing on that topic, how does s/he emphasize the natural keywords, without it backfiring?

TL: About a decade ago, the Search Engine Results Pages (SERPs) began to be overrun by poor-quality websites that were using highly-questionable tactics to leapfrog other websites. Some were ranking because of over-optimized content, which Google eliminated with their Google Panda penalty. Others were cheating with their link-building by automating link acquisition with software tools that placed a ton of links on random websites, as well as by keyword-stuffing the anchor texts pointing back to their sites. (Anchor texts are the words that are highlighted in blue and underlined, linking to other pages.) So Google rolled out the Google Penguin penalty, to hand-slap webmasters who were overly-aggressive with their off-page link-building. As a result, today you cant over-optimize the text in the hyperlink itself (anchor text), without opening yourself up to a penalty by Google.

This development is actually great. Keyword tracking is obsolete now that we have semantic search. The better metric to keep tabs on is domain authority, which measures the search weight of your website, relative to all sites on the web. Domain authority, in turn, is driven by a range of link-related factors. These reasons are why link-building should be left to a highly-knowledgeable SEO expert, rather than be executed on the basis of guesswork. Guesswork literally can backfire, resulting in a website being de-indexed altogether.

LK: Since domain authority is now the primary consideration for SEO, would you say that generating top media coverage, and therefore, inbound links from leading authorities, is more important than ever?

TL: Yes and no. Generating top media coverage will absolutely help you rank and improve your domain authority (DA). Better yet, however, if you can get a third party to include a link to your site within a contextual piece, i.e. non-promotional in nature, you will get even more DA weight with Google.

Dont get me wrong; the press coverage is still a fantastic DA builder. If you can have a major media publication write about your business, your owner, or anything special you have accomplished, make it happen. But Google absolutely loves earned links rather than proactively-pursued placements. Such links often come through content from third-party writers on a topic you have covered, with a link to your blog or website as a reference supporting key point(s) in the content. The higher the DA on the site linking to your domain, the more your own site will rise organically in searches.

LK: Yoast SEO plug-in will ding someone for using a, the, in, etc for example, preferring the keyword massage therapist San Francisco to the keyword a massage therapist in San Francisco. But the former is so awkward to use in a sentence. How does one get around this SEO stumbling block?

TL: This matter primarily comes down to keyword selection, but also to the tradeoff between perfect SEO targeting and a healthy user experience. Synonyms are important regardless. As we have discussed, algorithms today are driven by semantics that can better assess search intent, when keyword variations are included eliminating the previous need to repeat a keyword a dozen times.

Use both the primary target keyword, as well as any synonyms on the page, knowing full-well that Google will figure it out. Use the naturally-phrased version in the body copy, and optimize the meta tags and image ALT-Texts for the Yoast recommendation, with slugs removed. Yoast is not perfect, but it remains the best option I have seen among SEO plugins. Realistically, it would be impossible to build a plugin that fully accommodates semantic on-page optimization, in its constantly-changing state.

LK: Why should someone hire an SEO expert? What simply cannot be achieved without the professional level of support?

TL: Technical SEO could possibly be handled in-house, but it is important to conduct deep research into the various pieces of it, before presuming one understands it fully. By bringing in someone with years or decades of experience working on websites, the path to success is quicker and significantly easier for the client.

Off-page is also much more work than any other part of SEO. It could be a full-time job doing the work to build high-quality links that will move the needle. But off-page is more than half the battle to move up the SERPs, so it should not be overlooked. Without it, the rest of SEO is just busy work that will make marginal differences. An expert can help build off-page links properly, while avoiding the risk of a Google penalty.

Finally, keyword research is no longer a simple task, where it is enough to identify what keywords have search volume. SEO competition is a mandatory filter for removing keywords for which you never will be able to rank.

Semantic SEO understanding is also important, to avoid the myopic trap of thinking you can track 10 keywords and understand where your traffic originates. A properly-optimized website wont live or die on 10-20 keywords, which will typically account for less than 10% of traffic these days. With intent-based matching algorithms, topics matter more than keywords do. Get an expert to identify these topics and put modern Key Performance Indicators (KPIs), a.k.a. success metrics, in place.

LK: Is there anything else youd like to say about SEO practices for business?

TL: SEO underwent a significant evolution in the 2007 2013 timeframe, and the SEO of lore is no more. Today we need to focus on responsible link-building, semantic topics/markup, and a range of new concepts. Theres a reason we have a whole cottage industry of SEO experts, and the savvy solopreneur will seek to get help with search engine optimization rather than sinking too much time into DIY efforts. Once a strategy is set, and the client understands it, the client can start to take on more in-house, moving forward.

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Hot Do It Yourself (DIY) Tips from a Search Engine Optimization (SEO) Expert - HuffPost

Super early bird rates expire next week forSMX East, the East Coasts largest search marketing conference. Attend for three days of actionable, cutting-edgesearch marketing tacticspresented by experts that will leave your competition in the dust.

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We know your time is valuable, and we guaranteethat your experience at SMX East will be worth the investment.

Register for SMX East, and join fellow SEOs and SEMs making an impact in the search marketing community. For only $1,795, youll learn fresh tactics to improve your search marketing campaigns, have unlimited expo hall access, networking, WiFi, meals, snacks and more! That is a limited time savings of $400 compared to on-site rates.Register before next Saturdayfor lowest rates!

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week! - Search Engine Land