Mediaboss Marketing

Second, you nurture skills that are applicable in the real world. Simplilearn provides access to virtual simulations with their Mimic Pro environment (powered by real-world Google data) so you can step into the shoes of a real digital marketer, run marketing experiments, create virtual campaigns, conceptualize landing pages, and conceptualize other key tasks using virtual memory. Youre also exposed to more than 40 digital marketing tools and learn how use them in on real projects.

Third, the course instructors are all highly-respected thought leaders and practitioners of digital marketing know-how, including:

Fourth, you get a course structure and delivery that is first-class all the way. The blended learning model combines instructor-led training in virtual live streaming classrooms with self-paced video so participants can follow at their own pace (with full one-year anytime access to courses). Instructors all bring 12+ years of work and training experience to the table, along with regular instruction from a dream team of Silicon Valley authors that provide their perspective to real-world scenarios.

Wrap that all up with monthly mentoring sessions, access to a community of digital marketing experts, regular quizzes and exams, downloadable workbooks and apps, and youve got a powerful delivery mechanism. You can complete the course in 4 months by learning for 10 hours a week.

There are no prerequisites for the course, just a passion for learning cutting-edge digital marketing techniques. The cost is $1,499 for the entire five-part course, which includes all courses, videos, exams, and workbooks.

In case you already know what topics you want to learn or which domain you want to specialize in, you can consider Market Motives Digital Marketing Expert Pass. It allows you to access the entire content of Simplilearns Digital Marketing Specialist course on a subscription model.

Highlights:

Courseras Digital Marketing Specialization is a beginners course that explores several aspects of the new digital marketing environment, including digital marketing analytics, search engine optimization, social media marketing, and 3D printing. The content is tailored to provide an understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services.

The learning path is fairly extensive but focuses a good amount of its time on concepts and theory, with a drill-down on analytics and marketing channels. Courses offered include:

The Coursera specialization is part of the University of Illinois Masters of Business Administration degree program. The MBA methodology becomes apparent in many of the theory-based course modules, but as digital marketing is a hands-on discipline, it would have been better if practical application was in-built into each element rather than coming at the end.

The course offers open availability, so virtually any job titles with any experience can enroll in the program, and they offer a certificate to highlight your new skills on LinkedIn. Unfortunately, Coursera does not include on-demand support for premium customers (such as companies who wish to up-skill their entire marketing teams).

Each course takes four weeks with 8-10 hours of work per week, 6-8 per week for the first module.

Highlights:

Udacity offers two options for digital marketing training. The Nanodegree program is a full-immersion, full-feature learning experience suited for someone seeking a digital marketing career after graduation. The program offers you the opportunity to master platform-specific skills, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.

The learning modules include:

The second option is independent study. If youre a working digital marketer who wants to skill up, add a specialty, or refresh your skills, you can consider the self-study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Udacity also offers real-world projects as part of the program, where you get to run live campaigns on major marketing platforms, and Display Advertising is a unique addition to its learning path to show you how to set up display ads in AdWords. They take a 360-degree approach to digital marketing learning, but most training courses offer a broad-based approach of the digital marketing ecosystem. Live Q&A sessions and forums to engage with industry experts and mentors and you get your own assigned mentor to provide personalized feedback on projects and expert advice on career services.

Pricing for the Nanodegree program is $999, and for the Independent study its $599 (upgrade any time to the Nanodegree program for $499). There are no prerequisites and the course load is 10 hours per week, which you complete in three months.

Highlights

The Digital Marketing Institutes online training program is the lengthiest of the bunch. Its a two-year program that you take part time.

Part 1 of the program (60 weeks to complete) consists of 150 hours of digital marketing content via on-demand e-learning: video lectures, downloadable slide presentations. You also submit two 5,000-word assignments: a digital marketing research paper and digital marketing strategy based on an organization of your choice. The program includes six modules:

Part 2 is a 15,000-word thesis (52 weeks to complete) with support of academic and industry mentors and a series of webinars. While there are merits of doing one deep project like this, it is a lot of time to spend on one project that may or may not be applicable in the future (i.e., youre putting all your eggs in one basket).

The program is designed to help professionals become a certified digital marketing master. The program is created by the Syllabus Advisory Council, comprised of digital leaders from places like Google and Facebook, to validate learning content to ensure it is cutting-edge, relevant, and technically accurate.

Prerequisites are higher than other offerings. You must hold a recognized third level honors degree in business/commerce/marketing and minimum two-year relevant work experience, or a minimum of three years digital marketing experience. You must also provide a copy of your degree transcript for admittance.

The cost for the program is $10,735 and includes all course materials, personalized support from an industry expert tutor, as well as additional resources in the form of Sandbox accounts, webinars, online tutorials, podcasts, and e-books.

Highlights

The Simplilearn SEO Specialist Masters Program puts particular focus on one of the most important fields in digital marketing: SEO and inbound marketing. The digital transformation of the world has led to a huge demand for qualified SEO specialists who can optimize websites and manage content and links to make content more accessible to digital audiences. SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com, and nearly half of all content jobs now require SEO skills2.

The SEO Specialist Masters program is designed to transform you into an effective, industry-ready SEO professional. Youll master various facets of SEO, including on-page SEO, link building, content marketing, web analytics and extensive project experience with inbound marketing initiatives.

Learning Path:

The cost of the program is $1,199 and provides access to more than 35 live, instructor-led online classes conducted by expert trainers. You also get access to high-quality eLearning content, simulation exams, a community moderated by experts, and monthly mentoring sessions by thought leaders. This course also comes with an iPad Mini to provide ease of access and learning on the go.

Annual average salaries for SEO experts in the U.S. range from $100,000 to $110,000. Graduates of this course will be positioned for highly sought after jobs such as SEO manager, content marketing specialist, and much more.

Highlights

Whether youre already in the marketing field or looking to change careers and develop skills that will give you new focus and motivation, digital marketing has a lot to offer. Be sure to take the time to decide what skills youll need and what courses can meet your needs for the right price. Either way, youll be happy with the number of online training options available these days, and youll be delighted with the career opportunities soon to be on the horizon.

There are plenty of options at your disposal when it comes to Digital Marketing courses and this shortlist of the top 5, will make your job easier. Heres a quick recap:

References

Read the original:
5 Best Digital Marketing Courses to Take Your Career to the Next ... - Search Engine Journal

Purpose of the role:

The Digital Producer is responsible for ensuring the visual quality of the SciDev.Net website and for maximising each pages reach by appropriate use of SEO and other appropriate techniques. They ensure production delivery by overseeing digital support tools and provide training for regional and editorial staff. They are responsible for the efficient delivery of technical content, notices and comments and for internal commissioning of graphics and data visualisations. The role will also be expected to provide basic web technical support ensuring digital product service delivery for the website and key core business systems (CRM, production manager and analytics tools), through liaison with key suppliers.

For the foreseeable future, the Digital Producer will also have some responsibility for User Engagement such as managing the Twitter feed and Facebook posts.

Key accountabilities:

Digital production

Responsible for online layout of articles and appropriate image selection

Creation of data visualisation tools such as interactive graphics and maps

Proofreading of articles and editing of headlines where required

Responsible for quality assurance, technical delivery and control around the look and content of all digital products;

Creation, training delivery and support of a digital production enabling environment supporting editorial staff to post content (non-technical) efficiently to the website;

Quality assurance and technical posting all material (articles, notices, containers and promotional content) on to the SciDev.Net website via the content management system (CMS);

Updating and creating new sections and pages of the website and other digital products;

Responsible for set up, integration and efficient production of other outputs e.g. debates;

Ensuring production synergy across all digital delivery channels and products (including social media, search, email alerts and externally hosted online training course and longform/dataviz content).

Coordinating non-editorial (i.e. web, marketing, notices) content production tasks to digital delivery, ensuring subediting and translation as required.

Ensuring future production and digital needs are met relating to digital strategy.

Digital, user and social media engagement

Supports digital strategy, including SEO, keywords and topic metadata;

Supports and integrates social media strategy into web and digital product pages and supporting social media output delivery and user engagement.

Graphic design and creation for user engagement (print and online)

Coordinating comments to the website, supporting editorial community engagement and writing community engagement guidelines.

Creating and sending out weekly alerts, and when applicable, proofreading and sending out marketing email alerts.

Production planning, communication and workflows

Supporting efficient and consistent regional production delivery through monitoring and regular liaison with regional coordinators and editorial stakeholders.

Coordinating regular production meetings (with regional coordinators and user engagement as appropriate).

Produces and maintains online documentation and guides for digital production, and supports staff through training.

Responsible for maintaining production schedules and tracking and communication tools.

People management

Provide production leadership to regional coordinators and editorial stakeholders, including training, regular communications and monitoring of tasks and providing feedback where appropriate.

Manage external suppliers and consultants to ensure smooth delivery of website and core business system (including CRM and Production Manager) services and projects, as well as other consultants engaged in graphic or data visualisation production.

Other

Supports digital effectiveness through data capture and analysis using Google Analytics, CMS and other performance monitoring tools.

Support implementation and testing of new digital products and those supporting production workflow, including user experience testing;

The role will be expected to perform additional duties as reasonably commensurate with the role.

CANDIDATE PROFILE

Knowledge & Skills

REQUIRED

At least three years experience in a digital production role

Knowledge of, HTML and CSS

Knowledge of Google Analytics

SEO for improved user engagement

Eye for design

DESIRABLE

Person management

Some practical knowledge or experience of daily or weekly journalism

Copy-writing skills

Excellent Microsoft office application skills

A working knowledge of Spanish, French or Arabic. A broad interest in science and technology as it relates to the developing world

A scientific background

Experience of delivering training or workshops

Experience of graphic design, photo editing and data visualisation software

Education & Qualifications

REQUIRED

DESIRABLE

Personal Characteristics

REQUIRED

Good time management skills

Ability to work under pressure

Resourceful and able to take initiative for troubleshooting technical problems

DESIRABLE

**NOTE: **This job description is not intended to be exhaustive. It is expected that the post holder and CABI will adopt a flexible attitude and accept that the duties may have to be varied according to circumstances, in particular changing corporate requirements and individual development needs.

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Digital producer - Journalism.co.uk

A FORMER director with credits on Doctor Who, Wild at Heart and Life on Mars has turned away from mainstream media and now hopes to educate Cumbrian businesses on the power of online video.

Andrew Gunn, Kendal, has spent his career so far working with some of televisions most well-known faces and directing Daleks.

However, he has left the industry and set up his own online video marketing and advertising business.

I was fed up with the lifestyle, Mr Gunn said, explaining why he chose to leave his directorial career.

I was away from home about 85 per cent of the way and I have two children.

I was hardly ever at home so I was constantly working and commuting.

However, Mr Gunn is still passionate about all things video and has diverted his attention to online content.

He can help individuals or businesses with video creation, video marketing, online video advertising, video for social media, YouTube marketing, video SEO and ranking and video marketing training and consultancy.

For any aspiring vloggers (video bloggers) out there, Mr Gunn can even teach clients how to vlog and build their own YouTube channel.

Theres three things I do, he said. Do it for you, so Ill provide a service from video creation right through to video marketing and optimisation.

Theres the teach you to do it yourself or the mid thing which is help you do it yourself.

Mr Gunn, 52, believes that there is huge potential in online video but that many businesses are not making the most out of it.

What Im trying to do is create very professional videos because thats the easy bit for me with my background, he said.

But theyre attached to a marketing plan and a strategy.

For me its about education. Its digitise or die! Because one day youre going to regret youre not using it.

And although he has some money cannot buy memories of time spent on set with Doctor Who baddies, Mr Gunn said that he believed that the same fulfilment could come from this new line of work.

I can take all my filmmaking talents and expertise and put it into the marketing arena, he said.

Here is the original post:
Former Dr Who director takes on new role with online video business - The Westmorland Gazette

Searchmetrics Partners With Content Marketing Institute In Joint Webinar Revealing How Search Engine Optimization Unlocks High-Performing Content Marketing

The marriage of content marketing and search engine optimization (SEO) couples data insights and best practices for creating high-performing content that resonates with both humans and search engines.

Marcus Tober, founder and CTO of Searchmetrics

On July 26th, 2017,Searchmetrics, the leader in search and content optimization, andContent Marketing Institute(CMI), the leading global Content Marketing education and training organization, are hosting a joint webinar in which the worlds foremost content marketing and SEO experts will discuss how to bridge the gap between the two disciplines.

For content marketers, the webinar entitled Why Content Marketers Need to be Their Own SEOs will answer the following questions:

How can SEO data help me measure the real ROI of my content? Why should I design my SEO and Content Marketing strategies to support each other? How can I use SEO insights to create content that rank high in the search engines and meet the needs of my target audiences? What are the tools and best practices that can help me become my own SEO?

The line-up of speakers is: Joe Pulizzi Content Marketing evangelist, entrepreneur and founder of the CMI and numerous startups, speaker, author, podcaster

Marcus Tober founder and CTO of Searchmetrics, one of the leading SEO thinkers in the world, online entrepreneur, speaker, blogger and in-demand commentator on search and digital marketing trends

Lucasz Zelezny Head of Organic Acquisition at UK price comparison website, uSwitch, SEO Evangelist and Social Media Speaker

The speakers will share their views on how and why content marketers must take advantage of data-driven SEO learnings from Google and other search engines to help develop the most effective and relevantcontent marketing strategies for themselves and their clients.

Follow this link:
Searchmetrics and CMI to Host Webinar on SEO for Content Marketers - MarTech Series (press release)

Search Engine Optimization (SEO) is the procedure adopted which helps to bring forth the name of the website in the result page of the search engines. It is a clever method which aims towards promotion of the website and improving the website ranking in the search results. Off page optimization includes tasks which are performed outside the websites barriers. The search engines have been working for generations now, to provide the searcher with the best results. Things like Blog marketing, Forum, Article submission and social networking account as Off page SEO. Off page optimization generally, helps to build links. There are various SEO Off page optimization tools which help to enhance the websites rankings in the search results. Here are some of the tools which aid in Off page optimization:

1) Link Building:

It is considered to be one of the clever ways to deal with Off page optimization. It is the process of building external links within the boundaries of your websites. Its main motive is to link the website to as many links as possible so that they get a vote in a way to increase the ranking of the website. Moreover, you can visit LinkOkay for easy tracking and monitoring of your link building process.

Here are the ways by which Link building can be improved.

Forum Signature: There are various forums such that commenting on them will redirect you to the website and will leave the link in your signature, increasing its popularity.

Blog Directories: They are featured in yellow such that a click on them will redirect you to the entry page of the website

Comment Link: Much like the forum signature, commenting on a site will redirect you to the website and leave the link in your comments

Shared Content Directories: Certain websites will allow you to have your content published on them and in exchange will enable you to add links to your content.

Article Directories: A backlink to your respective website is provided when you wish to publish an article on a certain website.

2) Blogging:

Blogging is considered to be one of the smartest ways to increase the ranking and hence the popularity of your website. When you write a blog for your website, you actually aid the customers in visiting your website regularly. They would visit the website to stay up to date with the blog, however, this will simply increase the visitor's count of the website thereby improving its ranking in the search results. As you keep on updating your blogs, the search engines will themselves creep into your site to keep their results updated, which is another method by which blogging can improve the ranking of your page. Remember original content has its distinct place in increasing the popularity of the website.

3) Social Networking:

Social networking is basically the boon in the world of Seo Off Page optimization. All you need to do is simply engage your website with your social networking profile or create a separate page for it. It's assured that people will tumble on the page and obtain knowledge about your website. A majority of them will definitely open your website, thereby increasing its popularity. When you monitor your company/brands website page on a social media, you can engage large number of public. With a good strategy, you are good to go.

4) Social Bookmarking:

It is yet another brilliant technique which is used as an optimization tool and attracts a great deal of traffic. All you need to do is promote your blogs not only on your site but on other popular websites which already have a huge traffic. Since these sites are already famous, it is likely for the search engines to update their search content about that particular website much faster. Moreover, these sites are given much preference by the search engines since they update their content quite frequently. However, you need to be well trained to handle this website and should possess complete knowledge of the various tags which can be added along with your blog and the ones which will make them eye-catchy and will hence bring traffic onto your website. Your effectiveness solely decides the amount of traffic you will be attracting.

5) Question and Answers

The question and answers websites help greatly in increasing the popularity of the websites. All you need to do is search for such a site and then look up for the questions related to your brand/ company. Answer them to the best of your knowledge. You have to attach a link to your website to your answer. The better your answer, more people are expected to explore it and then visit the website mentioned. This will definitely bring traffic onto your website.

Follow this link:
SEARCH ENGIEN OPTIMISATION : NEED OF THE TIME - TrainingZone.co.uk (blog)