Mediaboss Marketing

One of the most difficult aspects of managing a brand and its digital presence online is knowingwhere to focus first. With dozens of different social apps, interactive commerce andcontent platforms, and tools to choose from, its easy to get overwhelmed by the enormity offinding and connecting with the right audience on the web.

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Read next: The T. Rex probably couldn't run, according to this AI-driven model

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Know how to sell online with this Digital Marketing Masterclass for only $15 - TNW

Koala director Kim Joo-hwan graduates to commercial cinema in fine form with the entertaining youth cop comedy-thriller Midnight Runners. Featuring heartthrobs Park Seo-joon (Chronicles of Evil) and Kang Ha-neul (Dongju: The Portrait of a Poet) in roles that are equal parts cute and heroic, this slick bromance should prove particularly popular with young women at home.

Rambunctious Ki-joon and bookish Hee-yeol, new recruits at the police academy in Seoul, become unlikely friends during their grueling exercises. A few years into their training, the pair head to the clubs in Gangnam but after striking out they witness a young woman being stuffed into a black van. Heeding their instructor's advice, they race against the clock to solve the case during the golden 7-hour period.

From a story and character perspective, Midnight Runners doesn't do anything special in its setup, recycling routine boot camp tropes with a a budding friendship that evolves from childish one-upmanship. Yet in the hands of director Kim, clarity and confidence pervade the style of the film, while even unremarkable moments are elevated through good timing and his strong sense for what makes a joke or emotional beat land in the right way.

When the main plot kicks into gear, after the boot camp first act, the amateur sleuthing by the pair is more earnest than amusing but as they finally hit some action, the film finds its stride again. First it's with a thunderous encore from a training camp gag before the film's action and thriller stakes raise up as we are dragged into a Chinese-Korean organ trafficking gang's territory.

The film's back half is choke-full of brawls and gags, while some darker victim POV inserts keep the narrative from sliding into slapstick mode. The middle of the story takes place late at night as the pair switch from Gangnam club-hoppers to back alleys brawlers in the Daerim-dong Chinatown. Jumping from lead to lead as the tension rises right up until dawn, this mid-section benefits from good pacing until a narrative shift extends the film's timeline.

Past this point we're back in familiar territory, as a montage guides us through a calm-before-the-storm period until we reach a low-key and somewhat contrived but nevertheless satisfying climax. Fight scenes are for the most part effective but might have benefited from more aggressive choreography.

For a film that is bound to rely on a young female audience, one moment that leaves a sour taste is the scene that kicks off the main mystery of the narrative. Our two protagonists have failed to land partners during a night on the town, so when they see a pretty girl walk past them, they decide to follow her through dark streets for several blocks, as they try and figure out who should approach her. Though their intentions may be benign, it is uncomfortable to witness this behavior from police cadets who, mere minutes later, will start on their paths to become the very same girl's knights in shining armor.

Between the leads, it is Park who fares best, but only because it's easier to accept him as this character. No matter how large the spectacles that Kang adorns, his nerdy recruit is a tough sell. That said, while the differences between the two fade away over time, the bond between the leads is strong enough to make the comedy work. Veteran Sung Dong-il (The Accidental Detective) adds a touch of class as a respected police academy instructor.

Director Kim knows his audience and Midnight Runners firmly and successfully caters to a younger generation of Korean viewers. While older spectators may not be bowled over by his commercial debut, his skill for balance and tone could easily could be transposed to different genres in the future.

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Review: MIDNIGHT RUNNERS Reaches Finish Line with Gags, Brawls and Thrills - ScreenAnarchy (blog)

New stills have been released for the movie, Midnight Runners!

Park Seo Joon and Kang Ha Neul, who are portraying Ki Joon and Hee Yeol respectively, are catching viewers eyes with their toned bodies. The two teamed up to play youthful and motivated students at a police academy. They get involved in a kidnapping incident, and the story unfolds from there.

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The movie starts off with the two characters who are bright and charming, but they are 180 degrees different when they start to investigate on the case that they get involved in. In the stills, you can see the charismatic and serious side of them as they prepare for investigation.

Viewers are anticipating the change as theyoung 20-year-olds transform intostrong police officers. Through harsh training as shown in the stills, Park Seo Joon and Kang Ha Neul are being praised for completing their characters flawlessly.

Midnight Runners will be released in theaters on August 9!

Source (1)

Top Photo Credit: Xportsnews

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Park Seo Joon And Kang Ha Neul Show Off Toned Bodies In New ... - soompi

Singer and actor Seo In Guk is officially leaving his first agency, Jellyfish Entertainment.

A sourcefrom Jellyfish Entertainment statedon August 4 that Seo In Guks contract had expired with the agency, and said that after much consideration, Seo In Guk will not be renewinghis contract.

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Seo In Guk enlisted in the military on March 28, 2017. He has been criticizedrecently for allegedlyusing his medical condition of osteochondral lesions in order to receive an exemption from military service. Jellyfish Entertainment has denied the allegations.

The suspicion that he may have purposefully left the chronic condition untreated in order to receive the exemption has not been easy to shed, even after the agencystated that he had still enlisted because of his strong desire to serve in the military.

Many are wondering if he will move to another agency and start fresh.

We wish Seo In Guk the best inhis future endeavors!

Source (1)

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Seo In Guk Leaves Jellyfish Entertainment | Soompi - soompi

Events and seminars

- NEWtrepreneur Bookkeeping? 10 Mistakes To Avoid from 12 to 1 p.m. Monday, Aug. 7, at INCubator, 100 Cherokee Blvd. Topics include: how to classify workers, receipt requirements, meal expenses and more. Speaker: Lynn Talbott, MBA, president of HRBiz and Advanced Certified QuickBooks ProAdvisor. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360189.

- Hixson Community Coffee from 8 to 9 a.m. Tuesday, Aug. 8, at Office of Donald Kane, State Farm, 5506 Hwy. 153. This event is free.

- Etsy SEO Workshop from 10:30 a.m. to noon Tuesday, Aug. 8, at BrightBridge, 535 Chestnut St., Suite 161. Learn to optimize your Etsy SEO (Search Engine Optimization) with tools such as Marmalead and creative keyword research. Computers and familiarity with Etsy aren't required, but are encouraged. To reserve a free seat visit brightbridgewbc.org/event/etsy/.

- Create a Facebook Business Page from 11 a.m. to noon Wednesday, Aug. 9, at Brightbridge, 535 Chestnut St., Suite 161. Training will cover the basics of creating a Facebook business page. Required: laptop computer and personal Facebook page (if you need a laptop let us know at least three days in advance). To reserve a free seat visit brightbridgewbc.org/event/createFB8-9/.

- China Business Experts Roundtable from 11:30 am. to 1 p.m. Wednesday, Aug. 9, at INCubator, 100 Cherokee Blvd. China business experts from Tennessee, Georgia and China will be on hand to answer questions and share their experiences in a casual environment. Register at tnchinanetwork.org/event/china-business-experts-roundtable/. Cost is $25-$35.

- midTown Council meeting from 11:45 a.m. to 1 p.m. Wednesday, Aug. 9, at Family Justice Center, 5705 Uptain Road. $10.

- Facebook Marketing Strategies ($25)- Intermediate from 3:30 to 5 p.m. Wednesday, Aug. 9, at INCubator, 100 Cherokee Blvd. Discover Facebook best practices including content strategy tips, increasing website traffic, understanding analytics, and an overview of Facebook's Business Manager, Ad Manager and Power Editor tools. To register, visit clients.tsbdc.org/workshop.aspx?ekey=30360229. $25.

- Small Business Orientation Complimentary Morning Course from 11:30 a.m. to 1 p.m. Thursday, Aug. 10, at INCubator, 100 Cherokee Blvd. This seminar will address key topics of interest for individuals considering starting a business. Topics include: business entity options and tax registration, the importance of business planning, financing options, and the extensive network of resources through the TSBDC. Participants receive a Start Up packet containing vital phone numbers and addresses for getting established within State and Federal regulations. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360137.

- Southside Council meeting from 12 to 1 p.m. Thursday, Aug. 10, at green|spaces, 63 E. Main St. Mounir Minkara will discuss the East Lake Park makeover. $10.

- Small Business Orientation- Complimentary Evening Course from 5:30 to 7 p.m. Thursday, Aug. 10, at INCubator, 100 Cherokee Blvd. This seminar will address key topics of interest for individuals considering starting a business. Participants receive a Start Up packet containing vital phone numbers and addresses for getting established within state and federal regulations. To register for this free event, visit clients.tsbdc.org/workshop.aspx?ekey=30360166.

- BYOB: Build Your Own Business Plan from 5:30 to 8:30 p.m. Thursday, Aug. 10, at Brightbridge, 535 Chestnut St., Suite 161. Learn the components of a business plan, then use this knowledge to draft a unique business plan outline. To reserve a free seat visit brightbridgewbc.org/event/byob-8-10/.

- East Brainerd Council Coffee from 8:30 to 9:30 a.m. Friday, Aug. 11, at Bright Star Care, 6016B Shallowford Road, #1300. This event is free.

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Business Calendar: Events and seminars in the Chattanooga area - Chattanooga Times Free Press