Mediaboss Marketing

With the wealth of data available today, the top digital marketing skill that Singaporean firms are looking for is knowing how to use it. A new survey by digital research and training firm Econsultancy found that three in five organisations rank data analytics as their top digital marketing skills gap.

The survey was conducted in partnership with the National Trades Union Congress (NTUC) U Associate and supported by Workforce Singapore (WSG).

Other digital-related areas that firms report skills gap in are content marketing (59%), mobile marketing (43%), SEO (43%), and digital marketing fundamentals (40%). In line with these gaps, the survey found that the areas that organisations are most likely to plan to outsource or recruit for are content marketing, SEO, and data analytics.

Digital marketing consists of a vast array of platforms and skillsets to navigate. But automation platforms have expedited a lot of these processes, bridging the skills gap by removing the need for dedicated teams to manage them. However, the survey found that firms still plan on recruiting or outsourcing specialists in three key areas: Facebook advertising, copywriting, and mobile marketing.

Respondents of the survey said that the best way to learn these missing skills would be through day-long workshops that incorporated case studies, guest presentations, and group discussions.

According to Vivek Kumar, assistant director-general of NTUC, organisations looking to improve in these areas have a number of groups ready to assist them.

We would tap into our growing network of U Associate professional guilds, U Circle MNCs, and other partners to offer suitable training and exposure programmes to keep our talent globally competitive, not only for current jobs, but also emerging jobs, he said.

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Is this the most in-demand digital marketing skill? - HRD Singapore (blog)

One of the most difficult aspects of managing a brand and its digital presence online is knowingwhere to focus first. With dozens of different social apps, interactive commerce andcontent platforms, and tools to choose from, its easy to get overwhelmed by the enormity offinding and connecting with the right audience on the web.

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Read next: The T. Rex probably couldn't run, according to this AI-driven model

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Know how to sell online with this Digital Marketing Masterclass for only $15 - TNW

Koala director Kim Joo-hwan graduates to commercial cinema in fine form with the entertaining youth cop comedy-thriller Midnight Runners. Featuring heartthrobs Park Seo-joon (Chronicles of Evil) and Kang Ha-neul (Dongju: The Portrait of a Poet) in roles that are equal parts cute and heroic, this slick bromance should prove particularly popular with young women at home.

Rambunctious Ki-joon and bookish Hee-yeol, new recruits at the police academy in Seoul, become unlikely friends during their grueling exercises. A few years into their training, the pair head to the clubs in Gangnam but after striking out they witness a young woman being stuffed into a black van. Heeding their instructor's advice, they race against the clock to solve the case during the golden 7-hour period.

From a story and character perspective, Midnight Runners doesn't do anything special in its setup, recycling routine boot camp tropes with a a budding friendship that evolves from childish one-upmanship. Yet in the hands of director Kim, clarity and confidence pervade the style of the film, while even unremarkable moments are elevated through good timing and his strong sense for what makes a joke or emotional beat land in the right way.

When the main plot kicks into gear, after the boot camp first act, the amateur sleuthing by the pair is more earnest than amusing but as they finally hit some action, the film finds its stride again. First it's with a thunderous encore from a training camp gag before the film's action and thriller stakes raise up as we are dragged into a Chinese-Korean organ trafficking gang's territory.

The film's back half is choke-full of brawls and gags, while some darker victim POV inserts keep the narrative from sliding into slapstick mode. The middle of the story takes place late at night as the pair switch from Gangnam club-hoppers to back alleys brawlers in the Daerim-dong Chinatown. Jumping from lead to lead as the tension rises right up until dawn, this mid-section benefits from good pacing until a narrative shift extends the film's timeline.

Past this point we're back in familiar territory, as a montage guides us through a calm-before-the-storm period until we reach a low-key and somewhat contrived but nevertheless satisfying climax. Fight scenes are for the most part effective but might have benefited from more aggressive choreography.

For a film that is bound to rely on a young female audience, one moment that leaves a sour taste is the scene that kicks off the main mystery of the narrative. Our two protagonists have failed to land partners during a night on the town, so when they see a pretty girl walk past them, they decide to follow her through dark streets for several blocks, as they try and figure out who should approach her. Though their intentions may be benign, it is uncomfortable to witness this behavior from police cadets who, mere minutes later, will start on their paths to become the very same girl's knights in shining armor.

Between the leads, it is Park who fares best, but only because it's easier to accept him as this character. No matter how large the spectacles that Kang adorns, his nerdy recruit is a tough sell. That said, while the differences between the two fade away over time, the bond between the leads is strong enough to make the comedy work. Veteran Sung Dong-il (The Accidental Detective) adds a touch of class as a respected police academy instructor.

Director Kim knows his audience and Midnight Runners firmly and successfully caters to a younger generation of Korean viewers. While older spectators may not be bowled over by his commercial debut, his skill for balance and tone could easily could be transposed to different genres in the future.

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Review: MIDNIGHT RUNNERS Reaches Finish Line with Gags, Brawls and Thrills - ScreenAnarchy (blog)

New stills have been released for the movie, Midnight Runners!

Park Seo Joon and Kang Ha Neul, who are portraying Ki Joon and Hee Yeol respectively, are catching viewers eyes with their toned bodies. The two teamed up to play youthful and motivated students at a police academy. They get involved in a kidnapping incident, and the story unfolds from there.

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The movie starts off with the two characters who are bright and charming, but they are 180 degrees different when they start to investigate on the case that they get involved in. In the stills, you can see the charismatic and serious side of them as they prepare for investigation.

Viewers are anticipating the change as theyoung 20-year-olds transform intostrong police officers. Through harsh training as shown in the stills, Park Seo Joon and Kang Ha Neul are being praised for completing their characters flawlessly.

Midnight Runners will be released in theaters on August 9!

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Top Photo Credit: Xportsnews

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Park Seo Joon And Kang Ha Neul Show Off Toned Bodies In New ... - soompi

Singer and actor Seo In Guk is officially leaving his first agency, Jellyfish Entertainment.

A sourcefrom Jellyfish Entertainment statedon August 4 that Seo In Guks contract had expired with the agency, and said that after much consideration, Seo In Guk will not be renewinghis contract.

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Seo In Guk enlisted in the military on March 28, 2017. He has been criticizedrecently for allegedlyusing his medical condition of osteochondral lesions in order to receive an exemption from military service. Jellyfish Entertainment has denied the allegations.

The suspicion that he may have purposefully left the chronic condition untreated in order to receive the exemption has not been easy to shed, even after the agencystated that he had still enlisted because of his strong desire to serve in the military.

Many are wondering if he will move to another agency and start fresh.

We wish Seo In Guk the best inhis future endeavors!

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Seo In Guk Leaves Jellyfish Entertainment | Soompi - soompi